Social Media Copywriter Job Description [Updated for 2025]

In the digital world, the role of social media copywriters has become increasingly significant.

As social media platforms evolve and grow, so does the demand for creative minds who can craft, enhance, and adapt content that resonates with audiences across various digital landscapes.

But let’s delve deeper: What’s truly expected from a social media copywriter?

Whether you are:

• A job seeker aiming to understand the true nature of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the art of social media copywriting,

You’re in the right place.

Today, we present a customizable social media copywriter job description template, designed for effortless posting on job boards or career websites.

Let’s dive right in.

Social Media Copywriter Duties and Responsibilities

Social Media Copywriters are responsible for crafting engaging and creative written content for various social media platforms.

They need to understand the unique voice, tone, and style of each platform and tailor their writing to fit.

Their duties and responsibilities often include:

• Writing clear, persuasive, original copy for social media platforms
• Understanding and implementing brand identity in all social media copy
• Collaborating with marketing and design teams to plan and develop site content, style and layout
• Conducting research to formulate ideas or support writing
• Creating and maintaining a clear and consistent brand voice
• Reviewing and editing work from other team members to ensure high-quality content
• Keeping up-to-date with industry trends and platform updates
• Developing creative ideas and concepts, often in partnership with the art department
• Presenting finalized ideas and concepts to team members, clients, or stakeholders
• Monitoring social media engagement and feedback to understand the impact of their copy
• Adjusting copy based on analytics and user engagement

 

Social Media Copywriter Job Description Template

Job Brief

We are looking for a creative Social Media Copywriter to write clear and concise copy for our social media channels.

Your words will inform and engage our target audience, boosting brand awareness and engagement.

Social Media Copywriter responsibilities include conducting thorough research on industry-related topics, creating engaging posts and tweets, and collaborating with the marketing and design teams.

If you have excellent writing and editing skills in English and experience managing social media platforms, we’d like to meet you.

Ultimately, you will help us reach our target audience by delivering both useful and appealing online information about our company and products.

 

Responsibilities

• Write clear, attractive copy with a distinct voice
• Interpret copywriting briefs to understand project requirements
• Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
• Conduct high-quality research and interviews
• Edit and proofread copy as needed
• Use SEO principles to maximize copy’s reach
• Source images and other content
• Manage content across all platforms, including email and social media.
• Monitor social media engagement and provide reports on the effectiveness of social media campaigns

 

Qualifications

• Proven experience as a copywriter or related role
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Experience with SEO
• Strong research skills
• Creativity
• Collaborative spirit
• Excellent time-management and organizational skills
• BSc/BA in marketing, English, journalism or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Social Media Copywriter
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Social Media Manager or Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $70,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, a cover letter outlining your qualifications and experience, and a portfolio of your work to [email address or application portal].

 

What does a Social Media Copywriter do?

A Social Media Copywriter is a digital content creator who specializes in writing engaging content for various social media platforms.

They create original text and video scripts that promote a company’s products or services and engage its audience.

This could be in the form of tweets, Facebook posts, LinkedIn articles, Instagram captions, and more.

Their job is to grasp the voice, tone, and style of the brand they are working for and translate that into the social media content they create.

They work closely with the social media team and marketing department to plan and implement social media campaigns, ensuring the content aligns with the company’s broader marketing goals.

Social Media Copywriters also often track and analyze the performance of their posts, making adjustments to improve engagement and reach.

They stay updated with social media trends to ensure the content remains relevant and appealing to the target audience.

Furthermore, they may also interact with followers and respond to comments or messages on the company’s social media platforms, fostering a sense of community and customer loyalty.

 

Social Media Copywriter Qualifications and Skills

A proficient Social Media Copywriter must possess a range of skills and qualifications to generate compelling content that draws in readers and drives user engagement, these include:

• Outstanding writing and editing skills to create engaging, error-free content that aligns with brand tone and style guidelines.
• Understanding of SEO principles and keyword usage to optimize social media posts for search engines and increase organic traffic.
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and their specific linguistic and stylistic nuances to tailor content appropriately.
• Strong research skills to gather necessary information about industry trends, target audience preferences, and competitive landscape.
• Excellent communication skills to collaborate with social media managers, graphic designers, and other team members to ensure content aligns with visuals and overall campaign objectives.
• Ability to manage multiple projects concurrently while adhering to deadlines, demonstrating strong time management and organizational skills.
• Creative thinking and problem-solving skills to come up with innovative content ideas and address any issues that may arise during the content creation process.
• Understanding of consumer psychology to craft copy that motivates and influences readers.

 

Social Media Copywriter Experience Requirements

Social Media Copywriters should ideally have a bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.

Entry-level candidates may have 1 to 2 years of relevant experience, often gained through internships or part-time roles in advertising agencies, marketing firms, or other businesses with a strong online presence.

Candidates should have experience in creating compelling, engaging, and original copy for various social media platforms.

They should also be familiar with SEO principles, content management systems, and social media trends.

Those with 3 to 5 years of experience may have developed a more comprehensive understanding of brand voice consistency, audience targeting, and the use of analytics to measure the success of social media campaigns.

They may also have experience in collaborating with graphic designers and marketing teams to develop cohesive and effective social media campaigns.

Candidates with more than 5 years of experience are typically expected to have a proven track record of successful social media campaigns.

They may have experience in leading content strategy and may be ready for a managerial or team-lead position.

Mastery of writing styles and tones suitable for various social media platforms is a must at this level.

 

Social Media Copywriter Education and Training Requirements

A Social Media Copywriter typically has a bachelor’s degree in fields such as communications, marketing, journalism, or English.

Knowledge of digital media software — such as Adobe Creative Suite — and familiarity with content management systems (CMS) could be beneficial.

Strong writing skills and a profound knowledge of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others are essential.

Some positions might require a Social Media Copywriter to have a background in a specialized field such as technology, fashion, or healthcare.

Furthermore, certifications in digital marketing, content writing, SEO, or social media management are not mandatory but can set candidates apart from others, demonstrating their dedication to the profession and continuous learning.

Experience in copywriting, blogging, or other types of writing is a plus, as well as understanding how to engage audiences on social media platforms.

Candidates must also demonstrate a keen eye for detail, creativity, and ability to adhere to brand guidelines while crafting compelling social media copy.

 

Social Media Copywriter Salary Expectations

A Social Media Copywriter earns an average of $52,838 (USD) per year.

However, the salary can vary significantly based on factors such as experience, the complexity of the work involved, the size and location of the company, and individual performance.

 

Social Media Copywriter Job Description FAQs

What skills does a Social Media Copywriter need?

Social Media Copywriters should have strong writing and editing skills, with the ability to generate engaging and concise content that resonates with various target audiences.

They should also have a strong understanding of the digital and social media landscape, including knowledge of SEO best practices.

Creativity, adaptability, and the ability to work under tight deadlines are also crucial skills.

 

Do Social Media Copywriters need a degree?

Most Social Media Copywriters have a degree in Communications, Marketing, Journalism, English or a related field.

However, actual work experience, a strong portfolio, and a solid understanding of digital marketing and social media trends can often be just as valuable as formal education.

 

What should you look for in a Social Media Copywriter resume?

Look for previous experience in writing and editing, specifically for social media platforms.

Knowledge of SEO and social media analytics would be a plus.

A good Social Media Copywriter will have a portfolio showcasing their writing style and their ability to create engaging content that generates interaction.

Familiarity with graphic design tools or video editing software can also be a plus.

 

What qualities make a good Social Media Copywriter?

A good Social Media Copywriter should have a knack for storytelling and the ability to create compelling, engaging content that aligns with the brand’s voice and audience.

They should be able to work independently, be creative and adapt quickly to new trends.

Strong research skills and the ability to interpret audience data to adjust strategy can also be beneficial.

Excellent time management and organizational skills are also necessary due to the fast-paced nature of social media.

 

Conclusion

And there you have it.

Today, we’ve given you a sneak peek into the dynamic world of a social media copywriter.

Surprised?

It’s not just about crafting catchy phrases.

It’s about connecting with audiences and shaping digital conversations, one compelling post at a time.

Armed with our handy social media copywriter job description template and real-life instances, you’re primed to take the plunge.

But why limit yourself?

Explore more with our job description generator. It’s your ultimate tool for creating finely-tuned job listings or perfecting your resume to a tee.

Keep in mind:

Every post, every hashtag, is a part of a larger narrative.

Let’s shape that digital discourse. Together.