Social Media Strategist Job Description [Updated for 2025]

In the era of online connectivity, the role of Social Media Strategists is more critical than ever.

As the pace of digital communication accelerates, the demand for skilled professionals who can navigate, optimize, and safeguard our social media presence becomes paramount.

But what exactly does a Social Media Strategist do?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the intricacies of social media strategy,

You’ve come to the right place.

Today, we present a customizable Social Media Strategist job description template, crafted for easy posting on job boards or career sites.

Let’s dive right in.

Social Media Strategist Duties and Responsibilities

Social Media Strategists harness the power of various social media platforms to create and implement campaigns to strengthen brand recognition and boost company sales and profits.

They are experts in managing online communities and know what kind of content will drive engagement and promote the company’s image in a positive and authentic way.

They have the following duties and responsibilities:

• Develop and implement comprehensive social media strategies to increase brand visibility and traffic across all platforms
• Analyze key metrics and tweak strategy as needed
• Collaborate with marketing, PR and sales teams to align company messages, promotions, and goals
• Engage with customers and respond to queries in a timely manner
• Monitor competitor activity and stay up-to-date with the latest social media best practices and technologies
• Create engaging and shareable content appropriate for each social media platform to drive engagement
• Work with the design team to ensure content is visually captivating
• Conduct social media audits to ensure best practices are being used
• Maintain digital dashboard of several different accounts
• Coordinate with legal, business, and communications teams to ensure brand consistency

 

Social Media Strategist Job Description Template

Job Brief

We are seeking a talented Social Media Strategist to lead our social media marketing campaigns.

The Social Media Strategist will be responsible for creating and implementing strategies, coordinating with stakeholders, producing content, analyzing user engagement and feedback, and managing the company’s social media interactions.

Our ideal candidates are up to date with the latest digital technologies and social media trends, have excellent communication skills, and are able to express our company’s views creatively.

Ultimately, the role of the Social Media Strategist is to manage and improve online content, strengthen our online presence and increase our brand visibility.

 

Responsibilities

• Design social media strategies to align with business goals
• Create, curate, and manage all published content (images, video, written and audio/podcast)
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide training and guidance to social media team members on social media implementation best practices and strategies
• Report on web traffic and social media engagement metrics
• Collaborate with Marketing, Sales and Product Development teams
• Stay up-to-date with new digital technologies and social media best practices

 

Qualifications

• Proven work experience as a Social Media Strategist or Social Media Manager
• Hands on experience using social media for brand awareness
• Understanding of SEO and web traffic metrics
• Familiarity with web design and publishing
• Excellent multitasking skills
• Strong written and verbal communication skills
• BS degree in Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Social Media Strategist
• Work Environment: Office setting with options for remote work. Occasional travel may be required for industry conferences or team meetings.
• Reporting Structure: Reports to the Marketing Director or Social Media Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Social Media Strategist Do?

A Social Media Strategist primarily works in the marketing department of organizations across various industries, or in digital marketing agencies.

They can also work as freelancers.

Their main responsibility is to develop and implement comprehensive social media strategies that align with the company’s business goals.

This includes identifying target audience, setting specific objectives, and defining the content and tone of communication on each social media platform.

They work closely with the content creation and graphic design teams to ensure the content shared on social media is engaging and consistent with the brand image.

Social Media Strategists analyze the performance of each post and campaign using social media analytic tools.

Based on these analyses, they refine the strategy to increase reach, engagement, and conversion rates.

They are also responsible for staying updated on the latest social media trends and tools, and incorporating them into the social media strategy as required.

Social Media Strategists often manage or oversee the company’s interaction with the public on social media platforms, ensuring any customer queries or complaints are promptly and appropriately addressed.

They also work to build and maintain relationships with influencers and other potential brand ambassadors.

In addition, they may be tasked with managing social media advertising campaigns, setting budgets, and defining target audience segments for each ad.

 

Social Media Strategist Qualifications and Skills

A proficient Social Media Strategist should possess a mix of creative, technical and interpersonal skills to effectively manage and grow an organization’s online presence, such as:

• Proficient understanding of popular social media platforms and their analytics to develop effective strategies and campaigns
• Strong content creation skills to curate engaging posts that align with the brand’s voice and appeal to the target audience
• Excellent communication skills to interact with customers, respond to social media posts and develop effective internal communication
• Strong analytical skills to interpret social media metrics, gain insights and adjust strategies accordingly
• Creativity and vision to develop innovative social media campaigns that increase brand awareness and customer engagement
• SEO knowledge to optimize content and increase visibility and traffic
• Ability to work under pressure and manage multiple social media accounts simultaneously
• Understanding of current online marketing trends and the ability to forecast future trends

 

Social Media Strategist Experience Requirements

Entry-level Social Media Strategists may have 1 to 2 years of experience, typically gained through internships or part-time roles in social media management or digital marketing.

This experience can also be obtained through roles such as Content Creator, Social Media Assistant or Digital Marketing Assistant.

Candidates with 3 to 5 years of experience are often more well-versed in developing and implementing social media strategies.

They have a stronger understanding of various social media platforms and are proficient in using analytics tools to measure the success of social media campaigns.

Those with more than 5 years of experience are usually seasoned professionals who have honed their skills in creating engaging content, fostering online communities, and driving brand growth through social media channels.

They may have leadership experience, having overseen a team of social media coordinators or assistants, and are typically prepared for a managerial or team-lead role.

Moreover, some roles may require Social Media Strategists to have a background in Graphic Design, Video Editing, or Copywriting, in order to create visually engaging and impactful social media content.

 

Social Media Strategist Education and Training Requirements

Social Media Strategists typically have a bachelor’s degree in marketing, communications, journalism, or a related field.

They also need a strong understanding of social media platforms and the dynamics of digital marketing.

Familiarity with SEO, content management, and creative writing is also beneficial.

Some positions may require Social Media Strategists to have a master’s degree in Digital Marketing or a related discipline, especially those involving strategic planning or higher-level decision-making.

Many professionals in this field also obtain certifications in social media management, digital marketing, or related areas.

Such certifications are offered by various online platforms and can significantly enhance a strategist’s skills and credibility.

In addition to formal education, practical experience plays a crucial role.

Many employers value a proven track record of successful social media campaigns and strategies.

Keeping up with the latest social media trends, tools, platforms, and best practices is also essential for this role.

This ongoing learning can be achieved through workshops, webinars, online courses, or industry-specific publications.

Overall, a combination of relevant education, practical experience, and a commitment to continuous learning are key requirements for a Social Media Strategist.

 

Social Media Strategist Salary Expectations

A Social Media Strategist can expect to earn an average salary of $52,622 (USD) per year.

The actual income can vary depending on factors such as years of experience, industry-specific knowledge, and the location of the employer.

 

Social Media Strategist Job Description FAQs

What skills does a Social Media Strategist need?

A Social Media Strategist must have strong written and verbal communication skills.

They should be creative and able to develop engaging content that resonates with the target audience.

They must also have a good understanding of SEO and web traffic metrics, be able to analyze data and understand how to leverage these insights to create effective strategies.

Knowledge of online marketing channels and proficiency in social media platforms is also essential.

 

Do Social Media Strategists need a degree?

Most Social Media Strategists hold a degree in Marketing, Communications, Public Relations or a related field.

However, extensive experience and a proven track record in managing and growing social media presence can also be considered in lieu of formal education.

Certifications in digital marketing or social media strategy are also beneficial.

 

What should you look for in a Social Media Strategist’s resume?

Look for experience in developing and implementing social media strategies, as well as managing and overseeing social media content.

Proficiency in multiple social media platforms and experience in conducting audience and buyer persona research should also be evident.

Any proven success in increasing online presence and brand awareness will be advantageous.

 

What qualities make a good Social Media Strategist?

A good Social Media Strategist is creative, innovative and able to stay ahead of the latest social media trends.

They have excellent communication skills, and are comfortable collaborating with other team members.

They should also be self-motivated, highly organized and able to manage multiple projects at once.

A deep understanding of the brand’s target audience and the ability to engage them effectively is also key.

 

Is it difficult to hire a Social Media Strategist?

Finding the right Social Media Strategist can be challenging, as it requires a blend of creativity, analytical skills and a deep understanding of social media platforms.

Additionally, the candidate must be able to adapt to the brand’s voice and understand the target audience intimately.

It’s crucial to find a candidate who can align social media strategies with the overall marketing and business goals.

 

Conclusion

So there you have it.

Today, we’ve unveiled the true essence of what it really means to be a Social Media Strategist.

And here’s the scoop:

It’s not just about posting and tweeting.

It’s about shaping the social media landscape, one post at a time.

With our reliable social media strategist job description template and practical examples, you’re ready to make your move.

But why halt your journey here?

Dive deeper with our job description generator. It’s your key to creating precise job listings or polishing your resume to perfection.

Remember:

Every post, every tweet is a part of the broader social media narrative.

Let’s sculpt that narrative. Together.

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