Strategic Planner Job Description [Updated for 2025]

In today’s complex business landscape, the role of strategic planners has become increasingly vital.

As the world of business evolves, the demand for sharp minds capable of developing, implementing, and managing strategic plans to drive growth and success escalates.

But what does a strategic planner really do? What are the expectations for this role?

Whether you are:

• A job seeker endeavoring to understand the core of this role,
• A hiring manager in search of the perfect candidate,
• Or simply fascinated by the intricate world of strategic planning,

You’re in the right place.

Today, we present a comprehensive strategic planner job description template, designed for seamless posting on job boards or career sites.

Let’s dive right into it.

Strategic Planner Duties and Responsibilities

Strategic Planners play a pivotal role in developing, communicating, executing, and sustaining strategic initiatives within a company.

They use their analytical skills and business knowledge to guide the future direction of the company and ensure it meets its objectives.

Strategic Planners have the following duties and responsibilities:

• Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations
• Set specific, measurable goals that align with the overall direction and business goals
• Develop and implement effective strategic plans with focus on long-term success
• Collaborate with and coordinate diverse teams (marketing, sales, customer service etc.)
• Build forecasts and analytical models to monitor company performance and market trends
• Prepare reports and present results to company executives and senior management
• Identify key challenges and propose action plans to address them
• Monitor and analyze industry trends and market changes
• Regularly evaluate the company’s competitive position and suggest improvements

 

Strategic Planner Job Description Template

Job Brief

We are seeking a forward-thinking Strategic Planner to identify and analyze business trends and market strategies.

The Strategic Planner will work closely with management, sales, marketing, and product development teams to implement actionable strategies for growth and profitability.

Successful candidates should have strong analytical skills, exceptional problem-solving abilities, and a knack for developing business strategies based on data analysis.

 

Responsibilities

• Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations.
• Set specific marketing goals that align with the overall direction and business goals.
• Develop and maintain digital campaigns to increase web traffic.
• Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
• Forecast market trends.
• Research and analyze competitive markets, strategies and operations.
• Generate innovative ideas to promote our brand and our products.
• Address advertising needs.
• Ensure brand consistency through all marketing channels.
• Use customer feedback to ensure client satisfaction.
• Ensure a strong brand presence in online and offline channels.

 

Qualifications

• Proven work experience as a Strategic Planner or Marketing Strategist.
• Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media).
• In-depth knowledge of CRM software and Content Management Systems.
• Familiarity with SEO/SEM and Google Analytics.
• Understanding of web design.
• Excellent verbal and written communication skills.
• Strong analytical skills.
• Team management skills.
• BSc degree in Marketing or relevant field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Strategic Planner
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Director of Strategy.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Strategic Planner Do?

Strategic Planners work primarily in businesses and corporations, focusing on the strategic goals of the organization.

They could also work as consultants to provide their expertise to various businesses.

Their primary role is to formulate strategies to achieve the long-term objectives of the company.

They work closely with senior management, marketing, and financial teams to analyze the company’s current status, market trends, and potential opportunities.

Strategic Planners use various analytical tools to gather data and use it to formulate strategic plans.

They conduct SWOT (strengths, weaknesses, opportunities, and threats) analysis, competitor analysis, and market research.

Additionally, they are responsible for monitoring the implementation of strategic plans and measuring their effectiveness.

They adjust the strategies based on the changing market conditions and the company’s performance.

Strategic Planners also present their findings and plans to the company’s stakeholders and offer advice on potential changes in the organization’s direction to meet strategic goals.

Overall, the Strategic Planner plays a crucial role in steering the company towards its desired long-term goals and ensuring its growth and sustainability in the market.

 

Strategic Planner Qualifications and Skills

A proficient Strategic Planner should possess the following skills and qualifications that align with your job description:

• Strong analytical and critical thinking skills to identify market trends, forecast future scenarios, and make data-driven strategic decisions.
• Exceptional problem-solving abilities to tackle complex business challenges and find feasible solutions.
• Excellent communication and presentation skills to clearly convey strategic plans and initiatives to stakeholders, clients, and team members.
• Interpersonal skills to collaborate effectively with other departments in the organization and to build relationships with external partners and stakeholders.
• Project management skills to oversee the implementation of strategic plans, ensuring that they stay on track and achieve the set objectives.
• Financial acumen to understand and interpret financial data, which aids in strategic planning and decision making.
• Proficiency in strategic planning software and other relevant tools to model business scenarios and create comprehensive strategic plans.
• Thorough understanding of the organization’s industry, including its competitive landscape, market dynamics, and customer needs.

 

Strategic Planner Experience Requirements

Entry-level Strategic Planners may have 1 to 3 years of experience, often gained through relevant internships or part-time roles in business strategy, market research, or business development.

They can also gain relevant experience through roles such as Business Analyst, Marketing Analyst, or other strategy-related roles.

Candidates with 3 to 5 years of experience are often expected to have honed their analytical, research, and strategic thinking skills in roles such as Junior Strategic Planner or Business Strategy Analyst.

They should be adept at market analysis, competitive analysis, and strategic planning.

Strategic Planners with more than 5 years of experience usually have a strong background in managing strategic initiatives, leading cross-functional teams, and driving strategic decision-making processes.

They may have also gained significant leadership experience and may be ready for senior-level or managerial roles in strategic planning.

In all roles, understanding of business functions, excellent communication skills, strong problem-solving abilities and proficiency with data analysis tools is often a requirement.

Advanced degrees in business or related fields may also be beneficial.

 

Strategic Planner Education and Training Requirements

Strategic Planners usually hold a bachelor’s degree in business, marketing, finance or a related field.

They need to have a strong understanding of business strategies, financial analysis, market research, and project management.

For more complex roles, a master’s degree in business administration (MBA) or a related field can be beneficial.

This advanced degree can provide strategic planners with a deeper understanding of business operations, marketing strategies, and financial planning.

Some roles may require Strategic Planners to have relevant certifications such as Certified Strategic Planner (CSP) or Professional Certified Marketer (PCM) which validates their expertise in strategic planning.

In addition to formal education, practical experience in business strategy, marketing, or a related field is often highly valued.

Continuous professional development is important for Strategic Planners to stay up-to-date with the latest business trends and market dynamics.

Advanced courses, seminars, and workshops in strategic management, business analytics, and market research can be particularly useful.

Soft skills such as problem-solving, critical thinking, and excellent communication are also essential for this role.

 

Strategic Planner Salary Expectations

The average salary for a Strategic Planner is around $75,474 (USD) per year.

The actual earnings can fluctuate based on factors such as experience, educational background, location, and the size and industry of the employing company.

 

Strategic Planner Job Description FAQs

What skills does a strategic planner need?

Strategic Planners need to possess excellent research and analytical skills to understand market trends and consumer behavior.

They should have strong communication skills for presenting their findings to stakeholders and peers.

They should also have critical thinking abilities to devise strategic plans based on their research and creative problem-solving skills to address challenges that may arise during the planning process.

 

Do strategic planners need a degree?

Most Strategic Planners have a bachelor’s degree in business, marketing, finance, or a related field.

Many employers prefer candidates with a Master’s degree in Business Administration (MBA) or a similar discipline.

Additionally, experience in strategic planning or related roles can be beneficial.

 

What should you look for in a strategic planner resume?

A strategic planner’s resume should exhibit strong analytical, research, and strategic thinking skills.

It should list experiences in strategic planning and execution, market analysis, and forecasting.

Look for knowledge of strategic planning tools and methodologies.

In addition, it’s beneficial if the candidate has experience in your industry.

 

What qualities make a good strategic planner?

A good Strategic Planner is one who is naturally curious, detail-oriented, and analytical.

They should have a solid understanding of the industry they are working in and be able to identify trends and opportunities.

Good Strategic Planners are also effective communicators who can clearly articulate their strategies to different stakeholders.

 

Is it difficult to hire strategic planners?

Hiring Strategic Planners can be a challenge due to the specialized skills required for the role.

The pool of candidates with the right mix of analytical skills, strategic thinking, and industry knowledge can be quite limited.

Therefore, recruiters often need to offer competitive salaries and benefits to attract the best candidates.

 

Conclusion

And there you have it.

Today, we’ve unveiled the intricate elements that truly define a strategic planner.

But guess what?

It’s not just about making plans.

It’s about shaping the future of a business, one strategic decision at a time.

With our top-tier strategic planner job description template and real-world examples, you’re ready to take the leap.

But why halt your journey here?

Dive deeper with our job description generator. It’s your next step to creating meticulous job listings or honing your resume to absolute precision.

Remember:

Each strategic decision is a part of a grander plan.

Let’s shape that future. Together.

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