Ad Operations Coordinator Job Description [Updated for 2025]

In the realm of digital advertising, the role of Ad Operations Coordinators has become increasingly pivotal.

As online advertising evolves, the demand for skilled individuals who can manage, optimize, and oversee our advertising operations is escalating.

But what does an Ad Operations Coordinator really do?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager defining the perfect candidate,
• Or simply curious about the intricacies of ad operations,

You’re in the right place.

Today, we present a customizable Ad Operations Coordinator job description template, crafted for effortless posting on job boards or career sites.

Let’s delve right into it.

Ad Operations Coordinator Duties and Responsibilities

Ad Operations Coordinators play a critical role in the digital marketing team by managing and optimizing online advertising campaigns.

They work closely with various departments to ensure that all digital ads meet the client’s goals and reach the target audience effectively.

Their duties and responsibilities include:

• Setting up and managing online ad campaigns across various platforms
• Monitoring and analyzing ad performance and metrics to ensure that campaigns are performing as expected
• Making adjustments to campaigns based on performance and client feedback
• Collaborating with the creative team to develop engaging ad content
• Working with sales and marketing teams to coordinate ad schedules and ensure that campaign goals are met
• Ensuring that all ad campaigns comply with industry regulations and standards
• Providing detailed reports and feedback on ad performance to clients and senior management
• Identifying trends and insights in ad performance data and making recommendations for improvements
• Troubleshooting technical issues related to ad serving and performance
• Managing relationships with ad platforms and vendors

 

Ad Operations Coordinator Job Description Template

Job Brief

We are looking for a detail-oriented and analytical Ad Operations Coordinator to join our team.

The Ad Operations Coordinator will be responsible for the implementation and management of digital advertising campaigns, tracking and analyzing performance data, and working closely with the sales and marketing teams to maximize ROI.

The ideal candidate has a solid understanding of digital advertising, including programmatic buying, ad serving technology, and ad network operations.

They should also be capable of managing multiple projects simultaneously and have excellent problem-solving skills.

 

Responsibilities

• Coordinate and manage digital advertising campaigns across multiple channels
• Implement and troubleshoot ad server tags and tracking pixels
• Analyze campaign performance data and provide insights and recommendations
• Work closely with the sales and marketing teams to optimize campaign performance
• Ensure all campaigns are delivered on time and meet client specifications
• Prepare reports on campaign performance
• Stay up-to-date with industry trends and developments

 

Qualifications

• Proven experience in ad operations or a similar role
• Strong understanding of digital advertising, including programmatic buying and ad serving technology
• Knowledge of ad serving tools (e.g. Google Ad Manager, MediaMath, AppNexus)
• Strong analytical and problem-solving skills
• Ability to manage multiple projects and meet deadlines
• Excellent communication skills
• Bachelor’s degree in Marketing, Advertising, or related field is preferred

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Ad Operations Coordinator
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Ad Operations Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $70,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Ad Operations Coordinator Do?

Ad Operations Coordinators play a crucial role in advertising and marketing agencies, as well as in the marketing departments of large corporations or businesses.

They are primarily responsible for the implementation and management of advertising campaigns.

This involves setting up, monitoring, and optimizing online advertising campaigns according to the specifications provided by clients or marketing strategists.

Ad Operations Coordinators work closely with various stakeholders, such as account managers, clients, and technology partners to ensure the smooth execution of advertising campaigns.

They are also responsible for troubleshooting any issues that arise during the campaign, such as technical glitches or performance-related problems.

Their tasks include generating and analyzing reports to assess the performance of the campaigns.

They utilize these insights to make data-driven decisions that can enhance the effectiveness of future campaigns.

Moreover, they may assist in the creation and revision of ad creatives, ensuring they align with the campaign goals and adhere to platform-specific specifications and guidelines.

In some cases, Ad Operations Coordinators may also be involved in the budgeting process, assisting in the allocation of advertising spend and tracking expenses throughout the campaign.

Their role is vital in ensuring that advertising campaigns run smoothly and successfully, meeting client objectives and maximizing return on investment.

 

Ad Operations Coordinator Qualifications and Skills

An Ad Operations Coordinator needs to have a wide range of technical and interpersonal skills to manage digital advertising campaigns effectively, including:

• Knowledge of digital advertising platforms and technologies to execute, manage and optimize ad campaigns.
• Analytical skills to evaluate ad performance data and make adjustments to increase efficiency and effectiveness.
• Understanding of online marketing strategies to align ad operations with the overall marketing objectives.
• Strong organizational skills to handle multiple ad campaigns simultaneously, ensuring each meets its specific objectives and deadlines.
• Exceptional communication skills to coordinate with clients, sales teams, creative teams, and other stakeholders involved in the ad operations process.
• Problem-solving skills to identify and resolve issues that may impact ad delivery or performance.
• Customer service orientation to ensure client satisfaction and build long-term relationships.
• Attention to detail to ensure accuracy in ad placement, performance tracking, and reporting.

 

Ad Operations Coordinator Experience Requirements

Entry-level Ad Operations Coordinators are expected to have 1 to 2 years of experience in a digital advertising or marketing role.

This experience can be gained through internships, part-time work, or full-time roles in digital marketing, social media management, or related fields.

Knowledge of ad serving platforms, such as Google Ad Manager, is often required.

Candidates with 3 to 5 years of experience will likely have honed their skills in optimizing ad campaigns, analyzing performance data, and managing relationships with clients and vendors.

They may have started their careers in more junior roles, such as Ad Operations Assistant or Digital Marketing Assistant, before progressing to the Coordinator role.

Those with more than 5 years of experience in the field of ad operations might have some leadership experience, having overseen a small team or managed large-scale, complex campaigns.

They are well-versed in the end-to-end process of digital advertising, from planning and execution to analysis and reporting.

At this level, they may be ready for a managerial position within the Ad Operations team.

 

Ad Operations Coordinator Education and Training Requirements

Ad Operations Coordinators typically require a bachelor’s degree in Marketing, Advertising, Business, or a related field.

They should have a strong understanding of digital advertising platforms and marketing trends, often gained through course modules or internships during their degree program.

Knowledge of Google Ad Manager, Facebook Business Manager, and other ad serving tools are often required for this role.

Understanding of HTML, JavaScript and Excel can be beneficial as well.

In addition, Ad Operations Coordinators should have strong analytical skills for analyzing ad performance and making data-driven decisions.

For career advancement or specialization, some professionals may pursue further education or certifications in digital marketing, data analysis, or project management.

While not always required, earning a master’s degree in Business Administration or Marketing can provide greater understanding of the business landscape and potentially open up more senior positions.

Real-world experience, which can be gained through internships or entry-level jobs, is also highly valued in this role.

This experience can provide hands-on understanding of the complexities of the advertising ecosystem and the role ad operations play in the overall marketing strategy.

 

Ad Operations Coordinator Salary Expectations

An Ad Operations Coordinator earns an average salary of $49,091 (USD) per year.

The actual earnings may vary based on the level of expertise, location, and the company they are working for.

Other factors such as the size and industry of the company may also affect the salary.

 

Ad Operations Coordinator Job Description FAQs

What skills does an Ad Operations Coordinator need?

An Ad Operations Coordinator must be highly organized and detail-oriented, as they are responsible for implementing and managing advertising campaigns.

They also need to be analytical, as they often analyze campaign performance data.

Excellent communication skills are also necessary for coordinating across teams and with clients.

Knowledge of ad serving technologies and platforms, as well as proficiency with spreadsheets and databases, is often required.

 

Do Ad Operations Coordinators need a degree?

Most employers prefer Ad Operations Coordinators to have a Bachelor’s degree in Marketing, Business, or a related field.

However, relevant experience in advertising or marketing, particularly in digital platforms, can sometimes replace formal education requirements.

As this is a rapidly evolving field, continued learning and staying updated with the latest industry trends and technologies is crucial.

 

What should you look for in an Ad Operations Coordinator resume?

A strong resume for an Ad Operations Coordinator will demonstrate experience managing online advertising campaigns, familiarity with ad serving technologies, and proficiency with data analysis tools.

Look for specific accomplishments related to improving campaign performance or efficiency.

Certifications in Google Ads, Facebook Ads, or other similar platforms can also be a plus.

 

What qualities make a good Ad Operations Coordinator?

A good Ad Operations Coordinator is one who is able to think strategically and analytically, as they need to make data-driven decisions to optimize campaigns.

They should be good problem solvers, able to troubleshoot issues and find effective solutions.

Excellent communication skills are also essential, as they will need to liaise with different departments and clients.

 

What is the career path for an Ad Operations Coordinator?

Starting as an Ad Operations Coordinator, individuals can move into senior roles such as Ad Operations Manager or Director, where they oversee larger teams and make strategic decisions about advertising campaigns.

With enough experience and expertise, they can also move into roles related to digital strategy or media buying.

Some may also choose to specialize in a particular area, such as programmatic advertising or social media ads.

 

Conclusion

And there we have it.

Today, we’ve given you a behind-the-scenes look at what it truly means to be an Ad Operations Coordinator.

Surprise, surprise!

It’s not just about managing ad placements.

It’s about orchestrating the symphony of online advertising, one campaign at a time.

With our ready-to-use Ad Operations Coordinator job description template and hands-on examples, you’re ready to take a leap.

But why halt your journey here?

Go further with our job description generator. It’s your passport to creating meticulously tailored job listings or refining your resume to the finest detail.

Remember:

Every ad campaign is part of a larger strategy.

Let’s shape that strategy. Together.

Reasons to Become an Ad Operations Coordinator (Navigate the Digital Domain)

How to Become an Ad Operations Coordinator (Complete Guide)

Disadvantages of Being an Ad Operations Coordinator (Clicks or Bricks?)

Crisis-Proof Careers: Jobs That Shine in Economic Hard Times

The AI Job Evolution: How Tech is Transforming Work

Flex-Time Triumphs: The Most Adaptive Jobs in the Industry

The Paycheck Problem: Jobs Where You Might Struggle Financially