Ad Operations Specialist Job Description [Updated for 2024]

ad operations specialist job description

In the digital era, the demand for Ad Operations Specialists has soared to unprecedented heights.

As the world shifts more towards online marketing and advertising, the need for competent individuals who can manage, optimize, and protect our digital ad campaigns becomes increasingly urgent.

But let’s delve deeper: What does the role of an Ad Operations Specialist truly entail?

Whether you are:

  • A job seeker looking to understand the core of this role,
  • A hiring manager aiming to define the ideal candidate,
  • Or simply curious about the intricate details of ad operations,

You’ve come to the right place.

Today, we’re rolling out a fully customizable Ad Operations Specialist job description template, crafted for effortless posting on job boards or career sites.

Let’s dive right in.

Ad Operations Specialist Duties and Responsibilities

Ad Operations Specialists are responsible for managing, configuring, and monitoring online advertising campaigns.

Their role requires a keen understanding of online advertising technologies, campaign optimization, and performance analysis.

Their daily duties and responsibilities include:

  • Developing and managing online advertising campaigns
  • Tracking ad performance and optimizing strategies to ensure maximum ROI
  • Working closely with sales and marketing teams to understand client objectives and develop appropriate advertising strategies
  • Implementing and managing ad serving technologies and platforms
  • Analyzing campaign data and metrics and making recommendations for improvement
  • Addressing and troubleshooting ad delivery and performance issues
  • Ensuring compliance with industry standards and practices
  • Coordinating with graphic designers to develop effective ad creatives
  • Staying up-to-date with the latest trends and advancements in online advertising and ad technologies

 

Ad Operations Specialist Job Description Template

Job Brief

We are seeking a detail-oriented and motivated Ad Operations Specialist to manage our digital advertising campaigns.

This role involves ensuring all campaigns are correctly set up, tracking correctly, delivered on time, and optimized for effectiveness.

The Ad Operations Specialist will be responsible for campaign setup, testing, trafficking, and reporting.

The ideal candidate should have a strong understanding of digital advertising platforms, performance metrics, and analytics.

 

Responsibilities

  • Set up, manage, and optimize online advertising campaigns.
  • Test and troubleshoot issues that arise with ad campaigns.
  • Monitor campaign delivery to ensure campaigns are running as expected and targeting the correct audience.
  • Generate and analyze campaign reports to guide improvements.
  • Communicate with clients and vendors to coordinate campaign activities and provide updates.
  • Stay current with industry trends and best practices in digital advertising.
  • Ensure compliance with platform and company guidelines.
  • Collaborate with cross-functional teams to develop creative and effective advertising strategies.

 

Qualifications

  • Proven experience in ad operations or a similar role.
  • Strong knowledge of digital advertising platforms and technologies (e.g., AdWords, Facebook Ads Manager, Google Analytics).
  • Good understanding of performance metrics and web analytics.
  • Strong analytical skills and attention to detail.
  • Excellent communication and project management skills.
  • A degree in Marketing, Advertising, or a related field is preferred.

 

Benefits

  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities

 

Additional Information

  • Job Title: Ad Operations Specialist
  • Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
  • Reporting Structure: Reports to the Ad Operations Manager or Director of Advertising.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $55,000 minimum to $75,000 maximum
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Ad Operations Specialist Do?

Ad Operations Specialists typically work in advertising agencies or in the marketing departments of various industries.

They are an integral part of the digital marketing team.

Their primary responsibility is to manage, execute, and analyze online ad campaigns.

They ensure that the campaigns are set up correctly, meet the required specifications, and are successfully delivered to the intended audience.

Ad Operations Specialists work closely with advertisers, publishers, and internal sales teams to troubleshoot any technical issues that may arise during the campaign process.

They handle all aspects of ad campaign management, including campaign setup, monitoring, reporting, and optimization.

They are also responsible for tracking and analyzing the performance of ad campaigns.

Using various analytics tools, they measure key performance indicators (KPIs) and provide detailed reports to clients or internal teams.

Based on these insights, they suggest ways to improve the effectiveness of the campaigns.

In addition, Ad Operations Specialists may be involved in the testing and implementation of new ad products or technologies, ensuring their successful integration into existing advertising systems.

They play a key role in ensuring that the ad operations process is smooth, efficient, and aligned with the goals of the business.

 

Ad Operations Specialist Qualifications and Skills

An Ad Operations Specialist should possess a mix of technical knowledge, analytical ability, and communication skills to optimize advertising campaigns, including:

  • Strong understanding of digital advertising platforms and technologies to manage and optimize ad campaigns
  • Proficiency in data analysis and performance metrics to evaluate campaign success and make necessary adjustments
  • Excellent attention to detail to manage multiple ad campaigns simultaneously, ensuring each meets its specific objectives
  • Strong communication skills to coordinate with sales, marketing, and technical teams, and to present campaign strategies and results to clients and stakeholders
  • Problem-solving abilities to identify and troubleshoot any issues that may hinder the performance of ad campaigns
  • Knowledge of SEO and SEM strategies to ensure advertising campaigns align with broader marketing goals
  • Technical skills in HTML, CSS, and JavaScript, as well as experience with ad servers and programmatic platforms
  • Ability to thrive in a fast-paced, deadline-driven environment

 

Ad Operations Specialist Experience Requirements

Candidates aspiring to become Ad Operations Specialists often need a minimum of 2 to 3 years of experience in digital marketing or advertising.

This experience can be gained through internships, part-time or full-time roles related to digital advertising, marketing campaigns, or online traffic management.

Those with experience in using ad tech platforms such as Google Ads, Facebook Business Manager, or Programmatic Buying Platforms often stand out during the hiring process.

Additionally, experience in handling ad traffickers, optimization of campaigns, and report generation is also beneficial.

Candidates with more than 5 years of experience may have had exposure to complex ad operations, large scale digital campaigns, and have familiarity with the latest trends in ad technology.

They might be well suited for senior roles within the ad operations team.

Moreover, those possessing leadership experience in managing small teams, coordinating with multiple stakeholders, and driving campaign strategies can potentially qualify for managerial positions in the domain.

 

Ad Operations Specialist Education and Training Requirements

Ad Operations Specialists typically have a bachelor’s degree in advertising, marketing, business or another related field.

They need a strong background in digital media, data analysis, and familiarity with ad serving platforms like DoubleClick, Facebook Business Manager, and Google Ad Manager.

Understanding of HTML, JavaScript, and CSS coding languages is also considered beneficial.

Some positions, especially those in larger corporations or specialized agencies, may require Ad Operations Specialists to have a master’s degree in advertising, business or a specific digital media discipline.

Additionally, certifications in Google Ads, Facebook Blueprint, or other online advertising platforms may be required or highly beneficial.

Having a master’s degree and/or certification may also indicate a candidate’s leadership potential and dedication to ongoing learning.

Furthermore, experience with SEO, SEM, and programmatic advertising can set candidates apart in this competitive field.

Continued education and staying up to date with the latest trends in the digital advertising industry is key for success in this role.

 

Ad Operations Specialist Salary Expectations

An Ad Operations Specialist can expect to earn an average salary of $62,667 (USD) per year.

The exact amount can differ based on factors such as experience, level of expertise, geographical location, and the organization that they work for.

 

Ad Operations Specialist Job Description FAQs

What skills does an Ad Operations Specialist need?

An Ad Operations Specialist needs to have strong analytical skills to interpret data and make strategic decisions.

They should have expertise in ad serving technologies and digital marketing, as well as proficiency in using ad serving tools.

They must also possess excellent organizational and multitasking skills, as they will be managing several ad campaigns simultaneously.

 

Do Ad Operations Specialists need a degree?

While it’s not strictly necessary, many Ad Operations Specialists have a bachelor’s degree in marketing, advertising, business, or a related field.

More important than the degree is relevant experience in digital advertising and familiarity with ad serving technologies.

 

What should you look for in an Ad Operations Specialist’s resume?

An ideal Ad Operations Specialist’s resume should showcase a strong background in digital advertising, including experience with ad serving tools like Google Ad Manager.

It should also highlight their analytical skills, showcasing their ability to interpret performance data and adjust strategies accordingly.

Familiarity with HTML, CSS, and JavaScript is also a plus.

 

What qualities make a good Ad Operations Specialist?

A good Ad Operations Specialist is detail-oriented and able to manage multiple projects simultaneously.

They should be able to work independently but also collaborate effectively with a team.

Strong problem-solving skills are essential for troubleshooting issues with ad campaigns.

Lastly, a passion for advertising and a drive to stay up-to-date with the latest industry trends will make an Ad Operations Specialist particularly successful.

 

What are the daily duties of an Ad Operations Specialist?

On a daily basis, an Ad Operations Specialist may be responsible for setting up, monitoring, and optimizing digital ad campaigns.

They also analyze campaign performance data and make adjustments as necessary to meet client goals.

They may also troubleshoot and resolve issues related to ad serving and performance.

They often liaise with sales teams, clients, and vendors to ensure campaigns are executed flawlessly.

 

Is it difficult to hire Ad Operations Specialists?

The challenge in hiring Ad Operations Specialists often lies in finding candidates with the right mix of technical and marketing skills.

Since they need to be both analytical and creative, it can be tough to find candidates who excel in both areas.

Offering competitive salaries and opportunities for professional development can help attract top talent.

 

Conclusion

And there you have it.

Today, we’ve deconstructed the intricacies of being an Ad Operations Specialist.

Surprise, surprise?

It’s not just about managing ad campaigns.

It’s about orchestrating the future of advertising, one digital strategy at a time.

With our definitive Ad Operations Specialist job description template and real-world examples, you’re primed and ready to step into action.

But why stop at the brink of greatness?

Venture further with our job description generator. It’s your ace up the sleeve for precision-crafted job postings or tailoring your resume to perfection.

Remember:

Every ad strategy is a piece of the larger puzzle.

Let’s shape that future. Together.

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