Advertising Account Executive Job Description [Updated for 2024]

advertising account executive job description

In the rapidly evolving world of media and communication, the demand for Advertising Account Executives has never been greater.

As advertising strategies continue to evolve, the need for creative minds who can manage, develop, and execute effective advertising campaigns grows stronger.

But what does an Advertising Account Executive really do?

Whether you are:

  • A job seeker seeking to understand the core responsibilities of this role,
  • A hiring manager aiming to define the perfect candidate,
  • Or simply curious about the ins and outs of advertising account management,

You’ve come to the right place.

Today, we present a customizable Advertising Account Executive job description template, crafted for effortless sharing on job boards or career sites.

Let’s dive in.

Advertising Account Executive Duties and Responsibilities

Advertising Account Executives are primarily responsible for creating, managing, and coordinating advertising campaigns for their clients.

They play a significant role in maintaining the client-agency relationship, ensuring the client’s needs are met and their brand is well-represented.

Their duties and responsibilities include:

  • Building and maintaining relationships with clients and understanding their advertising needs
  • Collaborating with the creative team to develop advertising campaigns
  • Presenting campaign ideas and budgets to clients
  • Negotiating contracts and cost estimates with clients and vendors
  • Managing the details of individual advertising campaigns including budget, scheduling, and reporting
  • Communicating with the client about campaign progress, timelines, and results
  • Working with media planners to allocate and monitor budgets for media buying
  • Resolving any issues or conflicts that arise during the campaign
  • Understanding current advertising trends and industry standards to offer the best advice to clients
  • Coordinating with the accounting department to ensure invoices are sent to clients and payments are received

 

Advertising Account Executive Job Description Template

Job Brief

We are in search of a dynamic Advertising Account Executive to manage and grow client accounts in our advertising department.

Advertising Account Executive responsibilities include understanding client needs, creating and proposing advertising strategies, developing detailed campaign proposals, and maintaining relationships with clients.

Our ideal candidate is someone with a solid understanding of the full advertising process, from strategy development to execution, with a strong focus on client satisfaction.

 

Responsibilities

  • Manage and grow client accounts in the advertising department
  • Understand client needs and objectives to create suitable advertising strategies
  • Present advertising strategies to clients for approval or modification
  • Create detailed campaign proposals
  • Negotiate contracts and agreements to maximize profit
  • Ensure that the agreed-upon strategies are implemented effectively
  • Maintain relationships with clients for future projects and additional sales
  • Collaborate with colleagues in different teams to ensure client satisfaction
  • Prepare reports on account status for management

 

Qualifications

  • Proven experience as an Advertising Account Executive or similar role
  • Good understanding of marketing and advertising methods and techniques
  • Ability to multi-task and handle a variety of accounts possibly from different industries
  • A team player with outstanding communication and presentation skills
  • BSc/BA in Marketing, Business Administration or relevant field

 

Benefits

  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities

 

Additional Information

  • Job Title: Advertising Account Executive
  • Work Environment: Office-based role with occasional need for travel to meet clients.
  • Reporting Structure: Reports to the Advertising Account Manager or Advertising Director.
  • Salary: Salary is competitive and based on candidate’s experience and qualifications.
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Advertising Account Executive Do?

Advertising Account Executives act as the bridge between clients and the advertising agency.

They work in advertising agencies or media companies, though some may also be self-employed.

Their primary role is to understand the marketing and advertising needs of their clients and to coordinate with various departments within the agency to ensure these needs are met.

They are responsible for the coordination of advertising campaigns, ensuring they are executed on time and within budget.

This involves everything from initial planning, concept development, overseeing the creative process, and ensuring the final delivery meets the client’s expectations.

Advertising Account Executives also handle the financial aspect of client accounts, including preparing cost estimates and managing the billing process.

They maintain regular communication with clients, providing updates, taking feedback, and addressing any concerns or issues.

Moreover, they are responsible for identifying and securing new business opportunities to increase agency revenue.

Their role requires strong communication, organization, and project management skills.

They must also be adept at building and maintaining strong client relationships.

 

Advertising Account Executive Qualifications and Skills

An Advertising Account Executive should have the skills and qualifications that align with your job description, such as:

  • Excellent communication and presentation skills, to pitch ideas to clients and convey campaign strategies to the creative team.
  • Strong interpersonal skills, to build and maintain relationships with clients, and to lead and inspire the account team.
  • Good negotiation skills, to secure the best spots and rates for advertising campaigns from media outlets.
  • Ability to work under pressure and meet tight deadlines, managing multiple projects at a time while maintaining attention to detail.
  • Commercial awareness and understanding of how businesses operate, to understand clients’ needs and align advertising strategies accordingly.
  • A creative mindset to contribute to the ideation process and think outside of the box to meet client goals.
  • Proficient in using various digital platforms and software related to advertising, such as customer relationship management systems, Google Ads, and social media platforms.
  • Problem-solving skills to address challenges that may arise during a campaign’s execution and to propose suitable alternatives or solutions.

 

Advertising Account Executive Experience Requirements

Advertising Account Executives are generally required to have a bachelor’s degree in advertising, marketing, communications, or a related field.

They may also gain experience through internships or part-time roles in an advertising agency or marketing firm.

Entry-level candidates may have 1 to 2 years of experience in managing accounts, dealing with client relationships, or working on ad campaigns.

They can also gain valuable skills and knowledge in roles such as Junior Account Executive, Marketing Assistant, or Sales Representative.

Candidates with more than 3 years of experience are often considered to be senior executives.

They are expected to have developed their client servicing skills, strategic thinking ability, and have a thorough understanding of media planning and buying.

Those with more than 5 years of experience usually have significant leadership experience, having managed teams and multiple client accounts.

They are often ready for roles such as Account Director or Group Account Director, where they would oversee the work of a team of account executives.

Regardless of the level, an Advertising Account Executive should have strong communication, negotiation, and problem-solving skills.

Experience with digital marketing tools and platforms is also highly valued.

 

Advertising Account Executive Education and Training Requirements

Advertising Account Executives typically have a bachelor’s degree in advertising, business, marketing, communications, or a related field.

They are expected to have a comprehensive understanding of marketing strategies and market research techniques.

Familiarity with creative processes and project management is also beneficial in this role.

Some positions, especially those in large advertising agencies or high-stakes environments, may require Advertising Account Executives to have a master’s degree in a specific marketing or advertising discipline.

Advertising Account Executives can also choose to further their education by pursuing certification programs such as Certified Account Executive (CAE) or Certified Advertising Specialist (CAS) to improve their skills and credentials.

Further training in customer relationship management, sales techniques, and negotiation skills could also prove beneficial.

A master’s degree and/or certification indicate a candidate’s dedication to the industry and their commitment to keeping up to date with the latest trends and strategies.

 

Advertising Account Executive Salary Expectations

An Advertising Account Executive makes an average of $60,260 (USD) per year.

The compensation may vary based on factors such as years of experience, the size and location of the company, and the specific industry.

 

Advertising Account Executive Job Description FAQs

What skills does an Advertising Account Executive need?

Advertising Account Executives need to have strong communication skills to deal with clients, colleagues, and advertising agencies.

They should also have good project management skills to be able to oversee multiple advertising campaigns.

Good negotiation skills are also essential, as they will often need to work out contracts and costs with advertising agencies or media outlets.

 

Do Advertising Account Executives need a degree?

While not always required, many employers prefer Advertising Account Executives to have a bachelor’s degree in advertising, marketing, communications, or a related field.

Experience in the advertising or marketing sector is typically more valued, especially experience in client services or account management.

 

What should you look for in an Advertising Account Executive resume?

When reviewing an Advertising Account Executive resume, look for previous experience in advertising or marketing, especially roles that required client service or account management.

Skills to look out for include strategic planning, project management, and contract negotiation.

It can also be beneficial if the candidate has experience in the specific industry your company operates in.

 

What qualities make a good Advertising Account Executive?

A good Advertising Account Executive is a strong communicator who can effectively liaise between clients and the creative team to ensure advertising campaigns meet client expectations.

They need to be organized and detail-oriented to manage multiple campaigns at once, and have a strong understanding of marketing strategies and industry trends.

Additionally, they need to be persuasive and confident, as they often need to sell their campaign ideas to clients and negotiate contracts.

 

What are the career advancement opportunities for an Advertising Account Executive?

With experience and a successful track record, an Advertising Account Executive can progress to more senior roles such as Account Director or even Managing Director.

They may also have the opportunity to specialize in a particular type of client or sector, or move into related areas such as marketing or public relations.

 

Conclusion

And there you have it.

Today, we’ve given you an insider’s look into the dynamic world of an advertising account executive.

And guess what?

It’s not just about selling ad space.

It’s about orchestrating a symphony of strategies, connecting brands to their audiences in meaningful ways.

With our comprehensive advertising account executive job description template and real-world examples, you’re prepared to take the next step.

But why stop there?

Delve further with our job description generator. It’s your gateway to meticulously tailored listings or finessing your resume to perfection.

Remember:

Every campaign is a unique story that contributes to the bigger narrative.

Let’s shape that narrative. Together.

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