Advertising Assistant Job Description [Updated for 2025]

In the dynamic world of marketing, the role of an advertising assistant is becoming more vital than ever.

As advertising strategies continue to evolve in this digital era, the demand for innovative minds who can create, develop, and maintain our promotional strategies is on the rise.

But let’s get down to the nitty-gritty: What’s really expected from an advertising assistant?

Whether you are:

• A job seeker trying to grasp the true essence of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the behind-the-scenes of advertising,

You’ve landed in the right spot.

Today, we’re launching a customizable advertising assistant job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Advertising Assistant Duties and Responsibilities

Advertising Assistants play a key role in supporting advertising projects, ranging from direct advertising strategies to digital marketing campaigns.

They work closely with advertising managers and other team members to ensure smooth execution of advertising efforts, and they often act as a bridge between the creative team, clients, and vendors.

The duties and responsibilities of an Advertising Assistant include:

• Assisting in the development and implementation of advertising campaigns
• Monitoring active marketing programs and developing ways to improve those campaigns
• Submitting ideas for experimental marketing programs designed to enhance and grow the company’s brand
• Coordinating with different teams to ensure that all advertising operations are running smoothly
• Working with team members to develop, understand and implement advertising plans and strategies
• Helping with the creation of marketing materials, including brochures, blogs, marketing copy, etc.
• Preparing reports on the performance and outcomes of advertising campaigns
• Performing market research to identify new opportunities and competition
• Maintaining a comprehensive database of existing and potential clients
• Assisting in the budgeting process and keeping track of advertising expenditures

 

Advertising Assistant Job Description Template

Job Brief

We are seeking a creative and organized Advertising Assistant to support our advertising department in promoting our brand and services.

The Advertising Assistant will be responsible for performing administrative tasks, conducting market research, updating databases, preparing reports, and assisting in implementing promotional activities.

Our ideal candidate is a talented multi-tasker who can stay organized in a fast-paced environment.

 

Responsibilities

• Assist in the development and execution of advertising campaigns
• Conduct market research to identify potential markets and test the effectiveness of advertising strategies
• Compile and update databases with client and prospect information
• Prepare and distribute reports on advertising campaigns
• Coordinate with team members to implement promotional activities
• Assist in creating promotional materials
• Handle administrative tasks related to advertising such as scheduling meetings, managing calendars and processing invoices
• Provide support to social media efforts

 

Qualifications

• Proven experience as an Advertising Assistant or similar role
• Familiarity with marketing research and promotional activities
• Knowledge of marketing digital tools and techniques
• Excellent organization and multitasking abilities
• Strong verbal and written communication skills
• Proficient in MS Office; familiarity with design software (e.g. Photoshop, InDesign) is a plus
• BS/BA in marketing, business or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Advertising Assistant
• Work Environment: Office setting with options for remote work. Some travel may be required for market research and client meetings.
• Reporting Structure: Reports to the Advertising Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $30,000 minimum to $45,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Advertising Assistant Do?

Advertising Assistants typically work for advertising agencies, marketing firms, or in-house advertising departments within larger companies.

They assist in developing and executing advertising campaigns by conducting market research, creating content, and liaising with clients.

Advertising Assistants are often tasked with drafting marketing materials, including press releases, brochures, and digital content.

They may also be responsible for coordinating the production of TV and radio advertisements, billboards, and online ads.

They often work closely with other members of the advertising team, including copywriters, graphic designers, and account executives to ensure that all campaign materials align with the client’s branding and messaging strategy.

In addition to creative tasks, Advertising Assistants may also be responsible for administrative duties such as scheduling meetings, maintaining client files, and tracking campaign results.

Overall, the role of an Advertising Assistant is to support the advertising team in implementing effective marketing strategies that meet the client’s objectives and budget.

 

Advertising Assistant Qualifications and Skills

An Advertising Assistant should possess a blend of creative, technical, and interpersonal skills to effectively support advertising campaigns, including:

• Strong creative abilities to contribute to the development of advertising campaigns and to generate new ideas that appeal to the target audience.
• Excellent written and verbal communication skills to articulate advertising strategies, work with clients, and collaborate with the advertising team.
• Proficient in using advertising and graphic design software to assist in the creation of visuals and promotional materials.
• Strong organizational skills to manage and coordinate multiple tasks and projects simultaneously, ensuring that deadlines are met.
• Excellent attention to detail to ensure the accuracy of all advertising materials and to identify potential improvements.
• Research skills to gather and analyze market trends, consumer behavior, and competitor activity.
• Interpersonal skills to build and maintain relationships with clients, vendors, and team members.
• Understanding of social media and digital marketing strategies to effectively promote products or services online.

 

Advertising Assistant Experience Requirements

Advertising Assistant positions often require a minimum of 1 to 2 years of experience in the advertising or marketing field.

This experience may be obtained through internships, part-time positions, or entry-level roles in advertising agencies or marketing firms.

Candidates with a background in roles such as Marketing Coordinator, Social Media Specialist, or Copywriter are often well-prepared for the responsibilities of an Advertising Assistant.

Those with more than 3 years of experience may have developed a deeper understanding of the advertising industry, including experience with advertising campaigns, media planning, and client relationships.

This experience is often required for more advanced positions within an advertising agency.

Candidates with over 5 years of experience in the advertising field may be prepared for supervisory or management roles, as they have likely gained experience with team leadership, project management, and strategic planning.

 

Advertising Assistant Education and Training Requirements

Advertising Assistants typically have a bachelor’s degree in marketing, advertising, communications, or a related field.

In addition, they should have a strong understanding of various advertising platforms, digital marketing strategies, and an ability to analyze market trends.

Internship experience in an advertising or marketing role is often beneficial for gaining practical experience.

In some cases, employers may prefer Advertising Assistants who have completed a master’s degree in a specific marketing or advertising discipline, especially for positions that require more strategic planning and market research.

There are also numerous professional certifications available, such as Certified Professional Marketer (CPM) or Google AdWords Certification, that can enhance an Advertising Assistant’s skills and employability.

These certifications provide evidence of a candidate’s commitment to ongoing learning and staying updated with the latest advertising trends and techniques.

 

Advertising Assistant Salary Expectations

An Advertising Assistant can expect to earn an average salary of $37,500 (USD) per year.

This salary can fluctuate based on factors such as experience in the field, educational background, and the location of the employment.

 

Advertising Assistant Job Description FAQs

What skills does an Advertising Assistant need?

Advertising Assistants should have excellent communication and organizational skills as they are often tasked with managing multiple projects simultaneously.

They should also have a creative flair, analytical skills to assess the effectiveness of campaigns, and a good understanding of digital marketing channels and social media platforms.

Familiarity with graphic design software and copywriting skills can also be beneficial.

 

Do Advertising Assistants need a degree?

While not always necessary, a degree in marketing, advertising, business, or a related field can be beneficial for an Advertising Assistant.

Many employers value relevant experience, such as internships or prior roles in advertising or marketing, as much as formal education.

 

What should you look for in an Advertising Assistant resume?

A resume for an Advertising Assistant should highlight prior experience in advertising or marketing, including internships.

Look for knowledge or experience with digital marketing channels, social media platforms, and advertising software.

Excellent communication, organizational skills, and a demonstrated ability to manage multiple projects should also be evident.

A bonus would be familiarity with graphic design software and copywriting skills.

 

What qualities make a good Advertising Assistant?

A good Advertising Assistant is organized, detail-oriented, and able to juggle multiple projects at once.

They should be creative, able to come up with fresh ideas for campaigns, and have a good understanding of the target audience.

They should also be analytical, able to assess the success of campaigns and suggest improvements.

Good interpersonal skills are also important, as they often need to liaise with other team members and external vendors.

 

Is it difficult to hire an Advertising Assistant?

The difficulty in hiring an Advertising Assistant often depends on the specific requirements of the role.

If the role requires specialized skills or experience, it may be harder to find a suitable candidate.

However, there are many aspiring professionals in the advertising field, so with an attractive job description and competitive compensation, employers can attract a good pool of candidates.

 

Conclusion

And that’s a wrap.

Today, we’ve given you an inside look at the vibrant world of advertising assistant.

Guess what?

It’s not just about creating ads.

It’s about weaving stories that captivate, persuade and inspire, one campaign at a time.

Armed with our robust advertising assistant job description template and real-life examples, you’re ready to take the plunge.

But why stop at readiness?

Take a step further with our job description generator. It’s your ultimate tool for crafting pinpoint-accurate listings or polishing your resume to shine brighter than ever.

Remember:

Every ad campaign is a thread in the grand tapestry of your brand’s story.

Let’s weave that narrative. Together.

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