Advertising Illustrator Job Description [Updated for 2024]

advertising illustrator job description

In the visual age, the focus on advertising illustrators has never been greater.

As brands vie for attention, the demand for creative individuals who can design, refine, and embody our visual narratives becomes more pressing.

But let’s strip it down: What’s truly expected from an advertising illustrator?

Whether you are:

  • A job seeker trying to unravel the core of this role,
  • A hiring manager defining the perfect candidate,
  • Or simply fascinated by the craft of advertising illustration,

You’ve landed at the right place.

Today, we reveal a flexible advertising illustrator job description template, designed for easy posting on job boards or career sites.

Let’s delve right into it.

Advertising Illustrator Duties and Responsibilities

Advertising Illustrators are creative professionals who use their artistic skills to develop visual concepts for marketing and advertising campaigns.

They work closely with clients and creative teams to bring ideas to life through drawings and illustrations.

Their daily duties and responsibilities include:

  • Collaborating with clients, marketers and designers to understand project objectives and target audiences
  • Conceptualizing, designing and creating high-quality illustrations for advertising and marketing campaigns
  • Using drawing, sketching and painting skills to create original artwork
  • Utilizing digital tools and software to create digital illustrations
  • Revising, editing and modifying illustrations based on client feedback
  • Staying up-to-date with industry trends, techniques and technologies to ensure the creation of contemporary illustrations
  • Ensuring consistency in the style and tone of illustrations across various marketing materials
  • Managing multiple projects and meeting tight deadlines
  • Developing storyboards for animation if needed
  • Maintaining a portfolio of completed projects to showcase their work to potential clients


Advertising Illustrator Job Description Template

Job Brief

We are seeking a talented advertising illustrator to create eye-catching and engaging visuals for our advertising campaigns.

The illustrator’s responsibilities include meeting with clients or the art director to discuss the project scope, creating original illustrations, and ensuring that all designs align with the company’s branding guidelines.

Our ideal candidate is a creative professional with a strong portfolio of work.

They should be able to interpret client briefs and deliver high-quality illustrations that can captivate and engage target audiences.



  • Meeting with clients or the art director to discuss the business objectives and requirements of the job.
  • Interpreting the client’s business needs and developing a concept to suit their purpose.
  • Estimating the time required to complete the work and providing quotes for clients.
  • Developing design briefs by gathering information and data through research.
  • Thinking creatively to produce new ideas and concepts.
  • Using innovation to redefine a design brief within the constraints of cost and time.
  • Presenting finalized ideas and concepts to clients or account managers.
  • Proofreading to produce accurate and high-quality work.
  • Contributing ideas and design artwork to the overall brief.
  • Demonstrating illustrative skills with rough sketches.
  • Working on layouts and art working pages ready for print.



  • Proven work experience as an Illustrator, Graphic Designer or similar role
  • Demonstrable portfolio of completed illustrations
  • Hands-on experience with computer-aided design (CAD) software
  • Proficiency in Adobe Creative Suite
  • Excellent visual design skills with a strong portfolio
  • Creativity skills and problem-solving aptitude
  • Ability to meet deadlines and collaborate with a team
  • BSc/BA in Design, Visual Arts or relevant qualification



  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities


Additional Information

  • Job Title: Advertising Illustrator
  • Work Environment: Office setting with options for remote work. Some travel may be required for client meetings or consultations.
  • Reporting Structure: Reports to the Art Director.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $60,000 minimum to $95,000 maximum
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume, a cover letter outlining your qualifications and experience, and a portfolio of your work to [email address or application portal].


What Does an Advertising Illustrator Do?

Advertising Illustrators work with advertising agencies, magazines, books, and various other media outlets to create visuals that communicate a specific idea or message.

They often work as part of a creative team, collaborating with copywriters, art directors, and clients to create visually compelling images that help sell products or ideas.

An Advertising Illustrator’s tasks typically involve creating original artwork, either by hand or using digital tools, that aligns with the concept or theme of an advertisement.

They use their artistic skills to bring a visual representation to ideas, stories, and concepts that copywriters or clients wish to communicate to the target audience.

These professionals may need to illustrate storyboards, create character designs, or produce detailed sketches.

Some Illustrators specialize in a certain style or medium, such as digital illustration, watercolor, or graphic design, while others may work across a range of styles to meet different client needs.

Advertising Illustrators also need to work to tight deadlines and make revisions based on feedback from clients or art directors.

They may also need to research or understand the product, target audience, or market trends to create relevant and effective illustrations.

In addition to the creative aspect, Advertising Illustrators may also need to manage administrative tasks such as billing clients, maintaining their portfolio, or negotiating contracts.


Advertising Illustrator Qualifications and Skills

An Advertising Illustrator must possess a combination of artistic talent, technical skills, and business knowledge to create effective visual messages that promote products or services.

These qualifications and skills include:

  • Artistic ability and creativity to create original, engaging artwork that effectively communicates advertising messages.
  • Technical proficiency in graphic design and illustration software such as Adobe Illustrator and Photoshop.
  • A strong understanding of advertising principles and techniques to create illustrations that motivate consumers to take action.
  • Excellent communication skills to understand client requirements and present ideas effectively.
  • Ability to work under tight deadlines and handle multiple projects simultaneously, demonstrating strong time management skills.
  • Understanding of color theory, typography, and layout design to create aesthetically pleasing and effective advertisements.
  • Ability to work collaboratively with Art Directors, Copywriters, and other creative team members to develop cohesive advertising campaigns.
  • Awareness of current trends in art and advertising to create contemporary, relevant illustrations.


Advertising Illustrator Experience Requirements

Advertising illustrators usually start their careers with a degree in illustration, graphic design, fine arts or a related field.

This formal education equips them with the necessary knowledge, techniques, and skills needed for the profession.

Experience-wise, entry-level advertising illustrators may have 1 to 2 years of experience, often through internships, freelance work, or part-time roles in advertising agencies, design studios or publication houses.

Candidates who have 2 to 3 years of experience often have a robust portfolio of work to show, which includes a variety of styles and mediums.

Their experience may include designing promotional materials, storyboarding, and creating illustrations for both print and digital media.

Those with more than 5 years of experience are likely to have worked on major advertising campaigns, developed their unique style, and may have mastered advanced illustration software.

They might also have experience mentoring junior illustrators, and are therefore suitable for senior illustrator or art director roles.

Some advertising agencies or design studios may also require their advertising illustrators to have experience working on specific types of campaigns, or with specific types of clients.

Therefore, specialization in a particular area, such as fashion illustration, medical illustration, or children’s book illustration, could be advantageous.


Advertising Illustrator Education and Training Requirements

Advertising Illustrators typically have a bachelor’s degree in fine arts, graphic design, illustration, or a related field.

In their degree programs, they learn about art history, drawing, graphic arts, and photography.

They also learn computer graphics and design software such as Adobe Illustrator and Photoshop, which are essential tools in this profession.

Many programs may also include classes in marketing and advertising principles, which can give illustrators insight into how their work is used in the business world.

Some positions may require illustrators to have a master’s degree in a specialized design discipline, or a portfolio showcasing their artistic abilities and creativity.

Although not mandatory, certification courses in graphic design software can enhance an illustrator’s credentials and showcase their technical skills.

Workshops, online courses, and continuing education programs in illustration also provide opportunities for skill enhancement and staying updated with the latest trends and technologies in the field.

Practical experience through internships or freelance work is highly beneficial for gaining real-world understanding and establishing a foothold in the industry.


Advertising Illustrator Salary Expectations

An Advertising Illustrator can expect to earn an average salary of $51,000 (USD) per year.

This figure, however, can fluctuate based on factors such as level of experience, education, and the city or country of employment.

The upper range can reach up to $78,000 (USD) per year for highly experienced professionals in this field.


Advertising Illustrator Job Description FAQs

What skills does an Advertising Illustrator need?

Advertising Illustrators should possess strong creative thinking and artistic skills to bring concepts to life.

They need to have a high level of proficiency in various design software such as Adobe Illustrator or Photoshop.

Having good communication and presentation skills are essential to understand the client’s requirements and present their ideas effectively.

Attention to detail and ability to work under tight deadlines are also critical in this role.


Do Advertising Illustrators need a degree?

While not always necessary, most employers prefer Advertising Illustrators to have a degree in graphic design, illustration, or a related field.

Having a degree showcases a comprehensive understanding of design principles, color theory, and other key artistic concepts.

However, a strong portfolio showcasing their creativity and skill level can sometimes outweigh formal education.


What should you look for in an Advertising Illustrator’s resume?

Look for a strong portfolio that showcases the illustrator’s versatility in style and mediums.

In addition, experience working on advertising campaigns, proficiency in design software, and a degree in a related field can be significant assets.

Also, consider whether they have worked under tight deadlines and their ability to collaborate with a creative team.


What qualities make a good Advertising Illustrator?

A good Advertising Illustrator is innovative, creative, and able to interpret and visually represent complex ideas.

They should be adaptable to different styles and mediums based on the project’s requirements.

Good time management, communication, and teamwork skills are also essential, as they often work with creative teams and under strict deadlines.


Is it challenging to hire Advertising Illustrators?

Hiring Advertising Illustrators can be challenging due to the highly specialized nature of the role.

It requires finding a candidate who not only has the artistic skills but also understands the advertising industry.

Therefore, employers often have to offer competitive salaries, flexible work arrangements, and exciting projects to attract top talent.



And there we have it.

Today, we’ve shed light on the intricacies of being an advertising illustrator.

Guess what, though?

It’s not only about drawing pictures.

It’s about bringing ideas to life, one sketch at a time.

With our indispensable advertising illustrator job description template and real-world examples, you’re ready to leap forward.

But why limit yourself?

Dig deeper with our job description generator. It’s your key to crafting spot-on listings or honing your resume to precision.

Keep in mind:

Every sketch forms part of the larger narrative.

Let’s illustrate that story. Together.

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