Aerial Equipment Retailer Job Description [Updated for 2025]

In the era of technological advancement, the demand for aerial equipment retailers is consistently growing.

As industries evolve, so does the need for competent professionals who can successfully manage, sell, and maintain our aerial equipment inventory.

But let’s delve deeper: What’s truly expected from an aerial equipment retailer?

Whether you are:

• A job seeker trying to understand the responsibilities of this role,
• A hiring manager constructing the profile of the perfect candidate,
• Or simply curious about the intricate details of aerial equipment retail,

You’re in the right place.

Today, we present a customizable aerial equipment retailer job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Aerial Equipment Retailer Duties and Responsibilities

Aerial Equipment Retailers are involved in the sale and distribution of aerial equipment such as bucket trucks, cherry pickers, boom lifts, and scissor lifts.

They are also responsible for providing sound advice to clients on the best equipment to fit their needs.

Here are the key duties and responsibilities of an Aerial Equipment Retailer:

• Keep abreast with the latest aerial equipment in the market
• Advise customers on the best equipment to suit their needs
• Display and showcase aerial equipment in a clean and attractive manner
• Perform regular equipment inspections to ensure they are in the best condition
• Manage sales transactions and ensure all details are accurately recorded
• Maintain a well-stocked inventory of aerial equipment
• Negotiate equipment prices with suppliers to ensure a healthy profit margin
• Provide after-sales support including equipment delivery, installation, and service
• Develop and maintain strong relationships with customers and suppliers
• Ensure adherence to safety regulations and standards

 

Aerial Equipment Retailer Job Description Template

Job Brief

We are seeking a knowledgeable and motivated Aerial Equipment Retailer to join our team.

The successful candidate will be responsible for selling, renting, and servicing a range of aerial work platforms and equipment, including boom lifts, scissor lifts, and telehandlers.

Our ideal candidate has a strong understanding of aerial equipment, excellent customer service skills, and a proven track record in sales.

They should be familiar with safety regulations and have the ability to troubleshoot and resolve equipment issues.

 

Responsibilities

• Advertise and sell aerial equipment to new and existing customers
• Manage rental contracts and equipment reservations
• Provide excellent customer service by addressing client inquiries and resolving issues
• Maintain a thorough knowledge of all product offerings and technical specifications
• Perform regular maintenance and safety inspections on equipment
• Coordinate delivery and pick-up of rental equipment
• Participate in trade shows and industry events to promote products
• Stay up-to-date on industry trends and competitor offerings

 

Qualifications

• Proven experience in equipment sales or rental
• Knowledge of aerial equipment and their operation
• Excellent customer service skills
• Ability to troubleshoot and resolve equipment issues
• Proficiency in inventory management software
• Strong communication and negotiation skills
• High school diploma or equivalent
• Valid driver’s license

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Employee discount

 

Additional Information

• Job Title: Aerial Equipment Retailer
• Work Environment: This role requires both office work and field work, with occasional lifting or moving of heavy equipment. Some travel may be required for trade shows and industry events.
• Reporting Structure: Reports to the Sales Manager or Branch Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $40,000 minimum to $70,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Aerial Equipment Retailer Do?

Aerial Equipment Retailers operate businesses that specialize in selling aerial equipment, such as aerial lifts, boom lifts, scissor lifts, and telehandlers, among others.

These pieces of machinery are primarily used in industries such as construction, warehousing, and other jobs requiring height-related tasks.

The Aerial Equipment Retailer sources these machines from various manufacturers, ensuring they meet all required safety standards and regulations.

They may also offer used or refurbished equipment, which they typically acquire, inspect, and repair as necessary.

Aside from selling, they may also provide rental services for businesses that need the equipment on a temporary basis.

This involves managing rental contracts, ensuring the equipment is in good working order before and after rentals, and coordinating delivery and pick-up of the equipment.

Aerial Equipment Retailers often provide consultation services to help customers determine the best equipment for their specific needs.

They may also offer training for customers on how to safely and effectively use the equipment.

Additionally, they handle customer inquiries, provide after-sales service, and may facilitate financing options for customers.

Regular maintenance and repair services might also be offered, either as an additional service or as part of a warranty agreement.

In some cases, the retailer may also carry related equipment and accessories, such as safety gear and replacement parts.

 

Aerial Equipment Retailer Qualifications and Skills

An efficient Aerial Equipment Retailer should possess the following skills and qualifications:

• Strong product knowledge and technical skills to understand various types of aerial equipment and their functionalities.
• Excellent communication and interpersonal skills to effectively liaise with clients, understand their requirements, and provide appropriate solutions.
• Good customer service skills to ensure client satisfaction and build long-term relationships.
• Experience with inventory management to ensure availability and organization of stock.
• Strong negotiation skills to secure advantageous terms with manufacturers and suppliers.
• Sales skills to promote and sell aerial equipment effectively.
• Attention to detail for managing invoices, contracts, and other paperwork associated with retail operations.
• Problem-solving skills to address and resolve any issues that may arise with products or services.

 

Aerial Equipment Retailer Experience Requirements

Entry-level candidates for an Aerial Equipment Retailer role may have 1 to 2 years of experience, often through an internship or part-time role in sales, customer service, or equipment operations.

These professionals can also gain on-the-job experience in roles such as Inventory Assistant, Customer Support, or Equipment Maintenance Technician.

Candidates with more than 3 years of experience often have developed their technical skills and knowledge about different types of aerial equipment, such as boom lifts, scissor lifts, and telehandlers.

They may also have experience in inventory management and understanding the safety protocols associated with each piece of equipment.

Those with more than 5 years of experience typically have strong customer service and sales skills, and may be ready for a managerial or team lead position.

They should have a deep understanding of the industry, including knowledge of the latest aerial equipment models and technology, as well as the ability to train and guide less experienced staff.

Furthermore, an Aerial Equipment Retailer with significant experience may be required to have knowledge of compliance and regulatory standards in the industry.

This includes safety standards, equipment operation guidelines, and maintenance procedures.

They may also be required to have experience in negotiating contracts with equipment manufacturers and suppliers.

 

Aerial Equipment Retailer Education and Training Requirements

An Aerial Equipment Retailer typically requires at least a high school diploma or equivalent.

However, a more specialized education such as an associate’s or bachelor’s degree in business, marketing, sales, or a related field can be beneficial.

They should have a comprehensive understanding of the various aerial equipment they sell, which can be obtained through hands-on experience, manufacturer training, or other related programs.

In-depth knowledge about safety regulations, equipment maintenance, and operational procedures is essential.

This can be gained through technical training or certification programs.

Many Aerial Equipment Retailers may also require their employees to have certification from the Construction Industry Training Board (CITB) or similar organizations, demonstrating their understanding of safety protocols and equipment handling.

Sales and customer service skills are critical in this role, and some employers may require additional training in these areas.

Continuing education is often encouraged as it allows the retailer to stay updated on the latest technologies, models, and safety standards in the aerial equipment industry.

Lastly, some roles may require a valid driver’s license, particularly if the job involves equipment delivery or onsite demonstrations.

 

Aerial Equipment Retailer Salary Expectations

An Aerial Equipment Retailer can expect to earn an average salary of $58,500 (USD) per year.

However, actual income can vary greatly depending on experience, size of the business, location, and the specific types of equipment sold.

 

Aerial Equipment Retailer Job Description FAQs

What skills does an Aerial Equipment Retailer need?

An Aerial Equipment Retailer needs to have a thorough understanding of the products they are selling such as aerial lifts, boom lifts, scissor lifts, etc.

They should possess excellent communication and customer service skills to effectively interact with clients and answer their queries.

They should also have good sales and negotiation skills to secure deals and expand their customer base.

 

Do Aerial Equipment Retailers need specific qualifications?

While a specific qualification is not necessary, having a background or degree in business, sales, or a related field could be beneficial.

An understanding of mechanical or engineering principles could also be beneficial due to the technical nature of the equipment.

Experience in the construction or related industries could also be advantageous.

 

What should you look for in an Aerial Equipment Retailer’s resume?

Look for prior experience in sales, particularly in the field of industrial or construction equipment.

A knowledge of aerial equipment and its functions is a plus.

Proficiency in customer service and a track record of successful sales should be evident.

Any certificates or training related to sales or aerial equipment would also be a bonus.

 

What qualities make a good Aerial Equipment Retailer?

A good Aerial Equipment Retailer should have in-depth knowledge about the equipment they are selling.

They should be able to explain the features and benefits of each piece of equipment to customers in a way they can understand.

Excellent customer service skills are also vital, as well as the ability to build long-term relationships with clients.

They should be driven and goal-oriented, always striving to meet or exceed sales targets.

 

Is it difficult to hire Aerial Equipment Retailers?

The challenge in hiring Aerial Equipment Retailers is finding individuals with the right blend of technical knowledge and sales skills.

It can be difficult to find candidates with experience in selling such specialized equipment.

It may be necessary to provide comprehensive training on the equipment to new hires without prior experience.

 

Conclusion

And there you have it.

Today, we’ve taken a closer look at what it truly means to be an aerial equipment retailer.

And guess what?

It’s not just about selling equipment.

It’s about providing the tools and resources that allow businesses to reach new heights.

With our go-to aerial equipment retailer job description template and real-world examples, you’re ready to take the next leap.

But why stop there?

Take flight with our job description generator. It’s your next launchpad for creating precise listings or perfecting your resume to new altitudes.

Remember:

Every piece of equipment is a part of a bigger journey.

Let’s soar to those heights. Together.

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