Agency Manager Job Description [Updated for 2025]

In the ever-evolving landscape of business, the role of an Agency Manager has become more crucial than ever before.

With the rise of competitive markets, the demand for skilled individuals who can drive, expand, and safeguard the operations of an agency has magnified.

But what does an Agency Manager actually do?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager aiming to find the perfect candidate,
• Or simply curious about what the job of an agency manager entails,

You’ve come to the right place.

Today, we present to you a customizable Agency Manager job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

Agency Manager Duties and Responsibilities

Agency Managers oversee the operations of a company’s agency office, ensuring the office runs smoothly and efficiently.

They are primarily responsible for managing agency staff, meeting client needs, and achieving company goals.

Their duties and responsibilities include:

• Planning and coordinating agency activities to ensure business goals are met
• Implementing strategic plans and setting objectives for performance and growth
• Overseeing daily agency operations and staff performance
• Building and maintaining strong client relationships by providing excellent customer service
• Identifying business opportunities and potential clients to boost agency revenue
• Developing and implementing marketing strategies to attract new clients
• Ensuring compliance with company policies, regulations, and industry standards
• Monitoring financial performance and setting budget forecasts
• Recruiting, training, and mentoring agency staff
• Resolving client issues and handling complaints to maintain high client satisfaction
• Preparing regular reports on agency performance for senior management

 

Agency Manager Job Description Template

Job Brief

We are seeking a dynamic and experienced Agency Manager to join our team.

In this role, you will be responsible for managing and overseeing the activities of our agency, driving business growth, and ensuring our team delivers exceptional client services.

The Agency Manager will have a strong understanding of marketing and advertising strategies, excellent leadership skills, and a proven track record in managing and delivering successful campaigns.

The ideal candidate will be a strategic thinker, possess excellent communication skills, and have the ability to inspire and lead a team.

 

Responsibilities

• Overseeing day-to-day agency operations
• Developing and implementing growth strategies
• Coordinating marketing and advertising campaigns
• Building and maintaining client relationships
• Managing and leading a team of creative and administrative staff
• Setting and achieving performance targets for sales, efficiency and quality
• Ensuring the agency is updated with latest industry trends
• Handling budgeting and financial planning
• Providing client consultation and resolving client complaints

 

Qualifications

• Proven experience as an agency manager or relevant role
• Understanding of business functions such as HR, Finance, marketing etc.
• Proficient in MS Office and business management software (e.g. CRM)
• Outstanding organizational and leadership skills
• Ability to develop strategic and business plans
• Excellent communication and interpersonal abilities
• BSc/BA in business administration or relevant field; MSc/MA will be a plus

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Agency Manager
• Work Environment: Office setting with occasional travel for client meetings.
• Reporting Structure: Reports to the Director of Operations.
• Salary: Salary is commensurate with experience and qualifications, as well as market and business considerations.
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Agency Manager Do?

An Agency Manager typically works in advertising, marketing, public relations, or talent agencies.

They can also be found in insurance companies, real estate firms, and other businesses that employ an agency model.

They oversee the operations of the agency, including managing staff, handling administrative duties, and supervising the creation and implementation of campaigns or projects.

They often work closely with their teams, nurturing talent and ensuring that everyone is on track and motivated.

Their primary responsibility is to ensure client satisfaction.

To achieve this, they collaborate closely with clients to understand their needs and objectives, then communicate these to the team.

They ensure the agency delivers high-quality services that meet the client’s goals and deadlines.

Additionally, Agency Managers are often involved in the financial aspects of the agency.

This includes setting budgets, forecasting sales, and monitoring expenses to ensure profitability.

They also play a significant role in business development, seeking new clients and opportunities to expand the agency’s portfolio.

Overall, an Agency Manager is the driving force behind the agency, ensuring it runs smoothly, meets client expectations, and continues to grow.

 

Agency Manager Qualifications and Skills

Agency Managers should possess a set of unique skills and qualifications that enable them to lead their teams effectively, manage client relationships, and drive business growth:

• Exceptional leadership and management skills to inspire and guide a team of diverse individuals, with the ability to delegate tasks effectively and set clear objectives.
• Outstanding communication skills to engage with clients, team members, and other stakeholders, clearly conveying information and ideas, and resolving conflicts if necessary.
• Strong business acumen and strategic planning abilities to develop and implement business strategies that align with the company’s overall vision and goals.
• Proven sales and negotiation skills to secure profitable contracts and partnerships, and to ensure the agency’s financial sustainability and growth.
• High level of customer service skills to manage client relationships effectively, ensuring satisfaction and fostering long-term partnerships.
• Excellent problem-solving abilities to handle complex situations and make effective decisions under pressure.
• Good knowledge of marketing strategies and industry trends to keep the agency competitive and innovative.
• Ability to work under tight deadlines and multitask, managing several projects simultaneously without compromising quality.

 

Agency Manager Experience Requirements

Agency Managers typically begin their careers in entry-level positions within the advertising or marketing field.

This hands-on experience at the ground level provides a comprehensive understanding of the industry and specific agency operations.

Entry-level candidates may have 1 to 3 years of experience, often through an internship or a part-time role in account management or project coordination.

These professionals can also gain on-the-job experience in roles such as Account Executive, Project Manager, or other marketing-related roles.

Candidates with more than 3 years of experience usually have developed their strategic skills and industry knowledge in roles like Account Manager or Project Leader.

They are typically proficient in client relationship management, team coordination, and have a good understanding of creative and digital marketing strategies.

Those with more than 5 years of experience may have held leadership roles like Team Leader or Senior Account Manager.

They should have a proven track record of managing multiple clients, leading teams, and driving business growth.

For the Agency Manager role, besides the practical experience, employers often prefer candidates with a degree in Marketing, Business Administration, or related fields.

Strong communication, leadership, and problem-solving skills are also essential for this role.

 

Agency Manager Education and Training Requirements

An Agency Manager typically holds a bachelor’s degree in business administration, marketing, communications or another related field.

They must have a strong foundation in sales and marketing, as they are primarily responsible for driving sales and revenue growth.

Some positions may demand an Agency Manager with a master’s degree in business administration or marketing, especially for those in large corporations or those with more strategic duties.

Knowledge and experience in the industry that the agency serves, such as insurance, advertising, or real estate is also highly beneficial.

Apart from educational qualifications, training in leadership, team management, and client relationship management is essential as the role involves overseeing a team and maintaining client relationships.

While not mandatory, certifications in sales management, digital marketing, and leadership can add value to a candidate’s profile.

Continuous learning and staying updated with industry trends and advancements is a must for an Agency Manager to thrive in the role.

 

Agency Manager Salary Expectations

The average salary for an Agency Manager is $74,085 (USD) per year.

However, the actual income can greatly differ based on factors such as the size of the agency, years of managerial experience, and the geographical location of the workplace.

 

Agency Manager Job Description FAQs

What skills does an Agency Manager need?

An Agency Manager should have excellent communication and people skills, as they often liaise between clients and the agency’s team.

They should also have strong leadership skills, as they’re responsible for managing a team and making strategic decisions.

Organizational skills are also important, as Agency Managers often juggle multiple projects at once.

Additionally, they should have a solid understanding of marketing strategies and industry trends.

 

Do Agency Managers need a degree?

While not always required, many Agency Managers have a bachelor’s degree in a relevant field such as marketing, business, or communication.

Certain positions may prefer candidates with an advanced degree or professional certifications.

On-the-job experience, particularly in a leadership role, is also highly valued.

 

What should you look for in an Agency Manager resume?

An Agency Manager’s resume should showcase their experience in managing teams and successful project execution.

It should also highlight their knowledge and understanding of marketing strategies and tools.

Strong communication skills and the ability to build relationships with clients are crucial, so any experience or skills related to these areas should be highlighted.

It’s also beneficial if they have experience in the specific industry your agency serves.

 

What qualities make a good Agency Manager?

A good Agency Manager is proactive, able to anticipate the needs of their team and clients.

They are comfortable making decisions and taking the lead on projects.

Strong communication skills are crucial, as they will interact with various stakeholders, including clients, team members, and senior management.

Good Agency Managers are also adaptable, able to adjust their strategies in response to changes in the industry or client needs.

 

What are the daily duties of an Agency Manager?

An Agency Manager’s daily duties vary, but they generally involve meeting with clients and team members, overseeing ongoing projects, and developing new strategies to meet business goals.

They may also be involved in hiring and training new team members, budgeting, and ensuring the quality of work delivered by the agency.

The role often involves a balance of strategic planning and hands-on project management.

 

Conclusion

So, there you have it.

Today, we’ve given you a sneak peek into the challenging yet rewarding world of an agency manager.

And guess what?

It’s not just about managing tasks.

It’s about forging a path towards business success, one strategic decision at a time.

With our definitive agency manager job description template and real-world examples, you’re ready to take the reins.

But why stop there?

Embark on a deeper exploration with our job description generator. It’s your ideal companion for creating laser-focused job listings or tailoring your resume to perfection.

Remember:

Every decision made is a step towards the bigger goal.

Let’s chart that path. Together.

Reasons to Become an Agency Manager (Strategize, Analyze, Capitalize)

How to Become an Agency Manager (Complete Guide)

Disadvantages of Being an Agency Manager (Unpredictable Upside Down!)

Workplace Whimsy: Unusual Jobs That Are Full of Surprises

Satisfyingly Solid: Careers That Deliver Happiness

The Repugnant Roster: The Most Hated Jobs in the Industry

Fun Jobs That Don’t Feel Like Work: Careers with Impressive Salaries