Agritourism Operator Job Description [Updated for 2024]

agritourism operator job description

In the evolving world of agritourism, the focus on operators has become increasingly paramount.

As sustainable practices and local experiences gain traction, the need for skilled individuals who can cultivate, manage, and promote our agritourism initiatives grows more pressing.

But let’s delve deeper: What’s truly expected from an agritourism operator?

Whether you are:

  • A job seeker trying to understand the heart of this role,
  • A hiring manager outlining the perfect candidate,
  • Or simply fascinated by the intricacies of agritourism operations,

You’re in the right place.

Today, we present a customizable agritourism operator job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Agritourism Operator Duties and Responsibilities

Agritourism Operators are responsible for managing and maintaining a farming environment that is open to the public for educational and recreational purposes.

They engage visitors with the operations and products of the farm, while also promoting sustainability and awareness about farming practices.

The duties and responsibilities of an Agritourism Operator include:

  • Manage and oversee daily farm operations and activities
  • Plan and coordinate agritourism events such as farm tours, harvest festivals, and educational workshops
  • Develop and implement marketing strategies to attract visitors and promote the farm’s activities
  • Ensure the safety and comfort of visitors by maintaining facilities and following health and safety regulations
  • Provide educational information to visitors about farming practices, animal care, and crop cultivation
  • Process customer payments for admission, activities, or farm products
  • Maintain and update visitor records, schedules, and other administrative tasks
  • Network with local businesses, tourism agencies, and agricultural organizations to promote the farm and its activities
  • Engage in sustainable farming practices and educate visitors about their importance
  • Coordinate with local vendors for the provision of food, beverages, and other amenities during events


Agritourism Operator Job Description Template

Job Brief

We are looking for an enthusiastic Agritourism Operator to oversee and manage all aspects of our agritourism operations.

This role involves managing farming activities, promoting local produce, organizing farm tours, and providing an engaging educational experience for visitors.

Our ideal candidate is passionate about sustainable farming practices, has excellent people skills, and is able to create a memorable experience for our visitors.



  • Manage daily farming operations and ensure adherence to sustainable farming practices.
  • Plan, organize, and execute agritourism events such as farm tours, harvest festivals, and educational workshops.
  • Promote and sell farm products at local markets and through various online platforms.
  • Develop and maintain strong relationships with local community members, vendors, and customers.
  • Ensure safety protocols are followed by staff and visitors.
  • Train and supervise farm staff to ensure excellent customer service.
  • Keep detailed records of farming activities, sales, and visitor feedback.
  • Develop and implement strategies to increase visitor numbers and satisfaction.



  • Proven experience in agritourism, hospitality, or a related field.
  • Knowledge of sustainable farming practices and local agricultural produce.
  • Strong organizational and event planning skills.
  • Excellent communication and interpersonal skills.
  • Ability to work flexible hours, including weekends and holidays.
  • Physical fitness to perform farm-related tasks.
  • High school diploma or equivalent. A degree in agriculture, hospitality, or a related field is a plus.



  • Health insurance
  • Paid time off
  • Retirement plan
  • Employee discounts on farm products
  • Opportunities for professional development and learning about sustainable farming practices


Additional Information

  • Job Title: Agritourism Operator
  • Work Environment: This role involves outdoor work on a farm, in all weather conditions. Some weekend and holiday work will be required.
  • Reporting Structure: Reports to the Agritourism Manager or Farm Owner.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $40,000 minimum to $60,000 maximum
  • Location: [City, State] (specify the location)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our farm. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].


What Does an Agritourism Operator Do?

Agritourism Operators work primarily in the agriculture and tourism sectors, combining these two industries to create a unique and enriching experience for visitors.

They manage and maintain various agricultural activities on the farm like planting, harvesting, and caring for livestock.

They also organize tours and events on the farm to provide visitors with a hands-on agricultural experience.

Agritourism Operators may conduct educational workshops or demonstrations to teach guests about farming practices, sustainability, and the importance of local agriculture.

This can include activities like milking cows, picking fruits or vegetables, or learning about organic farming techniques.

They are also responsible for ensuring the safety and satisfaction of their guests.

This can involve creating safe pathways for tours, ensuring equipment and animals are safe for interaction, and addressing any questions or concerns from visitors.

In addition, many Agritourism Operators also manage on-site retail operations where they sell their farm products, such as produce, dairy products, or homemade goods.


Agritourism Operator Qualifications and Skills

Agritourism Operators should possess a unique blend of agricultural knowledge, business skills and hospitality expertise.

Key qualifications and skills include:

  • A strong understanding of agriculture and farming practices, to showcase the workings of the farm to visitors
  • Interpersonal skills to engage with visitors, communicate effectively and make them feel welcome
  • Business acumen and the ability to manage the operational and financial aspects of running a farm and a tourism business simultaneously
  • Marketing and public relations skills to promote the agritourism venture and attract visitors
  • Knowledge of local history and culture, to provide an enriched experience to visitors
  • Environmental stewardship and a commitment to sustainable farming practices
  • Organizational skills for scheduling tours, events and managing bookings
  • Customer service skills to ensure a positive experience for all visitors
  • Problem-solving abilities to handle any unexpected situations or issues that may arise


Agritourism Operator Experience Requirements

Agritourism Operators typically have a background in both agriculture and hospitality sectors.

While a formal degree is not always necessary, having a degree in agriculture, environmental science, hospitality, or tourism can be beneficial.

Candidates usually start their journey by working on a farm or in a rural setting where they can gain hands-on experience in farming practices, crop management, and livestock handling.

To bridge the gap between agriculture and tourism, gaining experience in hospitality or customer service sector is highly beneficial.

This could be in the form of internships or part-time roles in hotels, tour companies, or event management firms.

Agritourism Operators with 3 to 5 years of experience often have a good understanding of both farming and tourism, and they may have undertaken some marketing and public relations tasks.

Those with more than 5 years of experience usually have a deep knowledge of agritourism practices, and are likely to have managed teams or projects, developed agritourism programs, and liaised with local authorities and tourism boards.

They may be ready for a managerial or leadership position within an agritourism establishment.

Moreover, Agritourism Operators should have a strong commitment to sustainability and eco-friendly practices, as this is often a significant aspect of their role.

This experience could be gained through participation in environmental projects or relevant certifications.

Finally, knowledge of local culture, history, and traditions can add value, as the role often involves promoting a unique and authentic rural experience to visitors.

This can be acquired through self-education, community involvement, or relevant work experience.


Agritourism Operator Education and Training Requirements

Agritourism Operators typically have a background in agriculture, business management, or a related field.

A bachelor’s degree in one of these disciplines or in a hospitality, tourism, or outdoor recreation program can provide the necessary foundational knowledge.

The curriculum may include studies in horticulture, animal science, crop production, business planning, and customer service.

Hands-on experience in farming or agriculture is often equally important as formal education.

Many operators gain experience by working on farms, vineyards, or ranches to understand the daily operations and challenges associated with agricultural activities.

It can also be beneficial for Agritourism Operators to complete training or courses in hospitality and tourism.

These programs offer insight into event planning, marketing strategies, customer service, and safety regulations, all of which are crucial in running a successful agritourism business.

Agritourism Operators should also have a strong understanding of local food systems and environmental sustainability.

Certifications in these areas, although not required, can enhance an operator’s credentials.

Furthermore, because every state has different regulations and standards for agritourism businesses, it is essential for Agritourism Operators to familiarize themselves with local laws and obtain any necessary permits or licenses.

Lastly, operators often partake in continuing education opportunities, workshops, and seminars to stay updated on trends and developments in the agritourism industry.

These ongoing learning efforts illustrate a candidate’s commitment to their role and the industry’s growth.


Agritourism Operator Salary Expectations

The average salary for an Agritourism Operator is approximately $37,500 (USD) per year.

However, earnings can vary greatly based on the size and location of the agritourism business, as well as the operator’s experience and the popularity of their offerings.


Agritourism Operator Job Description FAQs

What skills does an Agritourism Operator need?

Agritourism Operators should have a wide range of skills including knowledge of agriculture and farming practices, hospitality and customer service skills, and business management abilities.

They should be good communicators and capable of interacting with people of all ages.

In addition, they may also need skills in marketing and public relations to promote their agritourism activities.


Do Agritourism Operators need a degree?

While a degree is not necessary, some Agritourism Operators may have degrees in agriculture, business administration, or hospitality management.

The most important aspect is hands-on experience in farming and a clear understanding of the tourism industry.

However, having a degree or certification in agritourism or related fields can be an added advantage.


What should you look for in an Agritourism Operator’s resume?

An Agritourism Operator’s resume should show experience or knowledge in both the farming and tourism sectors.

Evidence of managing or working closely with a farming operation, coupled with experience in customer service, marketing, or hospitality, would be ideal.

Certifications in safety, food handling, or agricultural practices can also be beneficial.


What qualities make a good Agritourism Operator?

A good Agritourism Operator is passionate about farming and enjoys sharing that passion with others.

They are patient and able to communicate complex agricultural concepts in a way that visitors can understand.

They are also customer-focused, ensuring that visitors have a positive and enjoyable experience.

Additionally, they need to be resourceful and adaptable, able to deal with the unpredictability of farming and tourism sectors.


What are the daily duties of an Agritourism Operator?

On a typical day, an Agritourism Operator might start by taking care of the farm, which could include feeding animals, planting or harvesting crops, and maintaining farm equipment.

Then, they would likely transition to hospitality tasks such as welcoming visitors, leading tours, conducting workshops, or organizing farm-to-table meals.

They may also spend time on administrative tasks such as bookings, marketing, and general farm management.



And there you have it.

Today, we’ve harvested the truth about what it means to be an Agritourism Operator.

Guess what?

It’s not just about running a farm.

It’s about cultivating experiences, one tourist at a time.

With our comprehensive agritourism operator job description template and real-world examples, you’re ready to sow the seeds for your future.

But why stop there?

Dig deeper with our job description generator. It’s your next step to crafting precise job listings or cultivating your resume to perfection.


Every seed planted is a part of the greater landscape.

Let’s cultivate that future. Together.

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