Airline Sales Manager Job Description [Updated for 2024]

airline sales manager job description

In the dynamic world of aviation, the role of an Airline Sales Manager has never been more critical.

As the industry evolves, the demand for proficient leaders who can enhance, develop, and protect our airline’s sales operations becomes increasingly paramount.

But let’s delve deeper: What’s truly expected from an Airline Sales Manager?

Whether you are:

  • A job seeker trying to understand the core of this role,
  • A hiring manager mapping out the perfect candidate,
  • Or simply fascinated by the intricate facets of airline sales management,

You’ve landed at the right place.

Today, we present a customizable Airline Sales Manager job description template, designed for effortless posting on job boards or career sites.

Let’s take flight into it.

Airline Sales Manager Duties and Responsibilities

Airline Sales Managers are responsible for leading a team to achieve sales targets, developing relationships with key clients, and implementing sales strategies to drive revenue growth in the airline industry.

Their main focus is on promoting and selling airline services to businesses and individual customers.

They have the following duties and responsibilities:

  • Develop and implement strategic sales plans to accommodate corporate goals
  • Prepare sales forecasts, budgets, and other reports for senior management
  • Lead and manage a team of sales representatives to achieve sales targets
  • Establish and maintain relationships with industry influencers and key strategic partners
  • Direct sales forecasting activities and set performance goals accordingly
  • Conduct market research to understand competitors and market trends
  • Develop pricing strategies and sales campaigns to attract new customers
  • Represent the airline at trade association meetings to promote services
  • Negotiate contracts with corporate clients and travel agencies
  • Provide high standards of customer service to resolve customer issues and inquiries
  • Work closely with other airline departments to coordinate sales efforts


Airline Sales Manager Job Description Template

Job Brief

We are seeking a dynamic Airline Sales Manager to join our team.

Your primary role will be to grow our airline’s market share by developing and executing sales strategies, meeting revenue targets, and fostering relationships with key industry players.

You should be familiar with the competitive landscape of the airline industry, have a strong sales background, and excellent negotiation skills.

The ideal candidate will also have a proven track record of driving sales growth within the aviation sector.



  • Develop and implement strategic sales plans tailored to our airline’s objectives
  • Identify and pursue new sales opportunities to increase market share
  • Build and maintain relationships with travel agencies, corporate clients, and industry partners
  • Collaborate with marketing team to develop promotional campaigns and initiatives
  • Monitor competitor activities and market trends
  • Prepare regular sales reports and forecasts for senior management
  • Coordinate with other departments to ensure customer satisfaction
  • Provide training and guidance to the sales team



  • Proven experience as a sales manager in the airline or travel industry
  • Strong understanding of customer and market dynamics in the aviation sector
  • Excellent negotiation and relationship building skills
  • Ability to lead and motivate a team
  • Strong analytical skills with a problem-solving attitude
  • Proficiency in MS Office and CRM software
  • Bachelor’s degree in Business, Marketing, or relevant field



  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Travel perks


Additional Information

  • Job Title: Airline Sales Manager
  • Work Environment: This role is primarily office-based, with occasional travel to meet with clients and industry partners.
  • Reporting Structure: Reports to the Director of Sales or Vice President of Sales.
  • Salary: Salary is commensurate with experience and qualifications, and competitive within the airline industry.
  • Pay Range: $70,000 minimum to $130,000 maximum
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].


What Does an Airline Sales Manager Do?

Airline Sales Managers work for commercial airlines where they are responsible for the development and implementation of sales strategies to increase the airline’s market share and profitability.

They lead the sales team to meet and exceed the sales targets set by the airline.

They establish sales goals, track sales progress, and report results to the upper management.

Airline Sales Managers are also responsible for identifying new business opportunities and maintaining relationships with key clients, travel agencies, and tour operators.

Their role involves analyzing market trends and competitor activities to develop strategies that can enhance the airline’s positioning and drive revenue growth.

They often collaborate with other departments such as marketing and customer service to develop promotional offers and improve customer experience.

Airline Sales Managers also ensure that all sales activities comply with the regulations and standards of the aviation industry.


Airline Sales Manager Qualifications and Skills

An Airline Sales Manager requires a combination of industry-specific knowledge, managerial expertise, and interpersonal skills to effectively lead the sales team and drive revenue.

Here are the necessary qualifications and skills:

  • Proven experience in sales and an understanding of the airline industry to effectively strategize and increase ticket sales.
  • Excellent negotiation skills to secure profitable contracts with travel agencies, corporate clients, and other potential partners.
  • Strong leadership and team management skills to lead, motivate and manage the sales team.
  • Exceptional communication and interpersonal skills to build and maintain relationships with clients and partners.
  • Problem-solving abilities to identify and overcome sales obstacles and challenges.
  • Strong analytical skills to evaluate sales statistics and market trends, and to formulate sales strategies accordingly.
  • Outstanding customer service skills to ensure satisfaction and repeat business from customers.
  • Ability to handle high-stress situations, make decisions under pressure, and manage multiple tasks simultaneously.


Airline Sales Manager Experience Requirements

Airline Sales Managers often require a minimum of 3 to 5 years of experience in the sales field, preferably in the airline industry.

This period helps them learn about the intricacies of airline operations and how to make sales strategies effective in this unique sector.

Entry-level candidates may start their journey in aviation sales or customer service roles, providing them with a solid foundation in understanding customer needs and industry trends.

Candidates with more than 5 years of experience usually have a solid background in managing sales teams and developing strategic plans to increase airline revenue.

These professionals may have gained their experience in roles such as Sales Executive, Account Manager, or Business Development Manager within the airline or travel industry.

Those with more than 7 years of experience are often proficient in strategic planning and have substantial knowledge in pricing, marketing, and negotiation.

They may also possess leadership experience, having directed sales teams and overseen large accounts or regions, positioning them well for higher managerial or directorial roles.

A comprehensive understanding of the airline industry, including the ability to analyze market trends and competitor activities, is crucial for an Airline Sales Manager.

Furthermore, strong customer service skills, excellent communication skills, and the ability to manage and motivate a team are essential qualities that are typically refined with years of professional experience.


Airline Sales Manager Education and Training Requirements

Airline Sales Managers typically hold a bachelor’s degree in sales, business administration, marketing, or a related field.

In-depth knowledge of the airline industry, coupled with an understanding of sales and marketing principles, is essential.

Hence, many airline sales managers also have a background in aviation or tourism.

Strong interpersonal and communication skills are crucial for this role.

Therefore, training in customer service or communication can be beneficial.

For more senior roles, a master’s degree in business administration (MBA) or a related field can be advantageous.

The emphasis on strategic management, finance, marketing, and operations in such programs can provide the necessary skills for advanced leadership roles.

Some positions may require candidates to have specific certifications like Certified Professional Sales Person (CPSP) or Certified Sales Leadership Professional (CSLP).

These certifications demonstrate a commitment to the profession and an aptitude for sales strategies and leadership.

Continuing education is also significant in this field, as airline sales managers need to stay updated on the latest industry trends, changes in market dynamics, and advancements in sales and marketing strategies.

This can be achieved through industry seminars, workshops, or relevant courses.


Airline Sales Manager Salary Expectations

The average salary for an Airline Sales Manager is $83,791 (USD) per year.

However, this amount can vary significantly depending on the airline company, location, years of experience in the industry, and the individual’s level of education and certification.


Airline Sales Manager Job Description FAQs

What skills does an Airline Sales Manager need?

An Airline Sales Manager should have strong communication and interpersonal skills to interact effectively with customers, staff, and other stakeholders.

They should possess excellent sales and negotiation skills, combined with a good understanding of the airline industry.

A high level of analytical skill is also necessary to evaluate sales data and market trends.


Do Airline Sales Managers need a degree?

While it’s not always mandatory, most Airline Sales Managers have a bachelor’s degree in business, marketing, or a related field.

Some airlines may prefer candidates with a master’s degree in business administration (MBA) or relevant field.

In addition to formal education, extensive experience in sales or the airline industry is typically required.


What should you look for in an Airline Sales Manager resume?

When reviewing a resume for an Airline Sales Manager, look for a combination of relevant education, sales and marketing experience, and experience in the airline industry.

Also, check for a track record of meeting or exceeding sales targets and managing teams.

Proficiency in using sales and customer relationship management (CRM) software is also a plus.


What qualities make a good Airline Sales Manager?

A good Airline Sales Manager is results-driven and has a deep understanding of the airline industry.

They should be a strategic thinker, capable of developing and implementing effective sales strategies.

Good interpersonal skills are crucial for building strong relationships with customers and internal teams.

They should also be comfortable with data analysis and decision-making based on market trends and sales data.


Is it difficult to hire an Airline Sales Manager?

Hiring an Airline Sales Manager can be challenging due to the specific skills and experience required.

It’s important to find someone with a strong sales background and familiarity with the airline industry.

Offering competitive compensation and growth opportunities can make your position more attractive to qualified candidates.



And there you have it.

Today, we’ve just taken an inside look at what it truly entails to be an Airline Sales Manager.

Surprise, surprise?

It’s not merely about selling tickets.

It’s about shaping the future of air travel, one flight at a time.

With our comprehensive Airline Sales Manager job description template and real-life examples, you’re all set to aim high.

But why just fly when you can soar?

Dive deeper with our job description generator. It’s your flight path to meticulously crafted listings or refining your resume to the highest standard.


Every flight sold contributes to the bigger journey.

Let’s navigate that future. Together.

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