Automotive Refinish Sales Representative Job Description [Updated for 2025]

In today’s automotive industry, the role of the Automotive Refinish Sales Representative is more crucial than ever before.

The industry continues to evolve, and with each leap forward, the demand for skilled individuals who can drive sales, build relationships, and foster growth in the automotive refinish sector escalates.

But let’s delve deeper: What’s really expected from an Automotive Refinish Sales Representative?

Whether you are:

• A job seeker trying to understand the nuances of this role,
• A hiring manager designing the perfect candidate profile,
• Or simply fascinated by the dynamics of automotive refinish sales,

You’re in the right place.

Today, we present a comprehensive Automotive Refinish Sales Representative job description template, crafted for easy posting on job boards or career sites.

Let’s dive right into it.

Automotive Refinish Sales Representative Duties and Responsibilities

Automotive Refinish Sales Representatives are responsible for promoting and selling automotive refinish products to auto body shops, dealerships, and other relevant businesses.

They are knowledgeable about a range of refinish products and use this expertise to help their clients choose the best solutions for their needs.

Their duties and responsibilities include:

• Establishing and maintaining relationships with new and existing clients
• Presenting and selling automotive refinish products to potential clients
• Identifying client needs and recommending suitable products to meet these needs
• Providing product demonstrations and training to clients on the correct use of products
• Responding to client inquiries and resolving any issues or complaints promptly
• Keeping up-to-date with industry trends and new products in the market
• Collaborating with the sales team to achieve sales targets
• Preparing sales reports and maintaining accurate sales records
• Coordinating with the supply chain to ensure timely delivery of products

 

Automotive Refinish Sales Representative Job Description Template

Job Brief

We are seeking an experienced and driven Automotive Refinish Sales Representative to join our team.

This role involves selling automotive refinish products to auto body shops, auto repair shops, and other potential customers.

The ideal candidate has a deep understanding of the automotive refinish industry, is familiar with the market trends, and possesses excellent sales and negotiation skills.

Ultimately, the role of the Automotive Refinish Sales Representative is to drive sales growth in the assigned territory and build long-term relationships with customers.

 

Responsibilities

• Identify potential customers and conduct business development activities
• Present, promote, and sell products/services to existing and prospective customers
• Establish, develop, and maintain positive business and customer relationships
• Reach out to customer leads through cold calling and visiting businesses
• Achieve agreed upon sales targets and outcomes within schedule
• Coordinate sales effort with team members and other departments
• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services
• Keep abreast of best practices and industry trends

 

Qualifications

• Proven work experience as a sales representative in the automotive industry
• Excellent knowledge of MS Office
• Familiarity with BRM and CRM practices along with ability to build productive business professional relationships
• Highly motivated and target driven with a proven track record in sales
• Excellent selling, negotiation, and communication skills
• Prioritizing, time management and organizational skills
• Ability to create and deliver presentations tailored to the audience needs
• BS/BA degree or equivalent

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Automotive Refinish Sales Representative
• Work Environment: This role involves significant local travel to current and potential clients. This requires the possession of a valid state driver’s license within the assigned territory.
• Reporting Structure: Reports to the Sales Manager or Director of Sales.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $60,000 minimum to $100,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Automotive Refinish Sales Representative Do?

Automotive Refinish Sales Representatives typically work for companies that manufacture and sell automotive refinish products, which include paints, clear coats, primers, and related tools or equipment used in the automotive refinishing industry.

Their main responsibility is to manage and grow sales within a designated territory, establishing and maintaining relationships with customers that include collision repair centers, automotive dealerships, and independent body shops.

They perform demonstrations of their company’s products, explaining the features and benefits to persuade potential customers.

They also need to be adept at addressing any technical questions or concerns a customer might have about the product.

Automotive Refinish Sales Representatives are also expected to keep current with industry trends and competitive products in order to maintain a strategic edge.

They provide feedback to their company about customer needs, opportunities, and challenges in the market.

Additionally, they may also be responsible for coordinating training sessions for customers to educate them on the proper use and application of the company’s products.

Their ultimate goal is to meet and exceed sales targets, ensuring customer satisfaction and loyalty.

 

Automotive Refinish Sales Representative Qualifications and Skills

An Automotive Refinish Sales Representative should have the qualifications and skills that align with the demands of the position, such as:

• Deep knowledge of the automotive industry and specific understanding of refinish products, processes, and trends.
• Strong sales skills to identify potential customers, negotiate contracts, and close deals.
• Excellent communication and interpersonal skills for building and maintaining customer relationships, explaining complex information about products, and handling customer inquiries or complaints.
• Problem-solving skills to address customer issues and find effective solutions that meet their needs and maintain customer satisfaction.
• Good organizational skills to manage multiple accounts and keep track of sales targets and achievements.
• Technological proficiency to use computer software and mobile devices for customer management, order processing, and presenting product information.
• Physical ability to travel frequently, visit customer locations, and demonstrate product applications.
• Persistence and resilience to handle the pressures of sales targets and competitive market conditions.

 

Automotive Refinish Sales Representative Experience Requirements

Automotive Refinish Sales Representatives generally require experience in sales, with a focus on the automotive industry.

Typically, a minimum of 2 years in sales, customer service, or an automotive-related field is needed for entry-level positions.

This experience can be gained through internships, part-time roles, or full-time jobs in automotive sales, customer service, or automotive technology.

Candidates with 3 to 5 years of sales experience in the automotive industry are often considered more advanced.

They should have a firm understanding of automotive refinishing products, processes, and techniques.

Experience in providing technical assistance to customers and building strong relationships with clients is also beneficial.

Those with more than 5 years of experience may have had roles that involved managerial duties, strategic planning, or regional sales, and could be ready to take on leadership roles.

They should have a proven track record of meeting or exceeding sales targets, excellent negotiation skills, and a deep knowledge of the automotive refinishing market and its trends.

Moreover, ongoing training and keeping up with the latest trends in the automotive industry, specifically in the refinish sector, can significantly benefit a representative’s career progression.

A background in automotive mechanics, painting, or body shop work can also be very beneficial.

 

Automotive Refinish Sales Representative Education and Training Requirements

Automotive Refinish Sales Representatives typically have a high school diploma or equivalent education level.

To thrive in this role, a strong background in sales is often necessary, with prior experience in the automotive industry being advantageous.

In-depth knowledge of automotive refinishing products, techniques, and market trends is also essential, which can be gained through a combination of on-the-job training, workshops, and independent research.

Many employers prefer candidates with an associate’s or bachelor’s degree in business, marketing, or a related field.

This education provides a foundational understanding of business principles, customer service, and effective sales strategies.

Certifications, though not a requirement, can provide an advantage in securing a role as an Automotive Refinish Sales Representative.

Certifications in automotive refinishing or sales management show potential employers a dedication to the profession and an effort to stay current with industry changes.

Continual education is also important as this role requires staying updated on the latest automotive refinishing products, techniques, and technologies.

This can be achieved through regular industry training, attendance at relevant trade shows, and maintaining memberships with professional automotive industry organizations.

 

Automotive Refinish Sales Representative Salary Expectations

An Automotive Refinish Sales Representative makes an average salary of $55,529 (USD) per year.

However, the actual earnings can differ based on factors such as industry experience, the location of employment, and the specific company for which they work.

 

Automotive Refinish Sales Representative Job Description FAQs

What skills does an Automotive Refinish Sales Representative need?

An Automotive Refinish Sales Representative should have excellent sales and negotiation skills, the ability to deliver persuasive presentations, and an understanding of customer needs.

They should also have a good knowledge of automotive refinishing products, a keen eye for detail, and the ability to build and maintain relationships with clients.

 

Do Automotive Refinish Sales Representatives need a degree?

While a degree is not strictly required, many companies prefer candidates with a bachelor’s degree in Business Administration, Marketing, or a related field.

Experience in the automotive industry, particularly with automotive refinishing products, is generally considered more important.

 

What should you look for in an Automotive Refinish Sales Representative resume?

Look for a proven track record in sales, particularly in the automotive industry.

Check for experience with automotive refinishing products, familiarity with the automotive market, and the ability to build and maintain client relationships.

Look also for evidence of good negotiation and presentation skills.

 

What qualities make a good Automotive Refinish Sales Representative?

A good Automotive Refinish Sales Representative is customer-focused, with the ability to understand and respond to customer needs.

They should be able to build strong relationships with clients, have excellent communication and negotiation skills, and a deep understanding of automotive refinishing products.

They should also be self-motivated, with the drive to meet and exceed sales targets.

 

Is it difficult to hire an Automotive Refinish Sales Representative?

Hiring an Automotive Refinish Sales Representative can be challenging due to the specialized knowledge required.

It can be hard to find candidates with the right combination of sales skills and knowledge of automotive refinishing products.

However, with the right hiring strategies and an attractive remuneration package, it is certainly possible to attract high-quality candidates.

 

Conclusion

And there you have it.

Today, we’ve lifted the hood on what it truly means to be an Automotive Refinish Sales Representative.

And surprise, surprise?

It’s not just about selling paint.

It’s about shaping the colorful future of the automotive industry, one vibrant car refinish at a time.

With our definitive Automotive Refinish Sales Representative job description template and authentic examples, you’re primed to accelerate your career.

But why hit the brakes now?

Accelerate further with our job description generator. It’s your shortcut to precisely curated job listings and revving up your resume to a high performance level.

Remember:

Every automotive refinish sold paints a part of the broader industry canvas.

Let’s color that future. Together.

How to Become an Automotive Refinish Sales Representative (Complete Guide)

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