Automotive Sales Consultant Job Description [Updated for 2025]

In the era of fast-paced automotive advancements, the focus on automotive sales consultants has never been sharper.

As the industry accelerates, there’s a growing demand for proficient professionals who can promote, sell, and keep up with the dynamic landscape of automotive sales.

But let’s delve deeper: What’s truly expected from an automotive sales consultant?

Whether you are:

• A job seeker trying to understand the intricacies of this role,
• A hiring manager drafting the perfect profile of a candidate,
• Or simply fascinated by the world of automotive sales,

You’ve come to the right place.

Today, we introduce a tailor-made automotive sales consultant job description template, designed for effortless posting on job boards or career sites.

Let’s get started.

Automotive Sales Consultant Duties and Responsibilities

Automotive Sales Consultants have the role of selling vehicles to prospective customers and promoting the additional services of the dealership.

They are the first point of contact for clients and play an essential role in establishing the customer’s experience and satisfaction.

They have the following duties and responsibilities:

• Educate customers about different models and types of vehicles available
• Assist clients in choosing the right vehicle based on their needs, budget, and preferences
• Conduct vehicle demonstrations and test drives
• Negotiate sales price, including explaining financing and leasing options for the purchase
• Complete all paperwork associated with a sale
• Follow up with buyers to ensure satisfaction and understand if they have any further needs
• Develop a network of potential customers and maintain a relationship with them
• Stay updated with the latest information regarding competitors, market trends, and vehicle developments
• Meet or exceed sales goals set by the dealership
• Coordinate with the service department to ensure vehicles are ready for delivery

 

Automotive Sales Consultant Job Description Template

Job Brief

We are looking for a dynamic and customer service oriented Automotive Sales Consultant.

The successful candidate will understand and demonstrate vehicle capabilities, features, and personal ownership experiences.

Automotive Sales Consultants are responsible for maintaining thorough knowledge of all products and services, understanding and adhering to sales processes and standards, and achieving personal and group sales.

Ultimately, the Automotive Sales Consultant will be skilled at assisting customers with their purchase, providing excellent customer service, and making sure the needs of clients are met.

 

Responsibilities

• Understand cars by studying their features and capabilities, as well as comparing and contrasting competitive models
• Develop buyers by maintaining rapport with previous customers; suggesting trade-ins; meeting prospects at community activities; greeting drop-ins; responding to inquiries; recommending sales campaigns and promotions
• Sell cars by overcoming objections; asking for sales; negotiating price; completing sales or purchase contracts; explaining provisions; explaining and offering warranties, services, and financing; delivering automobiles
• Provide excellent customer service throughout the sales process
• Meet monthly sales goals
• Update job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks, and participating in professional organizations

 

Qualifications

• Proven work experience as a Sales Consultant or similar role
• Understanding of the retail sales process
• Familiarity with CRM software
• Excellent communication skills with the ability to explain complex information clearly and simply
• Ability to deliver high levels of customer satisfaction
• High school diploma, GED, or equivalent
• Valid driver’s license

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Automotive Sales Consultant
• Work Environment: Dealership or showroom floor. Weekend, evening, and holiday work often required.
• Reporting Structure: Reports to the Sales Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $40,000 minimum to $90,000 maximum (including commissions)
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Automotive Sales Consultant Do?

Automotive Sales Consultants primarily work for car dealerships, either selling new cars or pre-owned vehicles.

They can also work in online platforms catering to automotive sales.

Their main role is to guide customers through the process of purchasing an automobile.

They will typically ask potential buyers questions to understand their needs and preferences and then suggest suitable vehicle options.

Automotive Sales Consultants arrange test drives for the clients and demonstrate the features of the cars, explaining the benefits and advantages of each feature.

They are also responsible for negotiating the price of vehicles, in addition to explaining and selling financing options, warranties, and services.

Paperwork related to the sale of the car also falls under the purview of the Automotive Sales Consultant.

They ensure all documents are properly filled out and processed, and they may also aid in the process of automobile registration and insurance.

In many cases, Automotive Sales Consultants are also tasked with following up with customers to encourage repeat business, handle complaints, and gather feedback.

 

Automotive Sales Consultant Qualifications and Skills

An efficient Automotive Sales Consultant should possess the skills and qualifications that are crucial for the role, including:

• Sales skills, with a proven track record of achieving sales goals and quotas
• Technical knowledge about automobiles and latest vehicle features to provide accurate information to customers
• Excellent communication skills to understand and address customer needs, and to articulate product features effectively
• Interpersonal skills to build and maintain positive relationships with customers, fostering long-term customer loyalty
• Customer service skills to ensure a high standard of customer satisfaction and maintain a professional interaction
• Negotiation skills to successfully close sales deals while ensuring both customer satisfaction and profitable sales
• Ability to work in a fast-paced environment and adapt to the changing trends in the automotive industry
• Basic computer skills for managing customer information, sales data, and inventory records

 

Automotive Sales Consultant Experience Requirements

An entry-level Automotive Sales Consultant may have 1 to 2 years of experience, often gained through part-time roles or internships in a dealership or in a retail environment where they honed their customer service and selling skills.

These professionals may also gain valuable experience in roles such as car rental agents, where they learn about the different makes and models of cars, pricing strategies, and customer negotiation tactics.

Candidates with more than 3 years of experience often deepen their knowledge in the automotive industry, sales strategies, and customer relationship management.

They may have also gained experience in dealing with complex transactions or high-value sales.

Those with more than 5 years of experience are typically considered seasoned sales consultants.

They may have a track record of meeting or exceeding sales quotas, have strong knowledge of the automotive market, and are familiar with the financing and insurance aspects of vehicle sales.

At this stage, they may be ready to take on managerial or team lead roles within the sales department.

In addition, Automotive Sales Consultants at all levels of experience are expected to have a valid driver’s license and to stay up-to-date with the latest trends and technology in the automotive industry.

 

Automotive Sales Consultant Education and Training Requirements

An Automotive Sales Consultant often holds a high school diploma or its equivalent.

While a college degree is not explicitly required, some employers may prefer candidates with an associate or bachelor’s degree in business, marketing, or a related field.

On-the-job training is common for this position as it allows the individual to understand the specific products and sales techniques of the company.

This training usually happens under the guidance of a senior sales consultant or manager.

Knowledge of automobiles and their features is essential for this role.

Thus, a background in mechanics or a keen interest in the automotive industry can be beneficial.

However, most companies provide product knowledge training to keep their sales consultants up-to-date with the latest car models and technologies.

In addition to the above, many Automotive Sales Consultants choose to earn professional certifications from recognized auto sales training institutions.

These certifications can enhance their skills in customer service, sales strategies, negotiation, and product knowledge.

Lastly, a valid driver’s license is typically required for Automotive Sales Consultants since it is common to demonstrate the car’s features and performance to potential buyers.

 

Automotive Sales Consultant Salary Expectations

An Automotive Sales Consultant earns an average salary of $67,738 (USD) per year.

However, this can significantly vary depending on the consultant’s years of experience, the size and location of the dealership, and the specific commission structure of the company.

Additionally, bonuses and benefits can also influence the total compensation.

 

Automotive Sales Consultant Job Description FAQs

What skills does an Automotive Sales Consultant need?

Automotive Sales Consultants require excellent communication and interpersonal skills, as they constantly interact with customers.

They must have strong persuasion skills to close sales deals, and good negotiation skills to strike a balance between customer satisfaction and business profitability.

Understanding the technical aspects of different cars and their features is also crucial.

 

Do Automotive Sales Consultants need any specific qualifications?

While a degree is not necessarily required to become an Automotive Sales Consultant, some employers prefer candidates with a high school diploma or equivalent.

Having a background in sales, customer service, or automotive industry can be advantageous.

Additionally, some employers might require knowledge about car financing and insurance.

 

What should you look for in an Automotive Sales Consultant resume?

Look for a demonstrated history of sales success, preferably within the automotive industry.

Experience in customer service is beneficial, as is familiarity with financing and insurance procedures.

Technical knowledge or mechanical experience can also be a bonus.

Lastly, look for signs of good communication and negotiation skills.

 

What qualities make a good Automotive Sales Consultant?

A good Automotive Sales Consultant is a people person, someone who can easily build rapport with customers and understand their needs.

They’re also expected to be goal-oriented, with a strong drive to meet or exceed sales targets.

Honesty and integrity are critical as well, as they have to provide accurate information about cars and financing options.

 

Is it difficult to hire Automotive Sales Consultants?

The difficulty in hiring Automotive Sales Consultants can depend on the market and the specific requirements of the role.

This role often has a high turnover, so there are usually candidates available.

However, finding experienced and high-performing sales consultants can be challenging as they are in high demand across industries.

Offering competitive pay and benefits can attract top talent.

 

Conclusion

And that’s a wrap.

Today, we’ve revved up your understanding of what it truly means to be an automotive sales consultant.

And you know what?

It’s not just about selling cars.

It’s about navigating the fast-paced world of auto sales, one deal at a time.

With our comprehensive automotive sales consultant job description template and real-life examples, you’re ready to gear up for success.

But why hit the brakes there?

Accelerate further with our job description generator. It’s your green light to creating laser-focused listings or fine-tuning your resume to perfection.

Remember:

Each car sale is part of a larger journey.

Let’s cruise that road to success. Together.

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