Automotive Sales Manager Job Description [Updated for 2025]

In the fast-paced world of automotive sales, the need for experienced Automotive Sales Managers is ever-growing.

The auto industry continues to evolve, and with each advance, the demand for skilled professionals who can drive sales, foster customer relationships, and manage sales teams increases.

But what exactly does an Automotive Sales Manager do?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the intricacies of automotive sales management,

You’ve come to the right place.

Today, we present a customizable Automotive Sales Manager job description template, crafted for straightforward posting on job boards or career sites.

Let’s get started.

Automotive Sales Manager Duties and Responsibilities

Automotive Sales Managers oversee the sales department within a car dealership, ensuring that sales targets are met and customer satisfaction levels are high.

Their job requires a combination of sales, customer service, and leadership skills.

Their duties and responsibilities include:

• Setting sales goals and developing strategies for achieving these goals
• Managing a team of sales associates, which may include hiring, training, and motivating employees
• Monitoring the sales team’s performance and providing coaching and guidance as needed
• Maintaining a deep knowledge of the features and benefits of various car models and manufacturers
• Building and maintaining relationships with customers, providing excellent customer service and handling complaints
• Working with the finance department to develop car loan and payment plans
• Collaborating with the marketing team to develop and implement advertising and promotional activities
• Keeping track of inventory and ordering new vehicles as needed
• Completing sales paperwork and ensuring all transactions comply with legal and company policies
• Monitoring market trends and competitor activity to identify opportunities and threats

 

Automotive Sales Manager Job Description Template

Job Brief

We are seeking an experienced Automotive Sales Manager to join our team.

This role includes developing a sales strategy to expand our customer base, maintain customer satisfaction and overseeing the activities and performance of the sales team.

The ideal candidate has a strong understanding of the automotive industry, excellent leadership skills, and a proven record of successful sales.

 

Responsibilities

• Develop and implement strategic sales plans to meet and exceed established sales goals
• Monitor and analyze sales performance, customer preferences and market trends
• Build, maintain, and nurture strong relationships with customers
• Manage and lead the sales team, setting clear sales targets and motivating the team members
• Coordinate with the marketing team to establish promotional activities and events
• Manage the inventory of vehicles and ensure vehicles are in good condition for sale
• Handle customer complaints to maintain high customer satisfaction
• Prepare sales reports and submit them to senior management

 

Qualifications

• Proven work experience in sales, preferably in the automotive industry
• Strong leadership and managerial skills
• Exceptional customer service skills
• Knowledge of current automotive market trends and technology
• Ability to work under pressure and meet sales targets
• Strong negotiation skills
• Excellent communication skills, both written and verbal
• High school diploma or equivalent. Bachelor’s degree in Business Administration or related field is preferred

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Opportunities for career advancement

 

Additional Information

• Job Title: Automotive Sales Manager
• Work Environment: This job primarily operates in a professional automotive sales environment. Some weekend and evening work may be required.
• Reporting Structure: Reports to the General Manager or Director of Sales.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Automotive Sales Manager Do?

Automotive Sales Managers typically work for automobile dealerships or car manufacturers.

They may also work for auto finance companies or insurance companies that focus on automobile coverage.

Their primary role is to drive the sales of vehicles, ensuring the profitability of their dealership.

They accomplish this by setting sales goals, training and managing a team of salespeople, and crafting sales plans and budgets.

Automotive Sales Managers are responsible for appraising trade-in vehicles, overseeing dealership inventory, and interacting with auto service departments to ensure vehicles are in sellable condition.

They also interact directly with customers, answering queries, negotiating prices, and ensuring customer satisfaction.

They are required to stay updated on automobile specifications and trends, and often work closely with manufacturers or distributors to stock the dealership with in-demand vehicles.

Automotive Sales Managers may also be responsible for promotional efforts and advertising to attract more customers to their dealership.

They regularly review sales data and reports to identify areas of improvement or to adjust sales strategies as needed.

 

Automotive Sales Manager Qualifications and Skills

An Automotive Sales Manager should possess a range of technical, soft skills, and industry knowledge to manage and direct sales operations, including:

• Experienced knowledge about various makes and models of cars, their features, benefits and overall value to effectively sell to potential customers.
• Exceptional communication skills to interact with customers, understand their needs, explain the features of different vehicles, and negotiate sales deals.
• Strong interpersonal skills to build and maintain relationships with customers, resulting in repeat business and customer loyalty.
• Effective leadership skills to manage, motivate and lead a team of sales representatives towards achieving sales targets.
• Ability to use sales forecasting and strategic planning to ensure the sale and profitability of vehicles, service contracts and other dealership products.
• Good understanding of sales principles, customer service practices, and marketing strategies to drive sales growth.
• Detail-oriented with strong analytical skills to evaluate sales statistics, market trends, and customer feedback to make informed decisions for sales strategies and promotions.
• Excellent organizational skills to manage inventories, schedule sales meetings, and oversee sales operations.

 

Automotive Sales Manager Experience Requirements

Automotive Sales Managers usually have a strong sales background, ideally within the automotive industry.

Typically, 3 to 5 years of experience in automotive sales is required for this role.

This experience helps the candidate understand the nuances of the automotive market and establish a network of contacts.

An Automotive Sales Manager should also have experience in managing a team.

A minimum of 2 years of managerial experience is often required.

This experience provides them with the skills necessary to manage, motivate, and lead a team of sales professionals.

Candidates with more than 5 years of experience in automotive sales, including significant experience in leadership roles, might be more equipped for larger dealerships or higher-level management positions.

In addition, Automotive Sales Managers should have experience with CRM software and other technical tools used in the industry.

This kind of experience will be highly beneficial in managing customer relationships and sales data.

Finally, a proven track record of meeting sales targets and strong negotiation skills are usually required, as these are crucial aspects of the role.

This experience demonstrates the candidate’s ability to drive sales and contribute to the dealership’s profitability.

 

Automotive Sales Manager Education and Training Requirements

An Automotive Sales Manager typically has a bachelor’s degree in Business Administration, Marketing, or a related field.

In addition to the degree, they often have a strong background in sales, customer service, and business management.

Hands-on experience in the automotive industry, including knowledge of different models, manufacturers, and current market trends, is highly advantageous.

Certain positions may require Automotive Sales Managers to have a master’s degree in Business Administration or a related discipline.

This is especially true for roles in larger dealerships or multinational automotive companies.

While not always required, certain certifications like the Automotive Management Institute’s Accredited Automotive Manager (AAM) designation, can showcase a candidate’s industry knowledge and commitment to professional growth.

Understanding of finance, including auto loans and lease agreements, is also beneficial.

Ongoing training and workshops to stay abreast of industry changes and advancements in car technology are highly encouraged.

 

Automotive Sales Manager Salary Expectations

An Automotive Sales Manager earns an average salary of $107,816 (USD) per year.

The income may fluctuate depending on factors such as years of experience in the field, educational background, and the region in which they are employed.

 

Automotive Sales Manager Job Description FAQs

What skills does an Automotive Sales Manager need?

An Automotive Sales Manager should have excellent communication skills to interact with customers, employees, and higher management effectively.

They should possess strong leadership and managerial skills to oversee the sales team.

Moreover, they must have customer service skills to ensure customer satisfaction, strong financial acumen to understand pricing and manage budgets, and a deep understanding of sales principles and customer relationship management.

 

Do Automotive Sales Managers need a degree?

While it’s not always required, many employers prefer Automotive Sales Managers to have a bachelor’s degree in Business Administration, Marketing, or a related field.

However, substantial experience in automotive sales or a similar role can sometimes be an acceptable substitute.

Furthermore, knowledge of automotive industry trends and familiarity with auto dealership operations is crucial.

 

What should you look for in an Automotive Sales Manager resume?

A strong Automotive Sales Manager resume should showcase a track record of successful automotive sales, experience in managing a sales team, and a deep understanding of the automotive industry.

Evidence of strong leadership, excellent customer service skills, and the ability to meet or exceed sales targets are crucial.

Certifications in sales management or knowledge of automotive sales software can be additional assets.

 

What qualities make a good Automotive Sales Manager?

A good Automotive Sales Manager is a strong leader, able to motivate and guide a sales team towards achieving their targets.

They are customer-focused, ensuring that their team provides excellent service to every client.

They are also well-organized, able to plan sales strategies and manage multiple tasks efficiently.

Furthermore, they must have a passion for the automotive industry and keep up-to-date with the latest trends and market conditions.

 

What are the daily duties of an Automotive Sales Manager?

An Automotive Sales Manager’s daily duties include overseeing the sales team and their activities, setting sales goals, managing budgets, and planning and implementing sales strategies.

They also interact with customers to ensure satisfaction, handle customer complaints, and negotiate deals.

Additionally, they must monitor the market and competitor activity, manage inventory, and provide reports to upper management.

 

Is it challenging to hire Automotive Sales Managers?

Finding the right Automotive Sales Manager can indeed be challenging.

This role requires a blend of sales acumen, leadership skills, and in-depth knowledge of the automotive industry.

Employers often seek candidates with proven sales records and prior management experience.

Therefore, to attract top candidates, you may need to offer competitive salaries, opportunities for advancement, and a positive work environment.

 

Conclusion

And there you have it.

Today, we’ve taken a deep dive into the exciting world of an automotive sales manager.

And you know what?

It’s not just about selling cars.

It’s about driving the future of the automotive industry, one sale at a time.

Armed with our comprehensive automotive sales manager job description template and real-world examples, you’re now ready to take the driver’s seat.

But why hit the brakes now?

Accelerate your journey with our job description generator. It’s your roadmap to creating laser-precise listings or revving up your resume to perfection.

Remember:

Every sale is a milestone on the road to a greater success.

Let’s race towards that future. Together.

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