B2B Sales Professional Job Description [Updated for 2024]

b2b sales professional job description

In the dynamic world of commerce, the focus on B2B sales professionals has never been more critical.

Business relationships evolve, and with each change, the demand for skilled individuals who can negotiate, build, and safeguard our B2B partnerships heightens.

But let’s delve deeper: What’s really expected from a B2B sales professional?

Whether you are:

  • A job seeker attempting to understand the core of this role,
  • A hiring manager outlining the perfect candidate,
  • Or simply fascinated by the intricacies of B2B sales,

You’ve landed in the right place.

Today, we present a customizable B2B sales professional job description template, designed for easy posting on job boards or career sites.

Let’s get started.

B2B Sales Professional Duties and Responsibilities

B2B Sales Professionals use their understanding of their company’s products or services and the needs of the business clients they serve to facilitate sales.

They play a key role in connecting businesses together, creating profitable partnerships and enhancing revenue growth.

Their duties and responsibilities include:

  • Identifying potential clients and conducting research to understand their business needs
  • Developing and executing strategic plans to achieve sales targets
  • Cultivating strong relationships with new clients, while maintaining existing client relationships
  • Negotiating and closing business deals that satisfy both the client and company needs
  • Creating and presenting sales proposals to prospective clients
  • Collaborating with marketing, customer service, and other internal teams to ensure client satisfaction
  • Understanding and staying current on industry trends, market activities, and competitors
  • Attending networking events, conferences, and trade shows to build industry connections and promote the company’s products or services
  • Providing regular sales forecasts and reporting to management
  • Addressing and resolving clients’ complaints and concerns efficiently and professionally


B2B Sales Professional Job Description Template

Job Brief

We are searching for a dynamic and motivated B2B Sales Professional to join our expanding sales team.

As a B2B Sales Professional, you will be responsible for identifying new business opportunities, promoting and selling our products to other businesses, and maintaining strong relationships with existing clients.

Our ideal candidate has a proven track record in B2B sales, excellent communication skills, and a deep understanding of the sales process.

This role requires a strategic approach to identifying and pursuing new opportunities and ability to close deals effectively.



  • Identify potential clients and decision makers within targeted leads
  • Pitch and present products to potential clients through direct communication, in face-to-face meetings, telephone calls and emails
  • Negotiate the terms of an agreement and close sales
  • Develop and maintain strong relationships with current and prospective clients
  • Meet and exceed sales targets
  • Prepare sales reports and maintain customer information within a CRM system
  • Stay current with the latest industry trends and market conditions
  • Collaborate with other team members to achieve better results
  • Attend networking events and conferences to build industry connections



  • Proven experience in B2B sales or relevant role
  • Excellent communication and negotiation skills
  • Proficient in all Microsoft Office applications and CRM software
  • Able to travel as needed
  • Ability to build rapport quickly with potential customers
  • Understanding of the sales process and dynamics
  • Strong time management and organizational skills
  • BSc degree in Marketing, Business Administration, Sales or relevant field



  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities
  • Commission and bonus structure


Additional Information

  • Job Title: B2B Sales Professional
  • Work Environment: Office setting with frequent travel for client meetings and presentations. Remote work may also be available.
  • Reporting Structure: Reports to the Sales Manager or Director of Sales.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $60,000 minimum to $100,000 maximum plus commission
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].


What Does a B2B Sales Professional Do?

B2B Sales Professionals, also known as Business-to-Business Sales Professionals, work in a wide range of industries selling products or services to other businesses.

Their primary responsibility is to identify potential clients, understand their business needs and goals, and propose solutions that will help the client’s business grow or solve their specific problems.

They spend a lot of time networking, attending business events, and setting up meetings with potential clients.

These sales professionals also provide product demonstrations or presentations to showcase how their products or services can benefit the prospective client.

B2B Sales Professionals are often involved in negotiating contracts, discussing prices, and closing deals.

It’s their job to maintain positive relationships with existing clients while constantly seeking new business opportunities.

Additionally, they often work closely with the marketing and product development teams to ensure the products or services they’re selling meet the needs of their clients.

They may also provide feedback and insight into market trends or customer needs to help shape future product development.

The ultimate goal of a B2B Sales Professional is to drive sales and generate revenue for their company, while also helping their clients succeed.


B2B Sales Professional Qualifications and Skills

A proficient B2B Sales Professional should possess a range of skills and qualifications to effectively meet and exceed sales targets, including:

  • Strong negotiation and persuasion skills to drive sales and influence the decisions of business customers.
  • Excellent communication skills to interact with customers, understanding their business needs and presenting appropriate product or service solutions.
  • Ability to develop and maintain strong relationships with key decision-makers in client businesses to ensure long-term customer satisfaction and retention.
  • Proficiency in use of customer relationship management (CRM) software to keep track of client interactions and sales projections.
  • Market intelligence to stay updated on industry trends, competitor products, and the overall business environment to adapt sales strategies accordingly.
  • Excellent problem-solving skills to address client concerns and find effective solutions to their business needs.
  • Strong analytical skills to evaluate sales metrics and use these insights to improve sales strategies and performance.
  • Aptitude for understanding technical product features and effectively communicating these to non-technical clients.
  • Strong organizational skills to manage multiple accounts, set priorities, and efficiently meet sales targets.


B2B Sales Professional Experience Requirements

Entry-level B2B sales professionals typically have 1 to 2 years of experience, often gained through internships or part-time roles in customer service, retail sales, or related business fields.

These professionals can also earn valuable experience by working in roles such as Account Assistant, Sales Representative, or Marketing Coordinator.

Candidates with 3 to 5 years of experience in B2B sales often have enhanced their sales skills, negotiation abilities, and industry knowledge through previous roles like Sales Account Executive or Business Development Representative.

Those with more than 5 years of experience are often considered seasoned sales professionals, having a solid track record of closing deals, developing new business, and maintaining relationships with key clients.

They may be ready to step into leadership roles, such as Sales Team Lead or Sales Manager, where they can use their experience to guide and mentor less experienced team members.

Moreover, some B2B sales roles may require specialized knowledge or experience in a specific industry, such as IT, healthcare, or manufacturing.

This allows the sales professional to better understand their clients’ needs and offer more tailored solutions.


B2B Sales Professional Education and Training Requirements

B2B Sales Professionals typically have a bachelor’s degree in business administration, marketing, communications, or a related field.

Their education often includes courses in business, marketing, and economics.

A strong understanding of the industry, product, or service being sold is crucial, and this can be obtained through specialized training programs or on-the-job experience.

Advanced positions may require a Master’s degree in Business Administration (MBA) or a related field, with a focus on sales or marketing.

B2B sales professionals also need exceptional communication and negotiation skills, which are often honed through direct sales experience and sales training programs.

In addition to formal education, they may attend workshops or seminars on sales techniques, product knowledge, and other relevant topics.

There are also numerous professional certifications available, such as Certified Professional in Supply Management (CPSM) and Certified Sales Leadership Professional (CSLP), which demonstrate a commitment to professional growth and can enhance job prospects.

Experience with customer relationship management (CRM) software, as well as strong analytical and problem-solving skills, is often required.

Continual professional development and staying updated with the latest sales trends and tools is essential for success in this profession.


B2B Sales Professional Salary Expectations

A B2B Sales Professional can expect an average salary of $66,393 (USD) per year.

However, the exact earnings can differ based on factors such as years of sales experience, industry knowledge, the size and location of the employing company, and performance-based bonuses or commissions.


B2B Sales Professional Job Description FAQs

What skills does a B2B Sales Professional need?

B2B Sales Professionals need excellent communication and negotiation skills to deal with clients effectively.

They should be able to develop and maintain relationships with clients, and understand their needs and business models.

They should also have strong analytical skills to identify market trends and sales data, and proficiency in using CRM software and other sales applications.


Do B2B Sales Professionals need a degree?

While not always required, having a degree in business, marketing, economics, or a related field can be beneficial for a B2B Sales Professional.

Experience in sales or a specific industry can often be just as valuable.

Some companies may require a Master’s degree for more advanced sales positions.


What should you look for in a B2B Sales Professional’s resume?

Look for evidence of successful sales experience in a B2B environment.

This could include meeting or exceeding sales targets, acquiring new clients, or maintaining relationships with existing clients.

Also, check for experience in using CRM software, knowledge of the relevant industry, and any training or certifications in sales methodologies.


What qualities make a good B2B Sales Professional?

A good B2B Sales Professional is motivated, goal-oriented, and resilient.

They must have excellent interpersonal and communication skills, with the ability to persuade and negotiate.

They should be able to work independently, manage their time effectively, and be comfortable with meeting targets and deadlines.

They should also be customer-focused and committed to meeting the needs of clients.


Is it difficult to hire B2B Sales Professionals?

Hiring B2B Sales Professionals can be challenging due to the high level of skills and experience required for the role.

The demand for these professionals is high, and companies often need to offer competitive salaries, benefits, and opportunities for advancement to attract top talent.



And there we have it.

We’ve just unlocked the essence of being a B2B sales professional.

Here’s the twist:

It’s not just about making sales.

It’s about building lasting relationships and driving business growth, one sale at a time.

With our in-depth B2B sales professional job description template and real-world examples, you’re poised to make your next move.

But why halt your momentum?

Deepen your understanding with our job description generator. It’s your stepping stone to creating laser-focused job listings or crafting your resume to perfection.

Always remember:

Every sale is a stepping stone towards your company’s success.

Let’s script that success story. Together.

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