Bike Shop Manager Job Description [Updated for 2024]

bike shop manager job description

In the era of green transportation, the focus on bike shop managers has never been more critical.

As eco-awareness rises, so does the demand for skilled individuals who can manage, grow, and protect our bicycle retail and repair businesses.

But let’s delve deeper: What’s truly expected from a bike shop manager?

Whether you are:

  • A job seeker trying to understand the core of this role,
  • A hiring manager designing the perfect candidate profile,
  • Or simply fascinated by the dynamics of bicycle retail and repair management,

You’re in the right place.

Today, we present a customizable bike shop manager job description template, crafted for easy posting on job boards or career sites.

Let’s dive right in.

Bike Shop Manager Duties and Responsibilities

Bike Shop Managers are responsible for overseeing the operation of a bicycle shop.

They ensure that the shop runs smoothly, efficiently, and profitably while maintaining a high level of customer satisfaction.

Their duties and responsibilities include:

  • Overseeing day-to-day operations of the bike shop including sales, service, and staff management
  • Building and maintaining relationships with suppliers and vendors
  • Ordering stock and managing inventory levels
  • Developing and implementing sales and marketing strategies
  • Assisting customers in selecting bicycles and accessories that meet their needs
  • Organizing and overseeing bike repairs and maintenance
  • Ensuring the shop meets health and safety regulations and maintaining a clean and organized shop floor
  • Training and mentoring staff, and scheduling work shifts
  • Handle customer complaints or issues and provide excellent customer service
  • Keep up-to-date with the latest trends in the bicycle industry


Bike Shop Manager Job Description Template

Job Brief

We are looking for an experienced and passionate Bike Shop Manager to lead our team and manage all operations at our retail bike shop.

The Bike Shop Manager will be responsible for overseeing the sales team, handling customer service issues, managing inventory, and maintaining store cleanliness.

Our ideal candidate is someone with a strong knowledge of bicycles, including their mechanics, parts and accessories, and a deep understanding of customer service standards.

Experience in managing a retail store, preferably in the cycling industry, is a major plus.

Ultimately, the Bike Shop Manager should be able to ensure that our store runs smoothly, maintains high customer satisfaction levels, and meets its sales targets.



  • Manage and oversee all operations at the bike shop
  • Lead, train, and supervise the sales team
  • Provide excellent customer service, including handling customer inquiries and complaints
  • Manage inventory and ensure adequate stock levels
  • Develop and implement marketing strategies to promote the store and its products
  • Ensure store cleanliness and maintenance
  • Monitor store sales and prepare reports for management
  • Coordinate with suppliers and place orders for new stock
  • Ensure compliance with safety and legal guidelines



  • Proven experience as a Store Manager or relevant role in retail
  • Good knowledge of different types of bikes and their mechanics
  • Experience with inventory management software
  • Excellent customer service skills
  • Strong leadership and organizational abilities
  • Ability to manage and motivate a team
  • Problem-solving mindset
  • High school diploma; BSc/BA in Business or relevant field is a plus



  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities
  • Employee discounts on store products


Additional Information

  • Job Title: Bike Shop Manager
  • Work Environment: Retail store setting. Some travel may be required for attending trade shows or meeting suppliers.
  • Reporting Structure: Reports to the Store Owner or Area Manager.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $45,000 minimum to $75,000 maximum
  • Location: [City, State] (specify the location)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].


What Does a Bike Shop Manager Do?

A Bike Shop Manager is a professional responsible for overseeing the operations and staff of a bicycle retail store.

Their primary duties include managing inventory, ordering new stock, and ensuring the shop has a wide range of products to satisfy customer needs.

They may also be responsible for setting prices and creating sales strategies to increase store profit.

Bike Shop Managers often interact with customers, answering queries about different types of bicycles, providing recommendations based on customer’s needs, and resolving any complaints or issues.

They also work closely with the bike repair staff to ensure that repair and maintenance services are carried out promptly and efficiently.

This may involve scheduling repairs, quality checking completed work, and coordinating with customers for pickup.

In addition to these tasks, Bike Shop Managers may also handle administrative duties such as hiring and training new staff, managing the store’s budget, and ensuring compliance with health and safety regulations.

Overall, their goal is to provide excellent customer service and maintain a successful, profitable bike shop.


Bike Shop Manager Qualifications and Skills

A Bike Shop Manager needs a mix of technical knowledge, business skills, and customer service expertise, such as:

  • Thorough understanding of different types of bicycles and their components to assist customers in making informed purchasing decisions.
  • Strong managerial and leadership skills to oversee the daily operations of the bike shop, including staffing, inventory management, and sales tracking.
  • Excellent interpersonal and communication skills to build and maintain relationships with customers, suppliers, and staff members.
  • Problem-solving abilities to address customer complaints, staff issues, or operational challenges in an effective and timely manner.
  • Knowledge of basic accounting and financial management principles to manage budgets, prepare financial reports, and ensure the shop’s profitability.
  • Customer service skills to ensure that all customers receive friendly, knowledgeable, and helpful service at all times.
  • Physical fitness and manual dexterity to handle bike repairs, installations, and regular maintenance.
  • Marketing and promotional skills to attract new customers and maintain existing customer loyalty, including using social media and other modern marketing tools.
  • Ability to stay updated with industry trends, new products, and relevant regulations to keep the shop competitive and compliant.


Bike Shop Manager Experience Requirements

Bike Shop Managers usually have a few years of experience working in a bike shop or a related retail environment.

This could include roles such as Bike Mechanic, Sales Associate, or Assistant Manager where they gain hands-on experience and knowledge about different types of bikes, cycling accessories, and the industry as a whole.

Entry-level candidates may have 1 to 2 years of experience, often through a part-time role or internship at a bike shop or outdoor sports retail store.

These professionals may also gain on-the-job experience through roles related to customer service, sales, or bike repair.

Candidates with more than 3 years of experience have often developed their technical skills and knowledge in entry-level roles or as bike mechanics.

They would have honed their customer service skills, and gained a deeper understanding of bike technology, maintenance, and repair.

Those with more than 5 years of experience may have some leadership experience in their background and may be ready for a managerial role.

This can include experience in managing teams, handling inventory, and overseeing daily operations.

As such, they are usually experienced enough to meet the qualifications of most bike shop manager jobs.

Certain bike shops may have more complex or demanding tasks, such as managing multiple locations or large teams, and as such may require their manager hires to have advanced relevant experience.


Bike Shop Manager Education and Training Requirements

Bike Shop Managers often have a high school diploma or equivalent education level, with some further pursuing an associate’s or bachelor’s degree in business management or a related field.

They typically require a comprehensive understanding of bicycles, including various types, parts, and repair techniques.

This knowledge can be gained through a combination of on-the-job training, self-study, or relevant classes.

A background in retail or sales can be beneficial, with experience in managing staff and inventories often essential.

Courses or certifications in bicycle mechanics or related areas can be advantageous, as they demonstrate a manager’s commitment to their profession and ability to deliver high-quality service.

While not always required, some Bike Shop Managers may choose to pursue additional training in business management or customer service to enhance their managerial skills and knowledge.

A passion for cycling, strong customer service skills, and the ability to troubleshoot and resolve mechanical issues are vital traits for success in this role.


Bike Shop Manager Salary Expectations

The average salary for a Bike Shop Manager is approximately $49,233 (USD) per year.

The actual salary can vary based on factors such as years of experience, qualifications, the size of the shop, and the geographical location.


Bike Shop Manager Job Description FAQs

What skills does a Bike Shop Manager need?

A Bike Shop Manager needs strong leadership and organisational skills to oversee the store’s operations and staff.

They should possess technical knowledge about bicycles and their components to effectively cater to customers’ needs.

Good communication skills are also important for dealing with customers and suppliers, and they should be competent in managing inventory, sales, and finance-related tasks.


Do Bike Shop Managers need a degree?

While not always necessary, a degree in Business Management or a related field can be beneficial for a Bike Shop Manager.

Equally or more important is having hands-on experience with bicycles, whether it’s through repair, assembly, or sales.

Some bike shop managers have started as mechanics or sales associates and worked their way up.


What should you look for in a Bike Shop Manager resume?

In a Bike Shop Manager’s resume, look for experience in management roles, ideally within the bicycle or retail industry.

Knowledge of bicycle products and brands, as well as skills in inventory management, customer service, and sales are also important.

Certifications in bicycle mechanics or related fields can be a plus.


What qualities make a good Bike Shop Manager?

A good Bike Shop Manager should have a passion for cycling and a solid understanding of bicycles and their components.

They need to be customer-focused, ensuring that each customer’s needs are met to their satisfaction.

Good managers also need strong leadership skills to guide their team effectively and maintain a positive work environment.

They should also be detail-oriented to manage inventory and maintain the shop’s organization.


Is it difficult to hire a Bike Shop Manager?

Hiring a Bike Shop Manager can be challenging as it requires finding a candidate with a unique blend of management skills, customer service acumen, and technical knowledge about bicycles.

It can be helpful to look within the industry or among avid cyclists who have the passion and expertise for the job.



There you have it.

Today, we’ve delved into the intricate and exciting world of managing a bike shop.

Guess what?

It’s not just about selling bikes.

It’s about fueling the passion for cycling, one bike at a time.

With our carefully tailored bike shop manager job description template and real-world examples, you’re geared up to take your next step.

But why pump the brakes now?

Accelerate your journey with our job description generator. It’s your key to crafting precise job listings or tuning up your resume to perfection.

Keep in mind:

Every bike sold and serviced is part of a larger cycling community.

Let’s ride into that future. Together.

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