Brand Partnership Coordinator Job Description [Updated for 2024]

In the rapidly evolving world of marketing and branding, the role of a Brand Partnership Coordinator has become increasingly critical.

As businesses strive to establish strategic collaborations and create mutual value, the need for skilled professionals who can forge, manage, and maximize brand partnerships is more crucial than ever.

But what exactly does a Brand Partnership Coordinator do?

Whether you are:

• A job seeker aiming to understand the core of this position,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the dynamics of brand partnerships,

You’ve come to the right place.

Today, we present a customizable Brand Partnership Coordinator job description template, crafted for effortless posting on job boards or career sites.

Let’s dive right into it.

Brand Partnership Coordinator Duties and Responsibilities

Brand Partnership Coordinators work as a liaison between a company and various brands to facilitate partnerships that are beneficial to both parties.

They use their marketing knowledge and communication skills to negotiate deals and build strong, lasting relationships.

Their duties and responsibilities include:

• Identifying potential brand partners that align with the company’s values and goals
• Creating and presenting partnership proposals to prospective partners
• Negotiating partnership agreements, including terms, conditions, and compensation
• Coordinating with internal teams, such as marketing, sales, and product development, to integrate brand partnerships into the company’s strategies and campaigns
• Maintaining relationships with existing brand partners and resolving any issues that may arise
• Tracking and reporting on the performance of brand partnerships, using metrics like sales, customer engagement, and brand awareness
• Planning and coordinating events, promotions, and other activities related to brand partnerships
• Ensuring that all brand partnerships comply with legal requirements and industry standards
• Staying up to date with industry trends and competitor activities to identify new partnership opportunities

 

Brand Partnership Coordinator Job Description Template

Job Brief

We are seeking a dynamic and detail-oriented Brand Partnership Coordinator to join our team.

The successful candidate will act as a liaison between our company and our brand partners, working to ensure successful collaborations and mutually beneficial partnerships.

Responsibilities include coordinating and implementing branding strategies, managing existing relationships, seeking new partnership opportunities, and maintaining a solid understanding of industry trends.

Our ideal candidate is an excellent communicator, able to work as part of a team, and has a keen eye for detail and creativity.

 

Responsibilities

• Coordinate and manage brand partnerships to ensure successful collaborations
• Research and identify potential new partnership opportunities
• Monitor industry trends and competitor strategies
• Assist in developing and implementing brand strategies
• Manage and maintain relationships with existing brand partners
• Coordinate with internal teams to ensure brand consistency
• Prepare and present reports on partnership performance
• Handle partner queries and build strong relationships
• Work with the legal team to finalize partnership contracts

 

Qualifications

• Proven experience in brand partnership coordination or similar role
• Strong understanding of branding, marketing and business strategy
• Excellent communication and interpersonal skills
• Ability to handle multiple projects and partners simultaneously
• Strong research and analytical skills
• Proficiency in MS Office and CRM software
• Bachelor’s degree in Marketing, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Brand Partnership Coordinator
• Work Environment: Office setting with options for remote work. Some travel may be required for meetings or events.
• Reporting Structure: Reports to the Brand Partnership Manager or Director of Brand Partnerships.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $70,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Brand Partnership Coordinator Do?

A Brand Partnership Coordinator typically works for corporations across various industries, marketing agencies, or as a part of a brand’s marketing team.

They are responsible for developing and maintaining partnerships with different brands to collaborate on various marketing activities and campaigns.

This involves identifying potential partners, reaching out to them, negotiating terms of partnership, and executing partnership agreements.

Brand Partnership Coordinators work closely with other marketing professionals to plan and implement strategies that incorporate partnerships into the brand’s overall marketing plan.

They may also coordinate with the sales team to ensure that the partnerships align with the company’s sales goals.

They are also responsible for managing relationships with existing partners, which may involve regular communication, addressing any issues or concerns, and exploring opportunities for further collaboration.

Brand Partnership Coordinators often play a key role in planning and executing joint marketing campaigns with partners.

This can include coordinating with the partners on the campaign’s creative aspects, overseeing the campaign’s rollout, and tracking its performance.

They are often involved in reporting and analyzing the impact of partnerships on the brand’s performance, using data to identify successful partnerships and areas for improvement.

In addition to these responsibilities, Brand Partnership Coordinators may also contribute to other aspects of the brand’s marketing strategy, such as public relations, social media, and content marketing.

 

Brand Partnership Coordinator Qualifications and Skills

A Brand Partnership Coordinator should possess a specific set of skills and qualifications that align with the responsibilities of the role, such as:

• Strong interpersonal and communication skills to effectively liaise with various stakeholders, including brand partners, internal teams, and clients.
• Understanding of brand marketing and branding strategies to align partnership activities with the company’s overall objectives.
• Ability to negotiate and manage contracts, ensuring all parties meet their obligations and that partnerships are mutually beneficial.
• Strong organizational skills to manage multiple partnerships at once, meeting all deadlines and fulfilling all commitments.
• Creativity and strategic thinking to identify potential new partners and innovative ways to work together.
• Problem-solving skills to address any challenges or issues that arise during the partnership.
• Knowledge of market trends and the competitive landscape to identify opportunities for partnerships that can enhance the brand.
• Experience with data analysis and performance metrics to evaluate the success of partnerships and make recommendations for future collaborations.
• Customer service skills to ensure the satisfaction of both partners and clients.

 

Brand Partnership Coordinator Experience Requirements

Brand Partnership Coordinators generally have a background in business, marketing, or communications.

They may start their careers in entry-level roles such as Marketing Assistant or Sales Representative, where they gain exposure to partnerships and collaborations between brands.

Candidates for this role typically have at least 2 to 3 years of experience in marketing, sales, or a similar field.

This experience often includes tasks like developing and managing partnerships, coordinating promotional activities, or negotiating contracts.

More experienced Brand Partnership Coordinators, with around 5 years of experience, are likely to have a proven track record of successful brand partnerships.

They may have experience in managing multiple brand partnerships simultaneously, as well as experience in strategic planning, budget management, and team leadership.

Roles such as Account Manager or Marketing Coordinator may provide relevant experience for a future Brand Partnership Coordinator.

These professionals may also gain valuable skills and experience through professional networking, industry events, and continuing education programs.

Advanced roles may require the applicant to have extensive experience in managing brand partnerships and a demonstrated ability to build and maintain relationships with key stakeholders.

They may also require experience in a leadership role, overseeing a team responsible for brand partnership management.

 

Brand Partnership Coordinator Education and Training Requirements

Brand Partnership Coordinators typically have a bachelor’s degree in marketing, communications, business administration, or a related field.

They should possess a strong background in relationship management and marketing strategies.

Understanding of brand positioning and audience targeting is also crucial for this role.

Some positions may require candidates to have a master’s degree in marketing or business administration, especially for roles that involve strategic planning or higher managerial responsibilities.

Candidates who possess a certification in digital marketing, social media marketing, or related disciplines may have an advantage.

Such certifications demonstrate a candidate’s specific knowledge and dedication to the field.

Additionally, experience in sales, marketing, or in a similar role is often required.

Familiarity with CRM software, data analysis, and key performance metrics (KPIs) is also beneficial.

Continual learning and staying updated with the latest marketing trends and consumer behavior is crucial for this role, as is the ability to adapt to the ever-evolving digital landscape.

 

Brand Partnership Coordinator Salary Expectations

A Brand Partnership Coordinator can expect to earn an average salary of $57,338 (USD) per year.

This salary could be higher or lower depending on factors such as the individual’s level of experience, the location of the job, and the size and industry of the employing company.

 

Brand Partnership Coordinator Job Description FAQs

What skills does a Brand Partnership Coordinator need?

Brand Partnership Coordinators need strong communication and negotiation skills to liaise with potential partners and stakeholders.

They should be detail-oriented to manage multiple partnership details concurrently.

Additionally, they need excellent project management skills to oversee the progress of various partnerships.

An understanding of marketing principles and branding is also crucial for this role.

 

Do Brand Partnership Coordinators need a degree?

Most employers prefer Brand Partnership Coordinators to have a bachelor’s degree in Marketing, Business, or a related field.

Experience in partnership management, marketing or sales can also be beneficial.

However, the specific requirements can vary based on the company and the complexity of the partnerships involved.

 

What should you look for in a Brand Partnership Coordinator resume?

A Brand Partnership Coordinator’s resume should display a strong background in marketing, business development, or similar roles.

Look for experience in managing partnerships, negotiating contracts, and coordinating projects.

Skills in relationship building, communication, and strategic planning are also important.

Additionally, certifications in project management or marketing can be a plus.

 

What qualities make a good Brand Partnership Coordinator?

A good Brand Partnership Coordinator is a strategic thinker and excellent communicator, able to build strong relationships with partners and internal teams.

They should be proactive and capable of managing multiple projects simultaneously.

They should have a keen eye for opportunity, able to identify potential partnerships that align with the brand’s vision and goals.

 

What are the daily duties of a Brand Partnership Coordinator?

A typical day for a Brand Partnership Coordinator may involve liaising with current and potential partners, coordinating partnership activities, and tracking the progress of ongoing partnerships.

They may also spend time analyzing partnership performance and preparing reports for senior management.

Part of their day may be dedicated to identifying new partnership opportunities and developing proposals.

 

Is it difficult to hire a Brand Partnership Coordinator?

The challenge in hiring a Brand Partnership Coordinator lies in finding a candidate with the right balance of business acumen, communication skills, and understanding of branding and marketing.

The pool of candidates with extensive experience in partnerships might be smaller than other fields, so it’s important to offer competitive benefits and a positive work environment.

 

Conclusion

So there you have it.

Today, we’ve shed light on what it truly entails to be a Brand Partnership Coordinator.

And guess what?

It’s not just about making connections.

It’s about forging strategic alliances and molding the future of the brand, one partnership at a time.

With our go-to Brand Partnership Coordinator job description template and concrete examples, you’re fully equipped to make your next career leap.

But why limit ourselves here?

Explore further with our job description generator. It’s your next step to creating finely curated job listings or polishing your resume to perfection.

Remember:

Every brand partnership is a piece of the larger brand narrative.

Let’s shape that future. Together.

How to Become a Brand Partnership Coordinator (Complete Guide)

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