Brand Partnerships Coordinator Job Description [Updated for 2024]

In the modern marketing landscape, the focus on Brand Partnerships Coordinators has never been more concentrated.

As brands evolve and business relationships become more intricate, the demand for strategic individuals who can forge, nurture, and optimize these partnerships increases.

But let’s delve deeper: What’s truly expected from a Brand Partnerships Coordinator?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager outlining the perfect candidate,
• Or simply interested in the dynamics of brand partnerships,

You’re in the right place.

Today, we present a customizable Brand Partnerships Coordinator job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Brand Partnerships Coordinator Duties and Responsibilities

Brand Partnerships Coordinators are pivotal in establishing, maintaining, and managing relationships between the company and its brand partners.

They also coordinate campaigns and initiatives to promote the brand and its products or services.

Their daily duties and responsibilities include:

• Identifying and reaching out to potential brand partners
• Negotiating partnership terms and agreements
• Collaborating with marketing and sales teams to develop partnership strategies
• Planning and executing co-branded marketing campaigns
• Monitoring and reporting on the performance of partnership campaigns
• Maintaining relationships with existing brand partners and resolving any issues
• Coordinating cross-promotion activities with brand partners
• Ensuring brand consistency in all partnership activities
• Conducting market research to stay informed about industry trends
• Assisting in the development and distribution of partnership marketing materials

 

Brand Partnerships Coordinator Job Description Template

Job Brief

We are seeking a dynamic and resourceful Brand Partnerships Coordinator to foster strategic relationships with key partners.

The role involves identifying potential partners, initiating collaborations, developing partnership strategies, and managing the entire lifecycle of brand partnerships.

The ideal candidate will have strong communication skills, an analytical mindset, and a deep understanding of brand identity and consumer trends.

 

Responsibilities

• Identify and pursue potential brand partners aligned with our company’s goals and values
• Develop and manage relationships with key stakeholders and decision-makers
• Negotiate and finalize agreements in accordance with company’s partnership strategy
• Coordinate with internal teams to ensure brand consistency and effectiveness of partnership campaigns
• Monitor and evaluate the performance of current partners and develop strategies for improvement
• Prepare and deliver presentations highlighting the benefits and successes of our partnerships
• Develop partnership agreements, including negotiation of terms and conditions
• Maintain an up-to-date understanding of industry trends and competitive landscape

 

Qualifications

• Proven experience in a similar role, preferably in the marketing or advertising industry
• Strong understanding of brand development and multichannel marketing concepts
• Excellent communication, negotiation, and presentation skills
• Able to build and maintain relationships with key partners
• Comfortable working in a fast-paced environment with multiple deadlines
• A degree in marketing, business, or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Paid time off
• Professional development opportunities
• Company discounts

 

Additional Information

• Job Title: Brand Partnerships Coordinator
• Work Environment: Office-based with potential for some remote work. Some travel may be required for networking events and meetings with partners.
• Reporting Structure: Reports to the Brand Partnerships Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $70,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Brand Partnerships Coordinator Do?

A Brand Partnerships Coordinator typically works for corporations across various industries, in marketing or advertising agencies, or within the media sector.

They play a key role in establishing and maintaining relationships between the brand they represent and potential partners.

They work closely with the marketing, sales, and product development teams to identify opportunities for collaborations that could enhance brand visibility and recognition.

Their job involves identifying potential partners, initiating contact, negotiating terms of partnerships, and overseeing the execution of partnership agreements.

They ensure that the partnerships align with the brand’s objectives, contribute positively to its image, and meet the set targets.

Brand Partnerships Coordinators also monitor the success of these partnerships, collecting and analyzing data on partnership performance, and making necessary adjustments or recommendations.

They may also be responsible for managing communications between the brand and its partners, ensuring that both parties are satisfied and the partnership is beneficial.

In addition, they often handle administrative tasks related to brand partnerships, such as drafting contracts, coordinating partnership events, and maintaining records of partnership activities.

 

Brand Partnerships Coordinator Qualifications and Skills

A Brand Partnerships Coordinator should possess a unique mix of skills and qualifications, including:

• Excellent communication and relationship-building skills to liaise effectively with both internal teams and external partners.
• Strong business acumen and negotiation skills to create mutually beneficial brand partnership agreements.
• Understanding of brand values, messaging, and positioning to ensure alignment between brand partnerships.
• Detail-oriented and exceptional organizational skills to manage multiple partnerships and projects simultaneously.
• Ability to identify and resolve conflicts or issues that may arise within partnerships using problem-solving skills.
• Digital marketing knowledge to optimize partnerships for online visibility and lead generation.
• Proficiency in using CRM software and other tools to manage and monitor partnerships.
• Understanding of marketing analytics and ability to interpret data to evaluate the effectiveness of partnerships.

 

Brand Partnerships Coordinator Experience Requirements

Entry-level Brand Partnerships Coordinators typically have 1 to 2 years of experience, often through an internship or part-time role in marketing, communications, sales or another relevant field.

These professionals can also gain on-the-job experience in roles such as Marketing Assistant, Sales Associate, or other business or advertising-related roles.

Candidates with more than 2 years of experience often hone their skills and knowledge in entry-level Brand Partnerships Coordinator roles.

They should demonstrate a proven track record of success in coordinating and managing multiple partnerships, understanding brand strategies, and identifying potential partners.

Those with more than 5 years of experience may have some leadership experience and are often ready to take on a managerial role within brand partnerships.

They may have experience in negotiating and closing brand partnership deals, as well as in managing and maintaining these partnerships over the long term.

Furthermore, they should have a proven ability to work with cross-functional teams to integrate brand partnerships into broader marketing strategies.

 

Brand Partnerships Coordinator Education and Training Requirements

A Brand Partnerships Coordinator typically requires a bachelor’s degree in marketing, business administration, or a related field.

They need to possess a strong background in sales and marketing, and be knowledgeable about market research, consumer behavior, and marketing strategies.

Some roles may require a master’s degree in marketing or a related field, particularly for positions involving strategic planning or international partnerships.

Having a thorough understanding of digital marketing platforms like Google AdWords, Facebook Ads Manager, and similar tools is often advantageous.

Brand Partnerships Coordinators need to be adept at relationship management and negotiation, and any training or experience in these areas will be beneficial.

Additional qualifications, such as a certification in digital marketing or an MBA, can be a testament to a candidate’s dedication to continuous learning and their potential for leadership.

Experience in specific industries might also be required or preferred, depending on the nature of the brand partnerships involved.

 

Brand Partnerships Coordinator Salary Expectations

A Brand Partnerships Coordinator can expect to earn an average salary of $51,684 (USD) per year.

However, this figure can fluctuate based on the coordinator’s experience, the size and industry of the company, and the cost of living in the city where the job is located.

 

Brand Partnerships Coordinator Job Description FAQs

What skills does a Brand Partnerships Coordinator need?

Brand Partnerships Coordinators need excellent communication and interpersonal skills to liaise effectively between brand partners and the company.

They need strong organizational abilities to manage various projects and deadlines simultaneously.

Other skills include negotiation, problem-solving, and a solid understanding of marketing strategies and industry trends.

 

Do Brand Partnerships Coordinators need a specific degree?

While there is no specific degree required for a Brand Partnerships Coordinator, a degree in Business, Marketing, Communications, or a related field is often preferred by employers.

Experience in sales, marketing, or brand management can also be beneficial.

 

What should you look for in a Brand Partnerships Coordinator resume?

Look for experience in managing partnerships, marketing, or sales roles.

Proficiency in project management tools, CRM systems, and data analysis software is also beneficial.

Also, pay attention to the candidate’s achievements related to partnership growth, lead generation, and marketing campaigns.

 

What qualities make a good Brand Partnerships Coordinator?

A good Brand Partnerships Coordinator is highly organized, with the ability to manage multiple projects and deadlines.

They have strong communication and negotiation skills and are adept at building and maintaining relationships.

They are innovative, able to think creatively to identify new partnership opportunities, and analytical, able to assess the success of partnerships and adapt strategies as necessary.

 

What are the main duties of a Brand Partnerships Coordinator?

Brand Partnerships Coordinators are responsible for managing and nurturing relationships with brand partners.

They identify and reach out to potential partners, negotiate partnership agreements, and coordinate joint marketing efforts.

They also monitor the success of these partnerships and adjust strategies as necessary.

 

Conclusion

And there you have it.

Today, we’ve pulled back the curtain on the true essence of a Brand Partnerships Coordinator.

Surprise, surprise?

It’s not just about networking and negotiating deals.

It’s about sculpting the future of a brand, one partnership at a time.

With our ultimate Brand Partnerships Coordinator job description template and real-world examples, you’re fully equipped to take the leap.

But why hold back?

Dive deeper with our job description generator. It’s your next step to meticulously created job listings or tailoring your resume to perfection.

Remember:

Every brand partnership is a part of the bigger brand narrative.

Let’s shape that future. Together.

How to Become a Brand Partnerships Coordinator (Complete Guide)

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