Brand Storyteller Job Description [Updated for 2025]

In the era of brand narratives, the focus on brand storytellers has never been greater.

As marketing trends evolve, the demand for creative minds capable of crafting, enhancing, and protecting our brand stories grows louder.

But let’s delve deeper: What exactly is expected of a brand storyteller?

Whether you are:

• A job seeker looking to understand the heart of this role,
• A hiring manager drafting the perfect candidate profile,
• Or simply fascinated by the art of brand storytelling,

You’ve come to the right place.

Today, we present a customizable brand storyteller job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Brand Storyteller Duties and Responsibilities

Brand Storytellers use their creativity and writing skills to craft compelling narratives about a company’s brand, products, or services.

They strategically utilize various forms of media and communication channels to connect with the target audience and build a strong and consistent brand image.

Their duties and responsibilities include:

• Understanding the company’s brand identity, mission, and values to create consistent and engaging narratives
• Collaborating with the marketing team to develop a content strategy that aligns with the company’s goals
• Writing and editing content for various platforms such as blogs, websites, social media, and print media
• Using storytelling techniques to create compelling brand messages that engage and resonate with the target audience
• Monitoring and analyzing the effectiveness of storytelling strategies and adjusting them as needed
• Keeping up-to-date with industry trends and competitive landscape to ensure the brand’s story remains relevant and impactful
• Working with graphic designers and videographers to create visual elements that support the brand’s story
• Participating in brainstorming sessions and creative meetings to generate new ideas for brand storytelling

 

Brand Storyteller Job Description Template

Job Brief

We are in search of a creative and strategic Brand Storyteller who can craft compelling narratives that engage and inspire our audience.

The Brand Storyteller will be responsible for developing a cohesive and engaging brand story across all platforms and touchpoints.

The ideal candidate should be able to create content that drives brand awareness and enhances our market presence while resonating with our target audience.

They should understand our business goals and adjust the brand narrative to achieve these objectives.

 

Responsibilities

• Develop and execute brand narrative across all platforms, including website content, social media, video scripts, and print materials
• Create compelling content that drives brand engagement and encourages customer loyalty
• Work closely with marketing and design teams to ensure a consistent brand image and message
• Monitor market trends and competitive landscape to ensure brand narrative remains relevant and competitive
• Collaborate with internal teams to create and implement brand strategies
• Develop and maintain a deep understanding of our target audience and their needs
• Create metrics to measure the impact of brand storytelling initiatives

 

Qualifications

• Proven experience as a Brand Storyteller or similar role in marketing or advertising
• Exceptional writing, editing and communication skills
• Strong understanding of brand strategy and ability to craft compelling brand narratives
• Experience with social media management and content creation
• Knowledge of online marketing channels and marketing techniques
• Ability to work collaboratively with multiple teams
• Strong creative thinking and problem-solving skills
• Bachelor’s degree in Marketing, Communications, Journalism or relevant field

 

Benefits

• Health insurance
• Dental insurance
• 401(k) retirement plan
• Professional development opportunities
• Paid time off
• Work-life balance

 

Additional Information

• Job Title: Brand Storyteller
• Work Environment: Collaborative office space with flexibility for remote work
• Reporting Structure: Reports to the Director of Marketing
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, portfolio, and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Brand Storyteller Do?

A Brand Storyteller plays a crucial role in marketing and public relations.

They primarily work for corporations, marketing agencies, or as freelancers.

Their main responsibility is to create a compelling narrative around the brand, its products or services.

This can involve the development of stories for promotional materials, social media posts, blog articles, web content, and more.

Brand Storytellers use their creative abilities to engage the target audience emotionally, building connections between the brand and its customers.

They do this by understanding the brand’s ethos and philosophy, and articulating it in a way that resonates with the consumers.

They also work closely with the marketing and design teams, helping to align the brand’s visual identity with the narrative they’ve crafted.

This can involve everything from deciding on the tone of a promotional video, to collaborating on the design of a product package.

Additionally, Brand Storytellers are tasked with keeping up with industry trends, social events, and cultural shifts that can impact the way a brand’s story is told and received by its audience.

 

Brand Storyteller Qualifications and Skills

A skilled brand storyteller should have the qualifications and skills that align with your job description, such as:

• Exceptional writing and editing skills to create compelling narratives that align with the brand’s voice and engage the target audience
• Creative thinking and storytelling abilities to create and convey the brand’s story in a way that resonates with consumers
• Research skills to gather information about the brand’s history, mission, and values that can be incorporated into the brand’s story
• Interpersonal skills to collaborate with various team members, including marketers, product managers, and design teams
• Understanding of brand strategy and marketing principles to ensure the brand story aligns with larger marketing goals and strategies
• Ability to use storytelling to convey complex ideas in an easily understandable, compelling way
• Experience with digital platforms and social media to share the brand’s story effectively across various channels
• Attention to detail to ensure the consistency of the brand’s story across all marketing materials and touchpoints

 

Brand Storyteller Experience Requirements

Entry-level Brand Storytellers generally need 1-2 years of experience in marketing, communications, or a related field, often gained through internships, freelance work, or part-time roles.

They may also have experience in content creation, social media management, and creative writing, which are essential for crafting compelling brand narratives.

Candidates with 3-5 years of experience are typically expected to have a more developed storytelling skillset, with a proven track record in creating and implementing successful brand narratives.

They may have gained this experience in roles such as Copywriter, Content Strategist, or Brand Manager.

Professionals with more than 5 years of experience often have a comprehensive understanding of brand development and management, as well as a strong portfolio of brand stories they’ve written and campaigns they’ve led.

These candidates may have leadership experience and are generally prepared for senior or managerial roles within branding and marketing teams.

 

Brand Storyteller Education and Training Requirements

Brand Storytellers typically have a bachelor’s degree in marketing, communications, journalism, or another related field.

They need a strong background in creative writing and storytelling, with a firm understanding of content creation for various platforms such as print, digital, and social media.

Brand Storytellers should also have knowledge of branding and marketing principles, consumer behavior and market research.

Some positions may require a master’s degree in a specific communication or marketing discipline or substantial work experience.

Additional qualifications, such as certifications in digital marketing, content creation or SEO, can be beneficial.

Having a master’s degree and/or certification may also indicate a candidate’s leadership potential and dedication to ongoing learning.

In addition to academic qualifications, a successful Brand Storyteller needs to be creative, have excellent communication skills, and an ability to understand and align with a brand’s vision and values.

 

Brand Storyteller Salary Expectations

A Brand Storyteller can expect to earn an average salary of $63,574 (USD) per year.

However, the exact amount can vary greatly depending on factors such as years of experience in the field, education, and the location of the job.

The type of industry and the size of the company also play a crucial role in determining the salary.

 

Brand Storyteller Job Description FAQs

What skills does a Brand Storyteller need?

Brand Storytellers should possess excellent communication and writing skills to craft compelling narratives about the brand.

They should be creative and have a strong understanding of marketing strategies, audience analysis, and brand positioning.

Familiarity with different media platforms, including digital and social media, is also essential.

They should be able to use visuals, words, and emotions effectively to create a strong connection with the audience.

 

Do Brand Storytellers need a degree?

While not always mandatory, a degree in marketing, communications, journalism, or a related field can be beneficial for a Brand Storyteller.

However, what’s more important is their ability to craft engaging narratives, understand branding principles, and have a solid understanding of the target audience and market trends.

 

What should you look for in a Brand Storyteller’s resume?

In addition to any formal education, look for experience in marketing, advertising, or related fields.

Check for a demonstrated ability to create and implement successful branding campaigns.

Examples of storytelling across various platforms, such as digital, print, video, and social media, are also important.

It’s beneficial if they have experience in your industry, and any awards or recognitions for their work can also be a good sign.

 

What qualities make a good Brand Storyteller?

A good Brand Storyteller is creative, innovative, and has a keen eye for detail.

They should be empathetic to understand the audience’s perspective and create stories that resonate with them.

They must be great communicators, both in writing and verbally.

Additionally, they should be adept at research to understand market trends, audience preferences, and the brand’s unique selling points.

 

Is it difficult to hire a Brand Storyteller?

Finding a Brand Storyteller with the perfect blend of creativity, marketing expertise, and understanding of your brand’s vision can be challenging.

However, by focusing on their portfolio, understanding their approach to storytelling, and their proficiency in using different media platforms, you can find a Storyteller who can bring your brand’s story to life in a compelling way.

 

Conclusion

And there we have it.

Today, we’ve unveiled the true essence of being a brand storyteller.

Surprise, surprise?

It’s not just about telling tales.

It’s about weaving the fabric of your brand’s narrative, one story at a time.

With our go-to brand storyteller job description template and real-world examples, you’re ready to step into this role.

But why limit yourself?

Explore further with our job description generator. It’s your path to meticulously crafted job listings or perfecting your resume to the finest detail.

Keep in mind:

Every story is a chapter of your brand’s grand saga.

Let’s create that saga. Together.

How to Become a Brand Storyteller (Complete Guide)

Seize the Day, from Anywhere: Remote Jobs with Amazing Earning Opportunities!

The Zen of Earning: Careers That Promise a Peaceful Path

Status Symbol Careers: The Most Prestigious Jobs to Flaunt

Weirdly Awesome: Unusual Jobs That Will Blow Your Mind