Brand Strategy Consultant Job Description [Updated for 2025]

In the dynamic world of branding, the emphasis on brand strategy consultants has never been stronger.

As markets evolve, the demand for creative thinkers who can build, enhance and protect our brand identities escalates.

But let’s delve deeper: What’s truly expected from a brand strategy consultant?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the ideal candidate,
• Or simply fascinated by the intricacies of brand strategy,

You’re in the right place.

Today, we present a customizable brand strategy consultant job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Brand Strategy Consultant Duties and Responsibilities

Brand Strategy Consultants guide businesses in defining who they are to their customers, what they stand for, and how this distinguishes them from competitors.

They apply a holistic approach to assessing a company’s brand, competitive landscape, and customer behavior.

Their duties and responsibilities include:

• Conducting market research to understand the industry, competitor activities, and customer behavior
• Identifying key brand strengths, weaknesses, opportunities, and threats
• Developing comprehensive brand strategies to position the company effectively in the market
• Working closely with marketing teams to align branding initiatives with marketing strategies
• Providing strategic guidance on developing brand elements like logos, taglines, and brand voice
• Leading brand strategy workshops and sessions with clients and internal teams
• Designing and implementing brand guidelines to ensure consistency across all platforms
• Measuring and reporting on the effectiveness of brand strategies
• Advising on potential partnerships and marketing opportunities to enhance brand visibility

 

Brand Strategy Consultant Job Description Template

Job Brief

We are seeking a savvy Brand Strategy Consultant to help our clients develop and implement effective brand strategies.

The Brand Strategy Consultant will work closely with clients to understand their brand objectives, suggest creative ways to communicate their company’s message and conduct research to identify market trends and customer preferences.

The ideal candidate will have a solid understanding of brand positioning, brand architecture, market research, and strategic planning.

Ultimately, the role of the Brand Strategy Consultant is to help our clients establish their brands in the market and consistently meet their business objectives.

 

Responsibilities

• Conduct research to understand market trends and customer preferences
• Develop effective brand strategies based on client objectives
• Assess brand positioning and market performance
• Suggest creative ways to promote products and services
• Develop comprehensive marketing plans
• Work closely with marketing, design and content teams
• Oversee the implementation of marketing strategies
• Track and report on key metrics to measure the effectiveness of branding efforts
• Advise on branding best practices and trends
• Develop brand standards and ensure compliance across all marketing and communications channels

 

Qualifications

• Proven work experience as a Brand Strategist or similar role in Marketing
• Experience conducting market research and analyzing data
• Proficiency in MS Office and familiarity with design software (e.g. Photoshop, Illustrator)
• Familiarity with latest marketing trends and best practices
• A creative mindset coupled with a results-driven approach
• Excellent communication and presentation skills
• BA/BS degree in Marketing, Business Administration or relevant field

 

Benefits

• 401(k) Plan
• Health, Dental and Vision Insurance
• Retirement Plan
• Paid Time Off
• Professional Development Opportunities
• Work-Life Balance

 

Additional Information

• Job Title: Brand Strategy Consultant
• Work Environment: Office setting with options for remote work. Some travel may be required for client meetings and presentations.
• Reporting Structure: Reports to the Director of Brand Strategy or Chief Marketing Officer.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Brand Strategy Consultant Do?

Brand Strategy Consultants typically work for advertising and marketing agencies or as independent consultants for a variety of businesses across industries.

Their primary role is to develop and implement brand strategies that align with the client’s business goals and target audience.

They work closely with marketing teams and other business units to understand the brand’s current position, its competitive landscape, and its target demographic.

They conduct comprehensive market research, analyze data, and draw insights to shape their brand strategies.

This includes understanding market trends, consumer behavior, and competitive analysis.

Brand Strategy Consultants are also responsible for creating and maintaining a brand’s identity, including determining its voice, visual aesthetic, and overall personality.

They also aid in the development of marketing campaigns that effectively communicate the brand’s message and identity to its target audience.

They may also be involved in refining the existing brand strategy based on the changing market dynamics and evolving consumer preferences.

Their ultimate goal is to enhance brand visibility, increase customer loyalty, and drive business growth, all while ensuring that the brand maintains its core values and mission.

 

Brand Strategy Consultant Qualifications and Skills

A Brand Strategy Consultant should possess a blend of creative, analytical and business-oriented skills, including:

• An understanding of branding and marketing principles to create comprehensive brand strategies that align with the organization’s goals.
• Excellent analytical skills to analyze market trends, competitor strategies, and customer perceptions.
• Strong communication skills to clearly articulate the brand’s unique value proposition and develop compelling brand narratives.
• Interpersonal skills to build relationships with key stakeholders, including clients, team members, and external partners.
• Creativity to develop innovative and effective branding concepts and strategies.
• Problem-solving skills to identify and address challenges that may hinder the brand’s growth.
• Project management skills to manage multiple projects and deadlines simultaneously, ensuring each brand strategy is implemented effectively and on time.
• Proficiency in using brand management software and other relevant tools such as social media platforms, analytics tools, and content management systems.

 

Brand Strategy Consultant Experience Requirements

Brand Strategy Consultants often hold a bachelor’s degree in marketing, business, or a related field, and many have a master’s degree or equivalent.

However, education is only one aspect of the necessary experience for this role.

Entry-level candidates may have 1 to 2 years of experience in a marketing or brand management role, often gained through internships, part-time roles, or full-time junior positions.

They may also have experience in related roles such as Marketing Assistant, Market Researcher, or Junior Brand Manager.

Candidates with more than 3 years of experience usually have a solid foundation in brand strategy or marketing, often developed in roles such as Brand Manager, Marketing Manager, or Brand Strategist.

They are usually proficient in brand development, strategic planning, and project management.

Those with more than 5 years of experience often have significant expertise in strategic planning and brand management, and they may have experience leading teams or managing major brand initiatives.

They may have held roles such as Senior Brand Manager, Director of Brand Strategy, or similar positions.

Furthermore, seasoned Brand Strategy Consultants may also possess experience working with multiple industries and have a strong understanding of market trends, consumer behavior, and competitive analysis.

Their broad and diverse experience is invaluable when advising clients on brand strategy and management.

 

Brand Strategy Consultant Education and Training Requirements

Brand Strategy Consultants generally have a bachelor’s degree in marketing, business, or a related field.

They need a strong understanding of market research, consumer behavior, and strategic planning.

To develop this understanding, they typically take courses in business strategy, marketing strategy, market research, data analysis, psychology, and communications.

It’s also beneficial for a Brand Strategy Consultant to have a master’s degree in business administration (MBA) or marketing, although it’s not a strict requirement.

Some positions, especially those in larger organizations or in specific industries, may require Brand Strategy Consultants to have specific certifications or qualifications in brand management or strategy.

Furthermore, experience in marketing, advertising, or another related field is often necessary, as this role requires a deep understanding of brands and their target markets.

Ongoing professional development, such as attending industry conferences or completing additional certifications, can also help Brand Strategy Consultants stay current in their field.

Finally, due to the highly analytical nature of this role, strong skills in data analysis and familiarity with analytical tools are also advantageous.

 

Brand Strategy Consultant Salary Expectations

A Brand Strategy Consultant earns an average salary of $91,042 (USD) per year.

The actual earnings can differ based on factors such as years of experience, geographical location, and the industry of the employing company.

 

Brand Strategy Consultant Job Description FAQs

What key skills should a Brand Strategy Consultant have?

Brand Strategy Consultants should have strong analytical skills to dissect business problems and market trends.

They also need excellent creative thinking abilities to conceptualize unique brand strategies.

Good communication skills are crucial for effectively conveying their ideas to clients and teams.

They should also possess business acumen, project management skills, and a solid understanding of marketing principles.

 

Do Brand Strategy Consultants require any specific qualifications?

While there is no strict requirement for a specific degree, most Brand Strategy Consultants have a Bachelor’s degree in Marketing, Business, or a related field.

Some also have a Master’s degree in Business Administration or Marketing.

Certifications in brand management or digital marketing can also be advantageous.

 

What should you look for in a Brand Strategy Consultant’s resume?

A good resume for a Brand Strategy Consultant should demonstrate a strong background in strategic planning, market analysis, and brand management.

Look for proven experience in developing and implementing successful brand strategies.

A history of data-driven decision making and results-oriented execution is also a plus.

 

What qualities make a good Brand Strategy Consultant?

A good Brand Strategy Consultant is a mix of an analytical thinker and a creative problem solver.

They should have an entrepreneurial spirit, be results-oriented, and have a passion for brands and marketing.

Additionally, they should possess excellent interpersonal skills to effectively liaise with clients and collaborate with teams.

 

Is hiring a Brand Strategy Consultant expensive?

The cost of hiring a Brand Strategy Consultant can vary greatly depending on the scope of the project, the consultant’s experience, and the market rates.

However, investing in a skilled consultant can provide a significant return on investment by helping to build a strong, unique, and effective brand strategy.

 

Conclusion

And there you have it.

Today, we’ve illuminated the intricate role of a brand strategy consultant.

Surprised?

It’s not just about marketing or advertising.

It’s about sculpting a brand’s identity, one strategic decision at a time.

With our comprehensive brand strategy consultant job description template and real-world examples, you’re well-equipped to take the next step.

But why rest on your laurels?

Dive deeper with our job description generator. It’s your key to crafting meticulous job listings or refining your resume to standout perfection.

Always remember:

Every strategic decision contributes to the brand’s overall narrative.

Let’s shape that narrative. Together.

How to Become a Brand Strategy Consultant (Complete Guide)

Not Your Average Gig: Unusual Jobs That Pay the Bills

Boredom-Proof Careers: Fun Jobs That Also Pay Well

Top of the Career Ladder: The Most Prestigious Jobs in the World

AI’s Shortfall: The Professions That Depend on Human Wisdom