Brewery Marketing Specialist Job Description [Updated for 2025]

In the craft beer industry, the role of Brewery Marketing Specialists has become increasingly pivotal.

As craft beer’s popularity continues to soar, the demand for creative, strategic, and passionate individuals to market, promote, and elevate our brewery’s brand is rising.

But what does a Brewery Marketing Specialist role truly entail?

Whether you are:

• An aspiring professional seeking to understand the essence of this role,
• A hiring manager outlining the perfect candidate,
• Or simply captivated by the marketing dynamics in the craft beer industry,

You’ve come to the right place.

Today, we present a customizable Brewery Marketing Specialist job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Brewery Marketing Specialist Duties and Responsibilities

Brewery Marketing Specialists are responsible for promoting and selling a brewery’s products by developing unique marketing strategies and campaigns.

They use their knowledge of the brewing process, along with market trends and consumer behaviors, to effectively position their brewery’s brands in the marketplace.

The duties and responsibilities of a Brewery Marketing Specialist include:

• Developing and implementing strategic marketing plans for the brewery’s products
• Conducting market research to identify consumer trends and competitive insights
• Working closely with the production team to understand the brewing process and product range
• Collaborating with sales teams to create promotional materials and campaigns
• Creating and managing brand profiles on social media platforms
• Planning and organizing brewery events, including product launches, tastings and brewery tours
• Monitoring and reporting on the effectiveness of marketing campaigns
• Building and maintaining relationships with key industry players, including distributors, retailers and media outlets
• Ensuring all marketing activities are compliant with legal and industry standards
• Keeping up-to-date with developments in the brewing industry and adjusting marketing strategies accordingly

 

Brewery Marketing Specialist Job Description Template

Job Brief

We are seeking a dynamic Brewery Marketing Specialist to join our team.

The Brewery Marketing Specialist is responsible for creating and implementing marketing strategies that will boost our brewery’s brand visibility and profitability.

The ideal candidate will be experienced in brewery or related industry marketing, proficient in digital marketing, and possess a deep understanding of market trends, consumer behavior, and marketing strategies.

 

Responsibilities

• Develop and execute strategic marketing plans for our brewery products
• Conduct market research to identify new opportunities and audience preferences
• Plan, manage and monitor promotional events and digital campaigns
• Coordinate with sales team to ensure brand consistency
• Monitor competition and provide ideas to stand out
• Establish strong relationships with key industry players, influencers and stakeholders
• Measure and report on the performance of marketing campaigns
• Develop and manage marketing budgets
• Ensure all marketing efforts serve to achieve immediate and long-term business goals

 

Qualifications

• Proven work experience as a Marketing Specialist in the brewery industry or similar role
• Demonstrable experience in marketing data analytics and tools
• Experience in setting up and optimizing Google Adwords campaigns
• Solid knowledge of web analytics and Google Adwords
• Familiarity with customer relationship management and content management system software
• Excellent communication and presentation skills
• BSc degree in Marketing, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities
• Beer discounts and brewery merchandise

 

Additional Information

• Job Title: Brewery Marketing Specialist
• Work Environment: Office setting with opportunities for remote work. Travel may be required for brewery events and promotional activities.
• Reporting Structure: Reports to the Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $80,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Brewery Marketing Specialist Do?

A Brewery Marketing Specialist is a professional who works specifically in the craft beer industry, promoting and marketing various brands and types of beers.

Their main role involves creating and implementing marketing strategies to promote a brewery’s products.

They need to understand the target audience, analyze market trends, and position the products accordingly.

They create promotional materials, such as advertisements, social media posts, and press releases, with the aim of enhancing brand visibility and attracting potential customers.

Brewery Marketing Specialists may also plan and manage events such as beer tastings, brewery tours, and launch parties for new products.

They work closely with sales teams to ensure that the marketing strategies align with sales objectives.

They also coordinate with brewers to better understand the products and ensure accurate marketing.

A significant part of their job includes constantly staying updated with industry trends and competitor strategies to offer innovative and competitive marketing solutions.

They are also responsible for tracking the success of their marketing campaigns, analyzing consumer response, and making necessary adjustments to maximize efficacy.

Lastly, Brewery Marketing Specialists often liaise with media and industry influencers to enhance the brewery’s visibility and reputation in the beer industry.

 

Brewery Marketing Specialist Qualifications and Skills

A proficient Brewery Marketing Specialist should possess skills and qualifications that align with your job requirements, such as:

• Strong knowledge about the brewing industry, including various types of beers, brewing processes, and market trends to effectively promote the brand.
• Excellent marketing skills to develop and implement effective marketing strategies and campaigns.
• Creative thinking and innovative ideas to differentiate the brewery’s products from competitors.
• Exceptional communication skills to articulate the brand’s story and value proposition to customers, stakeholders, and the media.
• Strong research and analytical skills to understand customer behavior, market trends, and competitors, and use this information to inform marketing strategies.
• Ability to effectively use social media and other digital marketing platforms to promote the brewery and its products.
• Customer service skills to interact with customers, respond to their queries, and build a loyal customer base.
• Project management skills to manage multiple marketing projects simultaneously and meet deadlines.

 

Brewery Marketing Specialist Experience Requirements

Brewery Marketing Specialists often hold a bachelor’s degree in marketing, business, or a related field.

However, the most crucial requirement is the industry-specific experience gained through internships or previous job roles in brewery marketing or product promotion.

Entry-level candidates might have 1 to 2 years of experience, often acquired through an internship or part-time role in a brewery or alcohol beverage company.

These roles typically involve assisting with marketing initiatives, product launches, brand promotion, and social media management.

Candidates with 3 to 5 years of experience usually have a solid understanding of the beer industry, consumer behavior, and marketing strategies.

At this level, they might have worked on developing and implementing successful marketing campaigns for breweries or similar products.

Candidates with more than 5 years of experience are often considered for senior roles.

They are likely to have a proven track record of successful marketing campaigns within the beer industry, and may have some leadership or managerial experience.

These individuals are often responsible for strategic planning, budgeting, and managing a marketing team.

 

Brewery Marketing Specialist Education and Training Requirements

Brewery Marketing Specialists often have a bachelor’s degree in marketing, business administration, or a related field.

Courses in market research, consumer behavior, sales, visual communication, public relations, and digital marketing are beneficial for this role.

In addition to academic qualifications, a Brewery Marketing Specialist should have an understanding of the brewing industry.

This could be gained through direct industry experience, or through a specialized program such as a brewing science certificate.

For those aiming at higher positions, a master’s degree in marketing or an MBA with a concentration in marketing might be required.

Certifications in areas such as digital marketing, social media management, or content creation can also be advantageous in this role.

Experience with software and tools related to customer relationship management, data analysis, and marketing automation can also be beneficial.

Finally, it’s important for a Brewery Marketing Specialist to have an appreciation for craft beers, as this passion can help drive successful marketing campaigns.

 

Brewery Marketing Specialist Salary Expectations

A Brewery Marketing Specialist earns an average salary of $55,331 (USD) per year.

The actual earnings can vary, often based on factors such as years of experience in marketing or the brewing industry, the success of past marketing campaigns, and the location of the brewery.

 

Brewery Marketing Specialist Job Description FAQs

What skills does a Brewery Marketing Specialist need?

A Brewery Marketing Specialist should have excellent communication and presentation skills, as they will often represent the brewery in public forums.

They need to be creative and innovative in order to devise and implement unique marketing strategies.

Knowledge of the brewing process and beer styles can also be beneficial.

Strong analytical skills are required to assess the effectiveness of marketing campaigns and adapt them as necessary.

 

Do Brewery Marketing Specialists need a degree?

While it is not always necessary, many Brewery Marketing Specialists hold a degree in Marketing, Business, or a related field.

However, practical experience in marketing, particularly in the alcohol or beverage industry, can often be equally as important.

Some people in this role may also have a background or education in brewing or food science.

 

What should you look for in a Brewery Marketing Specialist resume?

The resume of a Brewery Marketing Specialist should demonstrate experience in marketing, brand development, and strategic planning.

If they have experience in the brewing or beverage industry, this would be a significant advantage.

Check for evidence of successful campaigns they’ve run or significant increases in brand awareness or sales as a result of their work.

 

What qualities make a good Brewery Marketing Specialist?

A good Brewery Marketing Specialist is passionate about beer and the brewing industry.

They are creative, able to come up with unique marketing strategies that set the brewery apart from competitors.

They are data-driven, using analytics to inform their marketing decisions.

It’s also important that they are excellent communicators, able to work well with other departments within the brewery and represent the brewery in public settings.

 

Is it difficult to hire a Brewery Marketing Specialist?

Hiring a Brewery Marketing Specialist can be challenging, as it requires finding someone with the right mix of marketing expertise and passion for the brewing industry.

However, by offering competitive salaries, opportunities for professional development, and a dynamic work environment, breweries can attract talented marketing professionals to their teams.

 

Conclusion

There you have it.

Today, we’ve given you an insider look into the role of a Brewery Marketing Specialist.

And guess what?

It’s not just about selling beer.

It’s about inspiring and exciting beer enthusiasts, one campaign at a time.

With our comprehensive Brewery Marketing Specialist job description template and real-world examples, you’re well-equipped to make your next move.

But why end here?

Take it a step further with our job description generator. It’s your next step to creating precise job listings or refining your resume to the finest.

Remember:

Every marketing campaign is part of the larger brewery story.

Let’s brew that future. Together.

How to Become a Brewery Marketing Specialist (Complete Guide)

Wave Goodbye to Worry: The Most Stress-Free Jobs Out There

The Offbeat Office: Exploring the World’s Most Unusual Jobs

Master of Your Time: The Most Flexible Jobs You Can Get

Unyielding to AI: Jobs That Demand Human Creativity