Brewery Tour Guide Job Description [Updated for 2024]

brewery tour guide job description

In the world of craft beer, the role of a Brewery Tour Guide has become increasingly important.

As craft beer culture continues to grow, so does the demand for knowledgeable guides who can introduce, educate, and engage audiences in the art of brewing.

But what exactly is expected from a Brewery Tour Guide?

Whether you are:

  • A job seeker trying to understand the heart of this role,
  • A hiring manager outlining the perfect candidate,
  • Or simply captivated by the process of brewing craft beers,

You’ve come to the right place.

Today, we present a customizable Brewery Tour Guide job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Brewery Tour Guide Duties and Responsibilities

Brewery Tour Guides are responsible for providing informative and engaging tours of the brewery for visitors.

Their duties not only involve educating the public on the brewing process but also promoting the brand and the different types of beers the brewery produces.

They have the following duties and responsibilities:

  • Lead groups on guided tours around the brewery
  • Provide detailed and accurate information about the history of the brewery, brewing processes, and the types of beers produced
  • Answer visitor questions and engage with them to provide an enjoyable experience
  • Promote and sell the brewery’s products during and after the tour
  • Handle cash and credit card transactions for tour admissions and merchandise sales
  • Ensure the safety of all visitors by enforcing the brewery’s rules and regulations
  • Coordinate with other staff members to organize and manage group tours
  • Maintain cleanliness and sanitation standards in the public areas of the brewery
  • Assist with events and promotional activities as needed


Brewery Tour Guide Job Description Template

Job Brief

We are looking for an enthusiastic and knowledgeable Brewery Tour Guide to provide our visitors with engaging and informative tours of our brewery.

Brewery Tour Guide responsibilities include welcoming and orienting visitors, explaining the brewing process, and sharing the history and culture of our brewery.

Our ideal candidates have a passion for craft beer, excellent communication skills, and the ability to entertain and educate diverse groups of people.

Ultimately, the Brewery Tour Guide will offer an unforgettable experience that educates our visitors about our craft and promotes our brand.



  • Welcoming and orienting visitors to the brewery
  • Conducting guided tours around the brewery
  • Explaining the brewing process in a simple, accessible manner
  • Sharing interesting facts and stories about our brewery’s history and culture
  • Answering visitors’ questions accurately and professionally
  • Ensuring visitor safety and comfort throughout the tour
  • Promoting the sale of brewery merchandise and beers
  • Collecting feedback from visitors to improve the tour experience



  • Experience as a tour guide, preferably in a brewery or similar setting
  • Excellent verbal communication and presentation skills
  • Strong knowledge of the brewing process and beer styles
  • Enthusiasm for craft beer and the brewing industry
  • Ability to engage and entertain diverse groups of people
  • Ability to stand for extended periods and lift heavy items when necessary
  • Must be of legal drinking age
  • Cicerone Certification or similar beer education is a plus



  • Free brewery merchandise
  • Discounts on our beers
  • Flexible work schedule
  • Opportunities for professional development and beer education
  • Fun and friendly work environment


Additional Information

  • Job Title: Brewery Tour Guide
  • Work Environment: The job will be performed in a brewery setting, which can be noisy and bustling. Some physical work, such as lifting heavy items, may be required.
  • Reporting Structure: Reports to the Brewery Manager or Tour Coordinator.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $15 minimum to $20 maximum per hour
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Part-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].


What Does a Brewery Tour Guide Do?

Brewery Tour Guides are professionals in the brewing industry who provide guided tours of breweries to visitors.

Their main role is to educate visitors about the brewery’s history, the brewing process, and the types of beers produced.

They explain the ingredients used in beer making, and the role each ingredient plays in the overall taste and quality of the beer.

They are also responsible for ensuring the safety of visitors during the tour, especially in areas where brewing equipment is in operation.

Brewery Tour Guides often lead beer tasting sessions, where they explain the characteristics and flavors of different types of beers.

They also answer any questions visitors may have about the beers.

Aside from conducting tours, Brewery Tour Guides may also assist with retail operations in the brewery, such as selling merchandise or beer products.

Their ultimate goal is to provide an informative and enjoyable experience that promotes the brewery and its products.


Brewery Tour Guide Qualifications and Skills

A competent Brewery Tour Guide should possess a range of skills and qualifications that align with the job description, such as:

  • Knowledge of brewing processes, ingredients, and equipment to effectively explain the beer production journey to visitors.
  • Excellent communication skills to deliver information in an engaging and comprehensible manner.
  • Strong interpersonal skills to interact with diverse groups of people, answer their queries, and provide an enjoyable tour experience.
  • Customer service skills to ensure a positive and memorable experience for visitors, handle complaints professionally, and maintain the brewery’s reputation.
  • Physical stamina to stand for long periods and walk through the brewery multiple times a day.
  • Ability to multitask and manage time effectively to maintain the tour schedule and accommodate unexpected situations.
  • Understanding of safety regulations within the brewery and ability to enforce them to ensure the well-being of visitors.
  • Passion for and knowledge of different types of beer, brewing history, and the specific offerings and history of the brewery.


Brewery Tour Guide Experience Requirements

Brewery Tour Guides usually have at least 1-2 years of experience in customer service, tourism, or hospitality industry.

This experience may come from part-time jobs, internships, or volunteer positions.

Guides often have a background in beer making or have taken courses in brewing science to gain technical knowledge of the brewing process.

Alternatively, they may have gained hands-on experience in a brewery or brewpub setting.

Having several years of experience in the brewery industry is beneficial, as this allows the tour guide to answer complex questions from visitors.

Often, the role requires the guide to demonstrate a strong understanding of the brewing process, the different types of beer, and the history of the brewery.

Experience with public speaking is also valuable for this role, as Brewery Tour Guides must be able to captivate their audience and convey information in an engaging manner.

Furthermore, those with more than 3 years of experience in a tour guide role, preferably in a brewery or similar setting, may be ready for a supervisory or managerial position, overseeing other tour guides or coordinating larger tours and events at the brewery.


Brewery Tour Guide Education and Training Requirements

Brewery Tour Guides typically require a high school diploma or equivalent education.

A bachelor’s degree in hospitality, tourism, history, or a related field may be beneficial but is not mandatory.

They should possess a deep understanding of the brewing process, various types of beer, and the history of the brewery they represent.

This could be gained through on-the-job training, self-study, or attending beer brewing courses.

In addition, a Brewery Tour Guide should ideally have a Cicerone certification, which attests to their knowledge about beer styles, culture, the brewing process, and ingredients.

This certification, though not mandatory, may increase job prospects and credibility.

Having customer service or public speaking experience is often desirable as it helps guide to interact effectively with visitors, answer their queries, and provide an engaging tour.

Though not required, some Brewery Tour Guides may pursue advanced courses or certifications in customer service, public speaking, or beer brewing to improve their skills and knowledge.

First aid training is another useful skill for Brewery Tour Guides, as they are responsible for the safety of guests during the tour.


Brewery Tour Guide Salary Expectations

The average wage for a Brewery Tour Guide is around $12.37 (USD) per hour.

However, the actual earnings can fluctuate based on the guide’s experience, the specific location of the brewery, and the size or reputation of the company that owns the brewery.

Additional income can also be generated from tips, depending on the tipping culture of the brewery’s locale.


Brewery Tour Guide Job Description FAQs

What skills does a Brewery Tour Guide need?

A Brewery Tour Guide needs excellent communication and presentation skills to explain brewery processes and history to visitors.

They also need customer service skills to interact with people from diverse backgrounds and make them feel welcomed.

Knowledge about brewing beer, types of beer, and local beer history is crucial.

They also need physical stamina as the job often requires standing and walking for long periods.


Do Brewery Tour Guides need a degree?

Brewery Tour Guides do not necessarily need a degree, but a background in hospitality, history, or a similar field may be advantageous.

However, a deep knowledge and understanding of beer brewing processes, types of beer, and local beer history are crucial.

This knowledge can be acquired through personal interest, work experience in a brewery, or specific courses.


What should you look for in a Brewery Tour Guide resume?

In a Brewery Tour Guide resume, look for previous experience in customer service roles or tour guide positions, as these demonstrate the individual’s ability to interact with people and present information engagingly.

Knowledge about beer brewing and local beer history is also essential.

If the resume includes relevant certifications or courses, this shows the individual’s commitment to the role.


What qualities make a good Brewery Tour Guide?

A good Brewery Tour Guide is passionate about beer and brewing processes, which allows them to engage with visitors and share knowledge effectively.

They should be friendly, approachable, and adept at dealing with people from diverse backgrounds.

Good Brewery Tour Guides are also reliable, punctual, and have the ability to manage groups of people.

They should have excellent storytelling skills to make tours entertaining and memorable.


Is it difficult to hire a Brewery Tour Guide?

The difficulty in hiring a Brewery Tour Guide varies.

It depends on the location of the brewery, the local interest in beer, and the pool of candidates with the right combination of knowledge about brewing and customer service skills.

Offering training opportunities could attract more candidates and help them develop the necessary skills and knowledge.



And there you have it.

Today, we have unbarreled the secrets of what it truly means to be a brewery tour guide.

Surprise, surprise!

It’s not just about pouring pints.

It’s about curating a flavorful journey, one batch of brew at a time.

With our must-have brewery tour guide job description template and real-world examples, you’re primed to make your mark.

But why limit yourself?

Immerse yourself further with our job description generator. It’s your next step to brew perfect job listings or hone your resume to perfection.


Every batch of brew is a part of the larger brew-making art.

Let’s create that flavorful journey. Together.

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