Brewing Equipment Sales Representative Job Description [Updated for 2025]

In the ever-evolving world of brewing, the demand for exceptional brewing equipment sales representatives has never been more critical.

As brewing technology advances, the need for adept individuals who can sell, promote, and understand our brewing equipment strengthens.

But let’s delve into the specifics: What’s truly expected from a brewing equipment sales representative?

Whether you are:

• A job seeker trying to grasp the fundamental aspects of this role,
• A hiring manager outlining the ideal candidate,
• Or simply interested in the intricacies of brewing equipment sales,

You’ve come to the right place.

Today, we present a customizable brewing equipment sales representative job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Brewing Equipment Sales Representative Duties and Responsibilities

Brewing Equipment Sales Representatives are responsible for selling various types of brewing equipment to breweries and other relevant industries.

They use their knowledge of the brewing process and equipment to meet the needs of the customers.

Their duties and responsibilities include:

• Establish and maintain relationships with breweries and other potential clients.
• Present and demonstrate brewing equipment to potential buyers.
• Work with clients to understand their specific brewing needs and recommend suitable equipment.
• Provide comprehensive information about the features, benefits, and operation of each piece of equipment.
• Prepare and present sales proposals and contracts to clients.
• Negotiate sales contracts and prices with clients.
• Follow up with clients after the sale to ensure customer satisfaction and resolve any issues.
• Stay informed about industry trends and new brewing technologies.
• Attend trade shows and industry events to network with potential clients and learn about new brewing equipment and technologies.
• Maintain accurate records of sales, prospective sales, and existing clients.

 

Brewing Equipment Sales Representative Job Description Template

Job Brief

We are searching for a motivated Brewing Equipment Sales Representative to join our team.

In this role, your primary responsibility will be selling our top-quality brewing equipment to breweries and brewpubs of all sizes.

The ideal candidate should have a strong understanding of the brewing process, coupled with a passion for sales and customer satisfaction.

Ultimately, the goal of the Brewing Equipment Sales Representative is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.

 

Responsibilities

• Present, promote and sell products/services to existing and prospective customers
• Establish, develop and maintain positive business and customer relationships
• Reach out to customer leads through cold calling
• Achieve agreed upon sales targets and outcomes within schedule
• Analyze the territory/market’s potential, track sales and status reports
• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services
• Keep abreast of best practices and promotional trends
• Continuously improve through feedback

 

Qualifications

• Proven work experience as a sales representative
• Excellent knowledge of MS Office
• Familiarity with BRM and CRM practices along with ability to build productive business professional relationships
• Highly motivated and target driven with a proven track record in sales
• Excellent selling, communication and negotiation skills
• Prioritizing, time management and organizational skills
• Ability to create and deliver presentations tailored to the audience needs
• BS/BA degree or equivalent

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Brewing Equipment Sales Representative
• Work Environment: This position involves a mix of office work and travel to client locations. The amount of travel required may vary depending on the geographic area.
• Reporting Structure: Reports to the Sales Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $55,000 minimum to $75,000 maximum, plus commission.
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Brewing Equipment Sales Representative Do?

A Brewing Equipment Sales Representative typically works for companies that manufacture and distribute brewing equipment.

They may also work as self-employed individuals with exclusive contracts to represent certain manufacturers.

Their primary responsibility is to promote and sell brewing equipment to a variety of customers such as breweries, brewpubs, and homebrewers.

This involves understanding the features and benefits of their products, and effectively communicating these to potential buyers.

Brewing Equipment Sales Representatives work closely with clients to understand their brewing needs, and suggest suitable equipment solutions.

They may also work with brewery engineers and brewmasters to ensure the equipment meets their specific brewing processes and capacity requirements.

In addition, they often conduct product demonstrations and training sessions, provide technical support, and address any queries or concerns that customers may have about the equipment.

Another important aspect of their job is to stay updated with the latest trends and advancements in the brewing industry, as well as maintain knowledge of competitor products.

This enables them to provide valuable advice to customers and maintain a competitive edge in the market.

They may also be required to negotiate sales contracts and terms, and follow up with customers to ensure their satisfaction with the purchased equipment.

Other responsibilities can include providing after-sales services and maintaining long-term relationships with customers.

 

Brewing Equipment Sales Representative Qualifications and Skills

A Brewing Equipment Sales Representative should possess a unique blend of skills that combine industry knowledge with sales and customer service expertise, such as:

• Thorough understanding of brewing processes and equipment, in order to advise customers effectively and accurately.
• Strong sales skills to persuade customers to purchase equipment, focusing on the benefits and features that meet their specific needs.
• Excellent communication skills to present complex information in an understandable manner, and to build and maintain strong relationships with clients.
• Problem-solving abilities to identify client needs and provide solutions, as well as to resolve any issues or concerns that may arise post-sale.
• Customer service skills to ensure a positive buying experience, leading to repeat business and positive word-of-mouth.
• Time management skills to juggle multiple tasks, follow up with clients, and meet sales targets.
• Negotiation skills to reach agreeable terms and pricing for both the client and the company.
• Technical knowledge to understand, demonstrate, and explain the functionality of various brewing equipment.

 

Brewing Equipment Sales Representative Experience Requirements

Entry-level candidates for the role of Brewing Equipment Sales Representative are often required to have at least 1 to 2 years of experience in sales or customer service roles.

Familiarity with brewing processes, brewing equipment, and the beer industry can be gained through roles like Brewery Assistant, Beer Store Associate, or other relevant positions in the industry.

Candidates with more than 3 years of experience usually have a solid understanding of the brewing industry, technical knowledge of brewing equipment, and a proven track record in sales.

They may have gained experience in roles such as Brewing Equipment Sales Associate, Brewery Equipment Installer, or other industry-specific sales roles.

Those with more than 5 years of experience might have advanced knowledge of brewing technologies and processes.

They are often familiar with market trends and have excellent skills in negotiation and customer relationship management.

These candidates may have leadership experience, making them suitable for roles that require team supervision or management.

Further, they could have roles like Brewing Equipment Sales Manager or Territory Sales Manager in their employment history.

 

Brewing Equipment Sales Representative Education and Training Requirements

A Brewing Equipment Sales Representative typically holds a bachelor’s degree in business, marketing, sales, or a related field.

They often have a strong understanding of the brewing process, which can be gained through formal education in brewing science or hands-on experience in a brewery.

Some positions may prefer candidates with a Certified Beer Server or Certified Cicerone credential, which shows a deep understanding of beer styles, brewing processes, and beer service.

Sales experience, particularly in the brewery industry, is also a common requirement.

This can be obtained through previous job roles or relevant internships.

Furthermore, Brewing Equipment Sales Representatives should be familiar with brewing equipment and its operation.

This can be learned on the job or through specific courses offered by brewing associations or equipment manufacturers.

While not always required, having a master’s degree in business or a related field may demonstrate a candidate’s strategic thinking and leadership potential.

Some sales representatives also choose to pursue additional certifications to enhance their knowledge of brewing technology and equipment.

This continued education may increase their credibility with clients and their potential for career advancement.

 

Brewing Equipment Sales Representative Salary Expectations

A Brewing Equipment Sales Representative can expect to earn an average salary of $55,000 (USD) per year.

This can however fluctuate based on factors such as experience in the brewing industry, the size and location of the employing brewery or distributor, and performance-based bonuses or commission structures.

 

Brewing Equipment Sales Representative Job Description FAQs

What skills does a Brewing Equipment Sales Representative need?

Brewing Equipment Sales Representatives need excellent communication and negotiation skills to effectively present their products to potential customers.

They should have a deep understanding of the brewing process and the equipment involved to answer any technical questions and suggest suitable solutions.

They should also have good customer service skills to build and maintain relationships with clients.

 

Do Brewing Equipment Sales Representatives need a degree?

Not necessarily.

While having a degree in marketing, sales, or a related field can be beneficial, it is not a strict requirement.

Often, knowledge of the brewing industry, experience in sales, and understanding of brewing equipment are more valuable.

However, some larger companies may prefer candidates with a bachelor’s degree.

 

What should you look for in a Brewing Equipment Sales Representative resume?

A resume for a Brewing Equipment Sales Representative should show a history of success in sales, ideally within the brewing industry or a related sector.

Look for a demonstrated ability to meet or exceed sales targets, as well as experience building relationships with clients.

Knowledge of brewing equipment and processes is a big plus.

 

What qualities make a good Brewing Equipment Sales Representative?

A good Brewing Equipment Sales Representative is motivated and target-driven, with a proven ability to close deals.

They should be knowledgeable about brewing processes and equipment, and able to communicate this knowledge effectively to potential customers.

They should also be personable and professional, with excellent customer service skills.

 

Is it difficult to hire Brewing Equipment Sales Representatives?

Hiring a Brewing Equipment Sales Representative can be challenging, as the role requires a unique combination of sales skills and technical knowledge about brewing equipment.

To attract the best candidates, companies often need to offer competitive salaries and benefits, as well as opportunities for growth and advancement within the company.

 

Conclusion

So there you have it.

Today, we’ve unveiled the true essence of being a Brewing Equipment Sales Representative.

And guess what?

It’s not just about selling brewing equipment.

It’s about promoting the art and culture of brewing, one sale at a time.

With our comprehensive Brewing Equipment Sales Representative job description template and real-world examples, you’re ready to leap forward.

But why stop there?

Delve deeper with our job description generator. It’s your next step to precision-crafted job listings or refining your resume to perfection.

Remember:

Every sale is a part of the brewing revolution.

Let’s brew a better future. Together.

How to Become a Brewing Equipment Sales Representative (Complete Guide)

Money Moves: Discover the Jobs That Offer the Biggest Paychecks in 2025!

The AI Employment Effect: Jobs Shifting to Silicon

The Toughest of the Tough: What Makes These Jobs So Stressful?

The Career Carnival: Enjoyable Jobs That Are Always Fun