Car Salesperson Job Description [Updated for 2025]

In today’s fast-paced automotive world, the focus on car salespersons has never been more prominent.

As the automobile industry evolves, the demand for skilled individuals who can effectively market, sell, and maintain customer relationships in the car sales sphere increases.

But let’s delve deeper: What’s truly expected from a car salesperson?

Whether you are:

A job seeker trying to understand the core of this role,
A hiring manager outlining the perfect candidate,
Or simply curious about the intricacies of car sales,

You’re in the right place.

Today, we present a customizable car salesperson job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Contents show

Car Salesperson Duties and Responsibilities

Car Salespersons utilize their knowledge of automobiles and excellent customer service skills to sell cars and related products.

They are primarily responsible for meeting sales targets, while ensuring that every customer’s buying experience is positive and satisfactory.

Their main duties and responsibilities include:

Understanding the features of various models and cars and effectively communicating this information to customers
Assisting customers in finding a vehicle that meets their needs and fits within their budget
Offering test drives to potential customers
Negotiating the final price for the sale, including terms of sale and services
Following up with potential buyers via phone, email or in-person visits
Building a strong rapport with customers to encourage repeat business and referrals
Completing all necessary paperwork involved in a car sale
Staying up-to-date with the latest industry trends, market conditions, and competitor’s strategies
Assisting with promotional events and sales at the dealership
Ensuring the showroom and car displays are clean and attractive to potential buyers

Car Salesperson Job Description Template

Job Brief

We are seeking a results-driven car salesperson to join our dynamic team.

You will be responsible for providing excellent customer service, understanding client needs, and selling vehicles that meet those needs.

Car Salesperson responsibilities include understanding vehicle specifications, presenting and demonstrating vehicle features, and establishing personal sales goals.

Our ideal candidates have excellent communication skills, a positive attitude, and a knack for persuading and negotiating.

Ultimately, the role of the car salesperson is to ensure our clients leave the dealership satisfied with their purchase while meeting and surpassing sales targets.

Responsibilities

Understand and demonstrate vehicle specifications, features, and capabilities
Build relationships with clients by providing excellent customer service
Assist clients in selecting a vehicle by asking questions and listening carefully to responses
Negotiate car prices and trade-in values for customers’ vehicles
Complete sales or purchase contracts, explaining provisions, warranties, services, and financing to customers
Follow up with existing customers to confirm their satisfaction and generate leads
Establish and meet personal sales goals while supporting the goals of the team
Keep up-to-date with the latest automotive industry trends and new vehicle updates

Qualifications

Proven work experience as a car salesperson, sales representative, or similar role
Excellent knowledge of latest automotive trends and vehicle features
Strong negotiation and selling skills
Outstanding communication and interpersonal skills
Ability to build and maintain customer relationships
Professional appearance and strong work ethic
High school diploma or equivalent; bachelor’s degree preferred
Valid driver’s license

Benefits

401(k)
Health insurance
Dental insurance
Retirement plan
Paid time off
Professional development opportunities
Commission-based earnings

Additional Information

Job Title: Car Salesperson
Work Environment: Car dealership. This role typically requires weekend and evening work.
Reporting Structure: Reports to the Sales Manager.
Salary: Compensation is typically based on commission. Exact amounts will be discussed with candidates during the interview process.
Location: [City, State] (specify the location or indicate if remote)
Employment Type: Full-time
Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Car Salesperson Do?

Car Salespersons typically work at auto dealership stores or used car outlets.

They can also work as independent agents or for online car dealerships.

They spend a significant part of their time interacting with customers, understanding their vehicle needs and preferences, and helping them select the right vehicle.

They also provide information about the features, specifications, and benefits of various cars.

Car Salespersons are responsible for negotiating prices and terms of sales or lease agreements with potential buyers.

They make sure all paperwork and financial transactions are accurately completed and comply with legal regulations.

They also follow-up with customers to ensure they are satisfied with their purchase and to encourage referrals and repeat business.

In addition to selling, they may be responsible for the visual merchandising of the car lot, and ensuring the cars are clean and well-presented.

Some Car Salespersons also have knowledge about vehicle financing options and can guide customers on the best options for them.

They often work closely with other staff like finance and insurance managers, service technicians and parts suppliers.

Car Salesperson Qualifications and Skills

A proficient car salesperson should possess the following qualifications and skills to excel in their role:

Excellent communication skills to understand customer needs and present information about cars in a clear and persuasive manner.
Strong customer service skills to build rapport with clients, ensuring they have a positive buying experience.
Good understanding of car features and mechanics to offer knowledgeable advice and answer customer queries accurately.
Ability to use sales techniques effectively to reach sales targets and boost the dealership’s profitability.
Negotiation skills to agree on purchase prices that satisfy both the customer and the dealership.
Interpersonal skills to work with other members of the sales team and other departments, such as finance and service.
Detail-oriented approach to accurately complete sales paperwork, follow up with customers and maintain records.
Basic computer skills to manage customer information, car inventory and sales records.

Car Salesperson Experience Requirements

Car Salespersons may start their journey with little to no experience, often through a part-time role or trainee position.

These individuals gain practical experience on the job, learning to deal with customers, understand their needs and sell vehicles effectively.

Candidates with 1 to 2 years of experience in the field often have a good understanding of car models, features, financing options, and warranties, which are important components of effective car sales.

They may have also gained essential customer service skills which are critical in the sales process.

Those with 3 to 5 years of experience typically have strong negotiation skills and a deep understanding of the car industry, including market trends, competitor insights, and seasonal sales patterns.

They might have also developed good relationships with customers and suppliers, which can facilitate sales.

Car Salespersons with over 5 years of experience are often seasoned professionals, with a robust sales record.

They may have also amassed managerial experience, such as training new salespersons or managing a sales team.

These individuals are usually ready for higher positions such as Sales Manager or General Sales Manager within a dealership.

Car Salesperson Education and Training Requirements

The educational requirements for a car salesperson can vary, but a high school diploma or GED is typically the minimum requirement.

Some car salespersons may have associate’s or bachelor’s degrees in business, marketing or related fields.

This additional education can provide salespersons with a deeper understanding of the business and marketing principles that can help them succeed in their roles.

In terms of training, most car salespersons learn their skills on the job.

This training may be provided by the dealership where the salesperson is employed and can cover topics like customer service, negotiation techniques, and an overview of the various cars and their features that the dealership sells.

In addition to this, car salespersons should have a good knowledge of the automotive industry and keep up to date with the latest car models and advancements in automobile technology.

Some states require car salespersons to obtain a license to sell cars.

The requirements for this license vary by state but usually involve passing a written exam.

Although not required, some car salespersons may choose to pursue additional certifications or training programs, such as the Certified Automotive Sales Professional certification offered by the Automotive Sales College.

This type of certification can demonstrate a salesperson’s commitment to their profession and can enhance their skills and knowledge.

Finally, good interpersonal and communication skills are crucial for a car salesperson, as much of their job involves interacting with customers and persuading them to make purchases.

Car Salesperson Salary Expectations

A Car Salesperson typically earns an average salary of $41,539 (USD) per year.

However, the actual income can vary greatly based on factors such as years of experience, the type of dealership, the location, and any commission earned from sales.

Car Salesperson Job Description FAQs

What skills does a car salesperson need?

Car salespeople should possess strong communication and interpersonal skills to effectively interact with clients.

They should also have good understanding of car features, specifications and benefits to present and sell vehicles effectively.

Additionally, they should have excellent negotiation and persuasion skills to close sales deals.

Knowledge of customer service principles and the ability to follow through with after-sales services is also crucial in this role.

Do car salespeople need a degree?

A degree is not typically required to become a car salesperson.

However, a high school diploma or equivalent is often necessary.

Some dealerships might prefer candidates with a degree in business, sales or a related field, but most of the training is done on the job.

Industry-specific certifications can also be beneficial.

What should you look for in a car salesperson’s resume?

In a car salesperson’s resume, look for a track record of sales achievements, as this could indicate their ability to meet sales targets in your dealership.

Strong customer service skills, ability to handle financial discussions, and knowledge about cars and their features are also important aspects to look out for.

Any additional experience in marketing or customer relationship management can also be advantageous.

What qualities make a good car salesperson?

A good car salesperson is enthusiastic, persuasive and highly knowledgeable about the cars they are selling.

They should be able to handle customers’ questions and concerns effectively, build strong customer relationships and follow up on leads promptly.

A good car salesperson is also patient, as the sales process can be lengthy, and dedicated to meeting their sales targets.

Is it difficult to hire car salespeople?

Hiring car salespeople can be challenging, primarily due to the competitive nature of the industry.

The high turnover rate in sales roles also adds to the difficulty.

It is important to offer a competitive compensation package, including a base salary and commission, as well as a positive work environment to attract and retain top sales talent.

Conclusion

So there you have it.

Today, we’ve lifted the hood on what it truly means to be a car salesperson.

And you know what?

It’s not just about selling cars.

It’s about driving the automotive industry forward, one sale at a time.

Armed with our comprehensive car salesperson job description template and real-world examples, you’re ready to shift gears.

But why put the brakes on now?

Accelerate further with our job description generator. It’s your go-to tool for precision-crafted job listings or fine-tuning your resume to perfection.

Remember:

Each car sale drives us closer to a brighter automotive future.

Let’s pave that road. Together.

How to Become a Car Salesperson (Complete Guide)

Recession-Resistant Rarities: Jobs That Outlast the Downturn

Work-Life Balance Win: Easy Jobs That Pay More Than You Think!

Bizarrely Brilliant: Unusual Jobs That Exist

Car Salesperson Job Description [Updated for 2025]

Car Salesperson Duties and Responsibilities