Commercial Print Model Job Description [Updated for 2025]

In the visually-driven world of advertising, the demand for commercial print models is constantly growing.

As the face of brands and products, their role is pivotal in marketing campaigns, helping consumers connect with the product and driving sales.

But what does it really take to be a commercial print model?

Whether you are:

• A potential model trying to understand the requirements and responsibilities of this role,
• A casting director looking to find the ideal face for your campaign,
• Or simply curious about the world of commercial print modeling,

You’ve come to the right place.

Today, we present a comprehensive commercial print model job description template, designed for easy posting on modeling agencies or job boards.

Let’s dive right into it.

Commercial Print Model Duties and Responsibilities

Commercial Print Models are primarily responsible for presenting a product or concept in a visually appealing way through photography or film.

Their work typically appears in various advertising materials such as magazines, catalogs, billboards, and websites.

Commercial Print Models have the following duties and responsibilities:

• Collaborate with photographers, stylists, makeup artists, and directors to achieve the desired look for a shoot
• Study and understand the product or concept being advertised to accurately represent it
• Posing for photographs in a way that suits the product or concept and enhances its appeal
• Maintain a healthy lifestyle and physical appearance in line with industry standards
• Take directions from photographers or directors and adapt poses, expressions, and movements accordingly
• Travel to various shoot locations as required
• Review photo or film footage and select the best images for final use
• Attend casting calls, go-sees, and auditions to secure modeling work
• Use social media and other platforms to maintain a public presence and engage with fans or followers
• Sign model release forms for the use of their images in commercial print

 

Commercial Print Model Job Description Template

Job Brief

We are seeking a talented and enthusiastic commercial print model to represent our brand in various media channels.

This includes advertisements in magazines, catalogues, billboards, and online platforms.

The successful candidate will have a professional and appealing look, with the ability to convey different images and moods.

The role requires excellent physical condition, adaptability, and the ability to work well under pressure.

 

Responsibilities

• Pose for photographers in a creative and professional manner.
• Work closely with photographers, hair and clothing stylists, and makeup artists to create specific looks.
• Promote products and services in television commercials, print advertisements, and digital media.
• Attend casting calls and auditions organized by our company or advertising agencies.
• Maintain a professional image consistent with marketing needs and trends.
• Understand the concept of the photoshoot and portray the mood and theme effectively.
• Follow strict diets and exercise routines to maintain a healthy and camera-ready physique.
• Review shooting script and instructions to understand assignment details.

 

Qualifications

• Previous experience in modeling or acting preferred.
• Excellent physical appearance with a confident and engaging personality.
• Ability to travel to various locations for photoshoots.
• Strong understanding of body language and posing techniques.
• Ability to handle rejection and criticism professionally.
• Excellent time management skills and professionalism.
• Knowledge of makeup application and hair styling is a plus.

 

Benefits

• Competitive pay
• Travel opportunities
• Exposure to various aspects of the fashion and advertising industry
• Opportunities for career advancement
• Working with a diverse and creative team

 

Additional Information

• Job Title: Commercial Print Model
• Work Environment: Studio or various shooting locations. Some travel may be required.
• Reporting Structure: Reports to the Model Coordinator or Creative Director.
• Salary: Salary is negotiable and depends on experience, skills, and project scope.
• Pay Range: Depends on assignment and experience level.
• Location: [City, State] (specify the location or indicate if flexible)
• Employment Type: Contractual or Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your portfolio, resume, and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Commercial Print Model Do?

Commercial Print Models typically work for modeling agencies, fashion brands, advertising agencies, or as freelance individuals.

Their primary responsibility is to serve as the face of products, services, or campaigns in various forms of media, including magazines, newspapers, billboards, catalogs, and digital platforms.

They pose for photographers or artists to create images that sell and promote products or concepts.

This may involve demonstrating product use, embodying brand concepts, or portraying a specific lifestyle or idea.

Their job is to communicate effectively through body language, facial expressions, and sometimes, actions, to create compelling visual narratives that attract and engage consumers.

They may also be required to participate in casting calls, auditions, or go-sees to secure modeling jobs.

Additionally, Commercial Print Models often work with makeup artists, hairstylists, wardrobe stylists, and other professionals to prepare for photoshoots.

While some models may be associated with specific brands or products, others work on a wide range of assignments.

Furthermore, they should maintain their physical appearance, good health, and professional portfolio to remain competitive in the industry.

In the digital age, many Commercial Print Models also promote themselves and interact with their audiences on social media platforms.

 

Commercial Print Model Qualifications and Skills

Commercial Print Models need to have a diverse skill set, including physical attributes, industry knowledge, and interpersonal skills such as:

• Physically fit and maintaining a professional appearance as per the requirements of the modeling industry.
• Having the ability to pose and portray different moods and themes, as per the requirements of the photoshoot or project.
• Possessing good camera-facing skills and an understanding of lighting and angles to help create high-quality photos.
• Strong communication skills to understand and follow instructions from photographers, directors, and other key personnel.
• Exhibiting excellent time management skills, being punctual for shoots, and meeting project deadlines.
• Being adaptable and open to feedback, able to change poses, expressions, and outfits quickly and efficiently.
• Having a good understanding of the fashion and advertising industry, including current trends and market needs.
• Exemplifying professionalism and a positive attitude, even in high-pressure situations.

 

Commercial Print Model Experience Requirements

The journey towards becoming a Commercial Print Model often begins with gaining experience in various types of modeling, such as runway, catalogue, or promotional modeling.

This can include on-the-job training, attending modeling schools, or participating in local fashion shows.

Many agencies look for candidates who have some level of experience in front of the camera, whether it’s through local photo shoots, online modeling contests, or volunteer modeling for local designers or businesses.

Candidates with 1 to 2 years of experience may have done a variety of print work, from fashion catalogs to product advertising, and may be ready to start working with larger brands or more high-profile campaigns.

They often have developed a strong portfolio showcasing their work and versatility.

Experienced models, those with more than 3 years in the industry, are often specialized in a certain type of modeling or have a unique look that sets them apart.

They have a proven track record of successful campaigns and may have started to gain some recognition in the industry.

Those with more than 5 years of experience may have worked with high-profile brands, been featured in renowned magazines, or even have experience working internationally.

These models often have a significant following and have established their brand.

They may also have some acting experience, as print models are often required to convey a story or emotion through their work.

 

Commercial Print Model Education and Training Requirements

Commercial Print Models don’t typically require formal education or specific training.

However, a background in performing arts, fashion, or marketing could be beneficial.

Most of the skills needed for this role are developed on the job and through experience.

These skills include posing, understanding camera angles, and conveying various emotions based on the project’s needs.

Some aspiring models choose to attend modeling schools or workshops where they can learn posing techniques, facial expressions, industry standards, and other relevant skills.

These programs can also provide opportunities to create a professional portfolio, which is a crucial tool for a model seeking work.

Physical requirements, such as height, weight, and specific features, are often more important than education in this industry.

These requirements can vary greatly depending on the specific needs of the clients and projects.

It is also important for Commercial Print Models to have a good understanding of the modeling industry, including knowledge of contracts, negotiation, and agency standards.

This can be gained through experience, mentorship, or self-study.

Finally, while not a requirement, being bilingual or multilingual can open up more opportunities in the global modeling industry.

This can especially be useful for models who wish to work in international markets.

 

Commercial Print Model Salary Expectations

A Commercial Print Model on average can expect to earn around $48,335 (USD) per year.

The actual salary can vary greatly depending on factors such as the model’s experience, the location of the job, the size of the company hiring, and the frequency of jobs.

Additionally, not all models work full-time, so actual earnings may be lower.

Some models may also receive bonuses or benefits in addition to their base salary.

 

Commercial Print Model Job Description FAQs

What skills does a Commercial Print Model need?

Commercial Print Models need excellent communication and interpersonal skills to understand the requirements of photographers, directors, and clients.

They must have a good understanding of how to use their body and facial expressions to convey different moods and messages.

Physical fitness, a good sense of style, and the ability to maintain a well-groomed appearance are also crucial for this role.

 

Do Commercial Print Models need a degree?

While a degree is not a specific requirement to become a Commercial Print Model, some models may choose to pursue a degree in fields such as fashion, acting, or communication, to gain relevant knowledge and skills.

The most important aspect is practical experience and building a diverse portfolio.

 

What should you look for in a Commercial Print Model’s portfolio?

A model’s portfolio should showcase a variety of poses, outfits, moods, and environments to demonstrate their versatility.

It should include both close-up shots and full-length pictures.

A strong portfolio will also reflect the model’s ability to work with different photographers and adapt to diverse styles and themes.

 

What qualities make a good Commercial Print Model?

Good Commercial Print Models are professional, punctual, and prepared.

They are comfortable in front of the camera and can pose naturally.

They have a good understanding of their body and facial expressions and can use them to portray different characters or moods.

They are also comfortable in different settings and can work well with diverse teams.

 

Is it difficult to hire Commercial Print Models?

The challenge in hiring Commercial Print Models lies in finding individuals who not only have the look that matches the brand’s image but also the professionalism and versatility needed for various assignments.

It is important to have a clear idea of the type of model you are looking for and to assess their portfolio and experience carefully.

Furthermore, an in-person meeting or audition can also help gauge their suitability for the role.

 

Conclusion

And that’s a wrap.

Today, we’ve revealed the true essence of being a commercial print model.

Surprise, surprise!

It’s not just about striking a pose.

It’s about embodying a brand’s vision, one photo at a time.

Armed with our handy commercial print model job description template and authentic examples, you’re ready to make your mark.

But why not take it a step further?

Explore deeper with our job description generator. It’s your key to carefully crafted listings or fine-tuning your portfolio to perfection.

Remember:

Every photo is a piece of a larger campaign.

Let’s create that vision. Together.

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