Commercial Producer Job Description [Updated for 2025]

In today’s fast-paced business world, the role of commercial producers has become increasingly critical.

As the commerce landscape evolves, the need for skilled professionals who can plan, coordinate, and oversee commercial productions intensifies.

But let’s dig deeper: What exactly is expected from a commercial producer?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager looking to define the perfect candidate,
• Or simply curious about the nuances of commercial production,

You’ve come to the right place.

Today, we introduce a customizable commercial producer job description template, designed for effortless posting on job boards or career websites.

Let’s dive right into it.

Commercial Producer Duties and Responsibilities

Commercial Producers are responsible for the planning, coordination, and control of the production process in the field of advertising.

They ensure that commercials are produced on time, within budget, and in line with the creative vision.

Their duties and responsibilities include:

• Developing and understanding the creative brief, including the storyboard, script, and concepts
• Planning and coordinating all stages of the commercial production process, from pre-production to post-production
• Negotiating contracts, rates, and terms of agreements with crew members, talent, and suppliers
• Organizing, scheduling, and managing production timelines, tasks, and resources
• Collaborating with the director, production team, and clients to ensure the creative vision is adhered to
• Securing permits, licenses, and insurance for commercial shoots
• Monitoring and controlling production costs and ensuring the commercial is produced within the allocated budget
• Overseeing the editing and finalization of the commercial, ensuring it meets quality standards and delivery deadlines
• Assisting in the marketing and distribution of the finished commercial

 

Commercial Producer Job Description Template

Job Brief

We are searching for a talented and experienced Commercial Producer to manage and oversee the production of commercials.

This role involves supervising staff, organizing schedules, coordinating production details, and ensuring the finished production is successful.

As a Commercial Producer, you should have a solid background in film or media production, excellent organizational skills, and a passion for quality production.

Ultimately, you will lead and motivate your team to produce commercials that engage audiences and boost brand awareness.

 

Responsibilities

• Developing engaging and innovative commercial concepts.
• Overseeing all aspects of commercial production, from concept to completion.
• Managing budgets and production schedules.
• Coordinating with creative, marketing, sales, and production teams to ensure commercials align with brand image and objectives.
• Handling production issues, troubleshooting problems, and implementing solutions.
• Monitoring post-production processes to ensure accurate completion of details.
• Meeting with clients, stakeholders, and marketing teams to understand commercial requirements and objectives.
• Evaluating and selecting crew and cast members.
• Ensuring compliance with regulations and codes of practice.

 

Qualifications

• Proven work experience as a Commercial Producer or similar role in production.
• Experience in managing all aspects of a commercial production process.
• Ability to manage budgets and resources.
• Excellent knowledge of the production process and marketing strategies.
• Strong leadership and project management abilities.
• Excellent communication, interpersonal and negotiation skills.
• BSc degree in Film, Media Production, Marketing, or relevant field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Commercial Producer
• Work Environment: This position primarily works in an office environment but may also require on-site presence during commercial shoots. Travel may be required.
• Reporting Structure: Reports to the Production Manager or Director of Commercial Production.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $150,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Commercial Producer Do?

Commercial Producers work in the advertising or broadcasting industry.

They oversee the production of commercials and promotional content from start to finish, ensuring the final product aligns with the client’s vision and goals.

They work closely with directors, writers, designers, and editors to develop the concept of the commercial, and then manage the budget and schedule to ensure the project is completed on time and within cost constraints.

Commercial Producers also coordinate with talent and production crews, and may even be involved in casting and location scouting.

In addition, they are responsible for ensuring that all aspects of the production, including scripts, sets, costumes, props and technical elements meet the desired quality standards.

Post-production tasks may also fall under the Commercial Producer’s remit, such as editing, special effects, and sound mixing.

They may also liaise with regulatory bodies to ensure the final product complies with advertising standards and laws.

The ultimate goal of a Commercial Producer is to create an impactful and engaging commercial that effectively promotes the client’s product or service.

 

Commercial Producer Qualifications and Skills

A competent commercial producer must possess the skills and qualifications that align with the job role, these include:

• Excellent organizational and planning skills to manage pre-production, production, and post-production phases efficiently.
• Proficient in budgeting and financial management to ensure the project is completed within the assigned budget.
• Strong creative vision and storytelling abilities to create engaging and effective commercials.
• Exceptional communication and interpersonal skills to collaborate with directors, scriptwriters, actors, and other production staff.
• Technical knowledge of filming equipment, editing software, and other production tools.
• Good problem-solving skills to handle unexpected situations and challenges during the production process.
• Experience in marketing and advertising to understand the needs of the target audience and create commercials that appeal to them.
• Ability to work under pressure and meet tight deadlines without compromising on the quality of the commercial.

 

Commercial Producer Experience Requirements

Commercial producers typically need a few years of relevant industry experience, often starting in entry-level roles such as Production Assistant or Junior Producer.

For entry-level candidates, 1-2 years of experience in related fields like film production, advertising, or marketing can be beneficial.

This can be gained through internships, part-time roles, or even through academic projects for those with a degree in a related field.

Candidates with 3-5 years of experience often have a more comprehensive understanding of the commercial production process.

They have likely worked on a variety of projects, developing technical skills in areas such as budgeting, scheduling, and post-production.

Those with more than 5 years of experience are often considered seasoned commercial producers.

They have significant experience managing all aspects of commercial production, from pre-production planning to final delivery.

At this level, they may have leadership experience, managing teams, coordinating with clients and agencies, and driving the creative vision for commercials.

They may be ready for senior producer roles or executive producer positions.

 

Commercial Producer Education and Training Requirements

Commercial Producers generally have a bachelor’s degree in film, media studies, marketing, communications or a related field.

This course provides a foundation in film theory, digital media production and marketing strategies.

Some universities offer specialized programs focused on producing, which cover topics such as budgeting, contracts, project management, and media law.

Commercial Producers should be well-versed in the latest digital technology and media trends.

Therefore, they may benefit from taking additional courses in digital media, multimedia production, and new media marketing.

A master’s degree in film production or a related field is not generally required but could be advantageous for those seeking higher level positions.

In addition to formal education, gaining practical experience is critical.

This can be achieved through internships or entry-level positions in advertising or production companies.

Certifications are not typically required for Commercial Producers, but becoming certified in areas like project management or specific production software can be beneficial.

Continuous professional development and staying updated with the latest industry trends is crucial for success in this role.

 

Commercial Producer Salary Expectations

The average salary for a Commercial Producer is around $68,441 (USD) per year.

However, the actual salary can differ based on factors such as experience, the scale of the production, location, and the funding capacity of the employing company.

 

Commercial Producer Job Description FAQs

What skills does a Commercial Producer need?

Commercial Producers should possess strong communication and negotiation skills to best liaise between creative teams, clients, and other production personnel.

They should be able to multitask, manage budgets, and meet deadlines effectively.

Understanding of marketing and advertising strategies and knowledge of production processes are also crucial skills for a Commercial Producer.

 

Do Commercial Producers need a degree?

While not always a strict requirement, many employers prefer Commercial Producers to have a bachelor’s degree in advertising, marketing, or a related field.

Experience in media production, video editing, or a similar role may also be beneficial.

 

What should you look for in a Commercial Producer resume?

A good Commercial Producer resume should highlight a track record of successful commercial productions.

Look for experience in budget management, coordination with creative teams, and negotiation with clients or vendors.

Knowledge of production software and technology may also be important.

Any additional skills in marketing or business could be a valuable asset to the role.

 

What qualities make a good Commercial Producer?

A good Commercial Producer is an effective leader with strong organizational and planning skills.

They need to be detail-oriented, able to manage budgets, and meet tight deadlines.

Good Commercial Producers also have excellent communication skills, allowing them to collaborate with diverse teams and negotiate with clients and vendors effectively.

A creative eye, understanding of current market trends, and customer-focused approach are also essential.

 

Is it difficult to hire a Commercial Producer?

Hiring a Commercial Producer can be challenging due to the specific blend of creative, technical, and business skills required for the role.

It’s important to find someone with a proven track record in commercial production who can also effectively manage budgets and communicate well with both creative teams and clients.

Offering competitive salaries and opportunities for creative input may make a position more attractive to potential candidates.

 

Conclusion

So there you have it.

Today, we’ve unveiled the true essence of being a commercial producer.

And guess what?

It’s not just about producing advertisements.

It’s about orchestrating visionary concepts and bringing them to life, one commercial at a time.

With our indispensable commercial producer job description template and real-world examples, you’re fully equipped to make your next career move.

But why stop there?

Dive deeper with our job description generator. It’s your next step to creating precision-focused listings or polishing your resume to brilliance.

Remember:

Every commercial you produce is a part of a bigger narrative.

Let’s create that narrative. Together.

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