Communication Manager Job Description [Updated for 2025]

In the era of pervasive digital communication, the role of the communication manager has never been more critical.

As information and interaction continue to move online, the demand for skilled professionals who can effectively manage, enhance, and protect our communication networks grows stronger.

But let’s delve deeper: What’s truly expected from a communication manager?

Whether you are:

A job seeker trying to understand the core responsibilities of this role,
A hiring manager mapping out the perfect candidate,
Or simply interested in the intricate world of communication management,

You’re in the right place.

Today, we present a customizable communication manager job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Contents show

Communication Manager Duties and Responsibilities

Communication Managers play a crucial role in managing and directing an organization’s internal and external communications.

They design and implement communication strategies and manage relationships with the media.

The duties and responsibilities of a Communication Manager include:

Developing an effective communication strategy for the company’s brand image
Managing internal communications, including production and management of newsletters, memos, emails, announcements, and other internal communication materials
Planning, editing, and writing content for a variety of internal and external platforms, such as website, social media, and press releases
Monitoring and analyzing the effectiveness of communication strategies through KPIs and metrics
Supervising and coordinating the work of communication specialists and other staff
Managing relationships with media outlets and ensuring maximum positive coverage for the company
Organizing and coordinating events, such as press conferences, open days, exhibitions, tours, and visits
Providing communication training to staff and executives
Handling crisis and emergency communications
Assisting with product development and launches from the perspective of public perception and possible public impact and acceptance

Communication Manager Job Description Template

Job Brief

We are looking for a skilled Communication Manager to oversee our company’s internal and external communication strategy.

The Communication Manager will be responsible for developing, implementing and managing communication programs, preparing communication materials and managing public relations efforts.

Our ideal candidate has exceptional oral and written communication skills and is able to develop engaging content that informs and motivates.

They should be a ‘people person’ with great interpersonal and leadership skills.

Responsibilities

Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.
Prepare detailed media activity reports.
Plan and manage the design, content, and production of all marketing materials.
Work with different marketing departments to generate new ideas and strategies.
Supervise projects to guarantee all content is publication-ready.
Create communication and marketing strategies for new products, launches, events, and promotions.
Respond to communication-related issues in a timely manner.

Qualifications

Bachelor’s degree in communications, Journalism, Public Relations or relevant field.
A minimum of 2 years’ experience in a similar role.
Proficient in MS Office; familiarity with design software (e.g. Photoshop, InDesign) and content management systems is a plus.
Copywriting and editing experience.
Strong communication (oral and written) and presentation skills.
Outstanding organizational and planning abilities.

Benefits

401(k)
Health insurance
Dental insurance
Retirement plan
Paid time off
Professional development opportunities

Additional Information

Job Title: Communication Manager
Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
Reporting Structure: Reports to the Director of Communications or Chief Marketing Officer.
Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
Pay Range: $65,000 minimum to $105,000 maximum
Location: [City, State] (specify the location or indicate if remote)
Employment Type: Full-time
Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Communication Manager Do?

Communication Managers work across various industries, such as corporations, non-profit organizations, and governmental agencies.

Their main role is to oversee all internal and external communications for a company, ensuring its message is consistent and engaging.

They are responsible for creating, implementing, and overseeing communications programs, be it internal or external, that effectively describe and promote the organization and its products.

These programs may include press releases, company newsletters, social media updates, special events, and marketing collateral.

Communication Managers also monitor the company’s reputation, using various tools to measure the effectiveness of communication strategies and initiatives.

They collaborate closely with different teams, like marketing, public relations, and human resources, to ensure all messaging aligns with the company’s values, goals, and branding guidelines.

In times of crisis, Communication Managers play a vital role in damage control, formulating appropriate responses and managing all communication channels to maintain the company’s image and reputation.

They may also be involved in facilitating internal communications, such as company announcements or updates, to keep employees informed and engaged.

Their role is critical in developing and maintaining relationships with key stakeholders, such as media, influencers, and community members, to enhance the organization’s visibility and credibility.

Communication Manager Qualifications and Skills

Communication Managers are essential to a company’s public image and internal communication, thus requiring a blend of skills and qualifications including:

Exceptional verbal and written communication skills to effectively convey and interpret messages within and outside the organization.
Strong leadership and management skills to oversee the communication team and implement effective communication strategies.
Project management skills to handle multiple projects at once, ensuring each is completed on time and within budget.
Proficiency in digital communication technologies and platforms such as social media, blogs, and websites to reach a wide audience and monitor the company’s online presence.
An understanding of public relations and marketing principles to manage the company’s reputation and promote its mission.
Problem-solving abilities to deal with communication crises, identify potential issues, and develop effective responses or solutions.
Teamwork skills to collaborate with different departments and stakeholders to ensure consistency in the company’s messaging.
Ability to analyze and interpret data relating to communication efforts, providing insights to guide strategy and decision-making.

Communication Manager Experience Requirements

Communication Managers are typically required to have at least 3 to 5 years of experience in a communications, public relations, or related role.

This experience can be gained through full-time work, internships, or volunteer positions where one can develop and apply skills in strategic communication, content creation, and media relations.

Candidates who have previously worked as Communication Specialists, Public Relations Specialists, or in other related positions often have the required experience to qualify for a Communication Manager role.

Those with more than 5 years of experience in the field usually have a proven track record of managing communications strategies, handling crisis communications, and leading a team.

As such, they may be well-suited for senior-level or director roles in communication management.

Extensive experience with digital and social media, as well as strong writing and editing skills, are often essential for this role.

Additionally, experience in a leadership or managerial role is typically required, as Communication Managers often lead a team and are responsible for overseeing all internal and external communications within a company.

Communication Manager Education and Training Requirements

Communication Managers typically require a bachelor’s degree in communication, public relations, journalism, business or a related field.

They also need strong written and verbal communication skills, and often familiarity with digital communication tools and platforms.

Some positions may require a master’s degree in communication, business, or a related field, particularly for senior-level roles.

A specialization in public relations, corporate communication, or digital media could be beneficial.

Additional training and certification in public relations, digital marketing, social media management, or crisis communication can also be beneficial and may enhance career prospects.

Experience in a related role, such as a communication coordinator or public relations specialist, is often required.

Proficiency in multiple languages can also be advantageous, particularly for roles in global companies or in diverse communities.

Continual learning and staying updated with the latest communication trends and technologies is also crucial for success in this role.

Communication Manager Salary Expectations

A Communication Manager can expect to earn an average salary of $79,539 (USD) per year.

However, the actual earnings can significantly vary based on factors such as experience, the size and industry of the employing organization, and the geographical location.

Communication Manager Job Description FAQs

What skills does a Communication Manager need?

A Communication Manager needs to have excellent written and verbal communication skills, as well as strong problem-solving abilities.

They should be proficient in public speaking and should be able to develop and execute effective communication strategies.

Furthermore, skills in project management and knowledge of social media platforms, digital marketing, and PR are vital.

Familiarity with design software can also be beneficial.

Do Communication Managers need a degree?

Most Communication Managers have a bachelor’s degree in communications, public relations, journalism, or a related field.

Some positions might prefer candidates with a master’s degree in business administration or communication.

Additionally, relevant work experience in media, PR, or corporate communication is typically required.

What should you look for in a Communication Manager resume?

Look for a strong background in strategic communication planning, media relations, and digital communication.

Experience in managing and leading a team can be a strong point as well.

They should also demonstrate a clear understanding of social media management and content development.

Check for certifications or additional training in communication or related fields, which can be an added advantage.

What qualities make a good Communication Manager?

A good Communication Manager is a strategic thinker with strong leadership skills.

They are innovative, creative, and able to adapt their communication style to suit different audiences.

They should have a keen eye for detail and be able to work under pressure to meet deadlines.

A good Communication Manager is also a team player, able to collaborate effectively with different departments within the organization.

Is it difficult to hire Communication Managers?

Hiring a Communication Manager can be challenging as the role requires a unique blend of skills, including leadership, creativity, strategic thinking, and excellent communication.

To attract the best candidates, companies may need to offer competitive salaries, opportunities for professional development, and a positive, inclusive work environment.

Conclusion

And there we have it.

Today, we’ve unraveled the intricate tapestry that outlines the role of a Communication Manager.

Surprise surprise!

It’s not just about drafting messages.

It’s about shaping perceptions, one strategic communication at a time.

Armed with our ultimate Communication Manager job description template and authentic examples, you’re ready to take the plunge.

But why stop at that?

Dig deeper with our job description generator. It’s your go-to tool for crafting precision-tailored job listings or sharpening your resume to perfection.

Bear in mind:

Every message conveyed is a piece of the larger narrative.

Let’s shape that narrative. Together.

How to Become a Communication Manager (Complete Guide)

The Delightful Daily Grind: Careers That Are Surprisingly Fun

Career Catapult: In-Demand Jobs That Will Propel Your Future

Risky Business: The Unseen World of Dangerous Occupations

Communication Manager Job Description [Updated for 2025]

Communication Manager Duties and Responsibilities