Community Relations Manager Job Description [Updated for 2025]

In the ever-evolving world of community relations, the emphasis on skilled Community Relations Managers has never been more pronounced.

As our societies grow more interconnected, the need for talented professionals who can forge, nurture, and protect our community relationships intensifies.

But let’s delve deeper: What’s really expected from a Community Relations Manager?

Whether you are:

• A job seeker trying to comprehend the core of this role,
• A hiring manager crafting the perfect candidate profile,
• Or simply captivated by the dynamics of community relations management,

You’ve come to the right place.

Today, we present a customizable Community Relations Manager job description template, created for effortless posting on job boards or career sites.

Let’s dive right in.

Community Relations Manager Duties and Responsibilities

Community Relations Managers are responsible for nurturing and building relationships within a community to promote a positive image of a company or organization.

They manage and execute various community-related programs and initiatives.

Their duties and responsibilities include:

• Developing and implementing community relations programs and initiatives
• Building and maintaining positive relationships with community members, local organizations, and key stakeholders
• Managing outreach activities such as public speaking engagements, event planning, and partnerships with local groups
• Representing the company or organization at community events and public meetings
• Coordinating volunteer activities and corporate social responsibility programs
• Monitoring and reporting on community issues that could impact the organization
• Working closely with public relations and marketing teams to promote a positive public image
• Addressing community inquiries, concerns, and complaints in a timely and professional manner

 

Community Relations Manager Job Description Template

Job Brief

We are seeking a skilled Community Relations Manager to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.

Community Relations Manager responsibilities include developing a consistent brand presence, coordinating with various departments, and developing community outreach programs.

Our ideal candidate is a self-starter with a knack for compelling communications, a keen understanding of the importance of strong community relations, and the skills to moderate between the company and the communities we serve.

 

Responsibilities

• Develop and implement community relations programs
• Coordinate with marketing department to integrate community relations plans with overall company strategy
• Monitor, measure and provide feedback on the effectiveness of community relations campaigns
• Manage and improve community relations through events, public relations efforts, and various communication and partnerships
• Develop and manage the company’s social responsibility initiatives
• Establish positive relationships with key community leaders and organizations
• Identify sponsorship opportunities that align with company’s brand
• Represent the company at community events and trade shows

 

Qualifications

• Proven experience as a Community Relations Manager or similar role
• Experience in designing and implementing community outreach programs
• Excellent verbal and written communication skills
• Strong knowledge of social media and other basic marketing platforms
• Detail-orientated with the ability to manage multiple projects at a time
• Strong public speaking skills
• Bachelor’s degree in Public Relations, Marketing or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Community Relations Manager
• Work Environment: Office setting with occasional travel for community events and meetings.
• Reporting Structure: Reports to the Director of Public Relations or Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $80,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Community Relations Manager Do?

Community Relations Managers often work in various industries including corporations, non-profit organizations, educational institutions, and government agencies.

They can also work independently as consultants.

Their primary responsibility is to build and maintain positive relationships between their organization and the communities in which it operates.

They do this by creating and implementing community outreach programs, charity events, public meetings, and other initiatives designed to promote the organization’s image in a positive manner.

Community Relations Managers often liaise with local officials, business leaders, and community members, aiming to increase understanding and support for their organization’s objectives.

They respond to public inquiries and concerns, often acting as the spokesperson for their organization in the community.

They also monitor and report on public opinion regarding their organization, and may assist in developing policies and procedures that reflect the organization’s commitment to the community.

They might also coordinate volunteer efforts, donations, and corporate sponsorships to support community initiatives.

In addition, they may work closely with the marketing and public relations department to align community relations strategies with broader organizational goals.

They are also responsible for managing crisis situations that may affect the community’s perception of their organization.

 

Community Relations Manager Qualifications and Skills

A proficient Community Relations Manager should possess the skills and qualifications that align with your job requirements, such as:

• Exceptional interpersonal skills to engage with different community members, build long-term relationships, and nurture partnerships.
• Strong communication and listening skills to understand community needs and effectively relay the organization’s mission and initiatives.
• Leadership and team management skills to lead the community relations team and coordinate with other departments.
• Strategic thinking and planning skills to develop and implement community outreach programs and events.
• Problem-solving skills to address community concerns, resolve conflicts, and mitigate potential issues.
• Proficient in public speaking for community events, meetings, and media appearances.
• Knowledge of community development practices and principles, and understanding of local community dynamics.
• Project management skills to oversee community projects from planning to execution stage.
• Excellent negotiation skills to secure partnerships and sponsorships beneficial for the community.
• Awareness of cultural sensitivity, and ability to work with diverse community groups.

 

Community Relations Manager Experience Requirements

Entry-level candidates for a Community Relations Manager may possess 1 to 2 years of experience, often gained through a relevant internship or part-time role in community outreach, public relations, or communications.

These professionals may also gain valuable experience in roles such as Community Coordinator, Public Relations Assistant, or Communications Specialist.

Candidates with 3 to 5 years of experience are typically considered for a Community Relations Manager role.

They often build their skills and knowledge in previous roles such as Community Relations Officer or Public Relations Specialist.

This experience helps them to understand the dynamics of community engagement, event management, and stakeholder relations.

Those with more than 5 years of experience in related roles are usually well-versed in strategic community relations planning and execution.

They may have substantial leadership experience, an understanding of corporate social responsibility, and a proven track record in managing partnerships with local organizations or businesses.

This level of experience often makes them suitable for senior or director-level Community Relations Manager roles.

 

Community Relations Manager Education and Training Requirements

Community Relations Managers typically hold a bachelor’s degree in fields like public relations, communications, marketing, or business administration.

Their coursework should ideally encompass subjects such as public speaking, business communication, sociology, and psychology.

In-depth knowledge of community development, public policy, and local government affairs is also beneficial for this role.

A master’s degree in public relations, communications, or a related field may be preferred by some employers, especially for larger organizations or companies.

Community Relations Managers need strong interpersonal, communication, and problem-solving skills.

They often need to liaise with various community groups, stakeholders, and media outlets, so experience in these areas is advantageous.

Some professionals in this role may seek certification from organizations like the Public Relations Society of America (PRSA), which offers the Accredited in Public Relations (APR) credential.

This certification demonstrates a commitment to the profession and adherence to industry standards.

Continued education and training are essential for Community Relations Managers to stay updated with the latest trends, technology, and best practices in public relations and community engagement.

 

Community Relations Manager Salary Expectations

The average salary for a Community Relations Manager is $70,661 (USD) per year.

However, the actual income can fluctuate depending on factors such as years of experience, industry, and the geographical location of the job.

 

Community Relations Manager Job Description FAQs

What skills does a Community Relations Manager need?

A Community Relations Manager should possess strong interpersonal and communication skills to effectively liaise between the organization and the community.

They must also have strong public speaking skills, and be able to effectively facilitate meetings and present proposals.

In addition, they should have excellent problem-solving skills, strategic thinking abilities, and a good understanding of public relations.

 

Do Community Relations Managers need a degree?

Most Community Relations Manager positions require a bachelor’s degree in communications, public relations, business, or a related field.

Experience in a similar role or in community engagement is often highly valued.

Some roles may also require a master’s degree or additional certifications in public relations or community development.

 

What should you look for in a Community Relations Manager resume?

When reviewing a resume for a Community Relations Manager, it’s important to look for previous experience in community engagement, public relations, or similar roles.

Strong communication skills, experience in project management, and a proven track record of successfully building and maintaining relationships with diverse community groups are also key.

Evidence of strategic planning, organizing community events, and familiarity with social media and other communication tools is also beneficial.

 

What qualities make a good Community Relations Manager?

A good Community Relations Manager is empathetic and understands the needs and concerns of the community.

They are effective communicators, able to convey the organization’s goals and initiatives to the community clearly and persuasively.

They should be organized, strategic, and capable of managing multiple projects simultaneously.

Flexibility and adaptability are also important, as community relations often involves responding to unexpected situations or changes.

 

What are the daily duties of a Community Relations Manager?

On a typical day, a Community Relations Manager might meet with community leaders, plan and manage community events, and develop strategies for community engagement.

They might also handle public relations activities, such as preparing press releases or managing social media accounts.

Additionally, they often work closely with other departments within the organization to ensure that community needs and perspectives are taken into account in decision-making processes.

 

Conclusion

And there we have it.

Today, we’ve unveiled the true essence of being a Community Relations Manager.

Surprise, surprise!

It’s not just about public speaking or handling complaints.

It’s about weaving the fabric of community engagement, one interaction at a time.

With our ready-to-use Community Relations Manager job description template and practical examples, you’re primed to take the next step.

But why put a limit on your journey?

Go further with our job description generator. It’s your next step to creating refined job listings or perfecting your resume.

Remember:

Every interaction shapes the community narrative.

Let’s shape that narrative. Together.

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