Consumer Insights Manager Job Description [Updated for 2025]

In the consumer-focused world, the role of a Consumer Insights Manager has never been more critical.

As markets evolve and consumer preferences shift, the demand for astute professionals who can understand, interpret, and react to consumer behavior becomes increasingly important.

But let’s delve deeper: What’s truly expected from a Consumer Insights Manager?

Whether you are:

• A job seeker looking to understand the responsibilities of this role,
• A hiring manager outlining the perfect candidate,
• Or simply interested in the complex nature of consumer insights,

You’re in the right place.

Today, we present a customizable Consumer Insights Manager job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

Consumer Insights Manager Duties and Responsibilities

Consumer Insights Managers work to understand consumer behaviors, motivations and needs, in order to advise companies how to best market their products or services.

They use research and data analysis to gather valuable insights which can influence business decisions and strategies.

Their duties and responsibilities include:

• Designing and implementing market research projects to gain consumer insights
• Analyzing consumer demographics, preferences, needs, and buying habits to identify market opportunities
• Interpreting data, formulating reports and making recommendations based on research findings
• Collaborating with cross-functional teams to communicate findings and propose business strategies
• Monitoring and forecasting marketing and sales trends, and highlighting opportunities for new product developments
• Presenting findings to senior management to help guide strategic decision-making
• Maintaining a strong knowledge of market trends, competitors and consumer attitudes
• Ensuring the integrity and accuracy of all data collected in research studies
• Developing and leading a team of researchers to provide high quality consumer insights

 

Consumer Insights Manager Job Description Template

Job Brief

We are seeking a detail-oriented and strategic Consumer Insights Manager to join our team.

Your responsibilities will include gathering and analyzing consumer data, conducting market research, and helping to formulate strategies that improve our market presence and effectiveness.

The ideal candidate is a confident communicator with strong analytical skills and experience using data analysis to drive business strategy and performance.

 

Responsibilities

• Design and implement qualitative and quantitative consumer studies
• Utilize market research data to develop insights and recommendations
• Monitor and forecast marketing and sales trends
• Measure the effectiveness of marketing programs and strategies
• Devise and evaluate methods for data collection, such as surveys, questionnaires, and opinion polls
• Gather data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Compile and analyze statistical data using modern and traditional methods
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations

 

Qualifications

• Proven market research analysis experience
• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills
• Search engines, web analytics and business research tools acumen
• Familiarity with CRM programs
• Adequate knowledge of data collection methods
• Working knowledge of data warehousing, modelling and mining
• BSc degree in Statistics, Marketing or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Consumer Insights Manager
• Work Environment: Office setting with options for remote work. Occasional travel may be required for conferences or meetings with clients.
• Reporting Structure: Reports to the Director of Marketing or Vice President of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $95,000 minimum to $130,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Consumer Insights Manager Do?

A Consumer Insights Manager typically works in various industries, particularly in market research, advertising, and consumer goods companies.

Their role is crucial in understanding the needs, behaviors, and preferences of consumers.

They are responsible for gathering and analyzing consumer data, and translating this information into actionable business strategies.

They conduct market research, surveys, focus groups, and use various quantitative and qualitative research methods to understand consumer behavior.

Their job is to identify trends and insights that can influence product development, marketing strategies, and business decisions.

They present these findings to the team and other stakeholders in clear and engaging reports, helping to shape the company’s understanding of its target audience.

Consumer Insights Managers work closely with multiple departments, including marketing, product development, and sales, to ensure that consumer insights are integrated into the business processes.

They also monitor and predict consumer trends and keep an eye on the competitive landscape, providing recommendations on how the company can enhance its offerings and maintain a competitive edge.

 

Consumer Insights Manager Qualifications and Skills

A proficient Consumer Insights Manager should possess the following skills and qualifications:

• Analytical skills to interpret large amounts of data and provide actionable insights that can improve product/service development and marketing strategies.
• Excellent communication skills for presenting findings, insights, and recommendations to various stakeholders in a clear and compelling manner.
• Strong market research skills to understand the dynamics of the industry, consumer behavior, and emerging trends.
• Technical skills in data analytics software and platforms for gathering and interpreting consumer data.
• Project management skills to oversee the execution of market research studies and data analysis projects.
• Interpersonal skills to collaborate effectively with various departments, such as marketing, sales, and product development teams.
• Problem-solving skills to identify and address challenges that may arise in the process of gathering and interpreting consumer data.
• A degree in Marketing, Business, Statistics, or a related field, with a strong understanding of consumer behavior and market trends.

 

Consumer Insights Manager Experience Requirements

Consumer Insights Managers generally require a bachelor’s degree in marketing, market research, or a related field, followed by a minimum of 5 to 7 years of experience in a similar role.

Entry-level candidates may have experience in related roles such as Market Research Analyst, Data Analyst, or Brand Strategist.

Their experience may come from internships, part-time roles, or full-time positions after graduation.

These professionals will have gained valuable experience in conducting market research, analyzing data, and creating detailed reports.

Candidates with more than 3 years of experience would have spent time refining their analytical skills, developing their understanding of consumer behavior, and learning to use various market research tools.

They may have also gained experience in project management and strategic planning.

Those with more than 5 years of experience are generally considered for Consumer Insights Manager roles, as they would have gained comprehensive experience in analyzing consumer data, generating insights, and making strategic recommendations based on their insights.

They may also have experience leading a team and managing multiple projects simultaneously.

In addition to their work experience, many organizations prefer Consumer Insights Managers to have a Master’s degree in Business Administration or a related field, which would provide them with additional theoretical knowledge and practical experience.

 

Consumer Insights Manager Education and Training Requirements

Consumer Insights Managers generally require a bachelor’s degree in marketing, business administration, statistics, or a related field.

Their studies should include coursework in market research, consumer behavior, and data analysis.

Understanding of statistics and proficiency in data analysis software is a plus.

In addition to a degree, several years of experience in market research or marketing is typically required for this role.

This experience allows them to gain a deep understanding of consumer behavior and market trends.

Many employers also prefer candidates with a master’s degree in business administration (MBA) or a related field.

An MBA with a concentration in marketing can be particularly beneficial as it provides advanced knowledge in consumer behavior, marketing strategies, and market research.

There are also various certifications available in market research, such as the Professional Researcher Certification (PRC) from the Insights Association.

This kind of certification, while not always required, can demonstrate a Consumer Insights Manager’s competence and commitment to their profession.

Finally, ongoing education is important in this field as consumer trends and market research methodologies continually evolve.

As such, Consumer Insights Managers should stay updated with the latest industry trends through continuous learning and professional development courses.

 

Consumer Insights Manager Salary Expectations

A Consumer Insights Manager earns an average salary of $91,036 (USD) per year.

The actual salary can significantly vary depending on factors such as industry, level of experience, location, and the size of the company.

 

Consumer Insights Manager Job Description FAQs

What skills does a Consumer Insights Manager need?

A Consumer Insights Manager needs strong analytical skills to interpret complex data and translate it into easy-to-understand insights.

They should have excellent communication skills to present these insights to various stakeholders.

Additionally, they should possess project management skills, a good understanding of market research methods, and proficiency in data analysis tools and software.

 

Do Consumer Insights Managers need a degree?

Yes, most Consumer Insights Managers are expected to have a bachelor’s degree at minimum, often in fields like Marketing, Business Administration, or Statistics.

However, many companies prefer candidates with a master’s degree in Business Administration or a related field.

Some jobs may also require specific experience in market research or data analysis.

 

What should you look for in a Consumer Insights Manager resume?

Look for a blend of educational qualifications and relevant work experience in a Consumer Insights Manager’s resume.

Ideal candidates should have experience in market research, consumer behavior analysis, and trend forecasting.

Knowledge of data analysis software and strong analytical skills should also be highlighted.

Any experience in managing teams or projects is a plus.

 

What qualities make a good Consumer Insights Manager?

A good Consumer Insights Manager should have strong analytical skills and an eye for detail to interpret complex data effectively.

They should be a strategic thinker, capable of using insights to influence marketing strategies and business decisions.

They should also have strong leadership qualities and the ability to work with cross-functional teams.

 

What are the typical responsibilities of a Consumer Insights Manager?

Consumer Insights Managers are generally responsible for collecting, analyzing, and interpreting consumer data.

They identify market trends and monitor consumer behavior to understand their preferences and motivations.

They use these insights to influence marketing strategies and business decisions.

They often work with cross-functional teams and present their findings to various stakeholders.

 

Conclusion

And there you have it.

Today, we’ve given you a behind-the-scenes tour of what it truly means to be a Consumer Insights Manager.

Surprise, surprise?

It’s not just about analyzing market data.

It’s about shaping consumer-focused strategies, one insight at a time.

Armed with our go-to Consumer Insights Manager job description template and real-world examples, you’re now ready to take the plunge.

But why stop there?

Dig deeper with our job description generator. It’s your ultimate tool for creating laser-focused job postings or enhancing your resume to excellence.

Remember:

Every consumer insight is a piece of the bigger strategy.

Let’s craft that strategy. Together.

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