Consumer Products Researcher Job Description [Updated for 2025]

In the modern marketplace, the focus on consumer products researchers has never been greater.

As consumer trends evolve, the demand for skilled individuals who can analyse, understand, and anticipate these shifts amplifies.

But let’s delve deeper: What’s truly expected from a consumer products researcher?

Whether you are:

• A job seeker wanting to grasp the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the intricacies of consumer products research,

You’re in the right place.

Today, we present a customizable consumer products researcher job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

Consumer Products Researcher Duties and Responsibilities

Consumer Products Researchers work to understand and analyze the performance, design, and marketing of consumer products.

They use their findings to help companies better understand consumer needs and improve product offerings.

They are responsible for the following duties and responsibilities:

• Conduct market research to identify consumer needs and preferences
• Evaluate existing products and their effectiveness
• Perform product testing and analyze the results
• Review consumer feedback and use this information to improve products
• Identify trends in consumer behavior and the wider market
• Work with the product development team to implement changes based on research findings
• Create detailed reports on research findings for stakeholders
• Conduct competitor analysis to stay updated on market trends
• Work with marketing teams to develop effective strategies and campaigns based on consumer insights
• Keep abreast of consumer rights laws and safety standards for product design and functionality
• Contribute to the design and development of new products, based on consumer needs and market trends

 

Consumer Products Researcher Job Description Template

Job Brief

We are seeking a meticulous Consumer Products Researcher to conduct thorough market research and analysis for our product line.

The Consumer Products Researcher will be responsible for collecting and interpreting market data, understanding the competitive landscape, and staying current with industry trends.

Our ideal candidate has a strong analytical mindset, excellent research skills, and a keen understanding of consumer behavior.

Ultimately, the role of the Consumer Products Researcher is to provide insights that will aid in the development and marketing of high-quality, innovative, and competitive products.

 

Responsibilities

• Conduct in-depth market research and analysis of consumer products
• Collect data on consumer habits, needs, and market trends
• Analyze competitors, their products, and marketing strategies
• Develop and implement surveys and questionnaires for market research
• Identify potential markets and test the viability of new products
• Prepare and present regular research reports to stakeholders
• Collaborate with product development and marketing teams
• Stay current with industry trends and market conditions

 

Qualifications

• Proven work experience as a Consumer Products Researcher or similar role
• Strong knowledge of market research techniques and statistical analysis
• Proficiency in data analysis software and tools
• Excellent analytical and critical thinking skills
• Outstanding written and verbal communication skills
• Strong attention to detail
• Bachelor’s degree in Marketing, Business, Statistics, or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Consumer Products Researcher
• Work Environment: Office setting with options for remote work. Some travel may be required for market research or industry events.
• Reporting Structure: Reports to the Market Research Manager or Director of Product Development.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $100,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Consumer Products Researcher Do?

Consumer Products Researchers play a crucial role in market research firms, product manufacturing companies, and retail businesses.

They can also work as freelance researchers.

Their primary responsibility is to understand the needs, preferences, and behaviors of consumers towards a particular product or category of products.

This is achieved by conducting various forms of research such as surveys, interviews, focus groups, or observation.

They collect and analyze data to identify patterns, trends, and insights that can help businesses to improve existing products or develop new ones that meet consumer needs better.

Consumer Products Researchers also assess the competition in the market, study the marketing strategies of competitors, and evaluate their success in meeting consumer needs.

Furthermore, they work closely with product development teams, marketing teams, and upper management to share their findings and make recommendations based on their research.

Their job is not only to ensure the success of the product in the market but also to ensure that the product is safe, ethical, and beneficial to the consumers.

Some Consumer Products Researchers may also be involved in testing prototypes or final products to gauge consumer reaction and satisfaction.

 

Consumer Products Researcher Qualifications and Skills

A professional Consumer Products Researcher needs to have a diverse range of skills and qualifications to excel in the role, such as:

• Strong research skills to gather, analyze, and interpret data about consumer behavior.
• Technical knowledge and understanding of various consumer products, their components, and their market dynamics.
• Excellent analytical abilities to interpret data and make predictions about future consumer trends.
• Effective communication skills to convey complex research findings in a clear, concise, and understandable manner to stakeholders and team members.
• Problem-solving skills to identify gaps in the market, propose potential product solutions and improve existing products.
• Attention to detail to ensure all research is thorough, accurate, and can withstand scrutiny.
• Interpersonal skills to work effectively within multidisciplinary teams and collaborate with stakeholders.
• Experience with statistical analysis software and data visualization tools.
• Commercial awareness to understand the broader business context, including the competitive environment, marketing strategy and the consumer journey.

 

Consumer Products Researcher Experience Requirements

Consumer Products Researchers typically need a minimum of a bachelor’s degree in market research or a related field.

Entry-level roles may require at least 1 to 2 years of experience, often gained through internships or part-time roles in consumer research, product development or marketing.

In these initial roles, they gain experience in analyzing consumer behavior, conducting surveys and focus groups, as well as compiling and interpreting data.

Candidates with more than 3 years of experience often possess a comprehensive understanding of data analysis techniques, research methodologies, and market trends.

They may also have hands-on experience with research tools and software, and are typically skilled in creating detailed reports and presentations.

Those with over 5 years of experience in the field of consumer product research may have some form of leadership or managerial experience.

They are usually experts in their field, with a solid understanding of market dynamics, consumer psychology and competitive analysis.

These seasoned professionals may be suitable for senior roles or team-lead positions.

In some specialized or senior roles, a master’s degree in Business Administration, Marketing, or a related field can be a valuable addition.

Additionally, certification from a recognized market research society can showcase an individual’s professional competence and commitment to the field.

 

Consumer Products Researcher Education and Training Requirements

Consumer Products Researchers typically have a bachelor’s degree in market research, marketing, statistics, or a related field.

They need to possess strong analytical skills and be well-versed in data analysis techniques and software.

Understanding consumer behavior, marketing strategies, and having a good knowledge of the product market is essential for this role.

For more complex research roles, employers may prefer candidates with a master’s degree in market research or a related discipline such as statistics or data science.

This advanced degree can provide researchers with a deeper understanding of the methods used in collecting and analyzing data.

Professional certifications, although not a strict requirement, can enhance a candidate’s prospects.

The Marketing Research Association offers the Professional Researcher Certification (PRC) for those who have at least 3 years work experience in market or opinion research.

In addition, strong communication skills and proficiency in using software such as SPSS, SAS or other statistical analysis tools are usually required.

Hands-on experience with surveys and various research methodologies, as well as a good understanding of the product lifecycle, can be beneficial.

Continual learning and staying updated with the latest consumer trends and market research techniques is crucial in this ever-evolving field.

 

Consumer Products Researcher Salary Expectations

A Consumer Products Researcher earns an average salary of $61,284 (USD) per year.

The salary may fluctuate depending on the individual’s level of experience, specialized expertise, the company of employment, and the geographical location.

 

Consumer Products Researcher Job Description FAQs

What skills does a Consumer Products Researcher need?

A Consumer Products Researcher should have strong analytical skills to accurately assess product performance and market trends.

They need excellent communication skills to present their findings effectively to different stakeholders.

They must also have good research skills to identify and evaluate consumer behavior, preferences, and purchase drivers.

Knowledge of data analysis software and tools is also essential in this role.

 

What is the educational requirement for a Consumer Products Researcher?

A bachelor’s degree in Marketing, Business, or a related field is typically required for a Consumer Products Researcher role.

Some employers may prefer candidates with a master’s degree.

Courses in market research, statistics, and consumer behavior can be particularly useful.

Experience in a market research role is often preferred.

 

What should you look for in a Consumer Products Researcher resume?

A Consumer Products Researcher’s resume should demonstrate their experience in conducting market research and analyzing consumer behavior.

It should highlight their familiarity with data analysis tools and software, and their ability to translate complex data into understandable and actionable insights.

Certifications from recognized market research bodies, such as the Insights Association, can also be a plus.

 

What qualities make a good Consumer Products Researcher?

A good Consumer Products Researcher is inherently curious, always seeking to understand why consumers behave the way they do.

They are detail-oriented, ensuring they don’t overlook important data in their analysis.

They are also strategic thinkers, using their insights to recommend how a product should be positioned or marketed.

Good researchers are also adaptable, able to pivot their strategies as market conditions change.

 

What are the typical duties of a Consumer Products Researcher?

A typical day for a Consumer Products Researcher may involve designing and conducting surveys, analyzing consumer data, preparing reports on their findings, and presenting these findings to relevant stakeholders.

They may also work closely with product development teams to provide insights on consumer needs and preferences.

In addition, they may monitor and forecast marketing and sales trends and assess the effectiveness of marketing strategies and initiatives.

 

Conclusion

There you have it.

Today, we’ve demystified the role of a consumer products researcher.

Surprised?

It’s not just about studying market trends.

It’s about shaping the future of consumer products, one research report at a time.

Armed with our ready-to-use consumer products researcher job description template and real-world examples, you’re fully equipped to step into this role.

But why not delve deeper?

Unravel more with our job description generator. It’s your go-to guide for creating polished job listings or refining your resume to a tee.

Remember:

Every research report contributes to the larger consumer narrative.

Let’s shape that future. Together.

How to Become a Consumer Products Researcher (Complete Guide)

The Fun Factor: Jobs That Make Every Day Enjoyable

Cash Kings: The Ultimate Guide to the Highest Paying Careers of 2025!

Effortless Income: Easy Jobs That Are Secretly Lucrative!

Work That Wows: Unusual Jobs with a Wow Factor