Content Strategist Job Description [Updated for 2025]

In the digital era, the need for skilled content strategists has never been more critical.

As digital content continues to dominate, the demand for creative minds who can plan, develop and manage content strategy grows exponentially.

But let’s dig deeper: What’s truly expected from a content strategist?

Whether you are:

• A job seeker eager to understand the core of this role,
• A hiring manager constructing the profile of an ideal candidate,
• Or simply interested in the intricate details of content strategy,

You’ve come to the right place.

Today, we introduce a customizable content strategist job description template, designed for seamless posting on job boards or career sites.

Let’s delve right into it.

Content Strategist Duties and Responsibilities

Content Strategists combine marketing and writing skills to create effective and engaging content for different platforms.

They ensure that the content aligns with the company’s voice, style, and strategy, and also helps in achieving business goals.

Content Strategists typically have the following duties and responsibilities:

• Develop content strategies that align with marketing targets and company goals
• Analyze the needs of the target audience and tailor content to meet those needs
• Collaborate with designers, marketing team, and other professionals on content creation
• Create, proofread, and edit written and digital content to ensure its quality and accuracy
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience
• Develop an editorial calendar and ensure content team adheres to it
• Monitor website and social media performance metrics to forecast trends
• Revise content based on internal or external feedback
• Conduct SEO research to identify target keywords and incorporate them into the content

 

Content Strategist Job Description Template

Job Brief

We are seeking a skilled Content Strategist to develop and implement content strategies that engage our target audience.

The Content Strategist will be responsible for analyzing content performance, determining audience needs, developing strategic recommendations, and working with the creative team to produce high-quality content.

Our ideal candidate is a creative thinker with excellent writing and research skills, and the ability to work in a fast-paced environment.

Ultimately, the role of the Content Strategist is to drive our brand’s message and increase our online presence by crafting compelling content that aligns with our brand values and business goals.

 

Responsibilities

• Develop and implement a comprehensive content strategy that aligns with company goals and brand identity.
• Analyze web traffic and engagement metrics to evaluate content performance.
• Work closely with the marketing team to devise strategies that will engage our target audience.
• Create and manage a content calendar that includes planned articles, features, and updates.
• Produce and edit compelling and high-quality content including website copy, blog posts, social media content, and product descriptions.
• Conduct keyword research and use SEO best practices to optimize content.
• Collaborate with creative professionals to produce relevant graphics and video content.
• Ensure all content produced matches the tone and style of each industry the business operates in.

 

Qualifications

• Proven work experience as a Content Strategist or similar role.
• Experience in project management and social media management.
• Excellent writing and editing skills, with a keen eye for detail.
• Familiarity with SEO and keyword research.
• Proficiency in content management systems (CMS).
• Strong research skills and the ability to grasp new and complex topics.
• Experience using social media for business.
• BSc degree in Journalism, Marketing, English or relevant field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Continued learning and professional development opportunities

 

Additional Information

• Job Title: Content Strategist
• Work Environment: Office setting with options for remote work. Some travel may be required for conferences or training.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $55,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Content Strategist Do?

Content Strategists are vital members of marketing and communication teams, whether they work in-house for a company or as part of a marketing agency.

They may also work as independent consultants or freelancers.

Their primary role is to design and implement content strategies that align with a business’s goals.

They are responsible for creating, curating, and managing all forms of content including blog posts, videos, infographics, and social media posts.

A Content Strategist typically collaborates with a broader team, including copywriters, SEO specialists, graphic designers, and social media managers to ensure the content produced is engaging, on-brand, and SEO-friendly.

They conduct regular audits of the existing content to identify gaps and redundancies in the content landscape.

They also use analytics tools to monitor content performance, understand audience behavior, and adapt strategies as needed.

Content Strategists also stay abreast of the latest industry trends, audience preferences, and changes in the digital media landscape.

This allows them to constantly refine their content strategies to ensure they are engaging, relevant, and effective.

Their ultimate goal is to create compelling content that drives audience engagement, boosts brand awareness, and ultimately converts visitors into customers.

 

Content Strategist Qualifications and Skills

A competent Content Strategist should possess skills and qualifications that match your job requirements, such as:

• Strong strategic thinking to identify and capitalize on content opportunities that align with the brand’s goals and target audience’s needs.
• Excellent research skills to understand industry trends, customer needs, and competitors’ strategies to ensure the creation of compelling and relevant content.
• Exceptional writing and editing skills to produce high-quality, engaging content that effectively communicates the brand’s message and values.
• Superior project management skills to oversee the entire content lifecycle from conceptualization, production, to distribution and analysis.
• Highly developed communication skills to collaborate with various stakeholders including designers, writers, and marketing teams to ensure content consistency and quality across all platforms.
• Analytical skills to measure and evaluate content performance using various metrics and analytics tools to identify areas for improvement and inform future strategy.
• Knowledge of search engine optimization (SEO) techniques and digital marketing to enhance content visibility and reach.
• Ability to balance creativity with a data-driven approach for effective content creation and strategy development.

 

Content Strategist Experience Requirements

Content Strategists typically start with a background in communications, marketing, or a related field, often holding a bachelor’s degree in these areas.

Entry-level candidates usually have 1 to 2 years of experience, which can be obtained through internships or part-time roles that involve content creation, marketing, or digital communications.

Professionals with more than 2 years of experience often have held roles such as Content Writer, Editor, or Social Media Specialist.

These roles can provide valuable experience in creating and managing content across various platforms.

Those with more than 5 years of experience in the field are often well-versed in content management systems, SEO, and analytics.

They may have also gained experience in team leadership and project management, making them suitable candidates for senior or managerial roles in content strategy.

Some roles may require advanced skills such as proficiency in specific content management platforms or understanding of a specialized industry.

Therefore, continuous learning and adaptation are essential for a Content Strategist.

 

Content Strategist Education and Training Requirements

Content Strategists typically have a bachelor’s degree in communications, marketing, English, journalism, or a related field.

They are expected to have strong writing and editing skills, as well as knowledge of digital marketing and content management systems.

Familiarity with SEO, web analytics, and social media is also essential.

Many Content Strategists also have a background in business strategy or have taken relevant courses, allowing them to understand how content aligns with business goals.

For more advanced positions or specialized fields, a master’s degree in communication, business, digital marketing, or a related discipline may be required.

Certifications in digital marketing, content management, SEO, or similar areas can be beneficial and demonstrate a commitment to staying current in the field.

Practical experience, such as internships, can also provide valuable training, as well as opportunities to build a portfolio of work.

Continuing education and professional development are important in this rapidly evolving field, and many Content Strategists attend workshops, webinars, and conferences to stay up-to-date with the latest trends and techniques.

 

Content Strategist Salary Expectations

A Content Strategist earns an average salary of $72,740 (USD) per year.

However, this can vary greatly depending on factors such as the individual’s level of experience, the industry they are working in, and the location of the job.

 

Content Strategist Job Description FAQs

What skills does a content strategist need?

Content strategists need excellent written and verbal communication skills to develop and convey content strategies effectively.

They should also possess strong research skills to understand market trends and the target audience.

Other necessary skills include project management, SEO knowledge, and the ability to use content management systems and analytical tools.

 

Do content strategists need a degree?

While not always mandatory, a degree in marketing, communications, journalism, or a related field can be beneficial for a content strategist role.

More important is the experience in content creation, marketing, and strategy.

Some positions may require knowledge of specific industries.

 

What should you look for in a content strategist resume?

A good content strategist resume should showcase experience in content creation and strategy, project management, and proficiency in SEO and analytical tools.

Look for evidence of successful content campaigns and strategy execution.

A strong candidate will also demonstrate their ability to understand target audiences, market trends, and how to create engaging content to meet business goals.

 

What qualities make a good content strategist?

A good content strategist is analytical, able to understand and use data to inform their content strategies.

They are creative, able to come up with innovative content ideas, and they have a strong understanding of SEO principles.

They are also excellent communicators, able to express complex ideas clearly and persuasively.

 

Is it difficult to hire content strategists?

Hiring content strategists can be challenging due to the breadth of skills required for the role.

It can be hard to find candidates who possess the necessary combination of creativity, analytical skills, SEO knowledge, and understanding of marketing strategies.

To attract top talent, companies may need to offer competitive salaries, opportunities for professional development, and a clear career progression path.

 

Conclusion

And there you have it.

Today, we’ve demystified the intricacies of what it truly means to be a content strategist.

Surprise, surprise?

It’s not just about creating compelling content.

It’s about strategically curating narratives that shape brands, one piece of content at a time.

Armed with our trusty content strategist job description template and real-world examples, you’re all set to make your mark.

But why draw the line there?

Venture further with our job description generator. It’s your essential tool for creating precision-tailored job listings or honing your resume to perfection.

Remember:

Every piece of content weaves into the larger brand story.

Let’s shape that narrative. Together.

Reasons to Become a Content Strategist (Forge Your Own Path)

How to Become a Content Strategist (Complete Guide)

Disadvantages of Being a Content Strategist (Deadline Dilemmas)

Wealth Wave: Top Jobs That Are Making Millionaires Right Now!

The Crushing Weight of Stress in These Extreme Jobs!

Chilled-Out Careers: Jobs That Keep the Tension Low

Change Your Workspace, Not Your Paycheck: High-Paying Remote Jobs!