Content Strategy Manager Job Description [Updated for 2024]

In the digital era, the demand for Content Strategy Managers is increasingly high.

As content becomes the new currency, the call for skilled individuals who can plan, develop, and manage our content ecosystems grows louder.

But let’s dig a bit deeper: What’s truly expected from a Content Strategy Manager?

Whether you are:

• A job seeker attempting to understand the core responsibilities of this role,
• A hiring manager crafting the profile of the perfect candidate,
• Or simply fascinated by the world of content strategy,

You’re in the right place.

Today, we present a customizable Content Strategy Manager job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

Content Strategy Manager Duties and Responsibilities

Content Strategy Managers play a crucial role in developing and implementing content strategies to meet business goals and user needs.

They utilize their understanding of content creation, SEO, and analytics to manage and enhance a company’s online presence.

Here are the main duties and responsibilities of a Content Strategy Manager:

• Develop and implement comprehensive content strategies to meet business objectives and audience needs
• Analyze content performance metrics and make decisions based on data
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience
• Conduct keyword and SEO research to guide content teams
• Manage and oversee content production and distribution across various channels
• Coordinate with marketing and design teams to illustrate articles
• Monitor market trends to stay up-to-date and to be able to react quickly to changing digital marketing requirements
• Develop and maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year
• Collaborate with other departments (like product and customer relations) to manage reputation, coordinate promotions, and increase reach

 

Content Strategy Manager Job Description Template

Job Brief

We are seeking a skilled and experienced Content Strategy Manager to lead our content development team.

The Content Strategy Manager will be responsible for creating, implementing and managing a comprehensive content strategy that supports and extends our marketing initiatives, both short-term and long-term.

The right candidate will have a strong ability to conceptualize and implement content strategies, with a clear understanding of how content works on a social web.

They should also have excellent leadership and team management skills.

 

Responsibilities

• Develop a robust content strategy that aligns with company goals and target audience
• Manage the creation, publication, and distribution of content across various channels
• Work closely with the marketing and design teams to produce high quality content
• Ensure all content produced meets the company’s brand image, tone and voice
• Perform content audits to assess how well existing content is performing
• Monitor key performance indicators to gauge content effectiveness
• Lead a team of content creators and guide them in their professional development
• Stay updated on industry trends and adjust the content strategy as needed

 

Qualifications

• Proven work experience as a Content Strategist, Content Manager or similar role
• Experience in project management, with a proven track record in managing and directing a creative team
• Strong knowledge of content marketing and SEO strategies
• Excellent writing, editing, and proofreading skills
• Strong understanding of the target audience and content that performs well with them
• Ability to analyze web traffic and engagement metrics
• Experience with social media management
• BSc degree in Marketing, Journalism or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Content Strategy Manager
• Work Environment: Office setting with options for remote work. Occasional travel may be required for industry events or meetings.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $140,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, a cover letter outlining your qualifications and experience, and a portfolio of previous work to [email address or application portal].

 

What Does a Content Strategy Manager Do?

Content Strategy Managers primarily work for businesses across industries in the marketing and communication departments, digital agencies, or as independent consultants.

Their role involves developing and managing a company’s content strategy, which includes creating, editing, and promoting written and visual content.

They work closely with the content creation, marketing, and product teams to ensure that all content aligns with the company’s branding and meets the needs of their target audience.

They are also responsible for analyzing the performance of different types of content and leverage data to refine the content strategy.

This might involve using SEO strategies, monitoring user engagement, and tweaking content to improve visibility and reach.

In addition, Content Strategy Managers may also oversee the content production process, managing a team of content creators, editors, and designers.

They ensure that the content is of high-quality, consistent, and published on time.

Moreover, they often collaborate with other departments such as sales and customer service to ensure all external communications are in line with the content strategy.

Their ultimate goal is to engage the audience, build brand loyalty, and drive business goals through content.

 

Content Strategy Manager Qualifications and Skills

A proficient Content Strategy Manager should have the qualifications and skills that align with the demands of the role, such as:

• Strategic planning abilities to design and implement comprehensive content strategies that align with the company’s business objectives.
• Strong written and verbal communication skills to effectively convey brand messaging across various platforms.
• Exceptional leadership skills to manage and guide a content team in creating engaging and effective content.
• Excellent organizational skills to manage multiple projects simultaneously and meet deadlines.
• Proficient in SEO, content categorization and structure, content development, distribution and measurement to drive web traffic and engagement.
• Understanding of user experience and ability to create content that appeals to different target demographics.
• Research skills to stay updated with the latest content trends and customer preferences.
• Ability to analyze content performance and make data-driven decisions to improve content strategy.
• Experience with content management systems (CMS) and digital marketing tools for content creation, scheduling, and analytics.

 

Content Strategy Manager Experience Requirements

A Content Strategy Manager should typically have a minimum of 4 to 5 years of experience in content management or related roles such as Content Writer, Content Editor, or Content Marketing Specialist.

This experience often includes creating, editing, and managing digital content across a variety of platforms and mediums.

They may have started their careers in writing, editing, or journalism and gradually took on more strategic and managerial responsibilities over time.

Candidates with more than 5 years of experience often have demonstrated their ability to develop and implement content strategies that align with a company’s brand, target audience, and business objectives.

Additionally, those with more than 7 years of experience may have developed leadership skills, managing a team of content creators, and coordinating with other departments such as marketing, design, and product teams.

Experience with SEO, social media strategy, and data analysis is often required, as these skills are integral to the role of a Content Strategy Manager.

Higher level positions may require experience with budgeting, and the ability to manage multiple projects and deadlines simultaneously.

 

Content Strategy Manager Education and Training Requirements

Content Strategy Managers typically have a bachelor’s degree in marketing, journalism, communication, or a related field.

They require a strong background in content creation, copywriting, and familiarity with content management systems such as WordPress, Drupal, and others.

Knowledge in SEO, keyword research, and digital marketing is also crucial for this role.

In addition to this, they should have a good understanding of customer psychology and market research to effectively strategize and tailor the content according to the target audience.

Some roles might require Content Strategy Managers to have a master’s degree in business or marketing, particularly for positions in competitive industries or larger corporations.

Furthermore, obtaining certifications in digital marketing, content marketing, or related fields can provide an additional edge.

These qualifications demonstrate a commitment to professional development and staying current with industry trends and best practices.

Experience in project management, leadership, and team coordination is highly valuable, as Content Strategy Managers often lead cross-functional teams and manage multiple projects simultaneously.

 

Content Strategy Manager Salary Expectations

A Content Strategy Manager earns an average salary of $83,224 (USD) per year.

However, the actual income can differ based on factors such as years of experience, the complexity of tasks handled, the company one is working for, and the cost of living in the city of employment.

 

Content Strategy Manager Job Description FAQs

What skills does a Content Strategy Manager need?

Content Strategy Managers should possess strong communication and leadership skills, as they are typically responsible for leading a team of content creators.

They should also have excellent planning and organization abilities to manage and coordinate content production schedules effectively.

A strong understanding of SEO best practices, digital marketing, and social media trends is necessary.

They should also be creative problem solvers, capable of working under pressure and meeting tight deadlines.

 

Do Content Strategy Managers need a degree?

Although not always required, most employers prefer Content Strategy Managers to have a degree in Marketing, Communications, Journalism, or a related field.

Experience in content creation, management, and strategy is often more important than formal education.

However, having a postgraduate qualification in a relevant discipline can provide an edge over other candidates.

 

What should you look for in a Content Strategy Manager resume?

Look for a balance of technical skills and creativity in a Content Strategy Manager’s resume.

Experience in content creation and management, knowledge of SEO and marketing strategies, and a demonstrated ability to lead a team are essential.

Familiarity with content management systems, analytics tools, and social media platforms should also be highlighted.

Additionally, look for evidence of successful content strategies they’ve previously implemented.

 

What qualities make a good Content Strategy Manager?

A good Content Strategy Manager is a creative thinker, capable of coming up with innovative content ideas that align with the company’s brand and goals.

They should be an excellent communicator and leader, able to motivate and guide their team effectively.

They also need to be detail-oriented, ensuring all content meets high standards and aligns with the overall content strategy.

Lastly, they should be adaptable, ready to evolve strategies based on analytics, feedback, and changing market trends.

 

How does a Content Strategy Manager measure success?

A Content Strategy Manager measures success through various metrics such as website traffic, engagement rates, lead generation, and conversion rates.

They also consider qualitative measures such as audience feedback and the level of brand awareness and perception.

Regularly reviewing and analyzing these metrics helps them understand what is working and where improvements can be made.

 

Conclusion

And there we have it.

Today, we’ve unveiled the true essence of being a Content Strategy Manager.

Surprise, surprise?

It’s not just about creating content.

It’s about orchestrating a brand’s narrative, one piece of content at a time.

Armed with our handy Content Strategy Manager job description template and real-life examples, you’re ready to make your mark.

But don’t stop at that.

Explore further with our job description generator. It’s your golden ticket to precision-tailored job listings or meticulously refining your resume to perfection.

Remember:

Every piece of content is a chapter in your brand’s story.

Let’s write that story. Together.

How to Become a Content Strategy Manager (Complete Guide)

Eccentric Employment: The Strangest Ways to Make a Living

Your Desk, Your Destiny: High-Paying Remote Jobs for the Ambitious!

The Flex Revolution: Careers That Break Free from the Norm

Chill and Thrill: Low-Stress Jobs That Are Anything But Boring