Copywriting Manager Job Description [Updated for 2025]

In the era of digital marketing, the role of the Copywriting Manager has never been more crucial.

As digital content continues to shape our world, there’s an increasing demand for creative minds who can craft, refine, and lead a team towards producing compelling copy that connects with audiences.

But what does a Copywriting Manager really do?

Whether you are:

• An aspiring copywriter trying to understand the nuances of this role,
• A recruiter aiming to identify the perfect candidate,
• Or simply curious about the world of copywriting management,

You’re in the right place.

Today, we’re presenting a customizable Copywriting Manager job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

Copywriting Manager Duties and Responsibilities

Copywriting Managers are responsible for overseeing a team of copywriters, ensuring the production of high-quality content, and contributing to the overall marketing strategies of an organization.

They combine their creative thinking and leadership skills to manage and inspire their team.

Their key duties and responsibilities include:

• Managing and leading a team of copywriters
• Assigning tasks and projects to team members based on their individual strengths and abilities
• Reviewing and editing the team’s work to ensure it meets the company’s standards and goals
• Creating and implementing content strategies in line with the company’s marketing objectives
• Collaborating with marketing and design teams to develop creative ideas and concepts
• Conducting research to understand industry trends, target audience preferences, and competitive landscape
• Ensuring all copy adheres to brand voice and style guidelines
• Providing feedback and constructive criticism to improve the team’s copywriting skills
• Tracking and measuring content performance to identify areas for improvement
• Mentoring and training new copywriters
• Meeting deadlines and managing multiple projects simultaneously

 

Copywriting Manager Job Description Template

Job Brief

We are searching for a talented and experienced Copywriting Manager to lead our copywriting team.

The Copywriting Manager will be responsible for creating original and engaging content to meet the needs of our various clients.

Key responsibilities include setting copywriting goals, leading the copywriting team, and ensuring all content produced aligns with brand guidelines and meets high standards.

Our ideal candidate has a strong background in marketing and is an expert in content optimization and brand consistency.

 

Responsibilities

• Lead and manage the copywriting team
• Set copywriting goals in line with company strategy
• Create compelling, persuasive and original content
• Ensure all content produced is in line with brand guidelines and tone of voice
• Review and edit the team’s work to ensure high-quality standards
• Collaborate with design and marketing teams to produce cohesive and engaging content
• Develop and implement SEO strategies to increase web traffic
• Conduct keyword research and use SEO best practices to generate traffic to our site
• Keep abreast of latest content and industry trends

 

Qualifications

• Proven work experience as a copywriter, content writer or related role
• Experience managing a team
• Excellent writing, editing and proofreading skills
• Strong research skills
• Knowledge of online content strategy and creation
• Excellent time-management and organizational skills
• Proficiency in SEO and keyword research
• BSc/BA in marketing, English, journalism or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Copywriting Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Marketing Director or Chief Marketing Officer.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, a cover letter outlining your qualifications and experience, and samples of your work to [email address or application portal].

 

What Does a Copywriting Manager Do?

Copywriting Managers typically work for advertising agencies, PR firms, or in the marketing department of various industries.

They can also work as freelancers or run their own copywriting businesses.

They are responsible for overseeing a team of copywriters, ensuring that all copy produced aligns with the client’s brand voice, marketing goals, and project guidelines.

This includes writing or editing copy for ads, promotional materials, websites, and other forms of media.

A Copywriting Manager reviews and approves all copy before it is published, ensuring it is error-free, engaging, and effective in conveying the intended message.

They also work closely with other teams such as graphic design, marketing, and sales to ensure the copy aligns with visual elements and marketing strategies.

They often contribute to brainstorming sessions for campaign development and provide guidance and feedback to junior copywriters to help them improve their skills.

Additionally, they may be tasked with hiring and training new copywriters.

One of their critical roles is to liaise with clients to understand their needs, objectives, and target audience, and then translate this information into creative and compelling copy.

They also handle any revisions requested by the client, ensuring the final product meets the client’s expectations.

A Copywriting Manager also keeps track of industry trends and conducts competitor analysis to stay ahead in the ever-evolving field of copywriting.

They are often involved in strategic planning, helping to define and refine the company’s or client’s brand voice and messaging.

 

Copywriting Manager Qualifications and Skills

A proficient Copywriting Manager must possess a diverse set of skills and qualifications to effectively lead a team of copywriters and ensure the production of high-quality content.

These include:

• Exceptional writing and editing skills to develop, revise, and proofread copy, ensuring it is clear, compelling, and free of errors.
• Strong leadership skills to guide, motivate, and mentor a team of copywriters, promoting a collaborative and productive work environment.
• Excellent communication skills to clearly convey project objectives and feedback to team members, and to liaise effectively with other departments.
• Strategic thinking and creativity to conceive innovative copy ideas that align with brand strategies and capture audience interest.
• Understanding of SEO principles and content marketing strategies to create copy that drives website traffic and engages readers.
• Time management and organizational skills to manage multiple projects simultaneously, meet tight deadlines, and ensure the efficient operation of the copywriting team.
• Understanding of target audiences and market trends to create relevant and appealing copy.
• Experience with digital tools and platforms used in copywriting, such as content management systems and keyword research tools.

 

Copywriting Manager Experience Requirements

Copywriting Managers are usually required to have a minimum of 5-7 years of experience in copywriting, content creation, or related fields.

During this time, they should have gained significant expertise in writing compelling copy, editing content, and implementing effective content strategies.

Candidates with less experience may have started their career in entry-level roles such as Copywriter, Content Writer, or even in other related roles such as a Public Relations Associate or Marketing Coordinator, where they developed their writing and communication skills.

Experienced professionals with more than 3 years of experience would typically have worked as a Senior Copywriter or a similar role, having developed their skills in writing, editing, proofreading, and managing content across different channels.

Moreover, those with more than 5 years of experience may have served in leadership roles such as Lead Copywriter or Content Team Lead.

They should have proven experience in managing a team of writers, coordinating with different departments, and overseeing the implementation of content strategies.

Ultimately, the role of a Copywriting Manager requires not only excellent writing skills but also leadership and management skills.

Hence, candidates are expected to have a substantial amount of relevant experience to effectively handle the responsibilities that come with the role.

 

Copywriting Manager Education and Training Requirements

Copywriting Managers typically hold a bachelor’s degree in English, Journalism, Marketing, Communication, or a related field.

They are expected to have extensive experience in copywriting and a strong knowledge of the principles of advertising, marketing, and branding.

Understanding of SEO principles, digital marketing strategies, and knowledge of various content management systems are also crucial for this role.

Some organizations may prefer candidates with a master’s degree in Marketing, Business, or a related area, which may indicate their readiness for strategic decision-making and leadership.

While not always required, certifications in digital marketing, content strategy, or SEO can add to a candidate’s qualifications, demonstrating their commitment to professional development.

Hands-on experience in managing a creative team, including writers and designers, may also be required, as the role involves supervising copywriting projects from conception to delivery.

Therefore, project management skills are essential.

Additionally, proficiency in one or more foreign languages can be an asset in global organizations.

 

Copywriting Manager Salary Expectations

A Copywriting Manager earns an average salary of $76,835 (USD) per year.

The actual salary may fluctuate based on factors such as industry, experience, skill level, and geographic location.

 

Copywriting Manager Job Description FAQs

What skills does a Copywriting Manager need?

A Copywriting Manager needs excellent written and verbal communication skills, as well as a strong understanding of marketing strategies.

They should have good leadership skills to manage a team of copywriters effectively and the ability to multitask and meet strict deadlines.

Creativity and a keen eye for detail are also critical skills required for this role.

 

Do Copywriting Managers need a degree?

Most Copywriting Managers hold a Bachelor’s Degree in Communications, Journalism, Marketing, or a related field.

Some businesses might prefer candidates with a Master’s Degree or significant work experience in the field.

However, exceptional writing skills, creativity, and a proven track record in the industry can sometimes compensate for formal education.

 

What should you look for in a Copywriting Manager’s resume?

Apart from academic qualifications, a Copywriting Manager’s resume should showcase their experience in developing compelling copy for various advertising campaigns.

It should highlight their leadership skills, ability to manage a team, and examples of successful campaigns they’ve overseen.

Knowledge of SEO and content management systems is also a plus.

 

What qualities make a good Copywriting Manager?

A good Copywriting Manager is a strong leader who can guide and motivate a team of writers.

They should have a creative mindset to develop compelling and unique copy.

Attention to detail is crucial for editing and proofreading content.

They should also have excellent time management skills and the ability to work under pressure to meet tight deadlines.

 

What is the difference between a Copywriter and a Copywriting Manager?

While both roles involve creating persuasive content, a Copywriting Manager holds a senior position and is responsible for overseeing a team of copywriters.

They are involved in planning marketing strategies, delegating tasks, and ensuring all copy aligns with the brand’s voice and style.

A Copywriter, on the other hand, focuses more on creating the content under the guidance of the Copywriting Manager.

 

Is it difficult to hire a Copywriting Manager?

Hiring a Copywriting Manager can be challenging due to the specific combination of skills required.

A successful candidate should be skilled in copywriting, have leadership abilities, and have a deep understanding of marketing strategies.

For this reason, hiring for this role may take more time and effort to find the ideal candidate.

 

Conclusion

And so, we’ve dissected the ins and outs of being a Copywriting Manager.

Surprise, surprise!

It’s not all about writing catchy phrases.

It’s about shaping the narrative of the future, one compelling copy at a time.

Equipped with our fail-safe Copywriting Manager job description template and tangible examples, you’re ready to make your mark.

But why limit yourself?

Explore further with our job description generator. It’s your ultimate guide to designing pinpoint-accurate listings or refining your resume to absolute brilliance.

Keep in mind:

Every word you write contributes to the larger narrative.

Let’s craft that narrative. Together.

How to Become a Copywriting Manager (Complete Guide)

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