Corporate Blogger Job Description [Updated for 2025]

In the contemporary corporate world, the importance of corporate bloggers has gained immense significance.

As businesses continue to evolve and expand their digital presence, the demand for skilled professionals who can articulate, amplify, and safeguard their corporate narrative has surged dramatically.

But let’s delve deeper: What’s really expected from a corporate blogger?

Whether you are:

• A job seeker looking to comprehend the essence of this role,
• A hiring manager drafting the archetype of an ideal candidate,
• Or simply fascinated by the realm of corporate blogging,

You’re in the right place.

Today, we present a customizable corporate blogger job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

Corporate Blogger Duties and Responsibilities

Corporate Bloggers play a pivotal role in shaping and maintaining the public image of a company through their writing.

They are responsible for creating engaging content that will attract and retain readers, and in doing so, promote the company’s brand, products, or services.

Their main duties and responsibilities include:

• Understanding the goals, target audience, and message of the company
• Writing, editing, and proofreading blog posts to engage readers and promote the company’s brand
• Conducting comprehensive research on industry-related topics to develop original content
• Coordinating with marketing and design teams to illustrate articles
• Utilizing SEO (search engine optimization) strategies to increase web traffic
• Keeping up-to-date with the latest industry trends and customer challenges in order to build a more effective blog
• Monitoring feedback from readers to gauge their responses to different types of articles
• Developing a content calendar and adhering to strict deadlines
• Analyzing web traffic metrics and optimizing content for search engines and lead generation
• Contributing to the development of the company’s social media strategy

 

Corporate Blogger Job Description Template

Job Brief

We are seeking a passionate Corporate Blogger to join our team.

The ideal candidate will have the ability to create engaging and informative blog posts on a variety of topics related to our business.

As a Corporate Blogger, your responsibilities will include brainstorming ideas, writing and editing posts, optimizing content for SEO, and promoting our blog on social media and other platforms.

We value excellent writing skills, creativity, and the ability to adjust the tone and style of writing to cater to different audiences.

 

Responsibilities

• Create, edit, and update compelling blog posts that reflect the brand’s voice and values
• Research industry-related topics and stay up-to-date with the latest trends
• Optimize content for SEO to increase visibility
• Monitor feedback and respond to comments to foster a sense of community
• Promote the blog using social media and other marketing tools
• Collaborate with other departments to coordinate blog topics and promotional activities
• Measure and report on blog performance with Google Analytics or similar tools

 

Qualifications

• Proven work experience as a Blogger, Content Creator or similar role
• Excellent writing and editing skills, with the ability to adapt style and tone of voice to suit different platforms and audiences
• Strong understanding of SEO and how to optimize content for better visibility and ranking
• Familiarity with social media platforms and how to use them to distribute content
• Ability to effectively communicate and collaborate with various team members
• Basic technical knowledge of HTML and web publishing
• Ability to work independently and manage multiple projects simultaneously
• Bachelor’s degree in Journalism, English, Marketing or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Opportunities for professional development

 

Additional Information

• Job Title: Corporate Blogger
• Work Environment: This position allows flexibility with the option to work remotely. Occasional office meetings may be required.
• Reporting Structure: Reports to the Content Marketing Manager or Director of Marketing.
• Salary: Salary is negotiable based on candidate’s experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $70,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume, a cover letter outlining your qualifications and experience, and at least three writing samples to [email address or application portal].

 

What Does a Corporate Blogger Do?

A Corporate Blogger is generally employed by businesses across a variety of industries to create engaging and informative content that aligns with the company’s brand and objectives.

Their primary role involves researching, writing, and editing blog posts that are relevant to the business and its target audience.

They use SEO best practices to maximize the visibility of the content in search engine results and to attract more visitors to the company’s website.

Corporate Bloggers are responsible for planning and managing the content calendar, ensuring consistent and timely publication of blog posts.

They also collaborate with other team members such as marketing, sales, and product teams to develop content strategies and generate topic ideas.

In addition, a Corporate Blogger may monitor and respond to comments on the blog, fostering a sense of community and engagement among readers.

They often work with web analytics tools to track the performance of the blog, making adjustments to the content strategy as needed based on the data.

A Corporate Blogger may also be involved in promoting the blog through social media channels and email marketing campaigns.

 

Corporate Blogger Qualifications and Skills

A proficient corporate blogger should have the skills and qualifications that align with your job description, such as:

• Excellent writing and editing skills to create clear, engaging, and concise blog posts.
• Research skills to gather, verify, and use factual information relevant to the company’s mission, industry, and target audience.
• Understanding of SEO principles to ensure blog posts are optimized for search engines, enhancing visibility and reach.
• Proficiency in using blogging platforms and content management systems, such as WordPress, to publish and manage posts.
• Social media savvy to promote blog posts and engage with readers across various platforms.
• Interpersonal and communication skills to collaborate with various departments and source blog content ideas.
• Ability to adhere to publication guidelines and company branding in all blog posts.
• Strategic thinking and planning to develop a content calendar and schedule posts for optimal impact.
• Creativity and innovation to generate unique, compelling content ideas that resonate with the target audience.
• Understanding of digital marketing strategies to align blog content with company marketing objectives.

 

Corporate Blogger Experience Requirements

Corporate Blogger candidates generally require at least 1-2 years of experience in writing, editing, or related field.

They may gain this experience through internships, freelance writing, or part-time roles in journalism, marketing, or communications.

Candidates should also have some experience with blogging platforms such as WordPress, and a basic understanding of SEO best practices.

They should be able to demonstrate their ability to write engaging and compelling content on a variety of topics.

Candidates with more than 3 years of experience often have a proven track record of creating content that increases web traffic and user engagement.

They may also have experience in managing social media channels, which can be a valuable asset for a Corporate Blogger role.

Those with more than 5 years of experience may have led content strategy initiatives, managed a team of writers, or worked closely with marketing and PR teams to align the company’s content with its overall brand strategy.

Such candidates are often prepared for senior or managerial roles within a company’s content team.

 

Corporate Blogger Education and Training Requirements

Corporate Bloggers usually have a bachelor’s degree in communications, journalism, English, marketing, or a related field.

They should have a strong background in writing, editing and storytelling, with a good understanding of how to engage audiences and optimize content for search engines.

Understanding the company’s industry and the ability to translate complex information into easy-to-understand blog posts is a must.

This often requires ongoing self-education to stay updated with industry trends and developments.

In addition to formal education, hands-on experience in blogging, content creation, and social media is often required.

Many corporate bloggers start their careers with internships or by managing their own personal blogs.

Some positions may require corporate bloggers to have a master’s degree or some form of certification in digital marketing or content creation.

Knowledge in software tools such as WordPress, Google Analytics, and SEO tools can be beneficial.

Continued learning through online courses, webinars, and workshops can enhance a corporate blogger’s skill set and stay abreast of the latest digital marketing trends and strategies.

Blogging is a field that requires creativity, strong writing skills, and a commitment to providing valuable content to the audience.

Therefore, a combination of education, experience, and personal qualities can contribute to success in this role.

 

Corporate Blogger Salary Expectations

A Corporate Blogger can expect to earn an average salary of $46,395 (USD) per year.

The actual earnings can differ based on factors such as experience, the industry of the employing company, and the geographical location.

 

Corporate Blogger Job Description FAQs

What skills does a Corporate Blogger need?

A Corporate Blogger should have excellent writing and editing skills, with the ability to produce clear, engaging, and informative content.

They also need to possess good research skills to fact-check information and stay updated with industry trends.

Basic knowledge of SEO best practices, social media platforms, and content management systems is also essential.

 

Do Corporate Bloggers need a degree?

While a degree in Journalism, Communication, English, or a related field is commonly preferred, it is not necessarily required.

Some companies might focus more on a candidate’s blogging experience, writing skills, and knowledge of the industry.

However, having a degree can provide a solid foundation for the role.

 

What should you look for in a Corporate Blogger’s resume?

Look for a strong portfolio of written work that showcases their writing style, versatility, and ability to write on a variety of topics.

It’s also important to check their familiarity with SEO, social media platforms, and content management systems.

Work experience in a related field or industry can also be beneficial.

 

What qualities make a good Corporate Blogger?

A good Corporate Blogger is consistently creative and innovative, constantly coming up with fresh ideas for content.

They should be detail-oriented to ensure accuracy in their posts and have good organizational skills for managing multiple posts and meeting deadlines.

Additionally, having a passion for writing and a strong understanding of the brand’s audience and industry trends will contribute to their success.

 

Is it difficult to hire a Corporate Blogger?

The difficulty in hiring a Corporate Blogger depends on the specific needs of your company.

If you’re looking for someone with a deep understanding of your industry or a unique writing style, it may take time to find the right fit.

However, there are many talented bloggers out there, so with a well-crafted job description and recruitment process, you should be able to find a suitable candidate.

 

Conclusion

And that’s a wrap!

Today, we unveiled the true essence of being a corporate blogger.

Surprise, surprise!

It’s not just about churning out articles.

It’s about weaving compelling narratives that shape a brand’s image, one blog post at a time.

Armed with our trusty corporate blogger job description template and authentic examples, you’re geared up and ready to take action.

But don’t hit the brakes just yet!

Immerse yourself further with our job description generator. It’s your go-to guide for finely crafted job listings or polishing your resume to perfection.

Here’s a little reminder:

Every blog post is a chapter in your brand’s story.

Let’s write that story. Together.

How to Become a Corporate Blogger (Complete Guide)

Heroes in Hazard: The Real-Life Thrill of Dangerous Occupations

Flex and Achieve: The Most Flexible Jobs for Goal Setters

The Earnings Elite: What Jobs Are Bringing in the Big Bucks?

Facing the Fire: The Realities of Working in High-Stress Jobs!