Corporate Sponsorship Manager Job Description [Updated for 2025]

In the modern business world, the importance of Corporate Sponsorship Managers is rapidly increasing.

As companies continue to expand their reach and influence, the need for skilled professionals who can cultivate, manage, and optimize corporate sponsorship opportunities is escalating.

But let’s delve deeper: What’s truly expected from a Corporate Sponsorship Manager?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager seeking the perfect candidate,
• Or simply curious about the complex world of corporate sponsorship,

You’re in the right place.

Today, we present a customizable Corporate Sponsorship Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive straight in.

Corporate Sponsorship Manager Duties and Responsibilities

Corporate Sponsorship Managers are responsible for developing and implementing strategies to attract and retain sponsors for a company or organization.

They create relationships with businesses and individuals who might be interested in investing in their company’s initiatives or events.

Their primary duties and responsibilities include:

• Identifying potential sponsors and conducting outreach to establish relationships
• Negotiating sponsorship deals, contracts and agreements with businesses and individuals
• Maintaining strong relationships with sponsors and providing them with regular updates and reports on their investment
• Developing and implementing sponsorship strategies, plans and proposals that align with the company’s goals and objectives
• Collaborating with marketing and public relations teams to promote the organization and its sponsorship opportunities
• Organizing and executing events and initiatives that provide value to sponsors
• Ensuring the delivery of sponsorship benefits as outlined in sponsorship agreements
• Tracking and evaluating the effectiveness of sponsorship activities and providing recommendations for improvement
• Managing the sponsorship budget and ensuring maximum return on investment
• Maintaining a comprehensive database of current and potential sponsors

 

Corporate Sponsorship Manager Job Description Template

Job Brief

We are looking for a dynamic and experienced Corporate Sponsorship Manager to join our team.

This role involves developing and managing relationships with businesses and organizations who could provide sponsorship or financial support for our company’s events or initiatives.

The Corporate Sponsorship Manager will be responsible for creating sponsorship proposals, negotiating agreements, managing sponsor relationships, and ensuring all sponsorship deliverables are met.

 

Responsibilities

• Identify potential sponsors and secure new sponsorship deals
• Create attractive sponsorship packages and proposals
• Negotiate sponsorship agreements to ensure maximum benefit for both parties
• Maintain and develop relationships with existing sponsors, ensuring their needs are met and expectations exceeded
• Coordinate with the marketing team to deliver sponsorship benefits and promotional opportunities
• Manage the sponsorship budget and maintain records of sponsorship activities
• Contribute to the overall corporate fundraising strategy
• Report on sponsorship activities and outcomes

 

Qualifications

• Proven experience in a sponsorship, fundraising or sales role
• Excellent negotiation and relationship management skills
• Strong understanding of the corporate sponsorship market
• Ability to create compelling sponsorship proposals and packages
• Strong organizational skills with an ability to manage multiple projects simultaneously
• Excellent communication and presentation skills
• BSc degree in Marketing, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Corporate Sponsorship Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for meetings with sponsors.
• Reporting Structure: Reports to the Director of Corporate Partnerships or Business Development Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $100,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Corporate Sponsorship Manager Do?

Corporate Sponsorship Managers typically work for corporations, non-profit organizations or sports teams.

They can also work in advertising or marketing agencies that deal with sponsorship activities.

Their primary role is to identify and secure sponsorship deals for their organization or clients.

This involves researching potential sponsors, initiating contact, presenting sponsorship opportunities, and negotiating terms and conditions.

They work closely with other departments such as marketing, sales, and event management to identify opportunities for sponsorships that align with the organization’s objectives and values.

In addition, they manage relationships with existing sponsors, ensuring they receive the agreed-upon benefits and that their experience is positive.

This could involve regular communication, coordinating sponsor involvement in events, and handling any issues or concerns.

Corporate Sponsorship Managers may also be responsible for tracking and reporting on the success of sponsorship initiatives, in terms of both financial returns and the achievement of strategic objectives.

Finally, they keep abreast of trends and best practices in the sponsorship industry to ensure their organization’s approach is current and competitive.

 

Corporate Sponsorship Manager Qualifications and Skills

A Corporate Sponsorship Manager should possess a range of skills and qualifications to effectively manage and secure sponsorships for the organization.

These include:

• Strong negotiation skills to secure the best deals and partnerships for the organization
• Excellent communication and interpersonal skills for building and maintaining relationships with potential and existing sponsors
• Strategic thinking and planning abilities to develop and implement sponsorship strategies and initiatives
• Understanding of marketing concepts, trends and practices to create appealing sponsorship packages and proposals
• Excellent organizational skills to manage multiple sponsor relationships and projects simultaneously
• Attention to detail to ensure that all sponsorship agreements are adhered to and that sponsor benefits are delivered as promised
• Problem-solving skills to address any issues or conflicts that may arise during the sponsorship process
• Knowledge of budget management to ensure that sponsorship activities are within the allocated budget

 

Corporate Sponsorship Manager Experience Requirements

Corporate Sponsorship Managers generally require a minimum of 3 to 5 years of experience in a related field such as marketing, public relations, or sales.

This experience often includes working directly with corporate sponsors or similar stakeholders.

Candidates with experience in industries such as sports, entertainment, or non-profit organizations are particularly desirable, as these industries frequently rely heavily on corporate sponsorship.

Those with experience in coordinating or managing events may also be well-prepared for this role, as sponsorship management often includes aspects of event planning and execution.

Candidates seeking senior or executive roles in corporate sponsorship management typically need more than 5 years of experience, including substantial experience in leadership roles.

They may have previously held roles such as Sponsorship Coordinator, Marketing Manager, or Sales Director.

In addition, individuals with a strong network of corporate contacts and a successful track record of securing sponsorships are often preferred for this role.

 

Corporate Sponsorship Manager Education and Training Requirements

Corporate Sponsorship Managers typically have a bachelor’s degree in marketing, business administration, or a related field.

They must have a strong background in sales and marketing, with an understanding of brand management and promotion strategies.

Familiarity with market research and data analysis is also essential.

Some positions, particularly in larger corporations or those with extensive sponsorship programs, may require Corporate Sponsorship Managers to possess a master’s degree in marketing, business administration, or a related field.

Additionally, professional certifications in marketing or sales, such as the Certified Marketing Management Professional or Certified Professional Sales Person, can be beneficial.

These certifications demonstrate a candidate’s commitment to their professional development and expertise in their field.

Experience in the industry of the corporation’s interest can also be beneficial.

For instance, a Corporate Sponsorship Manager for a sports team might benefit from having a background in sports management.

Finally, excellent interpersonal and communication skills are crucial for this role, as these managers often have to negotiate deals and maintain relationships with sponsors.

Some employers might therefore seek candidates with a background in public relations or communications.

 

Corporate Sponsorship Manager Salary Expectations

A Corporate Sponsorship Manager earns an average salary of $67,708 (USD) per year.

The actual earnings may vary based on factors like years of experience, size and industry of the employing company, and the geographical location.

 

Corporate Sponsorship Manager Job Description FAQs

What skills does a Corporate Sponsorship Manager need?

A Corporate Sponsorship Manager should possess strong sales, negotiation and relationship-building skills.

They should be able to identify potential sponsors, present a compelling case for sponsorship and close deals effectively.

They should also be adept at contract management, event planning and execution, and have excellent communication skills to interact with a variety of stakeholders.

 

Do Corporate Sponsorship Managers need a degree?

Corporate Sponsorship Managers typically hold a bachelor’s degree in marketing, business, or a related field.

While a degree is not always necessary, it can provide a strong foundation in key areas such as sales, marketing, and business management.

Some roles may require a master’s degree or additional certifications in sponsorship or event management.

 

What should you look for in a Corporate Sponsorship Manager resume?

A Corporate Sponsorship Manager’s resume should highlight their experience in sales and marketing, particularly within a sponsorship context.

Look for a track record of successful sponsorship deals and relationships, as well as evidence of strong negotiation and relationship-building skills.

Experience in event planning and execution, contract management, and working with a variety of stakeholders could also be beneficial.

 

What qualities make a good Corporate Sponsorship Manager?

A good Corporate Sponsorship Manager is highly motivated and has excellent negotiation and communication skills.

They are able to build strong relationships with sponsors and stakeholders, and can effectively manage and execute sponsorship deals and events.

They should also have a keen eye for identifying potential sponsorship opportunities and be able to present a compelling case for sponsorship to potential partners.

 

Is it difficult to hire a Corporate Sponsorship Manager?

Hiring a Corporate Sponsorship Manager can be a challenge due to the specific skill set and experience required for the role.

It’s important to find candidates who not only have a strong sales and marketing background, but who also understand the unique dynamics of sponsorship relationships.

Offering competitive salary and benefits packages, along with opportunities for career growth and development, can help attract top talent.

 

Conclusion

And there we have it.

Today, we’ve pulled back the cover on the actual role of a corporate sponsorship manager.

And you know what?

It’s not just about getting funding.

It’s about shaping corporate relationships, one sponsor at a time.

With our handy corporate sponsorship manager job description template and practical examples, you’re ready to make your mark.

But why limit yourself?

Go deeper with our job description generator. It’s your next step for meticulously crafted job listings or refining your resume to a tee.

Remember:

Every sponsorship is a piece of a larger network.

Let’s create those connections. Together.

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