Counter Sales Job Description [Updated for 2025]

In the fast-paced world of retail, the role of counter sales representatives has never been more crucial.

As the retail industry evolves, the demand for skilled individuals who can effectively facilitate, enhance, and protect our customer interactions grows stronger.

But let’s delve deeper: What’s truly expected from a counter sales representative?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply interested in the dynamics of counter sales,

You’re in the right place.

Today, we present a customizable counter sales job description template, structured for easy posting on job boards or career sites.

Let’s dive right into it.

Counter Sales Duties and Responsibilities

Counter Sales Representatives are the first point of contact for customers in a retail setting.

They work directly with customers to understand their needs, recommend products, and process transactions.

The main duties and responsibilities of a Counter Sales Representative include:

• Greet and interact with customers in a courteous and professional manner
• Understand and determine the customers’ needs and suggest appropriate products or services
• Provide information on product features, pricing, and after-sales services
• Answer customer queries regarding products or services
• Process transactions, handle cash, and maintain accurate records
• Arrange merchandise on counters or shelves in an attractive manner
• Conduct stock inventory and ensure that the counter is well-stocked at all times
• Handle customer complaints professionally and refer complex issues to the supervisor
• Maintain cleanliness and orderliness of the counter and store
• Promote and upsell products, special offers, or loyalty programs

 

Counter Sales Job Description Template

Job Brief

We are looking for an enthusiastic and customer-oriented counter sales representative to manage our sales counter, interact directly with customers, handle transactions, and provide excellent service.

As a counter sales representative, you will be responsible for understanding customer needs, presenting and explaining merchandise, and processing sales.

Our ideal candidate is someone who enjoys interacting with people, has excellent communication skills, and is knowledgeable about our products.

Ultimately, your role will be to ensure our customers leave our store satisfied and eager to return.

 

Responsibilities

• Greet customers and identify their needs
• Present and explain merchandise to customers
• Handle sales transactions efficiently and accurately
• Answer customers’ questions and address their concerns
• Maintain cleanliness and organization of the sales counter
• Restock merchandise as needed
• Process returns and exchanges
• Offer additional products and promotions to customers
• Maintain knowledge of current sales and promotions
• Assist in inventory management

 

Qualifications

• Proven work experience in retail sales or a similar role
• Strong communication skills and a customer-oriented attitude
• Knowledge of cash register operation and basic math skills
• Ability to stand for extended periods
• Willingness to learn about products and sales techniques
• High school diploma or equivalent

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Employee discount

 

Additional Information

• Job Title: Counter Sales Representative
• Work Environment: Retail store setting. Requires standing for long periods and some lifting.
• Reporting Structure: Reports to the Store Manager or Sales Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $20,000 minimum to $40,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time or Part-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Counter Sales Do?

Counter Sales professionals typically work in retail or wholesale businesses and their main responsibility is to sell goods or services to customers.

They are often the first point of contact for customers entering a store, and they provide information about products, answer queries, and make recommendations based on customers’ needs.

They process cash and credit card transactions, handle customer complaints and returns, and sometimes maintain the appearance of the store by restocking shelves and cleaning their area.

Counter Sales professionals also need to have a comprehensive understanding of the products they sell in order to provide accurate information to the customers and to effectively upsell when appropriate.

They may also have responsibilities in inventory control, including tracking current stock levels and forecasting future needs.

In some cases, Counter Sales professionals also contribute to the business by identifying customer trends and preferences and sharing this information with management to influence buying decisions.

Their role plays a significant part in customer satisfaction and therefore, in the overall success of the business.

 

Counter Sales Qualifications and Skills

Counter Sales representatives should have a diverse set of skills and qualifications to succeed in their role, such as:

• Excellent customer service skills to assist customers in making purchases and handle any customer inquiries or complaints
• Strong communication skills to effectively interact with customers and provide clear and concise information about products or services
• Interpersonal skills to connect with customers on a personal level, building long-term relationships and client loyalty
• Product knowledge to provide accurate information to customers about the products available for sale
• Numeracy skills to handle cash transactions accurately and provide correct change to customers
• Organizational skills to keep track of inventory and ensure that the sales counter is always well-stocked
• Sales skills to effectively persuade and convince customers to make a purchase
• Ability to handle stressful situations and maintain composure, especially during peak business hours
• Physical stamina as counter sales jobs may require standing for extended periods

 

Counter Sales Experience Requirements

Entry-level positions in counter sales often require little to no experience, as they provide training on the job.

However, previous experience in customer service, retail, or another public-facing role can be beneficial and may be preferred by some employers.

Candidates with 1 to 2 years of experience in a sales role, especially in a face-to-face environment, will have a good understanding of sales techniques, customer service, and cash handling.

This makes them strong contenders for counter sales positions.

Those with more than 3 years of experience in counter sales or a related field are typically considered for senior roles, as they have developed their customer service and sales skills substantially and may also have experience in handling more complex transactions or customer issues.

Candidates with more than 5 years of experience may have gained leadership skills and have the ability to train new staff members.

They are often considered for managerial roles within a sales environment, where they would oversee other counter sales staff and manage daily operations.

 

Counter Sales Education and Training Requirements

Counter sales roles typically require a high school diploma or its equivalent.

In-depth product knowledge is often essential, and this can be gained through on-the-job training or previous experience in a related sales position.

Many employers provide training programs for new hires that can last up to several weeks.

During this time, trainees learn about the company’s products or services, sales techniques, procedures, and standards.

It’s beneficial for individuals in counter sales positions to have strong communication, customer service, and negotiation skills.

Those with a background in retail or customer service may find these skills particularly applicable.

While not mandatory, certification in sales or a related field may increase job prospects and potential earnings.

This is particularly true in specialized industries, such as car parts or building supplies, where specific product knowledge is essential.

Furthermore, for those looking to advance in their careers, pursuing an associate’s or bachelor’s degree in business, marketing, or a related field can provide additional skills and knowledge that can be beneficial in a counter sales role.

Finally, ongoing training in new products, sales strategies, and customer service techniques is often encouraged for career advancement.

 

Counter Sales Salary Expectations

A Counter Sales representative can expect to earn an average salary of $30,000 (USD) per year.

The actual earnings can significantly vary depending on the industry, years of experience, specific skills, and the geographical location.

 

Counter Sales Job Description FAQs

What skills does a Counter Sales professional need?

A Counter Sales professional should have strong communication and customer service skills to efficiently deal with customers’ queries and complaints.

They should possess basic arithmetic skills for calculating prices and handling cash.

It’s also important for Counter Sales professionals to have product knowledge to effectively sell and suggest products according to customer needs.

 

Do Counter Sales professionals need any specific degree?

Typically, Counter Sales positions do not require a specific degree.

However, a high school diploma or equivalent education is generally preferred.

Some employers might prefer candidates with previous customer service or sales experience.

Training is usually provided on the job.

 

What should you look for in a Counter Sales resume?

Look for a high school diploma or equivalent education and any experience in customer service or sales.

Fluency in multiple languages can be a plus as it allows the candidate to serve a broader range of customers.

Skills such as cash handling, product knowledge, and excellent communication should be mentioned.

 

What qualities make a good Counter Sales professional?

A good Counter Sales professional is patient, empathetic, and has excellent listening skills.

They should be comfortable interacting with a diverse range of people.

Good problem-solving skills are also important as they’ll often need to handle customer complaints and queries.

The ability to work in a team and a proactive attitude towards learning about new products and services are other desirable qualities.

 

Is it challenging to hire Counter Sales professionals?

Depending on the industry and location, it can be challenging to find experienced Counter Sales professionals.

Offering competitive salaries, growth opportunities, and a positive work environment can help in attracting and retaining these professionals.

 

Conclusion

So there you have it.

Today, we delved into the ins and outs of a counter sales job.

And guess what?

It’s not just about selling products.

It’s about driving the heart of commerce, one sale at a time.

With our go-to counter sales job description template and real-world examples, you’re all set to make your move.

But why stop there?

Explore further with our job description generator. It’s your next step to creating spot-on job listings or refining your resume to perfection.

Remember:

Every sale is a part of a larger commercial journey.

Let’s drive that journey. Together.

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