Cross-Border E-Commerce Manager Job Description [Updated for 2024]

cross border e commerce manager job description

In our globally connected digital era, the role of a Cross-Border E-Commerce Manager has become crucial.

As online trade continues to break geographical barriers, the demand for skilled professionals who can navigate, manage, and optimize cross-border e-commerce operations is on the rise.

But let’s delve deeper: What exactly does a Cross-Border E-Commerce Manager do?

Whether you are:

  • A job aspirant seeking to understand the core of this role,
  • A hiring manager looking to identify the perfect candidate,
  • Or simply interested in the intricacies of cross-border e-commerce management,

You’ve landed at the right place.

Today, we present a customizable Cross-Border E-Commerce Manager job description template, designed for easy posting on job boards or career websites.

Let’s dive straight into it.

Cross-Border E-Commerce Manager Duties and Responsibilities

A Cross-Border E-Commerce Manager is responsible for overseeing and managing the company’s international e-commerce business.

They are tasked with strategic planning, business development, and troubleshooting on a global scale.

Their duties and responsibilities include:

  • Develop and implement cross-border e-commerce strategies to optimize international sales
  • Analyze market trends and customer behavior to identify opportunities for growth
  • Liaise with internal departments and external partners to ensure smooth operation of international e-commerce activities
  • Manage online product portfolio and merchandise presentation across multiple markets
  • Monitor and optimize website performance, functionality, and usability
  • Ensure compliance with international regulations and standards related to e-commerce
  • Coordinate with marketing team to promote products and services in international markets
  • Handle international logistics and manage relationships with shipping providers
  • Address customer complaints and queries in a timely and professional manner
  • Prepare and manage the e-commerce budget, set sales targets, and report on performance
  • Stay updated with new e-commerce trends and technologies and integrate them into business operations where relevant


Cross-Border E-Commerce Manager Job Description Template

Job Brief

We are seeking an experienced and results-driven Cross-Border E-Commerce Manager to join our team.

In this role, you will be responsible for managing all cross-border e-commerce activities to drive growth across international markets.

You will oversee the development and execution of strategic plans, manage key relationships, and monitor performance metrics to ensure our e-commerce operations are successful in foreign markets.



  • Develop and implement cross-border e-commerce strategy to drive international sales
  • Manage and optimize product listings on various international marketplaces
  • Monitor and analyze performance metrics to identify areas for improvement
  • Coordinate with internal teams to ensure smooth operations and customer satisfaction
  • Stay up-to-date with changes in foreign e-commerce regulations and trends
  • Establish and maintain strong relationships with international partners and vendors
  • Conduct market research to understand competitors and market trends
  • Manage the budget for cross-border operations
  • Resolve cross-border logistics and customer service issues



  • Proven experience as a Cross-Border E-Commerce Manager or similar role
  • Strong knowledge of international e-commerce marketplaces and regulations
  • Excellent analytical and decision-making skills
  • Strong project management and organizational skills
  • Proficiency in a second language is highly desirable
  • Proficient in MS Office and e-commerce platforms
  • Excellent communication and negotiation skills
  • BSc/BA in Business, Marketing, or relevant field; MSc/MA is a plus



  • Health insurance
  • Pension plan
  • Company performance bonus
  • Paid time off
  • Work from home options
  • Professional development opportunities


Additional Information

  • Job Title: Cross-Border E-Commerce Manager
  • Work Environment: Office setting with options for remote work. Some travel may be required for international meetings.
  • Reporting Structure: Reports to the Director of E-Commerce.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $85,000 minimum to $130,000 maximum
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].


What Does a Cross-Border E-Commerce Manager Do?

A Cross-Border E-Commerce Manager primarily oversees and manages the online sales strategies for international markets.

They are responsible for conducting market research to understand the preferences and behaviors of consumers in different countries, and to identify potential business opportunities.

Their job involves developing and implementing strategies to drive online traffic to the company’s website and to increase brand awareness on a global scale.

This usually involves coordinating with marketing and SEO teams to create effective content that can attract and retain international customers.

Cross-Border E-Commerce Managers also manage the customer experience, ensuring that the purchase and delivery process is seamless for international customers.

This can involve working with logistics teams and third-party vendors to coordinate deliveries and returns.

Their role also includes staying up-to-date with the latest e-commerce trends and technologies, as well as legal regulations related to international trade and digital commerce.

They are often responsible for managing the company’s international e-commerce budget, tracking sales performance, and reporting on key performance indicators to senior management.


Cross-Border E-Commerce Manager Qualifications and Skills

A proficient Cross-Border E-Commerce Manager should embody skills and qualifications that align with the dynamic demands of international online business, such as:

  • Comprehensive knowledge and understanding of cross-border e-commerce platforms and global marketplaces, as well as familiarity with international trade laws and regulations.
  • Excellent analytical abilities to monitor, report, and strategize based on data gathered from numerous digital channels and customer behavior patterns.
  • Strong financial acumen to manage budgets, forecast sales, and oversee pricing strategies while keeping in mind currency fluctuations and international taxation policies.
  • Exceptional communication and interpersonal skills to effectively coordinate with international teams, suppliers, shipping partners, and customers from diverse cultural backgrounds.
  • Project management skills to effectively plan, launch and oversee various e-commerce campaigns and promotions across different countries and time zones.
  • Proficiency in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising and social media marketing for targeting international markets effectively.
  • Problem-solving skills to promptly address and resolve any issues related to website functionality, product availability, shipping, or customer service.
  • Language skills could be beneficial for communication with international teams and customers.


Cross-Border E-Commerce Manager Experience Requirements

Cross-Border E-Commerce Managers often have a Bachelor’s degree in Business, Marketing, or a related field.

They must have substantial experience in e-commerce operations, with a specific focus on cross-border or international commerce.

Entry-level candidates in this role typically have around 2-3 years of relevant experience.

This experience can be accumulated through internships or full-time roles in e-commerce, online marketing, or global trade sectors.

Candidates for the role of Cross-Border E-Commerce Manager usually have at least 5 years of experience.

During this time, they should have gained extensive knowledge of international laws and regulations, shipping and logistics, and customer relations management.

They also often have experience with key e-commerce platforms and tools.

Those with more than 7 years of experience in e-commerce may be considered for senior roles.

They may have a track record of leading successful cross-border e-commerce initiatives and have demonstrated skills in team leadership and strategic decision-making.


Cross-Border E-Commerce Manager Education and Training Requirements

Cross-Border E-Commerce Managers typically require a bachelor’s degree in business, marketing, information systems, e-commerce, or a related field.

A solid understanding of international business practices, regulatory norms, import/export laws and digital marketing strategies is crucial in this role.

Most employers also prefer candidates with hands-on experience in e-commerce, marketing, or sales roles, preferably with a global focus.

Some roles may require a master’s degree in business administration (MBA) or international business, particularly for higher-level strategic planning roles.

Knowledge of multiple languages can be a significant advantage, depending on the geographical markets the company is targeting.

Cross-Border E-Commerce Managers may also benefit from professional certifications in digital marketing, e-commerce, or project management, which can validate their skills and demonstrate commitment to ongoing professional development.

Familiarity with different e-commerce platforms, payment gateways, international shipping processes, and customer relationship management (CRM) systems is also essential.


Cross-Border E-Commerce Manager Salary Expectations

The average salary for a Cross-Border E-Commerce Manager is $72,678 (USD) per year.

However, the actual salary may differ based on factors such as the individual’s level of expertise, the size of the company, and the geographical location of the job.


Cross-Border E-Commerce Manager Job Description FAQs

What skills does a Cross-Border E-Commerce Manager need?

The Cross-Border E-Commerce Manager should possess strong leadership and communication skills, as they will be managing and coordinating with teams across different regions.

They must also have a comprehensive understanding of international trade regulations and online marketplaces, as well as cultural nuances and consumer behavior in different countries.

Additionally, they need to be proficient in data analysis to evaluate and improve performance, and have strategic planning abilities to drive growth.


Does a Cross-Border E-Commerce Manager need a degree?

While a degree is not a strict requirement for this role, a degree in Business, Marketing, or a related field can be beneficial.

Experience in international business, E-commerce, or digital marketing is often more important.

However, some organizations may prefer candidates with a Master’s degree in Business Administration or International Business.


What should you look for in a Cross-Border E-Commerce Manager resume?

Look for experience in managing E-commerce platforms, especially on a global scale.

Knowledge of international trade regulations, consumer behavior, and online marketplaces is essential.

Also, look for skills in data analysis, strategic planning, and digital marketing.

If the candidate has experience working in different countries or with international teams, it can be a significant plus.


What qualities make a good Cross-Border E-Commerce Manager?

A good Cross-Border E-Commerce Manager is a strategic thinker who can plan and implement effective strategies for expanding the business in various regions.

They must have excellent communication and leadership skills to manage teams across different regions effectively.

A keen understanding of cultural nuances and consumer behavior in different countries is also crucial.

They should also be adaptable and able to respond quickly to changes in international markets and regulations.


Is it difficult to hire a Cross-Border E-Commerce Manager?

Hiring a Cross-Border E-Commerce Manager can be challenging due to the specific skill set required for the role.

The candidate must be experienced in international business and digital marketing, and also have a deep understanding of different cultures and marketplaces.

Therefore, it might take a significant amount of time to find the right candidate who fits all these requirements.



And that’s a wrap.

Today, we’ve demystified the role and responsibilities of a Cross-Border E-Commerce Manager.

Surprise, surprise?

It’s not just about managing international online sales.

It’s about navigating the global marketplace, one transaction at a time.

With our comprehensive Cross-Border E-Commerce Manager job description template and real-world examples, you’re perfectly equipped to make your next move.

But why halt your journey here?

Explore further with our job description generator. It’s your ultimate guide to crafting pinpoint-accurate job listings or fine-tuning your resume to sheer excellence.

Always remember:

Every transaction is a step towards global business success.

Let’s conquer the world of e-commerce. Together.

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