Digital Brand Strategist Job Description [Updated for 2025]

In the digital age, the role of a Digital Brand Strategist is becoming increasingly pivotal.

As technology evolves, the need for skilled individuals who can establish, enhance, and protect our digital brand identity becomes more critical.

But let’s delve deeper: What is truly expected from a Digital Brand Strategist?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply intrigued by the intricacies of digital brand strategy,

You’re in the right place.

Today, we unveil a customizable Digital Brand Strategist job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Digital Brand Strategist Duties and Responsibilities

Digital Brand Strategists play a crucial role in a company’s online marketing efforts.

They are responsible for planning, managing, and executing digital marketing campaigns that promote a company and its products or services.

Their main duties and responsibilities include:

• Developing and implementing digital marketing strategies to achieve the company’s brand objectives
• Analyzing and interpreting trends and metrics to identify areas for improvement and growth
• Creating and managing content calendars for various digital platforms including social media, email marketing, and website
• Working closely with various teams such as design, content, and sales to ensure brand consistency
• Monitoring competitor activities and adjusting strategies as needed to maintain a competitive edge
• Conducting market research to identify new digital marketing opportunities
• Developing and managing the brand’s online reputation
• Track, analyze and report on digital marketing KPIs to measure the effectiveness of the strategies
• Collaborating with influencers and other industry professionals to increase brand awareness
• Staying up-to-date with industry developments and opportunities in digital marketing.

 

Digital Brand Strategist Job Description Template

Job Brief

We are seeking an innovative Digital Brand Strategist to join our team.

The Digital Brand Strategist will be responsible for crafting digital marketing strategies that align with our brand’s mission and values.

You should have a deep understanding of current market trends and digital technologies.

Your role will include creating and implementing online brand campaigns, analyzing web traffic data, and using SEO techniques to increase our brand’s online presence.

Ultimately, your goal will be to increase web traffic and brand visibility, contributing to the overall growth of our organization.

 

Responsibilities

• Develop and implement effective digital marketing strategies
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor competition and provide suggestions for improvement
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Establish best practices in digital marketing
• Stay up-to-date with digital technology developments

 

Qualifications

• Proven work experience as a Digital Brand Strategist or Digital Marketing Strategist
• Demonstrable experience with SEO/SEM and CRM software
• Experience implementing and optimizing Google Adwords campaigns
• Solid knowledge of web analytics tools like Google Analytics and Adobe Omniture
• Understanding of web design
• Excellent verbal and written communication skills
• Strong analytical and project management skills
• BSc degree in Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Digital Brand Strategist
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Head of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $125,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Digital Brand Strategist Do?

A Digital Brand Strategist works primarily in the advertising and marketing industry, although they may be employed across various sectors where businesses need to establish a robust online presence.

They are responsible for understanding a brand’s values, target audience, and market space.

They use this knowledge to develop and implement effective marketing strategies that enhance a company’s online presence and overall brand image.

Digital Brand Strategists utilize data-driven methods to analyze market trends and competitor strategies.

They are often in charge of overseeing the execution of marketing campaigns, including content development, search engine optimization, social media management, and other digital marketing initiatives.

Their role involves working closely with different teams such as copywriting, graphic design, and web development to ensure that all elements of a marketing campaign align with the brand’s identity and goals.

Digital Brand Strategists also monitor and measure the success of marketing initiatives, using analytical tools to track engagement, conversions, and other relevant metrics.

They play a critical role in driving brand awareness and customer engagement in the digital space, thus contributing to a company’s revenue growth.

They constantly iterate and improve strategies based on the performance metrics and changing market dynamics.

 

Digital Brand Strategist Qualifications and Skills

A proficient Digital Brand Strategist should have the skills and qualifications that align with your job description, including:

• Strong understanding of digital marketing principles and strategies to develop brand positioning in the online space
• Ability to use data and insights to develop strategies that align with business objectives and target audience needs
• Excellent communication skills to liaise with various stakeholders, such as clients, designers, and marketing teams to ensure brand consistency
• Keen problem-solving abilities to address challenges and provide effective solutions that can help in achieving desired brand outcomes
• Strong understanding of key performance indicators (KPIs) to measure the effectiveness of digital branding strategies and making necessary improvements
• Experience with digital platforms and tools like Google Analytics, CRM software, content management systems, and social media platforms for brand promotion and management
• Creativity and innovative thinking to come up with unique digital branding ideas that can differentiate the brand in the competitive digital space
• Project management skills to oversee the implementation of branding strategies and ensure they are completed within the set timeframe and budget

 

Digital Brand Strategist Experience Requirements

Entry-level Digital Brand Strategists typically have around 1-2 years of experience in digital marketing or a related field.

This experience can be obtained through internships, part-time roles, or even relevant academic projects.

They usually have hands-on experience with digital marketing tools, social media platforms, and basic understanding of SEO and SEM strategies.

Candidates with 3-5 years of experience often have a wider range of skills and deeper understanding of brand positioning, audience segmentation, and digital campaign planning.

They may have worked in roles such as Digital Marketing Specialist, SEO Strategist, or Content Strategist, where they’ve developed their skill set.

Those with more than 5 years of experience should ideally have a strong background in creating and implementing digital brand strategies.

Their experience may include leading digital campaigns, managing a team of digital marketers, and having a thorough understanding of data analytics to evaluate the success of these campaigns.

For all levels, experience with content creation, market research, and data analysis tools is highly beneficial.

As the role often requires cross-functional collaboration, experience in working with diverse teams can also be a valuable asset.

 

Digital Brand Strategist Education and Training Requirements

Digital Brand Strategists typically possess a bachelor’s degree in marketing, business, communications, or a related field.

They require a solid understanding of various digital platforms and tools, including social media, SEO, content management systems, and digital marketing analytics.

Knowledge in graphic design and video editing software may also be beneficial.

To stay on top of rapidly evolving digital trends, a Digital Brand Strategist must engage in continuous learning and professional development.

This could include obtaining certifications in digital marketing, social media marketing, content marketing, SEO, or data analytics.

For advanced roles, a master’s degree in digital marketing, business administration or a related discipline may be preferred.

Strong analytical skills, creative thinking, and an understanding of consumer behavior and market trends are also essential for this role.

Experience in brand development and strategic planning in a digital environment, along with a proven track record of managing online marketing campaigns, will set a candidate apart in this field.

 

Digital Brand Strategist Salary Expectations

A Digital Brand Strategist earns an average salary of $60,432 (USD) per year.

However, the actual salary can vary depending on factors such as work experience, education, the company they work for, and the geographical location.

 

Digital Brand Strategist Job Description FAQs

What skills does a Digital Brand Strategist need?

A Digital Brand Strategist should have a deep understanding of digital marketing channels, social media, SEO, and content marketing.

They must possess exceptional analytical skills to measure the success of digital marketing campaigns and adjust strategies as needed.

Strong communication, creativity, problem-solving skills, and the ability to think strategically are also crucial for this role.

 

Do Digital Brand Strategists need a degree?

Most employers require a bachelor’s degree in marketing, business, or a related field.

Some may prefer candidates with a master’s degree or with specialized certifications in digital marketing or related areas.

Beyond formal education, practical experience and a proven track record in digital marketing and brand strategy are often highly valued.

 

What should you look for in a Digital Brand Strategist resume?

A Digital Brand Strategist’s resume should showcase a strong background in digital marketing, including SEO, PPC, social media, and content marketing.

Experience with market research and analytics tools like Google Analytics is also important.

Look for evidence of successful brand campaigns and the applicant’s ability to develop and execute strategic brand plans.

 

What qualities make a good Digital Brand Strategist?

A good Digital Brand Strategist is a creative thinker with the ability to understand consumer behavior and market trends.

They are detail-oriented and data-driven, using analytics to guide their strategies and decisions.

Strong communication skills are crucial, as they often need to present their ideas to clients or team members.

They should also be adaptable, as the digital landscape is always evolving.

 

What is the role of a Digital Brand Strategist in a company?

A Digital Brand Strategist is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services.

They play a crucial role in enhancing brand awareness within the digital space and driving website traffic to achieve business goals.

Their duties also include analyzing market trends, monitoring competition, and measuring the effectiveness of digital marketing efforts using various analytics tools.

 

Conclusion

And there you have it.

Today, we’ve unraveled the intricate role of a digital brand strategist.

Surprised?

It’s not just about understanding digital trends.

It’s about designing digital brand experiences that resonate and captivate.

With our reliable digital brand strategist job description template and real-life examples, you’re ready to make your mark.

But why limit yourself?

Go beyond the surface with our job description generator. It’s your crucial next step to creating laser-focused job listings or perfecting your resume to stand out.

Remember:

Every digital strategy is part of a larger brand narrative.

Let’s shape that narrative. Together.

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