Digital Content Coordinator Job Description [Updated for 2025]

In the digital era, the demand for Digital Content Coordinators is at an all-time high.

As technology continues to evolve, the need for individuals who can manage, expand, and protect our digital content grows steadily.

But what does the role of a Digital Content Coordinator really entail?

Whether you are:

• A job seeker trying to understand the intricacies of this role,
• A hiring manager crafting the perfect job description,
• Or simply curious about what a Digital Content Coordinator does,

You’ve come to the right place.

Today, we present a customizable Digital Content Coordinator job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

Digital Content Coordinator Duties and Responsibilities

Digital Content Coordinators are responsible for managing a company’s online presence and content production.

They are expected to use their knowledge of content strategy, SEO, and social media to drive engagement and conversions.

Their duties and responsibilities include:

• Developing content strategies aligned with short-term and long-term marketing targets
• Collaborating with marketing and design teams to plan and develop site content, style and layout
• Creating and publishing engaging content
• Editing, proofreading and improving writers’ posts
• Liaising with content writers to ensure brand consistency
• Optimizing content according to SEO
• Using content management systems to analyze website traffic and users engagement metrics
• Managing content distribution to online channels and social media platforms to increase web traffic
• Developing an editorial calendar and ensuring content team is on board
• Staying up-to-date with developments and generating new ideas to draw audience’s attention

 

Digital Content Coordinator Job Description Template

Job Brief

We are seeking a dedicated Digital Content Coordinator to join our team.

The successful candidate will be responsible for creating, improving, and maintaining content with the goal of achieving business goals.

Duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

Our ideal candidate is an experienced professional with demonstrable creative writing skills.

As a Digital Content Coordinator, you should perform well under deadlines and be detail-oriented.

 

Responsibilities

• Develop content strategy aligned with short-term and long-term marketing targets
• Collaborate with marketing and design teams to plan and develop site content, style and layout
• Create and publish engaging content
• Edit, proofread and improve writers’ posts
• Liaise with content writers to ensure brand consistency
• Optimize content according to SEO
• Use content management systems to analyze website traffic and users engagement metrics
• Ensure compliance with law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw audience’s attention

 

Qualifications

• Proven work experience as a Content Coordinator, Content Manager or similar role
• Hands on experience with MS Office and WordPress
• Basic technical knowledge of HTML and web publishing
• Knowledge of SEO and web traffic metrics
• Familiarity with social media
• Excellent writing skills in English
• Attention to detail
• Good organizational and time-management skills
• BSc degree in Journalism, Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Digital Content Coordinator
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Content Manager or Digital Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $50,000 minimum to $70,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Digital Content Coordinator Do?

Digital Content Coordinators primarily work for companies that rely heavily on online content for their operations, such as digital marketing agencies, online publishers, and e-commerce businesses.

They are responsible for the creation, scheduling, and uploading of digital content across various platforms like websites, blogs, social media, and email newsletters.

These professionals work closely with content creators, marketing teams, and other stakeholders to ensure that the content aligns with the brand’s voice and message, and meets the intended goals.

Digital Content Coordinators often use content management systems (CMS) and other digital tools to organize and track the effectiveness of the content.

They may also be involved in analyzing data to gain insights into user behavior and preferences, and make necessary adjustments to the content strategy.

They may additionally handle some aspects of SEO (Search Engine Optimization) to improve the online visibility of the content.

Their role may also include proofreading and editing content for grammar, punctuation, and overall clarity, ensuring the content is of high quality and error-free.

In general, a Digital Content Coordinator manages and coordinates the flow of digital content, ensuring that it is engaging, timely, and achieves the desired results.

 

Digital Content Coordinator Qualifications and Skills

Digital Content Coordinators should possess a specific set of skills and qualifications to efficiently manage and produce digital content, including:

• Strong written and verbal communication skills to create, edit and manage digital content.
• Proficiency in using digital content management systems (CMS) and basic HTML coding to organize and format content.
• Excellent organizational and time management skills to meet deadlines and manage multiple projects simultaneously.
• Understanding of SEO, keyword research and Google Analytics to improve web traffic and content visibility.
• Ability to work collaboratively with designers, writers, and marketers to ensure content aligns with the overall marketing strategy.
• Attention to detail and editing skills to ensure that all published content is error-free and consistent in style and tone.
• Understanding of copyright laws and ethical guidelines regarding online content to maintain the integrity of the brand.
• Creative thinking and problem-solving skills to come up with innovative content ideas that engage the target audience.

 

Digital Content Coordinator Experience Requirements

Entry-level candidates for the role of Digital Content Coordinator may have 1-2 years of experience, often gained through internships or part-time roles in content creation, digital marketing, or social media management.

These professionals can also gain on-the-job experience in roles such as Content Writer, Social Media Coordinator, SEO Specialist or other related fields.

A strong understanding of digital platforms, content management systems, and social media trends is often expected from entry-level candidates.

Candidates with more than 3 years of experience are often skilled in developing and implementing content strategies across multiple digital channels.

They are proficient in using content management systems, have a good understanding of SEO principles, and are comfortable analyzing data to measure the effectiveness of content and digital marketing campaigns.

Those with more than 5 years of experience often have a proven track record of managing content across various digital platforms.

They may have some leadership experience, are capable of coordinating with multiple teams to ensure consistent messaging, and are skilled at using data-driven insights to inform content strategy.

At this level, candidates may be ready for a managerial or team-lead position.

 

Digital Content Coordinator Education and Training Requirements

Digital Content Coordinators usually hold a bachelor’s degree in fields such as communications, marketing, journalism, or a related field.

Experience with digital content creation tools and platforms is essential, with many employers seeking candidates with knowledge in content management systems, SEO, social media platforms, and analytics tools.

In addition to their degree, practical experience in content creation and management, either through internships, part-time jobs, or freelance work, is highly valued.

This can provide hands-on experience in developing and executing content strategies.

A master’s degree in digital marketing or a related field can be beneficial for those seeking advanced roles.

These programs often cover topics like SEO, content strategy, social media marketing, and analytics, offering more in-depth knowledge and practical skills.

Certifications, such as Google Analytics certification or a certification in a specific content management system, can also enhance a candidate’s credentials.

These demonstrate a commitment to staying updated with the latest digital content trends and technologies.

Moreover, possessing strong writing, editing, and communication skills is crucial for this role, as Digital Content Coordinators often need to collaborate with other teams and stakeholders.

 

Digital Content Coordinator Salary Expectations

A Digital Content Coordinator earns an average salary of $49,618 (USD) per year.

The compensation may differ based on factors such as work experience, educational background, and the location of the job.

Other variables such as the size and industry of the employing company can also affect the salary.

 

Digital Content Coordinator Job Description FAQs

What skills does a Digital Content Coordinator need?

A Digital Content Coordinator should possess excellent communication and writing skills.

They should be adept at creating engaging content for various digital platforms like websites, social media, and email campaigns.

Besides, they should have a good understanding of SEO principles, content management systems, and basic graphic design.

An eye for detail and strong organizational skills are also necessary to manage multiple projects simultaneously.

 

Do Digital Content Coordinators need a degree?

Most employers require a Digital Content Coordinator to have a bachelor’s degree in Marketing, Communications, Journalism, or a related field.

However, relevant experience in creating and managing digital content can sometimes compensate for the lack of formal education.

Also, knowledge of digital marketing trends and tools is highly desirable.

 

What should you look for in a Digital Content Coordinator resume?

A strong Digital Content Coordinator resume should demonstrate a candidate’s experience in creating and managing digital content across various platforms.

Look for specific accomplishments in driving website traffic, improving brand awareness, or increasing social media engagement.

Proficiency in tools like Adobe Creative Suite, Google Analytics, and content management systems should also be highlighted.

Additional certifications in digital marketing or content creation can be a plus.

 

What qualities make a good Digital Content Coordinator?

A good Digital Content Coordinator is creative and has a keen eye for what will capture the audience’s attention.

They should be highly organized and capable of managing multiple projects at once.

Strong communication skills are essential for collaborating with other team members and understanding the needs of the target audience.

They should also be proactive in staying updated with the latest digital marketing trends and technologies.

 

What does a typical day for a Digital Content Coordinator look like?

A typical day for a Digital Content Coordinator could involve a variety of tasks.

They might start their day by reviewing the performance of recently published content and making necessary adjustments.

The rest of the day could be spent creating new content, updating existing content, planning future content schedules, coordinating with other teams for content requirements, and staying abreast with the latest trends in digital content.

 

Conclusion

And there we have it.

Today, we’ve given you an inside look into the dynamic world of a digital content coordinator.

Surprised?

It’s not just about curating content.

It’s about orchestrating the digital narrative, one piece of content at a time.

Armed with our comprehensive digital content coordinator job description template and real-world examples, you’re ready to take the leap.

But why halt your journey there?

Venture further with our job description generator. It’s your path to meticulously crafted job listings or refining your resume to match industry standards.

Remember:

Every piece of content is a part of the larger narrative.

Let’s shape that digital story. Together.

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