Digital Marketing Manager Job Description [Updated for 2025]

In this digital era, the focus on Digital Marketing Managers has become increasingly important.

As the digital landscape evolves, so does the demand for skilled professionals who can navigate, adapt, and protect our digital presence.

But let’s delve deeper: What’s truly expected from a Digital Marketing Manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of digital marketing,

You’ve come to the right place.

Today, we reveal a customizable Digital Marketing Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive right into it.

Digital Marketing Manager Duties and Responsibilities

Digital Marketing Managers oversee the online marketing strategy for their organization.

They plan and execute digital marketing campaigns and design, maintain and supply content for the organization’s websites.

They have the following duties and responsibilities:

• Develop and implement SEO and PPC strategies to increase web traffic
• Create and manage link building strategies, content marketing strategies, and social media presences
• Innovate and present new marketing platforms and strategies
• Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
• Forecast marketing campaign growth and ROI for marketing campaigns
• Manage email and social media marketing campaigns
• Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content
• Use Google Analytics, Google AdWords, and other relevant sites
• Drive traffic to company pages
• Develop and manage projects and team members, including delegating tasks, reviewing team member performance, and adjusting plans as needed to meet project goals
• Manage and improve online content, considering SEO and Google Analytics
• Analyse web traffic metrics and suggest solutions to boost web presence
• Monitor competitor activity and ensure timely adjustments to company strategies

 

Digital Marketing Manager Job Description Template

Job Brief

We are seeking a skilled and experienced digital marketing manager to lead our digital marketing team.

You will be responsible for overseeing the planning, development, and execution of our digital marketing strategy.

Our ideal candidate has a strong understanding of current marketing tools and strategies and can lead integrated digital marketing campaigns from concept to execution.

The digital marketing manager will work with the marketing team, supporting teams, and vendors to launch campaigns on time and on budget.

 

Responsibilities

• Develop and manage digital marketing campaigns
• Oversee the social media strategy for the company
• Manage and maintain the organization’s website(s)
• Track and analyze website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, and improving conversion
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
• Work on SEO of the website pages
• Edit and post content, videos, podcasts, and audio content on online sites
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns

 

Qualifications

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• BSc/BA degree in marketing or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Digital Marketing Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for industry conferences or client meetings.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Digital Marketing Manager Do?

A Digital Marketing Manager typically works for corporations across various industries, marketing agencies, or as independent consultants.

They are responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services.

Their role involves enhancing brand awareness within the digital space, as well as driving website traffic and acquiring leads or sales.

They identify and evaluate new digital technologies and use analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, and display and search advertising.

Digital Marketing Managers also manage the organization’s website and oversee its look, feel and overall presence.

They work closely with sales and marketing teams to align digital marketing strategies with overall company goals.

They are often responsible for engaging with the public through social media and ensure visitor flow to digital sites.

Digital marketing managers also analyze and report on visitor data and devise new ways to market products.

Additionally, they may lead their teams in developing and brainstorming creative growth strategies, while also setting and achieving performance targets for digital marketing.

 

Digital Marketing Manager Qualifications and Skills

A Digital Marketing Manager should possess a broad set of skills and qualifications that align with the demands of the job, including:

• Strong understanding of digital marketing concepts, strategies, and best practices to implement effective marketing campaigns.
• Experience with SEO/SEM, Google Analytics, and CRM software to track and optimize marketing efforts.
• Excellent analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Leadership skills to manage and guide a team of digital marketers, setting goals, tracking performance, and ensuring team collaboration.
• Exceptional communication skills for presenting and explaining complex information to colleagues and stakeholders in a clear and concise way.
• Strong creative skills for designing digital marketing campaigns that engage, inform, and motivate the target audience.
• Proficiency in social media platforms and understanding of latest trends and technologies in digital marketing.
• Ability to manage multiple projects simultaneously, with strong organizational skills and attention to detail.
• Problem-solving skills for identifying and addressing marketing challenges and opportunities.

 

Digital Marketing Manager Experience Requirements

Digital Marketing Manager candidates typically require a minimum of 5 to 7 years of experience in the digital marketing field.

This experience can be gained through various roles such as Social Media Specialist, Content Marketing Specialist, SEO Specialist, or Digital Marketing Analyst.

Entry-level roles in digital marketing often provide a broad understanding of different digital channels and strategies.

This can include experience in areas like email marketing, social media marketing, search engine optimization (SEO), content creation, and digital advertising.

Candidates for a Digital Marketing Manager position should have experience in developing and executing digital marketing strategies that drive results.

This includes experience in lead generation, brand awareness campaigns, and customer engagement initiatives.

In addition to the technical skills gained through these roles, Digital Marketing Managers need to have experience in managing teams and projects.

This could be experience in overseeing a small marketing team or managing various digital marketing projects.

Those with more than 7 years of experience likely have a strong understanding of digital marketing analytics, and have proven experience in leveraging data to make informed marketing decisions.

They may also have experience in managing large marketing budgets and working with senior leadership.

Certifications in digital marketing, analytics, or related areas can also be beneficial and can demonstrate a commitment to ongoing learning in this fast-paced field.

 

Digital Marketing Manager Education and Training Requirements

Digital Marketing Managers typically have a bachelor’s degree in marketing, business, or a related field.

A strong understanding of online marketing channels such as social media, content marketing, SEO, and email marketing is essential.

They also need a strong background in digital tools and platforms like Google Analytics, CRM software, and content management systems.

Familiarity with HTML, CSS, and other basic coding languages can be beneficial.

Some positions, especially those with specialized duties or those in certain industries, may require Digital Marketing Managers with a master’s degree in digital marketing or a relevant field.

Professional certifications like Google AdWords, Facebook Blueprint, or HubSpot Inbound Marketing can also be extremely valuable.

These certifications demonstrate a deep understanding of key aspects of digital marketing and are often seen as a mark of credibility in the industry.

Continuous learning and staying updated with the latest digital marketing trends and best practices are also crucial, given the dynamic nature of the digital marketing landscape.

In addition to these, strong analytical skills, creativity, and a good grasp of customer behavior are important for success in the role of a Digital Marketing Manager.

 

Digital Marketing Manager Salary Expectations

The average salary for a Digital Marketing Manager is $72,805 (USD) per year.

However, this figure can fluctuate based on factors such as years of experience, specific skills, the size and type of the company, and the geographical location.

 

Digital Marketing Manager Job Description FAQs

What skills does a Digital Marketing Manager need?

Digital Marketing Managers should have excellent analytical skills to evaluate marketing campaigns’ effectiveness and ROI.

They should be adept at SEO and SEM, content management, and have a solid understanding of website analytics tools.

Knowledge of graphic design and website development is also beneficial.

They should also have strong communication and interpersonal skills to collaborate effectively with various teams and articulate strategies to stakeholders.

 

Do Digital Marketing Managers need a degree?

Typically, a Digital Marketing Manager position requires a bachelor’s degree in marketing, business, or a related field.

However, significant experience in digital marketing or a related role can sometimes substitute the need for a degree.

Knowledge in areas such as SEO, SEM, content management, Google Analytics, and social media management is crucial.

 

What should you look for in a Digital Marketing Manager resume?

A Digital Marketing Manager’s resume should highlight their experience in managing digital marketing campaigns, overseeing various digital marketing channels, and implementing SEO and SEM strategies.

It should include their proficiency with Google Analytics, AdWords, content management systems, and social media platforms.

Certifications in digital marketing disciplines like SEO, Google Ads, or Content Marketing can add value.

 

What qualities make a good Digital Marketing Manager?

A good Digital Marketing Manager is strategic and creative, using their understanding of digital channels to create effective marketing campaigns.

They should be data-driven, using analytics to inform decisions and measure success.

Excellent communication skills are crucial for conveying strategies and results to teams and stakeholders.

They should also be adaptable, ready to respond to the fast-paced changes in digital marketing trends and technologies.

 

Is it difficult to hire Digital Marketing Managers?

Finding the right Digital Marketing Manager can be challenging due to the competitive nature of this field and the high demand for experienced professionals.

To attract qualified candidates, companies need to offer competitive salaries, opportunities for professional development, and a stimulating work environment that encourages creativity and innovation.

 

Conclusion

And there you have it.

Today, we’ve unveiled the enigmatic realm of a Digital Marketing Manager.

And guess what?

It’s not just about posting on social media.

It’s about designing a dynamic digital landscape, one campaign at a time.

Armed with our comprehensive Digital Marketing Manager job description template and real-world examples, you’re ready to make your next move.

But why stop there?

Dive deeper with our job description generator. It’s your secret weapon to crafting precise job listings or sharpening your resume to perfection.

Remember:

Every digital campaign is a part of a bigger marketing strategy.

Let’s shape that digital landscape. Together.

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