Digital Marketing Strategist Job Description [Updated for 2025]

In the world of online business, the focus on Digital Marketing Strategists has never been greater.

As digital trends evolve, the demand for savvy minds who can effectively navigate, enhance and secure our online marketing landscape continues to grow.

But let’s delve deeper: What’s truly expected from a Digital Marketing Strategist?

Whether you are:

• A job seeker attempting to understand the core of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of digital marketing strategy,

You’ve come to the right place.

Today, we present a flexible Digital Marketing Strategist job description template, crafted for effortless posting on job boards or career sites.

Let’s dive right in.

Digital Marketing Strategist Duties and Responsibilities

Digital Marketing Strategists play a critical role in the development and execution of marketing strategies to reach prospective customers and generate leads and sales.

They use their understanding of digital platforms, market trends, and analytics to design and implement effective marketing campaigns.

Their duties and responsibilities include:

• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic opportunities
• Developing and implementing comprehensive digital marketing strategies to raise brand awareness and increase customer engagement
• Monitoring and analyzing digital marketing trends, latest technologies, and competitor activities
• Optimizing website content, landing page layout, database design, and web applications for SEO
• Designing and managing all aspects of the company’s digital advertising campaigns across various channels
• Using customer feedback, analytics, and data-driven insights to improve marketing strategies and campaigns
• Measuring and reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Partnering with internal stakeholders and external agencies to ensure that the digital strategy aligns with the company’s goals
• Forecasting sales performance trends and recommending changes in strategies

 

Digital Marketing Strategist Job Description Template

Job Brief

We are seeking an experienced and result-driven Digital Marketing Strategist to join our dynamic marketing team.

In this position, you will be responsible for setting up, implementing and managing our overall digital marketing strategy.

Digital Marketing Strategist’s responsibilities include web analytics, content strategy planning, social media management, and search engine optimization.

Our ideal candidate is someone with experience in marketing, art direction, and social media management.

In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

 

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Develop and monitor campaign budgets.
• Coordinate with advertising and media experts to improve marketing results.

 

Qualifications

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• BSc/BA degree in marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Digital Marketing Strategist
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Marketing Manager or Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $60,000 minimum to $100,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Digital Marketing Strategist Do?

A Digital Marketing Strategist is a professional who is primarily responsible for designing, implementing and managing online marketing campaigns to promote a company and its products or services.

They work across various digital platforms such as social media, company websites, and email marketing systems.

They use an understanding of marketing principles, combined with knowledge of the digital space, to create strategies that boost brand awareness, generate leads, and ultimately increase sales.

They work closely with other marketing team members and other departments such as sales and product development to ensure a consistent brand message.

Digital Marketing Strategists also utilize web analytics tools to measure the effectiveness of their strategies and campaigns, and adjust them accordingly based on the data collected.

This can involve tracking customer engagement, conversion rates, and website traffic.

They also stay abreast of the latest trends in digital marketing and the industries they serve, to ensure their strategies remain relevant and effective.

In addition, these professionals may be tasked with managing the company’s online reputation, ensuring positive customer interaction, and dealing with negative feedback in a timely and professional manner.

They may also be involved in content creation, including writing and editing blogs, social media posts, and website content.

 

Digital Marketing Strategist Qualifications and Skills

A proficient Digital Marketing Strategist should have the skills and qualifications that align with the job requirements, such as:

• Strong understanding of various digital marketing channels to strategize and implement digital marketing campaigns efficiently
• Excellent analytical skills to collect and evaluate significant data, customer feedback, and market trends to enhance the effectiveness of campaigns
• Advanced knowledge of SEO, SEM, and Google Analytics to optimize online content, improve visibility, and track performance
• Exceptional communication skills to effectively collaborate with team members, stakeholders and clients, and clearly articulate strategic plans
• Creative thinking and problem-solving abilities to generate innovative marketing strategies, overcome challenges and maximize results
• Proficiency in using marketing software and tools to manage, monitor and optimize campaigns
• Time-management skills to handle multiple projects simultaneously, meet deadlines, and adapt to changing priorities
• Experience in creating engaging content for social media platforms, blogs, and websites to drive traffic and customer engagement
• Customer-service skills to understand customer needs, develop customer-centric strategies, and ensure customer satisfaction

 

Digital Marketing Strategist Experience Requirements

Entry-level Digital Marketing Strategists generally need at least 1 to 2 years of experience in a marketing or advertising role.

This experience can be gained through internships or part-time positions and should ideally include exposure to various digital marketing channels such as SEO, social media, email marketing, content creation, and online advertising.

Candidates with 3 to 5 years of experience are often expected to have a broader range of digital marketing skills and may have specialized in one or more areas.

They may have developed their skills in roles such as Content Marketer, SEO Specialist, Social Media Manager, or PPC Specialist.

Those with more than 5 years of experience in the field typically have a comprehensive understanding of digital marketing strategies and may have managed marketing campaigns from conception to execution.

They are often in a position to advise on digital marketing strategy and may have leadership experience, making them ready for roles that involve supervising teams or managing large-scale projects.

In all cases, hands-on experience with digital marketing tools and platforms, as well as solid understanding of analytics, are crucial.

Formal education in marketing or a related field can also be beneficial, though practical experience is often more highly valued.

 

Digital Marketing Strategist Education and Training Requirements

Digital Marketing Strategists typically have a bachelor’s degree in marketing, business, or another related field.

A strong understanding of the digital marketing landscape, including expertise in social media, SEO, email marketing, content management, and analytics, is crucial.

Some roles may require a master’s degree in marketing or business administration (MBA), particularly for leadership positions or those within larger organizations.

Familiarity with digital marketing tools like Google Analytics, Google Ads, Facebook Ads Manager, and various content management systems is often required.

In addition to formal education, there are a number of certifications available for digital marketing professionals, such as Google’s Digital Marketing Course, Facebook’s Blueprint Certification, and HubSpot’s Inbound Marketing Certification.

These certifications, while not mandatory, can significantly enhance a candidate’s resume and demonstrate a commitment to ongoing learning and staying abreast of the latest digital marketing trends and techniques.

Work experience, often in the form of internships, in online marketing or sales is also highly beneficial.

Lastly, staying updated with the latest social media trends, changes in algorithms, and marketing platforms is an ongoing requirement in this rapidly changing field.

 

Digital Marketing Strategist Salary Expectations

A Digital Marketing Strategist can expect to earn an average salary of $64,468 (USD) per year.

The actual earnings can greatly differ based on years of experience, specialized skills, and the city in which they work.

Other factors like the size and industry of the employing company can also affect the salary.

 

Digital Marketing Strategist Job Description FAQs

What skills does a Digital Marketing Strategist need?

A Digital Marketing Strategist should possess strong analytical and strategic thinking skills, being able to analyze data and draw actionable insights.

They should be proficient in digital marketing tools and platforms, have a deep understanding of SEO and SEM principles, and be well-versed in content marketing, social media, and email marketing.

They should also have excellent written and verbal communication skills, and be able to present complex information in an understandable way.

 

Do Digital Marketing Strategists need a degree?

While a degree in Marketing, Communications, or a related field is often beneficial, it is not always necessary.

Many Digital Marketing Strategists have gained their knowledge and skills through experience, online courses, and certifications.

However, a degree can provide a comprehensive understanding of marketing principles, which can be advantageous in this role.

 

What should you look for in a Digital Marketing Strategist’s resume?

Look for experience in developing and implementing digital marketing strategies, evidence of achieving marketing goals, and proficiency in digital marketing tools and platforms.

Certifications in Google Analytics, Google Ads, or other similar platforms can also be a plus.

Also, look for a history of successful SEO, SEM, email, content, and social media marketing campaigns.

 

What qualities make a good Digital Marketing Strategist?

A good Digital Marketing Strategist should be creative, forward-thinking, and data-driven.

They should have the ability to identify and understand trends, and use this information to develop effective marketing strategies.

They should also be result-oriented, with a focus on achieving marketing and business goals.

Further, excellent communication skills are important, to effectively convey strategies to the team and stakeholders.

 

Is it difficult to hire a Digital Marketing Strategist?

Hiring a Digital Marketing Strategist can be challenging as the role requires a mix of technical expertise, creativity, and strategic thinking.

The demand for skilled Digital Marketing Strategists is high, and the pool of qualified candidates can be limited.

It’s important to offer a competitive salary and opportunities for growth and learning to attract top talent.

 

Conclusion

And there you have it.

Today, we’ve demystified the core essence of a digital marketing strategist.

Surprise, surprise!

It’s not just about posting ads online.

It’s about architecting the digital landscape, one strategic campaign at a time.

Armed with our handy digital marketing strategist job description template and real-world examples, you’re ready to make your mark.

But why stop there?

Explore further with our job description generator. It’s your stepping stone to meticulously crafted job listings or refining your resume to perfection.

Remember:

Each marketing campaign contributes to the larger digital narrative.

Let’s shape that future. Together.

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