E-Commerce Merchandiser Job Description [Updated for 2025]

In the thriving realm of online trade, the role of an e-commerce merchandiser has never been more crucial.

As the world of e-commerce evolves, so does the demand for skilled professionals who can effectively manage, develop, and optimize an online storefront.

So, what exactly is expected of an e-commerce merchandiser?

Whether you are:

• A job aspirant trying to understand the scope of this role,
• A recruiter aiming to outline the perfect candidate,
• Or simply fascinated by the dynamics of e-commerce merchandising,

You’ve come to the right place.

Today, we present a customizable e-commerce merchandiser job description template, designed for effortless posting on job boards or career sites.

Let’s dive into it.

E-Commerce Merchandiser Duties and Responsibilities

E-Commerce Merchandisers hold a vital role in ensuring that online stores are visually appealing, easy to navigate, and furnished with items that can attract, engage, and convert visitors into customers.

Their main duties and responsibilities include:

• Develop and execute online merchandise strategies to achieve sales and gross margin goals
• Conduct competitive analysis to understand industry trends, foresee customer needs, and ensure the company’s offer is competitive
• Collaborate with the marketing team to plan and execute promotional activities, campaigns, and sales events
• Manage and update online product catalogue, including product descriptions, images, prices, and promotional offers
• Analyze site metrics and related data to make recommendations for improving online merchandising efforts and customer experience
• Work with supply chain and inventory teams to ensure product availability and timely delivery
• Optimize product visibility on major search engines and the company’s website using SEO strategies
• Collaborate with the customer service team to handle customer queries and complaints regarding products and services
• Ensure that all ecommerce activities comply with industry policies and customer privacy standards

 

E-Commerce Merchandiser Job Description Template

Job Brief

We are seeking an experienced E-Commerce Merchandiser to manage and optimize our online product catalogue and improve our e-commerce sales.

The E-Commerce Merchandiser is expected to understand what appeals to our customers and how to lay out websites and advertisements to increase sales.

You should be experienced in digital marketing, market research, and e-commerce platforms.

Ultimately, the ideal candidate will ensure our online merchandising efforts are consistent, attractive, and customer-friendly to boost our e-commerce profits.

 

Responsibilities

• Manage the online product catalogue, including product creation, categorization, and visual merchandising
• Analyze sales and website metrics to make product placement decisions
• Work closely with the marketing team to create promotional plans for individual products
• Optimize product listings for SEO
• Monitor competitor activity and consumer behavior to adjust strategies as needed
• Ensure products are accurately priced and described
• Work with graphic designers to create visually appealing product pages
• Collaborate with buying teams to forecast product demand
• Manage relationship with vendors and suppliers

 

Qualifications

• Proven work experience as an E-commerce Merchandiser or similar role
• Experience in digital marketing and SEO
• Proficiency in e-commerce platforms (like Shopify or Magento)
• Strong analytical skills and ability to interpret sales data
• Excellent communication and teamwork skills
• Knowledge of inventory management software
• BSc degree in Marketing, Business or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: E-Commerce Merchandiser
• Work Environment: Office setting with options for remote work. Some travel may be required for trade shows or vendor meetings.
• Reporting Structure: Reports to the E-Commerce Manager or Director of E-Commerce.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an E-Commerce Merchandiser Do?

E-Commerce Merchandisers are professionals who work in the online retail sector, often for e-commerce businesses or brands with online outlets.

They are responsible for managing and organizing a range of products in an online storefront to optimize customer experience and maximize sales.

They also manage product listings, ensuring that the product images, descriptions, prices and other details are accurate and updated.

E-Commerce Merchandisers analyze sales trends, customer behavior, and website analytics to determine which products to feature prominently, which to promote, and which to retire or discount.

They work closely with marketing teams to create promotional campaigns and strategies that effectively showcase their products.

Additionally, they liaise with suppliers and inventory teams to ensure that stock levels are maintained.

They work towards creating a seamless shopping experience for customers by eliminating out of stock situations or other potential disruptions.

They also often work with web developers and designers to enhance the online shopping experience, ensuring that the website is user-friendly, attractive, and easy to navigate.

Furthermore, they are involved in analyzing the competitive landscape, keeping an eye on what competitors are doing and adjusting strategies as necessary to stay ahead.

E-Commerce Merchandisers play a crucial role in enhancing the brand’s online presence and driving online sales.

 

E-Commerce Merchandiser Qualifications and Skills

An effective E-Commerce Merchandiser needs to possess a mix of technical skills, analytical abilities, and creative thinking.

Here are some of the skills and qualifications that an E-Commerce Merchandiser should ideally have:

• Proficiency in e-commerce platforms, tools, and technologies to manage online stores effectively and efficiently.
• Understanding of Search Engine Optimization (SEO) and digital marketing strategies to increase visibility, drive traffic, and boost sales.
• Strong analytical skills to interpret sales data, identify trends, and make data-driven decisions to maximize profits.
• Excellent visual merchandising skills to create attractive product displays that enhance the customer shopping experience and promote sales.
• Strong communication and interpersonal skills to liaise with various departments, suppliers, and customers.
• Detail-oriented with the ability to multitask, prioritize tasks, and manage time effectively in a fast-paced environment.
• Understanding of customer behavior and market trends to forecast future sales and plan product assortment accordingly.
• Experience with inventory management to ensure optimal stock levels, avoid stockouts or overstock, and reduce costs.

 

E-Commerce Merchandiser Experience Requirements

Entry-level candidates for an E-commerce Merchandiser role may have 1 to 2 years of experience, often through an internship or part-time role in a retail, marketing or e-commerce setting.

They may have also gained relevant experience by managing online stores on platforms like eBay, Amazon, or Etsy.

To expand their skills and knowledge, these professionals can gain on-the-job experience in roles such as E-Commerce Specialist, Online Retail Coordinator, or Digital Marketing Assistant.

Familiarity with e-commerce platforms, SEO, data analysis, and customer behavior is often required.

Candidates with more than 3 years of experience often have a strong understanding of e-commerce trends, possess advanced technical skills, and have experience managing multiple online channels.

They may have also developed the ability to create and implement e-commerce strategies to increase online sales.

Those with more than 5 years of experience often have some leadership experience and may be ready for a role such as E-Commerce Manager or Director of E-Commerce.

These senior roles often require experience in project management, team leadership, and the ability to drive strategic decisions to increase online revenue.

 

E-Commerce Merchandiser Education and Training Requirements

E-Commerce Merchandisers typically have a bachelor’s degree in marketing, business, retail merchandising, or a related field.

They should also have a strong understanding of e-commerce platforms, online marketing, and consumer behavior.

Familiarity with digital marketing tools such as Search Engine Optimization (SEO), Google Adwords, and social media advertising is highly beneficial.

Some roles may require E-Commerce Merchandisers to have a master’s degree in business administration (MBA) or a related discipline, with a focus on digital or e-commerce marketing.

Professional certifications in digital marketing, Google Analytics, or e-commerce management can also be a plus, showcasing the candidate’s commitment to staying updated with the latest trends and technologies in e-commerce.

Experience with data analysis, market research, and e-commerce software like Magento, Shopify, or WooCommerce is typically desired.

This allows the E-Commerce Merchandiser to better understand customer needs, market trends, and the effectiveness of marketing and sales strategies.

While not a strict requirement, having knowledge in web design and user experience (UX) can be advantageous as the role involves improving the online shopping experience to drive sales and customer satisfaction.

 

E-Commerce Merchandiser Salary Expectations

An E-Commerce Merchandiser earns an average salary of $56,236 (USD) per year.

The salary may vary depending on the level of expertise, years of experience, the size of the organization, and the geographical location.

 

E-Commerce Merchandiser Job Description FAQs

What skills does an E-Commerce Merchandiser need?

An E-Commerce Merchandiser should have a strong understanding of retail and marketing principles, online sales strategies, and have a good grasp of e-commerce technology.

They should possess excellent analytical skills to evaluate sales statistics and determine sales potential and inventory requirements.

Strong communication skills are also necessary to collaborate with various teams and present strategies.

 

Do E-Commerce Merchandisers need a degree?

While not always required, most E-Commerce Merchandisers have a bachelor’s degree in business, marketing, or a related field.

Some roles might require knowledge of web design, search engine optimization, or digital marketing, which can be acquired through specialized courses or experience.

 

What should you look for in an E-Commerce Merchandiser resume?

An effective E-Commerce Merchandiser resume should showcase a track record of successful e-commerce sales strategies, inventory management, and market research.

Also, look for experience in coordinating with sales and marketing teams, as well as knowledge of digital marketing and SEO.

Proficiency in e-commerce platforms and tools, as well as data analytics, are also important.

 

What qualities make a good E-Commerce Merchandiser?

A good E-Commerce Merchandiser is analytical and detail-oriented, able to interpret sales data and market trends to maximize product visibility and sales.

They should also be creative, developing innovative strategies to present and promote products.

Good collaboration skills are crucial, as they will work with various teams to execute strategies.

They should also be adaptable, able to adjust strategies based on market changes.

 

Is it difficult to hire E-Commerce Merchandisers?

Hiring an E-Commerce Merchandiser can be challenging due to the interdisciplinary nature of the role.

It requires a mix of skills in business, marketing, and technology.

Therefore, finding a candidate with the right blend of skills and experience can be difficult.

However, with a well-defined job description and a thorough screening process, it’s possible to find a suitable candidate for this role.

 

Conclusion

So, here we are.

Today, we’ve unpacked the intricacies of what it truly means to be an e-commerce merchandiser.

Surprised?

It’s not just about managing online inventory.

It’s about shaping the digital marketplace, one product listing at a time.

With our trusty e-commerce merchandiser job description template and real-world examples, you’re ready to make your mark.

But don’t rest yet.

Go further with our job description generator. It’s your next move towards meticulously-crafted job listings or fine-tuning your CV to perfection.

Remember:

Each product listing contributes to the bigger picture.

Let’s shape that future. Together.

How to Become an E-Commerce Merchandiser (Complete Guide)

AI’s Employment Empire: Jobs That Are Shifting to Silicon

Maximize Your Earnings from Home: Remote Jobs with Great Pay!

Professions of Peril: A Deep Dive into Dangerous Jobs

Career Crowns: The Most Prestigious Jobs in the Business World