E-commerce Product Analyst Job Description [Updated for 2025]

In the era of online shopping, the role of e-commerce product analysts has never been more crucial.

As e-commerce evolves, the demand for skilled professionals who can analyze, enhance, and secure our online marketplaces grows exponentially.

But let’s delve deeper: What’s truly expected from an e-commerce product analyst?

Whether you are:

• An aspiring candidate trying to understand the core of this role,
• A hiring manager drafting the perfect job description,
• Or simply fascinated by the intricacies of e-commerce analysis,

You’ve come to the right spot.

Today, we present a customizable e-commerce product analyst job description template, designed for effortless posting on job boards or career websites.

Let’s dive right in.

E-commerce Product Analyst Duties and Responsibilities

E-commerce Product Analysts play a key role in the success of online retail operations, using their expert analytical skills to understand, manage, and optimize product performance on digital platforms.

Their duties and responsibilities include:

• Conducting regular analysis of product performance using key metrics
• Identifying trends and making data-driven recommendations for improvement
• Collaborating with product managers and other key stakeholders to develop product strategy
• Managing and maintaining product listings on e-commerce platforms
• Performing competitive analysis to understand market trends
• Developing and implementing product promotions and strategies to increase sales
• Ensuring the accuracy and completeness of product information
• Monitoring and optimizing product ranking on e-commerce platforms
• Working with marketing and sales teams to align product offerings with customer demand
• Reporting on product performance and making strategic recommendations to management
• Conducting A/B testing to determine the effectiveness of different product strategies

 

E-commerce Product Analyst Job Description Template

Job Brief

We are searching for a detail-oriented E-commerce Product Analyst to support our e-commerce team.

The E-commerce Product Analyst’s responsibilities include analyzing customer behavior, market trends, and demographic data, monitoring sales performance, creating and interpreting performance reports, and making recommendations to enhance our e-commerce strategies.

The ideal candidate will have a strong understanding of online shopping, e-commerce trends and technologies, and data analysis.

 

Responsibilities

• Analyze data to understand customer behavior and market trends
• Monitor sales performance and identify areas for improvement
• Create and interpret performance reports
• Work closely with the marketing team to devise effective e-commerce strategies
• Conduct competitive research to stay informed about trends and changes in the e-commerce industry
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Collaborate with various teams (design, content, acquisition, product, sales) to implement strategies
• Identify opportunities for product enhancement and coordinate with the product development team

 

Qualifications

• Proven work experience as an E-commerce Analyst, Data Analyst or similar role
• Strong understanding of online shopping and e-commerce trends and technologies
• Knowledge of Google Analytics, SEO/SEM, and CRM software
• Excellent analytical and forecasting skills
• Ability to effectively communicate complex data to various teams
• Experience in data visualization and reporting tools
• BSc degree in Marketing, Business Administration, Statistics or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: E-commerce Product Analyst
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or market research.
• Reporting Structure: Reports to the E-commerce Manager or Director of E-commerce.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $85,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an E-commerce Product Analyst Do?

E-commerce Product Analysts work primarily in retail companies that sell goods or services online.

They can also be employed by digital marketing agencies or work as independent consultants.

Their main role is to scrutinize product performance and customer behavior data to gain insights and make recommendations for improving the e-commerce platform.

They use a variety of data analysis tools to track and understand key performance indicators (KPIs) such as conversion rates, customer acquisition costs, and average order value.

E-commerce Product Analysts also collaborate closely with various teams, including marketing, sales, and product development, to implement and monitor the effectiveness of strategies aimed at boosting sales and enhancing the customer experience.

They are responsible for creating and maintaining detailed product reports and dashboards, which provide valuable insights into customer trends and preferences, and can help in making informed decisions about product listings, promotions, pricing, and inventory management.

In addition, E-commerce Product Analysts may also be involved in conducting A/B testing and market research to understand customer behavior, optimize product pages, and forecast sales trends.

 

E-commerce Product Analyst Qualifications and Skills

An E-commerce Product Analyst should have a range of technical, analytical and soft skills to effectively analyze and interpret e-commerce data, including:

• Strong analytical skills to interpret large volumes of data and uncover trends and insights.
• Technical proficiency in data analysis tools such as SQL, Excel, and Google Analytics, and experience with e-commerce platforms like Shopify or Magento.
• Excellent problem-solving skills to identify issues affecting product performance and provide strategic solutions.
• Good communication skills to present complex data in an understandable manner to stakeholders and team members.
• Understanding of consumer behavior and market trends to aid in product decision-making processes.
• Detail-oriented nature to ensure accuracy in data analysis and reporting.
• Ability to multitask and manage multiple projects concurrently, applying effective time management skills.
• Knowledge of key performance indicators (KPIs) and metrics specific to e-commerce businesses.

 

E-commerce Product Analyst Experience Requirements

Entry-level E-commerce Product Analysts usually have 1 to 2 years of experience in a related field, often gained through internships or part-time roles.

This could be in areas such as data analysis, e-commerce, digital marketing or product management.

They also often have familiarity with data visualization tools and e-commerce platforms.

Candidates with 2 to 4 years of experience may have previously held roles such as E-commerce Specialist, Digital Marketing Analyst or Data Analyst.

In these roles, they would have gained experience in interpreting e-commerce data, developing product strategies, and using analytical tools such as SQL and Google Analytics.

Those with over 5 years of experience are typically well-versed in e-commerce product management, have a solid understanding of consumer behavior analytics, and are proficient in using advanced analytical tools.

They may also have leadership experience, having managed small teams or overseen the launch and performance of various e-commerce products.

In all cases, strong analytical skills and a deep understanding of e-commerce trends are critical for an E-commerce Product Analyst role.

Practical experience in using data to drive product decisions and strategies is highly desirable.

 

E-commerce Product Analyst Education and Training Requirements

E-commerce Product Analysts typically possess a bachelor’s degree in Business, Marketing, Computer Science, Information Systems or a related field.

They require a solid foundation in e-commerce business strategies, marketing analytics, and web analytics.

Knowledge of e-commerce platforms, such as Magento, Shopify, or WooCommerce, is highly desirable.

Understanding of SQL, Google Analytics and other data analysis tools are also critical for this role.

Familiarity with AB testing and conversion rate optimization is often a requirement.

For higher-level roles or specialized positions, a master’s degree in Business Administration, Marketing, Data Science or a related field may be required.

This provides a deeper understanding of the business landscape, consumer behavior, and data analysis techniques.

Certifications in Google Analytics, SQL, or data analysis could also be beneficial, as they provide proof of proficiency and dedication to continual learning.

E-commerce Product Analysts often participate in ongoing training and professional development opportunities to stay updated with the latest e-commerce trends, analytical tools, and best practices.

 

E-commerce Product Analyst Salary Expectations

An E-commerce Product Analyst can expect to earn an average salary of $77,565 (USD) per year.

This salary may fluctuate based on factors such as experience, skills, the size of the company, and the location of the job.

 

E-commerce Product Analyst Job Description FAQs

What skills does an E-commerce Product Analyst need?

E-commerce Product Analysts should possess strong analytical skills to effectively evaluate product performance and market trends.

They should be proficient in using analytical tools and software, and have a good understanding of e-commerce platforms.

Strong communication skills are also important to relay complex information to teams and stakeholders.

Additionally, they should have a problem-solving attitude and the ability to work well under pressure.

 

Do E-commerce Product Analysts need a degree?

Most E-commerce Product Analysts hold a bachelor’s degree in Business, Marketing, Finance, Statistics, or a related field.

While a degree is commonly required, employers also value relevant experience in e-commerce, product analysis, or data analysis.

Some roles may require a master’s degree or further professional certifications.

 

What should you look for in an E-commerce Product Analyst resume?

Look for a blend of education and experience relating to e-commerce and product analysis.

They should demonstrate proficiency in analytical tools and software, and have experience in analyzing market trends and product performance.

Previous roles in e-commerce or a similar field are also beneficial.

Additionally, strong communication skills and a detail-oriented nature should be evident.

 

What qualities make a good E-commerce Product Analyst?

A good E-commerce Product Analyst is detail-oriented and uses a data-driven approach to make decisions and recommendations.

They are adept at problem-solving and have the ability to work well under pressure.

Excellent communication skills are necessary to relay information to teams and stakeholders effectively, and they should demonstrate a strong understanding of e-commerce platforms and market trends.

 

What is the main responsibility of an E-commerce Product Analyst?

The main responsibility of an E-commerce Product Analyst is to evaluate the performance of a company’s online products and identify areas of improvement.

They analyze sales data, market trends, and customer behavior to develop strategies to boost product visibility and sales.

They also collaborate with the product and marketing teams to implement these strategies and ensure the company’s online presence is optimized.

 

Conclusion

There you have it.

Today, we’ve given you a glimpse into the dynamic world of an E-commerce Product Analyst.

And you know what?

It’s not just about analyzing data.

It’s about shaping the future of online retail, one product analysis at a time.

With our handy E-commerce Product Analyst job description template and real-world examples, you’re ready to embark on your journey.

But why halt your stride?

Venture further with our job description generator. It’s your next step to creating precise job listings or perfecting your resume.

Remember:

Every data point analyzed is a part of a larger narrative.

Let’s shape that future. Together.

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