E-commerce Sales Strategist Job Description [Updated for 2025]

In the world of online retail, the importance of E-commerce Sales Strategists has never been more critical.

As the digital marketplace evolves, so does the demand for strategic thinkers who can navigate, grow, and safeguard our online retail platforms.

But let’s delve deeper: What exactly is expected from an E-commerce Sales Strategist?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager looking to define the perfect candidate,
• Or simply curious about the intricacies of e-commerce sales strategy,

You’ve come to the right place.

Today, we present a tailor-made E-commerce Sales Strategist job description template, created for easy posting on job boards or career sites.

Let’s dive right in.

E-commerce Sales Strategist Duties and Responsibilities

An E-commerce Sales Strategist is responsible for developing and implementing online sales strategies to increase business profits.

They also analyze online traffic, identify selling trends and monitor competitors to ensure optimal sales.

The following are the duties and responsibilities of an E-commerce Sales Strategist:

• Analyze sales trends and market conditions to strategize sales plans
• Develop and implement effective sales strategies to drive online traffic and optimize profitability
• Identify selling trends to forecast future sales direction
• Monitor competitors’ sales activities and market trends and adjust strategies as needed
• Coordinate with web developers to optimize e-commerce site for user experience and conversion rates
• Collaborate with marketing teams to develop promotional activities and campaigns
• Measure and report performance of all e-commerce marketing campaigns
• Develop pricing strategies and make product recommendations based on market research
• Ensure customer satisfaction by resolving product or service problems promptly
• Stay updated on new online sales channels and software tools in the market

 

E-commerce Sales Strategist Job Description Template

Job Brief

We are seeking a talented E-commerce Sales Strategist to help grow our online sales efforts.

The E-commerce Sales Strategist will be responsible for developing and implementing e-commerce sales strategies to meet sales targets, improving user experience and conversion rates, and analyzing sales data to drive growth.

Our ideal candidate is highly skilled in e-commerce platforms, sales strategy, data analysis, and digital marketing trends.

Ultimately, the E-commerce Sales Strategist should be able to create effective sales strategies that increase our online sales and enhance the overall customer experience on our e-commerce platform.

 

Responsibilities

• Develop and implement effective sales strategies for e-commerce platforms.
• Analyze sales data and market trends to identify sales opportunities.
• Enhance user experience and improve conversion rates.
• Collaborate with cross-functional teams to improve product listings, descriptions, and overall site functionality.
• Monitor and manage inventory to ensure product availability.
• Track and analyze KPIs to measure success and identify areas for improvement.
• Stay up-to-date on the latest e-commerce trends and technologies.
• Develop relationships with potential partners and affiliate marketers.
• Create and manage promotional campaigns to drive sales.
• Conduct competitor analysis to keep our strategy current and competitive.

 

Qualifications

• Proven experience as an E-commerce Sales Strategist or similar role
• Experience with e-commerce platforms (like Shopify, Amazon, etc.)
• Strong knowledge of digital marketing and online sales strategies
• Excellent analytical skills with experience in sales data analysis
• Proficiency with SEO, Google Analytics, and digital marketing tools
• Strong communication and team management skills
• BS/BA degree in Marketing, Business or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: E-commerce Sales Strategist
• Work Environment: Office setting with options for remote work. Some travel may be required for market research or trade shows.
• Reporting Structure: Reports to the Director of E-commerce
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an E-commerce Sales Strategist Do?

E-commerce Sales Strategists work in the dynamic field of online retail and are essential components of a business’s digital sales team.

They typically work for organizations that sell products or services online.

They are responsible for developing and implementing comprehensive digital sales strategies aimed at increasing online sales, improving customer retention and optimizing the customer purchasing journey.

This includes analyzing sales data, studying market trends and customer behavior, and using this information to devise targeted sales tactics.

E-commerce Sales Strategists also work closely with the marketing and product teams to understand product value and customer needs, and align the sales strategy accordingly.

Their role also involves tracking and reporting on the performance of the e-commerce platform, identifying areas for improvement, and making recommendations on website design, product range, pricing, and promotional strategies.

In addition, they may also be involved in managing online marketing efforts, including SEO, email campaigns, and social media strategies, to drive traffic to the e-commerce site and increase sales.

Their ultimate goal is to drive revenue growth and increase customer satisfaction by providing an optimized and seamless online shopping experience.

 

E-commerce Sales Strategist Qualifications and Skills

An effective E-commerce Sales Strategist should possess a mix of technical, interpersonal, and strategic thinking skills, including:

• Proficiency in using various e-commerce platforms and understanding their algorithms for optimising product listings and visibility
• Strong analytical skills to draw meaningful insights from sales data, customer behaviour, and market trends
• Excellent communication and presentation skills to articulate strategies, progress, and results to various stakeholders
• Knowledge of SEO, SEM, and other digital marketing strategies to drive traffic and increase online sales
• Understanding of customer behaviour and the ability to predict buying trends
• Ability to collaborate effectively with cross-functional teams such as marketing, product development, and customer service to ensure alignment of strategies
• Problem-solving skills to identify obstacles that may affect sales performance and propose solutions
• Experience in project management and the ability to handle multiple tasks efficiently and effectively

 

E-commerce Sales Strategist Experience Requirements

Entry-level E-commerce Sales Strategists typically need at least 1 to 2 years of experience in a similar role or relevant industry.

This experience can be gained through internships or part-time work in roles such as Sales Associate, Digital Marketing Assistant, or E-commerce Assistant.

Candidates with 3 to 5 years of experience are usually expected to have developed their skills and knowledge in areas such as SEO, analytics, social media advertising, and customer relationship management.

They may have gained this experience through full-time work in positions such as E-commerce Specialist, Digital Marketing Strategist, or Online Sales Coordinator.

Those with more than 5 years of experience are typically considered for more senior roles.

They are often expected to have a history of successfully developing and implementing e-commerce strategies, a deep understanding of the e-commerce industry, and experience managing a team or large projects.

These individuals may have worked as E-commerce Managers or Digital Sales Managers and are ready to take on the role of E-commerce Sales Strategist.

 

E-commerce Sales Strategist Education and Training Requirements

E-commerce Sales Strategists typically hold a bachelor’s degree in marketing, business administration, or a related field.

They require a solid understanding of online marketing strategies, consumer behavior, and product promotion.

Knowledge in fields such as search engine optimization (SEO), pay-per-click (PPC) advertising, content management, and social media marketing can also be beneficial.

While not always necessary, having a master’s degree in digital marketing or e-commerce can make candidates more competitive in the job market.

These advanced programs often provide in-depth knowledge of e-commerce strategies, data analysis, and online consumer engagement.

Certifications in areas such as digital marketing, SEO, and Google Analytics can also be beneficial for E-commerce Sales Strategists.

These certifications prove that the candidate is up-to-date with the latest online marketing trends and techniques.

Experience with e-commerce platforms like Shopify, Magento, or WooCommerce and knowledge of web analytics tools are considered valuable assets in this role.

Continual learning and staying updated with the latest trends in e-commerce is essential for success in this role.

This can be achieved through regular training, workshops, or webinars.

 

E-commerce Sales Strategist Salary Expectations

An E-commerce Sales Strategist can expect an average salary of $69,000 (USD) per year.

However, this amount can fluctuate depending on factors such as experience, education, the size and success of the e-commerce platform, and location.

 

E-commerce Sales Strategist Job Description FAQs

What skills are needed to be an effective E-commerce Sales Strategist?

An E-commerce Sales Strategist should have strong analytical skills to understand and interpret sales data.

They should have a good understanding of e-commerce platforms, SEO, and digital marketing strategies.

Effective communication and presentation skills are essential to convey strategies to the team and clients.

Additionally, they should have a good understanding of customer behavior to create effective sales strategies.

 

Does an E-commerce Sales Strategist need to have a degree?

While it’s not mandatory, a degree in business, marketing, or a related field can be beneficial.

However, most employers prioritize practical experience in e-commerce sales, digital marketing, and data analysis over formal education.

Certifications in digital marketing, SEO, or related areas can also enhance job prospects.

 

What should I look for in an E-commerce Sales Strategist’s resume?

The resume of an E-commerce Sales Strategist should exhibit a strong background in sales, digital marketing, and data analysis.

Look for experience in developing and implementing e-commerce sales strategies that have resulted in increased sales.

Proficiency in e-commerce platforms, SEO, and digital marketing tools is also crucial.

Additional qualifications could include experience in market research, understanding customer behavior, and technical skills in data analysis tools.

 

What qualities make a successful E-commerce Sales Strategist?

A successful E-commerce Sales Strategist is innovative, detail-oriented, and has a strong analytical mindset.

They understand consumer behavior and trends, can interpret sales data and use it to devise effective sales strategies.

Excellent communication skills are important for this role, as strategists often have to present complex data in a simple, comprehensible manner.

Being goal-oriented and having the ability to work under pressure are also key qualities.

 

Is it challenging to hire an E-commerce Sales Strategist?

Hiring an E-commerce Sales Strategist can be challenging, as the role requires a unique combination of sales expertise, digital marketing skills, and data analysis proficiency.

Qualified candidates are high in demand, and attracting them often requires offering competitive salaries, opportunities for growth, and a dynamic and innovative work environment.

 

Conclusion

And that wraps it up.

Today, we’ve lifted the lid on what it truly means to be an E-commerce Sales Strategist.

Surprise, surprise!

It’s not just about selling products online.

It’s about shaping the future of digital commerce, one strategic decision at a time.

With our comprehensive E-commerce Sales Strategist job description template and real-world examples, you’re ready to take the plunge.

But why stop at that?

Venture further with our job description generator. It’s your ultimate tool for creating precise job listings or perfecting your resume to a tee.

Remember:

Every strategic decision contributes to the broader business landscape.

Let’s shape the future of E-commerce. Together.

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