E-commerce SEO Expert Job Description [Updated for 2025]

In today’s technology-driven marketplace, the role of E-commerce SEO experts has become increasingly significant.

As online retailing continues to evolve, there is a growing demand for skilled professionals who can optimize, strategize, and secure our e-commerce platforms.

But let’s delve deeper: What exactly does an E-commerce SEO expert do?

Whether you are:

• A job seeker aiming to understand the core responsibilities of this role,
• A hiring manager creating a blueprint for the perfect candidate,
• Or simply curious about the intricate world of e-commerce SEO,

You’ve come to the right place.

Today, we present a customizable E-commerce SEO expert job description template, designed for easy posting on job boards or career sites.

Let’s dive right in.

E-commerce SEO Expert Duties and Responsibilities

E-commerce SEO Experts use a combination of technical expertise and knowledge of online marketing strategies to optimize e-commerce websites, improving their search engine rankings and visibility.

They are primarily responsible for boosting organic website traffic and increasing sales conversions.

Their main duties and responsibilities include:

• Performing thorough, detailed website analysis, identifying current problems and opportunities, with a focus on crawlability, site architecture and site content
• Performing competitive research, identifying what the company’s direct competitors are doing well, what they’re not doing, and how these factors influence the business
• Planning, developing and implementing effective SEO strategies
• Managing offsite and onsite optimization projects and reporting on performance
• Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities
• Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns
• Managing split testing of websites and reporting on results
• Forecasting growth and ROI for SEO strategies
• Working with the development team to ensure SEO best practices are properly implemented on newly developed code
• Working with editorial and marketing teams to drive SEO in content creation and content programming

 

E-commerce SEO Expert Job Description Template

Job Brief

We are looking for a knowledgeable E-commerce SEO Expert to lead our online marketing efforts, increase our website’s visibility in search engine results, and boost website traffic and sales.

The E-commerce SEO Expert’s responsibilities include conducting keyword research, implementing SEO strategies, tracking website performance, and keeping up-to-date with industry developments and trends.

Our ideal candidate possesses strong analytical skills, has a thorough understanding of SEO practices, and has experience in improving websites’ search engine rankings.

Ultimately, the E-commerce SEO Expert will ensure our online store’s visibility on search engines, increase organic search traffic, and improve conversion rates.

 

Responsibilities

• Develop and implement effective SEO strategies for our e-commerce platform
• Perform keyword research and analysis to drive content creation
• Monitor and analyze SEO statistics such as clicks, impressions, and conversions
• Work closely with the marketing team to optimize content and landing pages for SEO
• Conduct technical audits and implement fixes to optimize website structure
• Keep up-to-date with the latest SEO trends and implement best practices
• Coordinate with developers to optimize website architecture, content, and other elements to improve SEO positions
• Generate and present SEO performance reports
• Collaborate with other teams to ensure SEO best practices are properly implemented across all channels

 

Qualifications

• Proven work experience as an SEO Expert or similar role in digital marketing
• Experience with SEO reporting and analytics tools such as Google Analytics, Google Search Console, and SEMRush
• Familiarity with keyword research and management tools
• Strong knowledge of SEO best practices, search engine algorithms and ranking strategies, and passion to stay informed about news and trends in SEO and online marketing
• Experience with content marketing and content growth strategies
• Proficiency in HTML, CSS, and JavaScript
• Excellent analytical, organizational, and project management skills
• BSc degree in Marketing, Business, Information Technology, or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: E-commerce SEO Expert
• Work Environment: This role requires an office setting, however, remote work options may be considered. Minimal travel may be required for team meetings or industry conferences.
• Reporting Structure: Reports to the Director of Marketing or E-commerce Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $150,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an E-commerce SEO Expert Do?

E-commerce SEO Experts primarily work in the digital marketing field, either for an agency or as freelancers.

They can also be found in the marketing departments of companies that conduct a significant portion of their business online.

Their main role is to optimize the online presence of a company’s e-commerce website to improve its visibility in search engine results.

This is done through a combination of on-page and off-page SEO techniques, keyword research, and analysis of website performance.

E-commerce SEO experts are responsible for researching and identifying high traffic keywords related to the company’s products and services.

They implement these keywords into the website’s content, metadata, product descriptions, and blog posts to increase its search engine ranking.

They also analyze the e-commerce website’s user experience and make necessary changes to improve its loading speed, navigability, and compatibility with different devices.

This is crucial in reducing bounce rates and ensuring that potential customers stay on the site longer, increasing the chances of a sale.

Additionally, they track and analyze the website’s performance using SEO tools and Google Analytics to determine the effectiveness of their strategies.

They report these findings back to the company or client, recommending changes if necessary.

E-commerce SEO Experts also work to generate high-quality backlinks from reputable websites and online influencers, as this also plays a significant role in improving a website’s search engine ranking.

They keep up-to-date with the latest SEO trends and Google algorithm updates to ensure their strategies are always effective and compliant with Google’s guidelines.

This is critical to avoiding penalties that could harm a site’s ranking or even lead to it being deindexed by Google.

 

E-commerce SEO Expert Qualifications and Skills

An E-commerce SEO Expert should possess a combination of technical knowledge, creativity and understanding of marketing trends, such as:

• Proficiency in SEO tools and software, as well as platforms such as Google Analytics and Google Search Console, to analyze website performance and create reports.
• Understanding of SEO best practices and current optimization algorithms to help improve website visibility in search engine results.
• In-depth knowledge of keyword research to target and optimize for specific terms that increase traffic and conversions.
• Strong analytical abilities to interpret web analytics data, identify trends, problems and opportunities, and act on these insights to improve the website’s performance.
• Excellent communication skills to coordinate with different teams, including content writers, web developers, and marketing professionals to implement SEO strategies.
• Understanding of e-commerce platforms and their SEO requirements, such as Shopify, Magento or WooCommerce.
• Experience with A/B testing and other testing methods to drive conversion rate optimization (CRO).
• Creativity for developing and implementing effective link building strategies.
• Up-to-date with the latest trends and changes in SEO and digital marketing.

 

E-commerce SEO Expert Experience Requirements

E-commerce SEO Experts often start gaining their experience by studying digital marketing or a related field at the university level, and by taking industry-specific certification courses.

Entry-level candidates usually have 1 to 2 years of experience, which could be obtained through internships, part-time roles, or even running their own small-scale e-commerce websites.

They gain practical experience in on-page and off-page SEO, technical SEO, keyword research, and content optimization.

Candidates with 3 to 5 years of experience often have a deep understanding of SEO strategies and have been involved in implementing and managing SEO campaigns for e-commerce websites.

They may have also gained expertise in tools like Google Analytics, Google Search Console, SEMRush, Ahrefs, or Moz.

Those with more than 5 years of experience usually have a strong track record of improving search engine rankings and increasing web traffic for various e-commerce businesses.

They might have also led teams and could be ready for a managerial position.

These experts often have experience in diverse industries, which helps them understand and implement industry-specific SEO strategies.

In addition to the technical skills, successful e-commerce SEO experts typically have strong analytical skills, strategic thinking abilities, and a good understanding of e-commerce business models and consumer behavior.

 

E-commerce SEO Expert Education and Training Requirements

An E-commerce SEO Expert usually holds a bachelor’s degree in marketing, business, information technology or a related field.

They may also have a background in computer science or web design.

In-depth understanding of search engine optimization (SEO) principles, digital marketing, and web analytics is necessary.

Familiarity with keyword research and SEO analytics tools such as Google Analytics, SEMRush, MOZ, or similar platforms is essential.

Some roles may require the individual to have a proven track record in improving SEO results in an e-commerce setting.

Therefore, hands-on experience in content creation, link building, and the use of SEO tools and software is highly valuable.

Certifications such as Google’s Digital Garage, Google Analytics Individual Qualification (GAIQ), or HubSpot Inbound Marketing can enhance an individual’s resume and demonstrate their expertise in the field.

Though not typically required, a master’s degree in digital marketing, e-commerce, or a related field could be a plus.

Continuing education to keep up with the rapidly evolving trends in SEO and digital marketing is also beneficial.

SEO Experts should possess strong technical and analytical skills, have a knack for problem-solving, and a strong understanding of the e-commerce business.

 

E-commerce SEO Expert Salary Expectations

An E-commerce SEO Expert can expect to earn an average salary of $68,548 (USD) per year.

However, this can greatly vary depending on the professional’s level of experience, their education background, the industry they are working in, and the geographic location of their employment.

 

E-commerce SEO Expert Job Description FAQs

What skills does an E-commerce SEO Expert need?

An E-commerce SEO Expert should have a keen understanding of search engine algorithms, keyword research, and how to optimize a website and its content for SEO.

They should be well-versed in tools like Google Analytics and other SEO related tools.

They should also have a basic understanding of coding, HTML, and CSS, as well as excellent problem-solving and analytical skills to understand, measure, and improve a website’s performance.

 

Do E-commerce SEO Experts need a degree?

E-commerce SEO Experts don’t necessarily need a degree, but having one in marketing, business, computer science or a related field can be beneficial.

What’s more important is having hands-on experience with SEO, particularly within an e-commerce setting.

Many SEO experts start their careers in entry-level marketing positions and work their way up, learning about SEO through on-the-job experience, online courses, and certifications.

 

What should you look for in an E-commerce SEO Expert resume?

When looking at an E-commerce SEO Expert’s resume, look for previous experience in improving website rankings and increasing web traffic.

Certifications in Google Analytics or AdWords can also be a plus.

Additionally, experience with e-commerce platforms like Shopify, Magento or WooCommerce can be highly beneficial.

Knowledge of SEO tools like SEMRush, Moz, or Ahrefs is also a good sign.

 

What qualities make a good E-commerce SEO Expert?

A good E-commerce SEO Expert is detail-oriented, analytical, and data-driven.

They must be comfortable with numbers and have the ability to interpret complex data to make informed decisions.

They should also be proactive, keeping up-to-date with the latest SEO trends and changes in search engine algorithms.

Good communication skills are also important as they need to be able to explain complex SEO concepts in simple terms to clients or other team members.

 

Is it difficult to hire an E-commerce SEO Expert?

Hiring an E-commerce SEO Expert can be challenging due to the specialized nature of the role and the high level of expertise required.

To attract the right candidates, companies must offer competitive salaries, continuous learning opportunities, and the chance to work on meaningful projects.

It may also be beneficial to look for candidates with a passion for e-commerce and digital marketing.

 

Conclusion

And that’s a wrap.

We’ve just demystified what it truly means to be an E-commerce SEO expert.

But guess what?

It isn’t just about optimizing websites.

It’s about shaping the virtual marketplace, one keyword at a time.

Armed with our indispensable E-commerce SEO expert job description template and real-world instances, you’re ready to take the plunge.

But why end here?

Venture further with our job description generator. It’s your next step to fine-tuning precision-crafted listings or perfecting your resume.

Remember:

Every keyword forms a piece of the larger puzzle.

Let’s shape that digital marketplace. Together.

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