E-Commerce SEO Strategist Job Description [Updated for 2025]

In today’s digital marketplace, the role of E-Commerce SEO Strategists has never been more vital.

As the world of online retail continues to evolve, the demand for proficient strategists who can boost, refine, and safeguard our online visibility is mounting.

But what does an E-Commerce SEO Strategist truly do?

Whether you are:

• An aspirant trying to understand the core responsibilities of this role,
• A recruiter aiming to outline the perfect candidate,
• Or simply interested in the dynamics of E-commerce SEO,

You’ve come to the right place.

Today, we present a customizable E-Commerce SEO Strategist job description template, specifically crafted for straightforward posting on job boards or career sites.

Let’s dive right in.

E-Commerce SEO Strategist Duties and Responsibilities

E-Commerce SEO Strategists play a crucial role in enhancing the online visibility and business of a company’s e-commerce platform.

They utilize their expertise in search engine optimization to drive more traffic to the website, increase conversion rates, and build a strong online presence for the company.

Their main duties and responsibilities include:

• Analyzing and understanding the e-commerce platform’s goals and target audience
• Identifying suitable SEO strategies and tactics to improve the website’s visibility and rankings on search engines
• Performing keyword research to identify high-traffic and relevant keywords for the business
• Optimizing website content and product listings for SEO to increase organic search traffic
• Monitoring and analyzing website analytics to measure SEO effectiveness and make necessary adjustments
• Developing and implementing link building strategies to enhance the website’s domain authority
• Working closely with the marketing and content team to ensure SEO best practices are properly implemented
• Staying updated on the latest SEO trends, tools, and algorithms to ensure the company’s SEO strategy remains effective
• Reporting on performance and providing actionable insights for future strategy planning

 

E-Commerce SEO Strategist Job Description Template

Job Brief

We are seeking a skilled E-Commerce SEO Strategist to enhance our online presence and drive organic growth.

The E-Commerce SEO Strategist’s responsibilities include analyzing and identifying gaps in website content, optimizing pages for improved search results, building links, and supervising content creation.

You should be able to identify marketing opportunities and come up with strategies to increase website traffic.

 

Responsibilities

• Develop and execute successful SEO strategies
• Conduct keyword research to guide content creation
• Review technical SEO issues and recommend fixes
• Optimize website content and landing pages
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings, and other SEO aspects
• Work with social media and PPC teams to optimize campaigns
• Keep abreast of SEO and integrated marketing trends

 

Qualifications

• Proven experience as an SEO Manager, SEM Manager or similar role
• Knowledge of standard and current SEO practices
• Knowledge of HTML/CSS
• Experience with SEO reporting
• Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
• Excellent communication skills
• Strong organizational and leadership skills
• BSc/BA in Marketing, Business, or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: E-Commerce SEO Strategist
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the E-commerce Director or Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an E-Commerce SEO Strategist Do?

E-Commerce SEO Strategists typically work for online retail businesses or digital marketing agencies that cater to such businesses.

They can also work as freelance consultants.

Their primary role is to improve the visibility of an e-commerce website on search engines like Google, Bing and Yahoo.

This involves researching and identifying relevant keywords, studying the business’s online competition, and optimizing the website’s content and design for better search engine ranking.

They frequently collaborate with content creators, web developers, and marketing teams to ensure all aspects of the website – from its technical infrastructure to its product descriptions – are SEO friendly.

E-Commerce SEO Strategists need to keep up with the latest trends and updates in search engine algorithms.

They utilize various SEO tools and analytics to measure the effectiveness of their strategies and make necessary adjustments.

In addition to this, they may also be responsible for creating and managing Pay-Per-Click (PPC) campaigns, optimizing product listings, and implementing link-building strategies.

Their ultimate goal is to increase organic website traffic, improve customer engagement and conversion rates, and boost the company’s online sales.

 

E-Commerce SEO Strategist Qualifications and Skills

An E-Commerce SEO Strategist requires a unique blend of technical, creative, and analytical abilities to improve the online visibility of an e-commerce website, including:

• Thorough understanding of SEO principles and techniques, including on-page and off-page SEO strategies, to improve website ranking on search engines.
• Experience with keyword research and the ability to identify high-volume and relevant keywords for e-commerce sites.
• Strong analytical skills to track and evaluate website traffic patterns, user behavior, and SEO performance using tools such as Google Analytics and SEMrush.
• Understanding of e-commerce platforms (like Shopify, Magento, WooCommerce), CMS, and the ability to optimize product listings for SEO.
• Ability to develop and implement link building strategies to improve website’s authority and visibility.
• Excellent communication skills to effectively collaborate with content creators, web developers, and marketing teams to align SEO strategies with overall business goals.
• Working knowledge of HTML, CSS, and JavaScript and their impact on SEO.
• Problem-solving skills to quickly identify and resolve technical issues such as crawl errors, broken links, or page speed issues that affect SEO performance.
• Stay up-to-date with the latest SEO trends, search engine algorithms updates, and industry changes.

 

E-Commerce SEO Strategist Experience Requirements

For entry-level E-Commerce SEO Strategist roles, candidates should ideally have 1 to 2 years of experience in a related field such as digital marketing, content management, or search engine optimization.

This experience can be acquired through internships, part-time roles, or even freelance work.

Candidates need to have a solid understanding of SEO principles, keyword research, and analytics tools.

They may also have experience in social media management and content creation, as these skills can contribute to successful SEO strategies.

Candidates with 3 to 5 years of experience usually have developed their SEO skills to a high level, often in an E-commerce setting.

They may have been responsible for developing and implementing comprehensive SEO strategies, tracking SEO metrics, and improving a company’s online presence and search engine ranking.

Individuals with more than 5 years of experience have likely held senior roles in the field, such as SEO Manager or Digital Marketing Lead.

These professionals have a deep understanding of SEO strategies and trends.

They have experience leading teams, managing multiple projects simultaneously, and working with stakeholders at various levels of a company.

Additionally, they might have experience in managing paid search campaigns, building and managing a team, and collaborating with other departments like sales and product development to achieve business goals.

 

E-Commerce SEO Strategist Education and Training Requirements

An E-Commerce SEO Strategist typically holds a bachelor’s degree in marketing, business, information systems, or a related field.

A strong understanding of Search Engine Optimization (SEO) strategies is essential, and this can be gained through a combination of formal education and on-the-job experience.

Knowledge of e-commerce platforms, such as Shopify or Magento, and familiarity with web analytics tools, like Google Analytics, is highly desirable.

Proficiency in keyword research, understanding of SEO copywriting, and the ability to analyze website performance data is also crucial for this role.

Some positions may require E-Commerce SEO Strategists to hold a master’s degree in a business or marketing-related discipline.

Optional certifications in Google Analytics, Google Ads, or other SEO-related programs can enhance job prospects and signify a commitment to continual learning in this rapidly evolving field.

Experience with content management systems, pay-per-click campaigns, and social media strategies are also beneficial for a successful career as an E-Commerce SEO Strategist.

 

E-Commerce SEO Strategist Salary Expectations

An E-Commerce SEO Strategist can expect to earn an average salary of $61,942 (USD) per year.

This figure can fluctuate based on factors such as level of experience, specific industry knowledge, and the geographical location of the job.

Additional bonuses and benefits may also affect the total compensation.

 

E-Commerce SEO Strategist Job Description FAQs

What skills does an E-Commerce SEO Strategist need?

An E-Commerce SEO Strategist must possess a strong understanding of SEO best practices, keyword research, and Google Analytics.

They should have excellent problem-solving skills, be proficient in HTML, CSS, and have experience with popular SEO and analytics tools.

A thorough understanding of e-commerce platforms, conversion rate optimization, and the ability to analyze large datasets to draw meaningful conclusions is also crucial.

 

Do E-Commerce SEO Strategists need a degree?

While a degree in Marketing, Business, or a related field can be beneficial, it’s not always a requirement.

The key is having proven experience and results in managing SEO strategies, particularly in an e-commerce setting.

Certifications in Google Analytics, AdWords, or other SEO-related fields can also be a plus.

 

What should you look for in an E-Commerce SEO Strategist’s resume?

Look for demonstrated experience in managing successful SEO strategies and campaigns.

Familiarity with e-commerce platforms, understanding of web analytics, and proficiency in SEO tools should be evident.

Additionally, evidence of strong analytical skills, creative problem-solving, and effective communication skills are important.

 

What qualities make a good E-Commerce SEO Strategist?

A good E-Commerce SEO Strategist is analytical, detail-oriented, and has a knack for understanding consumer behavior.

They should be able to stay ahead of SEO trends and adjust strategies accordingly.

They need to have excellent problem-solving skills, be able to work effectively within a team, and have a strong desire to achieve business goals and improve online visibility.

 

What are the daily duties of an E-Commerce SEO Strategist?

An E-Commerce SEO Strategist typically spends the day monitoring and analyzing the performance of SEO strategies, researching and implementing keyword strategies, and working to optimize website content for search engines.

They may also work with other teams to implement changes to website architecture, content, and other factors to improve SEO positions for target keywords.

 

Conclusion

And there you have it.

Today, we’ve unraveled the mysteries of what it means to be an E-Commerce SEO Strategist.

Surprise, surprise?

It’s not just about optimizing keywords.

It’s about weaving the digital marketplace, one strategic SEO move at a time.

Armed with our definitive E-commerce SEO Strategist job description template and real-world examples, you’re ready to take the plunge.

But why limit yourself?

Go further with our job description generator. It’s your indispensable ally in crafting pinpoint-accurate job listings or honing your resume to a fine edge.

Keep in mind:

Every SEO strategy forms a part of the grand digital tapestry.

Let’s shape that marketplace. Together.

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