E-Commerce Specialist Job Description [Updated for 2024]

e commerce specialist job description

In the era of online business, the role of e-commerce specialists is becoming increasingly crucial.

As the digital marketplace continues to evolve, the demand for proficient professionals who can optimize, manage, and secure our e-commerce platforms grows stronger.

But let’s delve deeper: What’s really expected from an e-commerce specialist?

Whether you are:

  • An aspiring professional trying to understand the core of this role,
  • A recruiter aiming to outline the perfect candidate,
  • Or simply fascinated by the intricacies of e-commerce,

You’ve come to the right place.

Today, we present a customizable e-commerce specialist job description template, created for effortless posting on job boards or career sites.

Let’s dive in.

E-Commerce Specialist Duties and Responsibilities

E-Commerce Specialists are responsible for managing and coordinating e-commerce activities to drive awareness, new customer acquisition, engagement and revenue for a company.

They have a deep understanding of e-commerce trends, online marketing, and sales strategies.

Their duties and responsibilities include:

  • Developing and implementing the company’s e-commerce activities and strategies
  • Monitoring and analyzing sales trends to identify new opportunities and challenges
  • Managing product listings, including writing product descriptions, updating pricing information, and managing inventory
  • Handling online marketing efforts, including email campaigns, social media outreach, and search engine optimization (SEO)
  • Testing website functionality and improving user interface and experience
  • Resolving any issues related to website performance, functionality, and customer experience
  • Collaborating with the marketing team to develop promotional initiatives and campaigns
  • Coordinating with the customer service team to handle customer inquiries and resolve e-commerce related issues
  • Staying up-to-date with technological advancements and e-commerce trends
  • Ensuring the security of customer information and transactions


E-Commerce Specialist Job Description Template

Job Brief

We are searching for an enthusiastic E-Commerce Specialist to come on board and contribute to the digital marketing efforts of our company.

The E-Commerce Specialist is primarily responsible for driving the online sales of our company, managing our online inventory, and enhancing our digital marketing efforts across all online channels.

Our ideal candidate is familiar with the dynamics of online sales, digital marketing strategies, and has a strong understanding of search engine optimization (SEO) practices.

Ultimately, the role of the E-Commerce Specialist is to enhance our online presence, increase our online sales and maintain our e-commerce platform to ensure customer satisfaction.



  • Oversee and manage all e-commerce activities in relation to sales, marketing, and product presentation
  • Develop and implement strategies to improve website traffic and sales conversion
  • Manage product listings and ensure accurate product information
  • Conduct market research and competitive analysis to stay ahead of e-commerce trends
  • Optimize website content for search engines and boost website visibility
  • Collaborate with cross-functional teams to ensure customer satisfaction
  • Measure and report on the performance of all digital marketing campaigns
  • Identify new opportunities to increase sales
  • Ensure the functionality and efficiency of the e-commerce platform
  • Adhere to the latest industry trends and stay updated on recent technologies



  • Proven work experience as an E-commerce specialist or similar role
  • Familiarity with online marketing strategies and marketing channels
  • Ability to analyze data and sales statistics and translate results into better solutions
  • Excellent understanding of e-commerce practices, including SEO, PPC, Email marketing, and social media platforms
  • Experience in project management and customer service
  • Proficiency in MS Office and e-commerce software (Magento, Shopify, etc.)
  • Outstanding communication and interpersonal abilities
  • BSc degree in Marketing, Business, IT or relevant field



  • 401(k)
  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities


Additional Information

  • Job Title: E-Commerce Specialist
  • Work Environment: Office setting with options for remote work. Some travel may be required for trade shows or conferences.
  • Reporting Structure: Reports to the E-commerce Manager or Digital Marketing Manager.
  • Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
  • Pay Range: $50,000 minimum to $85,000 maximum
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].


What Does an E-Commerce Specialist Do?

E-Commerce Specialists typically work for online retail companies or as consultants for businesses seeking to establish or expand their online sales presence.

They can also work as self-employed individuals offering specialized services.

They collaborate with the marketing team, IT professionals, and graphic designers to enhance the online customer experience, improve website functionality, and promote the brand’s products or services effectively.

Their primary job is to develop and implement online marketing strategies to optimize web traffic, increase conversions, and grow revenue.

This can involve SEO practices, data analysis, market research, pricing strategies, and user experience improvement.

An E-Commerce Specialist may also be responsible for managing the company’s online product catalog, ensuring product information is accurate, and the site is easy to navigate.

They must stay up-to-date with the latest e-commerce trends and technologies, ensuring that the company’s online sales strategies are competitive and innovative.

They may also need to work closely with customer service teams to resolve any issues related to online sales and customer satisfaction.

Furthermore, an E-Commerce Specialist monitors and analyzes site performance and sales metrics, using these insights to develop plans for improvement and report on the effectiveness of e-commerce strategies to company stakeholders.


E-Commerce Specialist Qualifications and Skills

E-Commerce Specialists should possess a blend of technical, analytical, and marketing skills along with industry knowledge to manage and optimize online sales, including:

  • Understanding of e-commerce tools, platforms, and marketing strategies to effectively run an online business.
  • Ability to analyze online customer behaviour, website traffic and other e-commerce data to boost sales and improve the customer experience.
  • Technical skills to maintain and update the e-commerce website, troubleshoot technical issues, and integrate new features or tools.
  • Excellent communication skills to interact with customers, address their concerns, and maintain a positive brand image online.
  • Strong marketing skills to develop and implement effective marketing campaigns specifically tailored for online platforms such as social media, email, and search engines.
  • Ability to collaborate with multiple teams including IT, Marketing, and Customer Service to improve the overall e-commerce strategy.
  • Experience with SEO and SEM practices to increase website visibility and ranking on search engines.
  • Detail-oriented and data-driven mindset to monitor key performance metrics and make data-backed decisions for business growth.


E-Commerce Specialist Experience Requirements

E-Commerce Specialists typically have a bachelor’s degree in Marketing, Business, or a related field, along with 2-3 years of experience in online marketing or e-commerce operations.

This practical experience can be gained through internships, part-time, or full-time roles in e-commerce, digital marketing, or related areas.

Candidates who have spent some time working in online sales, customer service, or digital marketing roles are generally well-equipped to handle the responsibilities of an E-Commerce Specialist.

They should have a good understanding of e-commerce platforms, online marketing strategies, and data analysis tools.

Aspiring specialists should have significant hands-on experience with managing product listings, optimizing product descriptions for SEO, handling online customer queries, and dealing with online payment and delivery issues.

E-Commerce Specialists with more than 5 years of experience often have a deep understanding of e-commerce operations and strategies.

They may have developed expertise in specific areas like SEO, SEM, email marketing, or social media marketing, and may be ready to take on more strategic roles.

These roles could include managing teams, designing e-commerce strategies, or leading major e-commerce projects.


E-Commerce Specialist Education and Training Requirements

E-commerce Specialists typically hold a bachelor’s degree in fields like business, marketing, or information technology.

Courses that cover key aspects such as digital marketing, website design, search engine optimization, and data analysis can be particularly beneficial in this role.

In addition to formal education, a good understanding of e-commerce platforms like Shopify, Magento, or WooCommerce is crucial.

Familiarity with online payment systems and e-commerce security protocols is also advantageous.

Some roles may require specialists with a master’s degree in business administration, marketing, or information systems, especially for managerial or strategic roles.

Certifications in digital marketing, analytics, SEO, or specific e-commerce platforms can further enhance an E-commerce Specialist’s credentials.

Pursuing these certifications and advanced degrees demonstrates a candidate’s commitment to continuous learning and staying updated with the latest trends and technologies in the e-commerce industry.


E-Commerce Specialist Salary Expectations

An E-Commerce Specialist typically earns an average salary of $57,524 (USD) per year.

However, this can vary based on factors such as the individual’s level of experience, qualifications, the size of the company, and the region in which they are employed.


E-Commerce Specialist Job Description FAQs

What skills does an E-Commerce Specialist need?

An E-Commerce Specialist should have strong technical skills, including proficiency in web development languages, SEO, and familiarity with e-commerce platforms like Shopify, Magento, or WooCommerce.

They should also possess strong analytical skills to interpret sales data and market trends.

Excellent communication and customer service skills are necessary to interact effectively with customers and colleagues.


Do E-Commerce Specialists need a degree?

While a degree is not always necessary, many E-Commerce Specialists hold a bachelor’s degree in fields such as marketing, business, or computer science.

However, hands-on experience with e-commerce platforms, digital marketing, and data analysis can often be just as valuable.


What should you look for in an E-Commerce Specialist resume?

When reviewing an E-Commerce Specialist’s resume, look for experience with different e-commerce platforms, SEO, digital marketing, and data analysis.

Certifications in Google Analytics, AdWords, or other relevant fields can also be a plus.

Any evidence of successful sales campaigns or growth in e-commerce revenue should be considered a strong point.


What qualities make a good E-Commerce Specialist?

A good E-Commerce Specialist is data-driven and detail-oriented, with a knack for spotting trends and making data-based decisions.

They should be creative, able to develop compelling marketing strategies that drive customer engagement and sales.

They should also have a customer-first mentality, always striving to improve the online shopping experience.


What are the challenges of hiring an E-Commerce Specialist?

The major challenge of hiring an E-Commerce Specialist is finding a candidate who combines strong technical skills with a keen business sense.

They need to understand not just how to run an online store, but how to market it effectively and drive sales growth.

This unique blend of skills can be hard to find.

Therefore, offering competitive compensation and clear career progression can attract top candidates.



And there we have it.

Today, we’ve peeled back the layers of what it truly means to be an E-Commerce Specialist.

Here’s a surprise – It’s not just about selling products online.

It’s about building the digital marketplace of tomorrow, one online transaction at a time.

With our comprehensive E-Commerce Specialist job description template and real-world examples, you’re now ready to take the plunge.

But why limit yourself?

Go the extra mile with our job description generator. It’s your go-to tool for creating razor-sharp job listings or refining your resume to absolute perfection.

Always remember:

Every online sale contributes to the broader e-commerce landscape.

Let’s shape this digital marketplace. Together.

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