Education Marketing Coordinator Job Description [Updated for 2025]

In the era of digital learning, the emphasis on Education Marketing Coordinators has never been stronger.

As education continues to evolve, the demand for strategic minds who can promote, enhance, and protect our educational systems only grows.

But let’s delve deeper: What’s truly expected from an Education Marketing Coordinator?

Whether you are:

• A job seeker trying to understand the nuances of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the intricacies of education marketing,

You’re in the right place.

Today, we present a customizable Education Marketing Coordinator job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Education Marketing Coordinator Duties and Responsibilities

Education Marketing Coordinators are key players in the promotion and marketing of educational institutions and their programs.

They are primarily responsible for creating, implementing, and managing marketing campaigns that promote an institution’s educational offerings.

Their daily duties and responsibilities may include:

• Developing and implementing strategic marketing plans for educational institutions
• Creating and distributing promotional and informational materials, such as brochures, posters, and advertisements
• Coordinating and managing social media campaigns and content
• Conducting market research to identify potential student markets
• Collaborating with admissions to align marketing strategies with recruitment efforts
• Organizing and managing promotional events such as open days and fairs
• Monitoring and reporting on the effectiveness of marketing campaigns
• Working with vendors and contractors to develop and produce marketing materials
• Maintaining a current knowledge of trends and developments in educational marketing
• Building and maintaining relationships with current and potential students, faculty, and staff

 

Education Marketing Coordinator Job Description Template

Job Brief

We are looking for a dynamic and enthusiastic Education Marketing Coordinator to join our team.

The primary responsibility of this role is to develop and implement effective marketing and advertising strategies for our educational services.

Our ideal candidate has a strong understanding of the education sector, excellent communication skills, and proven experience in marketing.

They should be able to handle multiple projects simultaneously and meet tight deadlines.

Ultimately, the Education Marketing Coordinator will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

 

Responsibilities

• Develop and implement marketing strategies for new and existing products and services
• Coordinate marketing projects from start to finish
• Organize promotional events and traditional or digital campaigns and attend them to facilitate their success
• Prepare and implement comprehensive marketing plans to increase brand awareness
• Oversee the production of marketing material and content
• Analyze the success of marketing campaigns and creating reports
• Identify target audiences and devising effective campaigns
• Coordinating with external agencies and internal teams
• Stay up-to-date with education industry trends

 

Qualifications

• Proven experience as a marketing coordinator or similar role
• Knowledge of traditional and digital marketing tools
• Experience with research methods using data analytics software
• Excellent communication and presentation skills
• Strong organizational skills and detail-oriented
• Ability to multi-task and meet strict deadlines
• BSc/BA degree in Marketing, Business Administration or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Education Marketing Coordinator
• Work Environment: Office setting with options for remote work. Some travel may be required for events or meetings.
• Reporting Structure: Reports to the Marketing Manager or Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $45,000 minimum to $65,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Education Marketing Coordinator Do?

Education Marketing Coordinators are professionals who work within educational institutions or organizations that offer educational services or products.

They can also work in marketing firms that specialize in education sector clients.

Their role includes developing and implementing strategic marketing plans to promote educational services, programs, or products.

They work closely with other members of the marketing team, as well as with educators and administrators, to ensure that the marketing initiatives align with the educational objectives of the organization.

Education Marketing Coordinators are responsible for creating engaging content for various marketing channels, such as social media, email newsletters, brochures, and websites.

This content is geared towards attracting prospective students, parents, or educators, depending on the target audience.

They also conduct market research to identify trends and opportunities in the education sector, and monitor the effectiveness of marketing campaigns through data analysis.

This information guides their decisions about how to adjust their strategies to better reach their audience.

In addition to these tasks, Education Marketing Coordinators often organize promotional events, such as open houses or educational fairs, and build relationships with the media to secure positive coverage for their institution or organization.

Their role is crucial in shaping the public perception of the educational entity they represent, and thus, in attracting and retaining students or customers.

 

Education Marketing Coordinator Qualifications and Skills

An Education Marketing Coordinator should have the skills and qualifications that align with your job description, such as:

• Strong background in marketing, preferably within an educational institution or similar environment, to create strategic marketing plans.
• Excellent communication skills to convey the institution’s message to potential students, parents, and other stakeholders.
• Strong copywriting abilities for creating compelling educational marketing content across various platforms such as social media, email, and the institution’s website.
• Good project management skills to manage multiple projects simultaneously, ensuring all deadlines are met.
• Detail-oriented and organized to track and analyze marketing data for reporting and future planning.
• Interpersonal skills to effectively work with other team members, faculty, and external vendors.
• Creativity and innovation to develop and implement effective marketing campaigns that will attract and engage potential students.
• Knowledge of current marketing trends and technologies, as well as an understanding of the education sector.
• Ability to handle budgeting and resource allocation effectively to maximize the impact of marketing campaigns.

 

Education Marketing Coordinator Experience Requirements

Education Marketing Coordinators typically require a bachelor’s degree in marketing, communications, or a related field.

Experience in the education sector or in a similar role may be advantageous but is not always required.

Entry-level candidates often have 1 to 2 years of experience, likely gained through internships or part-time roles in marketing or education.

This experience may be related to organizing events, managing social media, or producing marketing materials.

Candidates with 3 to 5 years of experience will likely have developed their skills in strategic planning, market research, and executing marketing campaigns.

They may have also gained experience in overseeing projects and coordinating with various departments or teams.

Those with over 5 years of experience often have a track record of successful marketing campaigns and have shown their ability to lead and manage a team.

These individuals may be ready for more managerial roles, such as Education Marketing Manager or Director.

Regardless of years of experience, it is essential for all Education Marketing Coordinators to have excellent communication skills, creativity, and a deep understanding of the education sector.

The most successful ones often have a passion for education and a keen interest in staying up-to-date with the latest marketing trends.

 

Education Marketing Coordinator Education and Training Requirements

Education Marketing Coordinators typically have a bachelor’s degree in marketing, communications, business administration, or a related field.

They need a solid understanding of traditional and digital marketing tools and strategies, as well as knowledge about the education sector.

Courses in public relations, advertising, market research, consumer behavior, and sales can be beneficial for individuals aspiring to become an Education Marketing Coordinator.

To gain practical experience and develop essential skills, internships or entry-level jobs in marketing or the education sector can be very beneficial.

Some positions may require a master’s degree in marketing, business administration, or a related field.

This is especially true for more senior roles or in larger organizations.

Additionally, certain certifications may also be beneficial, such as those in digital marketing, content marketing, social media marketing, or project management.

Continuous professional development is important in this role, as marketing trends and strategies evolve rapidly.

Therefore, participating in workshops, conferences, and professional development courses can help stay ahead of industry changes.

Lastly, strong communication skills, creativity, and analytical skills are often emphasized in job descriptions for this role.

 

Education Marketing Coordinator Salary Expectations

An Education Marketing Coordinator earns an average salary of $48,963 (USD) per year.

The actual earnings can fluctuate based on factors such as experience, the size of the educational institution, and the geographical location.

 

Education Marketing Coordinator Job Description FAQs

What skills does an Education Marketing Coordinator need?

Education Marketing Coordinators need strong interpersonal and communication skills to effectively collaborate with internal teams and external partners.

They should have excellent project management skills to handle multiple tasks and meet deadlines.

A deep understanding of marketing strategies, digital marketing tools, and data analysis is also required.

Being able to comprehend the education market and its trends would be an added advantage.

 

Do Education Marketing Coordinators need a degree?

Yes, a bachelor’s degree in Marketing, Education, Business Administration, or a related field is usually required for this role.

Some organizations may prefer candidates with a master’s degree or additional certification in digital marketing.

Experience in the education sector or in a marketing role would also be beneficial.

 

What should you look for in an Education Marketing Coordinator’s resume?

Look for a degree in a relevant field and experience in marketing or education.

Check for skills in digital marketing, data analysis, project management, and communication.

Experience with social media platforms, content creation, and SEO strategies can be a plus.

Additionally, any evidence of successful marketing campaigns or initiatives, particularly in the education sector, should be considered.

 

What qualities make a good Education Marketing Coordinator?

A good Education Marketing Coordinator is creative and innovative, capable of developing effective marketing strategies.

They are analytical, able to make data-driven decisions to optimize marketing efforts.

They should be excellent communicators, capable of coordinating with various stakeholders and presenting ideas clearly.

Adaptability is also important as they need to keep up with the fast-changing digital marketing trends and education industry landscape.

 

How can an Education Marketing Coordinator contribute to our institution’s growth?

An Education Marketing Coordinator can contribute to your institution’s growth by developing and executing effective marketing strategies to promote your institution’s brand, programs, and services.

They can analyze market trends and competitor strategies to identify opportunities for growth.

Through targeted campaigns, they can attract prospective students, increase enrollment, and enhance your institution’s reputation.

 

Conclusion

And that’s the rundown.

Today, we’ve delved into the captivating world of an education marketing coordinator.

And you know what?

It’s not just about organizing campaigns.

It’s about shaping the future of education, one strategic plan at a time.

Armed with our expertly crafted education marketing coordinator job description template and real-world examples, you’re ready to embark on your next career journey.

But why limit yourself?

Explore further with our job description generator. It’s your ideal companion for crafting impeccable job listings or refining your resume to excellence.

Always remember:

Every strategic decision contributes to the larger objective.

Let’s shape the educational landscape. Together.

How to Become an Education Marketing Coordinator (Complete Guide)

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