Email List Manager Job Description [Updated for 2024]

In the era of digital communication, the role of an Email List Manager is becoming increasingly important.

As the digital landscape continues to evolve, the need for skilled professionals who can effectively manage, nurture, and protect our email lists grows ever more crucial.

But what exactly is expected from an Email List Manager?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager defining the perfect candidate,
• Or simply curious about the intricacies of email list management,

You’re in the right place.

Today, we present a customizable Email List Manager job description template, designed for effortless posting on job boards or career sites.

Let’s dive straight into it.

Email List Manager Duties and Responsibilities

Email List Managers are responsible for handling and managing a company’s email list, including adding and removing subscribers, segmenting the list, and ensuring that all email communications comply with privacy laws and regulations.

They have the following duties and responsibilities:

• Create and manage a company’s email list, ensuring that the list is up-to-date and accurate
• Add new subscribers to the list and remove those who opt out
• Segment the email list based on various factors, such as customer interests, purchasing history, location, and more
• Ensure that all email communications comply with privacy laws and regulations, such as the GDPR
• Monitor and analyze email campaign performance, including open rates, click-through rates, and unsubscribe rates
• Collaborate with the marketing team to develop effective email marketing campaigns
• Test and optimize email campaigns to improve performance
• Identify issues and opportunities related to email deliverability
• Handle subscriber complaints and inquiries
• Stay up-to-date with the latest email marketing trends and best practices

 

Email List Manager Job Description Template

Job Brief

We are looking for a proficient Email List Manager to manage and enhance our email marketing strategies.

Your responsibilities include creating email lists, designing email campaigns, analyzing campaign performance, and developing follow-up emails.

The ideal candidate is experienced in data management with strong analytical skills.

The ability to use statistical analysis software and CRM systems is essential.

Ultimately, the role of the Email List Manager is to reach customers through email campaigns and inform them about new products and events.

 

Responsibilities

• Create and maintain our customer email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar, and spelling
• Analyze campaign performance and suggest improvements
• Ensure emails follow industry policies and best practices
• Coordinate with the marketing team to enhance campaign efficiency
• Perform data segmentation to create targeted email lists
• Monitor and report on email campaign results
• Implement testing strategies for email campaigns

 

Qualifications

• Proven work experience as an Email List Manager or Email Marketing Specialist
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines
• BSc degree in Marketing or relevant field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Email List Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Marketing Manager or Digital Marketing Director.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $95,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does an Email List Manager Do?

An Email List Manager is a professional who specializes in managing and maintaining an organization’s email marketing.

They typically work for corporations, marketing agencies, or as freelance consultants.

Their main responsibility is to manage the company’s email list, which includes adding or removing members, updating changes in information, and segmenting the list for targeted marketing campaigns.

They closely work with the marketing team to develop effective email marketing strategies and campaigns.

They set up and schedule emails, monitor the performance of each campaign, and generate reports on key metrics such as open rates, click-through rates, and conversions.

Furthermore, an Email List Manager ensures that all email campaigns comply with current email and privacy laws and regulations.

They also work to minimize unsubscribe rates while maximizing engagement and conversion from emails.

They might also handle email automation and triggers, segmenting lists for different campaigns, and A/B testing of email content to determine what strategies are most effective.

Additionally, an Email List Manager will often work to grow the email list by creating strategies to attract new subscribers, like lead magnets or signup incentives.

They also ensure the list is clean and active, purging inactive or non-responsive email addresses to maintain a high-quality list.

Their ultimate goal is to use the email list to drive traffic to the company’s products or services, generate leads, and convert these leads into customers.

 

Email List Manager Qualifications and Skills

An efficient Email List Manager should possess skills and qualifications that comply with your job description, such as:

• Superior organizational skills to manage extensive email lists and segment them based on various factors like demographic profiles, interests, and behavior.
• Understanding of email marketing tools and software to carry out email campaigns smoothly.
• Excellent analytical abilities to interpret and assess email campaign data and subscriber engagement, and to make necessary adjustments for improved results.
• Exceptional communication skills to create compelling email content that is tailored to the target audience, and to interact effectively with other team members.
• Knowledge of email marketing regulations and best practices to ensure compliance, including privacy laws and spam regulations.
• Technical skills to troubleshoot email deliverability issues, maintain the health of the email list, and integrate the email platform with other marketing technology tools.
• Attention to detail and time management skills to schedule and send targeted email blasts on time, and to manage multiple campaigns simultaneously.
• Strong problem-solving skills to address issues related to bounce rates, spam complaints, and other challenges related to email marketing.

 

Email List Manager Experience Requirements

An Email List Manager generally holds a degree in Marketing, Business, or a related field and has a significant amount of theoretical and practical experience in digital marketing strategies.

Entry-level candidates may have 1 to 2 years of experience, often gained through an internship or part-time role in email marketing or digital marketing.

These professionals can also gain valuable on-the-job experience in roles such as Marketing Assistant, Digital Marketing Specialist, or other related roles.

Candidates with more than 3 years of experience often develop their skills and knowledge in email marketing strategies, database management, and customer relationship management tools in entry-level Email List Manager or Digital Marketing roles.

Those with more than 5 years of experience may have some leadership experience in their background and may be ready for a managerial or team-lead position.

They are expected to have advanced knowledge in managing and optimizing email lists, understanding customer behaviors, trends, and segmentation strategies.

Some roles might require their Email List Manager hires to have advanced relevant experience such as proficiency in specific email marketing software like MailChimp, Constant Contact, or GetResponse, and a proven record of successful email marketing campaigns.

 

Email List Manager Education and Training Requirements

An Email List Manager typically requires a bachelor’s degree in marketing, business administration, information systems or a related field.

They must have a good understanding of database management, email marketing strategies, and digital marketing tools.

Familiarity with email marketing software such as MailChimp, Constant Contact, and others is often necessary.

In addition to the academic qualifications, experience in managing CRM platforms and solid knowledge in data analysis and performance metrics are desirable.

Certifications in digital marketing or email marketing could be advantageous.

These certifications can be obtained through various online platforms and demonstrate the candidate’s expertise in email marketing strategies and compliance with laws related to email marketing like CAN-SPAM Act, GDPR, and others.

While not always required, a master’s degree in marketing or data analytics may be beneficial for those seeking a leadership role in email list management.

Continuous education and staying updated with the latest trends in email marketing, customer engagement, and digital marketing tools are essential for growth and success in this role.

 

Email List Manager Salary Expectations

An Email List Manager typically earns an average salary of $59,242 (USD) per year.

This figure can fluctuate based on factors such as experience, industry, and geographic location.

 

Email List Manager Job Description FAQs

What skills does an Email List Manager need?

An Email List Manager requires strong organizational and data management skills to manage large databases of email contacts.

They should also have excellent attention to detail to ensure accuracy of the data.

Knowledge of email marketing tools, CRM systems, and basic understanding of marketing strategies are essential.

They should also have good communication and interpersonal skills to liaise with different teams.

 

Do Email List Managers need a degree?

While not always required, having a degree in Marketing, Business, or a similar field can be beneficial for an Email List Manager.

However, employers often value relevant experience and knowledge in email marketing, database management, and CRM tools more.

 

What should you look for in an Email List Manager resume?

Look for experience in managing large email lists, using CRM systems, and executing email marketing campaigns.

Certifications in email marketing or database management can also be an added advantage.

Check for analytical skills that can help in segmenting and targeting the email lists effectively.

 

What qualities make a good Email List Manager?

A good Email List Manager is highly organized, detail-oriented, and has a strong understanding of email marketing best practices.

They should be analytical and able to interpret data to make informed decisions.

Good communication skills are important to relay information to different teams effectively.

They should also be adaptable to changes in email marketing trends and technologies.

 

What are the daily duties of an Email List Manager?

An Email List Manager typically starts their day by monitoring and updating the email list database.

They work closely with the marketing team to segment lists for specific campaigns, and ensure that all email lists are compliant with privacy laws.

They also analyze the performance of email campaigns, and use this data to improve future segmentation and targeting strategies.

They may also spend time researching new tools or strategies to improve their email list management.

 

Is it difficult to hire an Email List Manager?

Hiring an Email List Manager can be challenging as it requires a unique combination of skills including data management, knowledge of email marketing, and analytical abilities.

A strong candidate needs to be detail-oriented and comfortable working with large volumes of data, which may not be common traits among all applicants.

 

Conclusion

And there you have it.

Today, we’ve delved into the intricate world of an Email List Manager.

Surprised?

It’s not just about sending out emails.

It’s about creating a seamless communication pathway, one email at a time.

Equipped with our robust Email List Manager job description template and real-life examples, you’re prepared to make your next move.

But why draw the line there?

Explore further with our job description generator. It’s your stepping stone to creating precise job listings or polishing your resume to perfection.

Remember:

Each email sent is a part of a larger communication strategy.

Let’s shape that future. Together.

How to Become an Email List Manager (Complete Guide)

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